12
April
2023
Astro Radio is the No. 1 local radio with 16.3 mil weekly listeners
Market share increased to 76% with 21.4 million available radio listeners
ERA & SINAR are No. 1 and 2 radio brands in Malaysia
Hitz FM, ERA, MY, RAAGA are No. 1 radio brands across all languages
Astro Radio is pleased to announce the results of the Radio Audience Measurement Survey (RAM) Wave 1, 2023, conducted by GfK Research which provides valuable insights into radio listenership and the impact of its programmes on Malaysian audience. Radio listenership reached 96.5% of individuals in Peninsular Malaysia, equivalent to a high of 21.4 million weekly listeners. According to the survey, Astro Radio continues to be the No. 1 local radio with an increase of approximately 200,000 to 16.3 million weekly listeners or 76% of 21.4 million available radio listeners, citing our engaging and entertaining programming as the main reason for the loyalty of listeners.
Strengthening our leadership as the radio operator with the highest number of listeners in Malaysia with almost an 11 million reach advantage over competitors, Astro Radio boasts of 19 million average digital radio streams, 27.5 million social media followers, 133.5 million video views, and 65.6 million monthly average Facebook post reach.
Kenny Ong, CEO of Astro Radio, said, We would like to thank our listeners for their continued support and feedback. This feedback is a testament to the hard work and dedication of our team to provide quality content that resonates with our listeners. We will use the insights gained from this survey to continue improving our programming and providing the best possible audio experiences for our audience.
Astro Radio brands continued to lead as No. 1 across all languages: ERA, the No. 1 Malay brand; Hitz FM, the No. 1 English brand; MY, the No. 1 Chinese brand; and RAAGA, the No. 1 Tamil brand. Astro Radio Malay brands recorded an increase of approximately 100,000 in reach to 9.8 million listeners equivalent to a 69.3% reach, English brands achieving 3.4 million listeners equivalent to a wider reach of 87.1%, while Chinese brands amassed 3.5 million listeners translating to a wider reach of 73.2% and the Tamil radio brand marking an increase by approximately 100,000 to 1.7 million listeners equivalent to a wider reach of 90.9%.
With 2.4 million weekly listeners, Hitz FM recorded the highest Exclusive Audience for English brands at 289,000 listeners, the Highest Breakfast segment (Mon - Fri, 6am - 10am) for English brands with an increased listenership of 1.3 million, the Highest Drive segment (Mon - Fri, 4pm - 8pm) for English brands with 1.3 million listeners and the Highest Weekend (Sat - Sun) listenership amongst English brands with 1.6 million listeners.
Mix FM recorded 1 million weekly listeners, with an Exclusive Audience recorded at 67,000.
Lite FM charted a weekly listenership of 797,000 with an increase in Exclusive Audience by more than 40,000 to 143,000.
ERA, also Malaysias No. 1 radio brand, recorded approximately a 400,000 increase in weekly listenership recording 5.7 million. The Breakfast show (Mon - Fri, 6am - 10am) remained No. 1, recording an increased listenership of 2.9 million listeners. ERA also achieved an increase for the Highest Exclusive Audience amongst all radio brands to 1.1 million.
SINAR, remained Malaysias second most-listened-to brand overall and the No. 2 Malay-language radio brand in Malaysia, with an increase in recorded weekly listenership by approximately 100,000, recording 5.1 million weekly listeners. SINAR Breakfast segment (Mon - Fri, 6am - 10am) increased by 84,000 to 2.7 million, with the same number of listeners recorded for the Drive show (Mon - Fri, 4pm - 8pm), making it the No. 1 drive show segment amongst all radio brands.
GEGAR, Malaysias No. 1 radio brand in the East Coast, recorded a reach of 1.9 million weekly listeners with its Breakfast show (Sun- Thurs, 6am - 10am) and the Drive show (Sun - Thurs, 4pm - 8pm) reaching 943,000 and 1.1 million listeners respectively.
ZAYAN recorded a 20% increase in weekly listenership, reaching 385,000. The ZAYAN Breakfast show (Mon - Fri, 6am - 10am) saw an increase by approximately 20,000 to 192,000 listeners, while the Drive show (Mon - Fri, 4pm - 8pm) recorded 187,000 listeners. ZAYAN garnered an Exclusive Audience of approximately 67,000.
Weekly listenership on MY increased to 2.86 million weekly listeners with the Breakfast (Mon - Fri, 6am - 10am) and Drive (Mon - Fri, 4pm - 8pm) segments achieving the highest number of listeners across Chinese radio brands with 1.9 and 1.8 million respectively, a growth of 300,000 and 200,000 listeners respectively. With the second highest in Exclusive Audience amongst all radio brands, MY recorded an increase by almost 1 million to 823,000.
MELODY recorded a weekly listenership of 1 million and an Exclusive Audience of 210,000.
GOXUAN achieved an increase of more than 50,000 in its weekly listeners to reach 298,000. The Drive segment (Mon - Fri, 4pm - 8pm) recorded an increase of almost 20,000, increasing to 120,000 listeners while its Exclusive Audience remained 50,000.
RAAGA, Malaysias No. 1 Tamil radio brand recorded an increase in weekly listenership to 1.7 million. The Breakfast (Mon - Fri, 6am - 10am) and Drive (Mon - Fri, 4pm - 8pm) segments achieved 1 million weekly listeners each, with approximate increases of more than 135,000 and 120,000 respectively. RAAGA achieved an increase in its Exclusive Audience by 10,000 to 696,000 listeners.
The survey was carried out over 6 weeks with a mix of traditional radio diaries (75%) and e-diaries (25%) distributed to 6,000 unique individuals across Peninsular Malaysia to capture their listening habits. 21 commercial radio brands subscribed to this wave and Astro Radio secured 6 positions in the Top 10 brands r
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
12
