Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced the launch of Amagi DYNAMIC at IBC2023, a ground-breaking platform that empowers rights owners and holders to effortlessly deploy cloud-based live production and playout systems for single live events. By eliminating the need for costly upfront hardware investments, Amagi DYNAMIC allows users to spin up cloud infrastructure only for the duration of the event. It enables them to efficiently manage infrastructure resources, run multiple live events in parallel, expand distribution, engage viewers, and increase ad revenues, all while providing immediate and demonstrable ROI.
"For far too long, broadcasters, rights owners, and rights holders have grappled with the limitations of hardware-driven infrastructure, resulting in underutilized content libraries and underexplored distribution networks, said Baskar Subramanian, CEO & Co-founder at Amagi. Amagi DYNAMIC empowers users to maximize their content investments, optimize distribution, and create new avenues for viewer access. This transformative solution will have a profound impact on the way the industry approaches single live events and opens up new monetization opportunities."
With Amagi DYNAMIC, broadcasters can swiftly provision cloud infrastructure for the duration of an event and deactivate it once the event concludes, effectively creating pop-up channels. This innovation is particularly beneficial for rights owners and holders of live sports, music, news, or special events, enabling the simultaneous broadcast of multiple events and expanding distribution to D2C apps, thereby widening viewership and boosting ad revenues.
Additional benefits of Amagi DYNAMIC include:
Improved Cost Savings: With features such as multi-source, multi-protocol ingests, Amagi DYNAMIC streamlines content integration by allowing resources to be consumed only when required. Additionally, achieving a low latency of just 2 seconds ensures that resources are used optimally during live events, minimizing unnecessary resource consumption and associated costs.
Flexible Remote Control: With group control of live source inputs and distribution outputs, Amagi DYNAMIC enables users to control multiple events remotely from a single instance, regardless of location. This remote management capability not only saves time but also enhances operational adaptability.
Increased Viewer Engagement and Retention: Features such as frame-accurate live controls enable dynamic adjustments to breaks, graphics, and other elements, creating an engaging live event experience for viewers. The quick edits feature, with its 2-second turnaround time, ensures that live event coverage remains up-to-date and captivating.
Integrated Amagi LIVE Functionality: Building upon the success of Amagi LIVE, Amagi DYNAMIC offers an intuitive platform for managing live segments for both linear TV and OTT channels. This integration ensures a seamless transition to Amagi DYNAMIC and a consistent, high-quality broadcasting experience.
Enhanced Operational Flexibility: Thanks to its multi-tenant system, Amagi DYNAMIC supports deployments in multiple regions for redundancy and operational flexibility. This feature provides the necessary infrastructure and scalability to manage multiple events seamlessly, adapting to various scenarios and changing demands.
Amagi provides a complete suite of solutions for channel creation, distribution, and monetization. Amagi's global clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel, among others.
For more information about Amagi and its streaming TV solutions, visit www.amagi.com. Amagi DYNAMIC will be on display at Stand #5.A81, IBC2023, Amsterdam.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced the launch of Amagi DYNAMIC at IBC2023, a ground-breaking platform that empowers rights owners and holders to effortlessly deploy cloud-based live production and playout systems for single live events. By eliminating the need for costly upfront hardware investments, Amagi DYNAMIC allows users to spin up cloud infrastructure only for the duration of the event. It enables them to efficiently manage infrastructure resources, run multiple live events in parallel, expand distribution, engage viewers, and increase ad revenues, all while providing immediate and demonstrable ROI.
