
Putting VR, Volumetric Video in Refresh Mode posted: 17/08/2019
by Andy Marken
Evolution not Revolution
Hope you caught the news...Amazon Prime just launched their VR streaming. They had to because Netflix, Hulu and YouTube already have the service. Well no most of the stuff you watch isnt really VR but at least you get to use your HMD. If youre one of the few who havent experienced VR immersion youll probably put the unit on and say big deal. But we just had a chance to see what a number of volumetric and VR filmmakers are creating and once you do, youll know why creatives are working so hard to bring you into their content. Its better - much better - than last year and the content and VR games are being delivered, watched and played. Yes its good...darn good! And the number of titles continues to grow.
When you attend film festivals like Sundance, Toronto, Tribeca and most recently Cannes; all of the attention is on:
The important (and self-important) people
The budget-buster screeners
The budget-scrimping shows - short/long
The important (and self-important) people
Tomorrows opportunities
Its easy to see that everyone will have her/his private entertainment channel to watch content in 8K, then 16K HDR.
Im disappointed, not terribly, but still. It should have gone much further much faster. Its okay, though, I know what the problem is.
The roadmaps are pretty clear, and the mass merchants are ready to push aggressively, even though folks are just slowly beginning to appreciate 4K ... almost everywhere.
But whats around the corner, just over the hill?
What will filmmaking look like in 5-10 years?
At every film festival, theres a corner of the lot roped off for the immersive future, VR (virtual reality).
The mass entertainment market prophets keep telling us every year its going to be huge ... in two years.
Friends like Ted - a gaming industry expert - keep hollering, It isnt hot, sexy; wont be and in fact it was stillborn.
Others, like Jon and Mark - who play endless hours of VR games (theyre testing the stuff), tell us its just getting better and better.
Virtual pros dont have much time to chat at film festivals; but at the IBC Future Zone, the cream of the crop will be able to focus on detailing what they have been doing to push the frontiers of creativity and technology to give us a dose of real reality.
Were gonna listen!
These folks are the creative content people who believe the old saying, The best way to predict the future is to create it.
Naysayers like to point out that todays VR content is usually only 1-10 minutes long because ... you get sick!
They dont realize that in the 1890s when British Photographer Eadward Murbridge developed zoopraxiscope - primitive film devices, the projects were only 1-10 minutes long because the work was tough to do and people probably ... got sick.
It wasnt until the 1920s that films were one hour plus in length and the industry released about eight films a year that were shown in tough-to-find cinemas.
Today, we have thousands of short and long films a year produced and shown everywhere on the planet.
Not long ago, we sat through 3 hours, 2 minutes of the Avengers: Endgame ... twice!
Break Time - As people walk around their real world, they need to periodically take a break and just sit back, relax. The same is true in the virtual world which can be intense and jarring. Relaxing can be rewarding
The goal for creatives has been to help people identify/connect with the main character(s) and make the film/show their own.
VR does that, is doing that, will do that ... one segment, one viewer at a time.
Despite all of the hype, negativism and excitement, its still very new as storytellers leverage technology to help people be a part of and control their content.
At Tribeca, producer/screenwriter Andrew Cochrane and cinematographer Andrew Shulkind captured the Tribeca X Award for the 12-min The 100%, the true story of Maggie Kudirka, a ballet dancer, rising star at the Joffrey Concert Group diagnosed with incurable stage four metastatic breast cancer.
Both are recognized volumetric/VR filmmakers and Shulkind has become widely known for his painterly use of lighting.
Focused - When Andrew Shulkind isnt on a project shoot, he spends his free time trying to determine how volumetric/VR can be improved.
Like many in the field, he began in the real/unreal world of visual-effects heavy workflows and a solid tech foundation.
To deliver what isnt there, Shulkind designed his own 360-degree camera array system -- uncompressed 23K-resolution, 12-bit Headcase Cinema Camera.
Seemingly never satisfied, Shulkind finds the present VR lighting constraints to be the hardest part of the art form.
Since the viewer can see in all directions, hes currently experimenting with new ways to naturalize the medium rather than rely on the top-lit experience common in present VR films.
In Cannes, Diego Prilusky, Intel Studios general manager, said his group has been intent on not just having viewers connect with the character but actually create and intensify the experience for them whether its with a brand, sporting event or film.
With the worlds largest volumetric studio at his teams disposal and in cooperation with Paramount Pictures, they produced Grease 40th Anniversary - Immersive Cinema Experience, one of several immersive projects they unveiled at Cannes.
Planning - Intels Diego Prilusky (standing) believes that while the viewer ultimately controls what she/he sees/experiences, VR and volumetric projects also have to be scripted, planned and focused.
Joining Intel with the acquisition of capture specialist Replay Technologies, the visual effects talent has focused on developing and refining what he calls Data Powered Entertainment.
Todays digital films are still frontal, said Prilusky who has done visual effects work on proj
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...
01/05/2026
One of the world's biggest popstars is headed to El Cl sico. Later this mont...
01/05/2026
Limited-edition model celebrates 15th anniversary
Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...
01/05/2026
Dumble recreation now available as UAD plug-in
Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...
01/05/2026
Friday 1 May 2026
Hannah Waddingham and Ncuti Gatwa to host the series final tw...
01/05/2026
Friday 1 May 2026
Got plans? Cancel them. Sky Sports Big Weekend is coming
Sky Sports is preparing for a bumper weekend of live action, including Manchester ...
01/05/2026
Friday 1 May 2026
Sky Sports to broadcast all matches from World Sevens Football London edition
Sky Sports will be the exclusive UK broadcaster of the women...
01/05/2026
RT Sport awarded first pick free-to-air on Wednesday nights
Champions League and Super Cup finals
Highlights on Wednesday nights
RT today (Thursday 30 Apri...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
Music is evolving, and so are the ways you discover and connect with artists. In...
30/04/2026
Between April 22-29, the first inaugural Stockholm Music Week brought together thought leaders and partners across industries including music, tech, government,...
30/04/2026
Iconic large-format console upgraded
API's iconic Vision console has just been treated to an overhaul that aims to meet the demands of today's profe...
30/04/2026
Comes complete with miking accessories
The LCT 440 Pure has proven to be a popular member of Lewitt's mic line-up, offering impressive technical perform...
30/04/2026
24 October 2026 at The Octagon, Sheffield
Now in its eighth year, SynthFest UK is the largest event of its kind in the UK, bringing together the top keyboar...
30/04/2026
Rohde & Schwarz equips new Terminal 3 at Frankfurt Airport with security scanner...
30/04/2026
Rohde & Schwarz expands broadband amplifier portfolio with new power classes up ...
30/04/2026
Jennifer Ehle (Contagion, Zero Dark Thirty) and Alex Hassell (Rivals, Wasteman, ...
30/04/2026
Behind the Broadcast: The Sound of Elite Golf Golf is gaining popularity; the 2025 Ryder Cup achieved record-breaking viewing figures in the UK specifically, wi...
30/04/2026
Com a evolu o de novos standards de broadcast em todo o mundo e o OTT streaming buscando a posi o de lideran a no consumo de m dia, tanto os codecs de v deo q...
30/04/2026
All-New AI-Powered Network Intelligence Solution, Resilient Remote OLTs and Back-Office Integration Platform Power Smarter, More Efficient Fiber Networks SAN JO...
30/04/2026
Two worlds, one show The tour unfolds in two distinct halves. The first is a sol...
30/04/2026
Rian na Fola airs on RT One and RT Player on Monday May 4
Rian na Fola is a o...
29/04/2026
Combines EQ and harmonic distortion
Techivation's latest release is a simple EQ designed to offer quick control over a source's overall tonal balanc...
29/04/2026
Two new MPE controllers announced
Expressive E caused quite a stir when they released the Osmose, making the sort of expression that was once reserved for p...
29/04/2026
New modules & enhanced machine-learning
The latest version of iZotope's flagship restoration suite is now available, and now offers over 50 tools design...
29/04/2026
Voting opens at 4pm today
RT 's Today show have announced the eight finalists for their TV Home Cook competition. Amateur cooks from Cork, Dublin, Galway ...
29/04/2026
29 Apr 2026
VEON and Kyivstar Fulfill Commitment to Invest USD 1 Billion in Ukr...
29/04/2026
Rhod Gilbert, Harriet Kemsley, Kae Kurd, Sara Pascoe and Vicki Pattison to take part in brand new series on free streaming service U
Free streaming service U i...
29/04/2026
Wednesday 29 April 2026
Katie Price: Nothing to Hide, a Sky Original documentar...
29/04/2026
Re-examining the case of Ellie Williams and the wider story of grooming in the town of BarrowWednesday 29 April 2026
Sky announces upcoming documentary series ...
29/04/2026
Wednesday 29 April 2026
Jennifer Garner to lead an all-star cast in new Sky Exc...
29/04/2026
Students and staff from Hills Road Sixth Form College in Cambridge ran a 4.5km course around the roads of Cambridge as part of their annual programme of sustain...
29/04/2026
The Dawn Chorus airs Sunday 3 May from midnight to 7am on RT Radio 1 and RT ly...
28/04/2026
Today, we announced our First Quarter 2026 earnings, starting the Year of Raising Ambition with strong momentum across the business and continued innovation acr...
28/04/2026
I dag presenterade vi v rt resultat f r det f rsta kvartalet 2026. Vi inleder ret med starkt momentum i hela verksamheten och fortsatt innovation p plattforme...
28/04/2026
New handheld promises studio performance for the stage
Mojave have just introduced a new live-focused handheld vocal mic created by award-winning designer D...
28/04/2026
Max for Live device offers AI-powered stem separation
Dynamic Split Module (DSM) is a new Max for Live device created by Ostin Solo, a developer and musican...
28/04/2026
First interface equipped with ISA preamps
Focusrite have just announced the launch of a new high-end audio interface that features a pair of their legendary...
28/04/2026
In 2023, Norwegian climber Kristin Harila set out to break a mountaineering reco...
28/04/2026
RT News is pleased to announce the appointment of Sean Whelan as its new London Correspondent.
Sean has held the role of Washington Correspondent for the last...
28/04/2026
Joseph O'Connor, Eileen Walsh, Louise Duffy, Mick Lynch, Gormfhlaith N Thuairisg and Dermot Bannon take a personal look at life 100yrs ago in new TV docume...
27/04/2026
N r Spotify grundades f r 20 r sedan dominerades musikmarknaden av illegal nedladdning. Sedan dess har streaming bidragit till att teruppr tta betalningsvilja...
27/04/2026
Time on Spotify should feel meaningful and intentional, not something that slips...
27/04/2026
New modular multi-effects plug-in revealed
The latest plug-in from Brainworx delivers a modular set of effects designed to offer a convenient alternative to...
27/04/2026
Kit includes supercardioid & shotgun capsules
High-end mic manufacturer Schoeps have recently introduced another member of their Desert Island Set family. O...