EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kerschbaumer, Editorial Director
Friday, April 18, 2025 - 8:02 am
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EVS was at NAB 2025 in Vegas last week with plenty of hot tech but also with a new commitment to the U.S. market. The company plans to continue to expand its physical presence in the U.S.
We've reinforced the team here and are hiring more people in North America so we have more resources, says EVS Senior Brand and Corporate Communications Manager S bastien Verlaine. We feel that the North American market has a lot of potential for growth. We are also investing in a third hub of operations in the middle of the U.S. to reinforce our operations and provide another location for training and support.
EVS's S bastien Verlaine says the company is emphasizing the venue market with the new XT Venue server.
Topping the list of new products and technology at the show was the Zoom feature for the LSM-VIA replay and highlights system. Integrated into LiveCeption solutions, it is controlled directly from the LSM-VIA, allowing operators to zoom into a camera feed using simple touch gestures on a touchscreen interface.
The operator can do replays from 4K content and zoom in and extract a 1080p image, Verlaine explains. It's nice to be able to officially release it since the feedback was already quite positive at IBC last year.
Operators also have the option to define preset regions of interest, enabling instant zoom-ins on key areas of the action with a single tap. Additionally, keyframes can be added within a zoom sequence, keeping the focus locked on shifting focal points and ensuring that critical moments remain in clear view.
Also new at NAB 2025 was XtraMotion 3.0, which was released earlier this year and exemplifies the role generative AI can play in a live-production workflow. Using generative AI to convert standard footage into super-slow-motion, deblurred, or cinematic-style clips, XtraMotion reduces the reliance on specialized cameras traditionally required to achieve such effects.
Not only do we have the super-slo-mo effect, he says, but we also can now do a cinematic effect with deblurring of the background.
EVS also has taken steps to improve its product offerings for the venue marketplace, which often doesn't require the full firepower and format flexibility offered in the XT-VIA. Thus, the launch of the XT Venue server.
The XT Venue server is going to facilitate that in a way, says Verlaine. It's a new server that we are soft-launching in the North American market. It has some of the content management and some of the media-infrastructure features of XT-VIA, but it's not aimed at the same market as the XT-VIA.
The big news in the MediaCeption asset-management family was Move I/O and Move UP, two new products developed in the wake of the MOG Technologies acquisition. Along with Avid integration and multiresolution playback, the products support SDI baseband and compressed IP streams, opening up new market opportunities.
We have some more options for ingest transcoding, Verlaine notes. Depending on the market, you need different things for ingest or transcoding and playout. This lets us get into unscripted studio productions and even houses of worship and news.
Also on the MediaCeption front is a growing emphasis on integration between MediaCeption and Via MAP, which seamlessly connects live production to web-based content distribution. We've invested in [cloud-based and end-to-end newsroom, rundown, and automation tool Tinkerlist, which is rebranding itself as Cuez, he adds. We have an integration between Via MAP and their rundown systems.
The EVS booth at NAB 2025 was a must-visit for sports-production professionals.
As for media-infrastructure products, the buzz at the show was EVS's Neuron Multiview, recently chosen for Game Creek Video's new builds. Says Verlaine, They wanted a solution where they still have the capability to work in SDI but have the option to transition to IP in the future when they replace the SDI routers with IP routers.They see the Neuron View as a way to cost-efficiently be future-proofed. It's a great example of how, within a production truck, EVS is about more than just replays.
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EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kerschbaumer, Editorial Director 
