
Cars of the future will be more than just modes of transportation; they'll be intelligent companions, seamlessly blending technology and comfort to enhance driving experiences, and built for safety, inside and out.
NVIDIA GTC, running this week at the San Jose Convention Center, will spotlight the groundbreaking work NVIDIA and its partners are doing to bring the transformative power of generative AI, large language models and visual language models to the mobility sector.
At its booth, NVIDIA will showcase how it's building automotive assistants to enhance driver safety, security and comfort through enhanced perception, understanding and generative capabilities powered by deep learning and transformer models.
Talking the Talk LLMs, a form of generative AI, largely represent a class of deep-learning architectures known as transformer models, which are neural networks adept at learning context and meaning.
Vision language models are another derivative of generative AI, that offer image processing and language understanding capabilities. Unlike traditional or multimodal LLMs that primarily process and generate text-based data, VLMs can analyze and generate text via images or videos.
And retrieval-augmented generations allows manufacturers to access knowledge from a specific database or the web to assist drivers.
These technologies together enable NVIDIA Avatar Cloud Engine, or ACE, and multimodal language models to work together with the NVIDIA DRIVE platform to let automotive manufacturers develop their own intelligent in-car assistants.
For example, an Avatar configurator can allow designers to build unique, brand-inspired personas for their cars, complete with customized voices and emotional attributes. These AI-animated avatars can engage in natural dialogue, providing real-time assistance, recommendations and personalized interactions.
Furthermore, AI-enhanced surround visualization enhances vehicle safety using 360-degree camera reconstruction, while the intelligent assistant sources external information, such as local driving laws, to inform decision-making.
Personalization is paramount, with AI assistants learning driver and passenger habits and adapting its behavior to suit occupants' needs.
Generative AI for Automotive in Full Force at GTC Several NVIDIA partners at GTC are also showcasing their latest generative AI developments using NVIDIA's edge-to-cloud technology:
Cerence's CaLLM is an automotive-specific LLM that serves as the foundation for the company's next-gen in-car computing platform, running on NVIDIA DRIVE. The platform, unveiled late last year, is the future of in-car interaction, with an automotive- and mobility-specific assistant that provides an integrated in-cabin experience. Cerence is collaborating with NVIDIA engineering teams for deeper integration of CaLLM with the NVIDIA AI Foundation Models. Through joint efforts, Cerence is harnessing NVIDIA DGX Cloud as the development platform, applying guardrails for enhanced performance, and leveraging NVIDIA AI Enterprise to optimize inference. NVIDIA and Cerence will continue to partner and pioneer this solution together with several automotive OEMs this year.
Wavye is helping usher in the new era of Embodied AI for autonomy, their next-generation AV2.0 approach is characterized by a large Embodied AI foundation model that learns to drive self-supervised using AI end-to-end -from sensing, as an input, to outputting driving actions. The British startup has already unveiled its GAIA-1, a generative world model for AV development running on NVIDIA; alongside LINGO-1, a closed-loop driving commentator that uses natural language to enhance the learning and explainability of AI driving models.
Li Auto unveiled its multimodal cognitive model, Mind GPT, in June. Built on NVIDIA TensorRT-LLM, an open-source library, it serves as the basis for the electric vehicle maker's AI assistant, Lixiang Tongxue, for scene understanding, generation, knowledge retention and reasoning capabilities. Li Auto is currently developing DriveVLM to enhance autonomous driving capabilities, enabling the system to understand complex scenarios, particularly those that are challenging for traditional AV pipelines, such as unstructured roads, rare and unusual objects, and unexpected traffic events. This advanced model is trained on the NVIDIA GPUs and utilizes TensorRT-LLM and NVIDIA Triton Inference Server for data generation in the data center. With inference optimized by NVIDIA DRIVE and TensorRT-LLM, DriveVLMs perform efficiently on embedded systems.
NIO launched its NOMI GPT, which offers a number of functional experiences, including NOMI Encyclopedia Q&A, Cabin Atmosphere Master and Vehicle Assistant. With the capabilities enabled by LLMs and an efficient computing platform powered by NVIDIA AI stacks, NOMI GPT is capable of basic speech recognition and command execution functions and can use deep learning to understand and process more complex sentences and instructions inside the car.
Geely is working with NVIDIA to provide intelligent cabin experiences, along with accelerated edge-to-cloud deployment. Specifically, Geely is applying generative AI and LLM technology to provide smarter, personalized and safer driving experiences, using natural language processing, dialogue systems and predictive analytics for intelligent navigation and voice assistants. When deploying LLMs into production, Geely uses NVIDIA TensorRT-LLM to achieve highly efficient inference. For more complex tasks or scenarios requiring massive data support, Geely plans to deploy large-scale models in the cloud.
Waabi is building AI for self-driving and will use the generative AI capabilities afforded by NVIDIA DRIVE Thor for its breakthrough autonomous trucking solutions, bringing safe and reliable autonomy to the trucking industry.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...