
Cars of the future will be more than just modes of transportation; they'll be intelligent companions, seamlessly blending technology and comfort to enhance driving experiences, and built for safety, inside and out.
NVIDIA GTC, running this week at the San Jose Convention Center, will spotlight the groundbreaking work NVIDIA and its partners are doing to bring the transformative power of generative AI, large language models and visual language models to the mobility sector.
At its booth, NVIDIA will showcase how it's building automotive assistants to enhance driver safety, security and comfort through enhanced perception, understanding and generative capabilities powered by deep learning and transformer models.
Talking the Talk LLMs, a form of generative AI, largely represent a class of deep-learning architectures known as transformer models, which are neural networks adept at learning context and meaning.
Vision language models are another derivative of generative AI, that offer image processing and language understanding capabilities. Unlike traditional or multimodal LLMs that primarily process and generate text-based data, VLMs can analyze and generate text via images or videos.
And retrieval-augmented generations allows manufacturers to access knowledge from a specific database or the web to assist drivers.
These technologies together enable NVIDIA Avatar Cloud Engine, or ACE, and multimodal language models to work together with the NVIDIA DRIVE platform to let automotive manufacturers develop their own intelligent in-car assistants.
For example, an Avatar configurator can allow designers to build unique, brand-inspired personas for their cars, complete with customized voices and emotional attributes. These AI-animated avatars can engage in natural dialogue, providing real-time assistance, recommendations and personalized interactions.
Furthermore, AI-enhanced surround visualization enhances vehicle safety using 360-degree camera reconstruction, while the intelligent assistant sources external information, such as local driving laws, to inform decision-making.
Personalization is paramount, with AI assistants learning driver and passenger habits and adapting its behavior to suit occupants' needs.
Generative AI for Automotive in Full Force at GTC Several NVIDIA partners at GTC are also showcasing their latest generative AI developments using NVIDIA's edge-to-cloud technology:
Cerence's CaLLM is an automotive-specific LLM that serves as the foundation for the company's next-gen in-car computing platform, running on NVIDIA DRIVE. The platform, unveiled late last year, is the future of in-car interaction, with an automotive- and mobility-specific assistant that provides an integrated in-cabin experience. Cerence is collaborating with NVIDIA engineering teams for deeper integration of CaLLM with the NVIDIA AI Foundation Models. Through joint efforts, Cerence is harnessing NVIDIA DGX Cloud as the development platform, applying guardrails for enhanced performance, and leveraging NVIDIA AI Enterprise to optimize inference. NVIDIA and Cerence will continue to partner and pioneer this solution together with several automotive OEMs this year.
Wavye is helping usher in the new era of Embodied AI for autonomy, their next-generation AV2.0 approach is characterized by a large Embodied AI foundation model that learns to drive self-supervised using AI end-to-end -from sensing, as an input, to outputting driving actions. The British startup has already unveiled its GAIA-1, a generative world model for AV development running on NVIDIA; alongside LINGO-1, a closed-loop driving commentator that uses natural language to enhance the learning and explainability of AI driving models.
Li Auto unveiled its multimodal cognitive model, Mind GPT, in June. Built on NVIDIA TensorRT-LLM, an open-source library, it serves as the basis for the electric vehicle maker's AI assistant, Lixiang Tongxue, for scene understanding, generation, knowledge retention and reasoning capabilities. Li Auto is currently developing DriveVLM to enhance autonomous driving capabilities, enabling the system to understand complex scenarios, particularly those that are challenging for traditional AV pipelines, such as unstructured roads, rare and unusual objects, and unexpected traffic events. This advanced model is trained on the NVIDIA GPUs and utilizes TensorRT-LLM and NVIDIA Triton Inference Server for data generation in the data center. With inference optimized by NVIDIA DRIVE and TensorRT-LLM, DriveVLMs perform efficiently on embedded systems.
NIO launched its NOMI GPT, which offers a number of functional experiences, including NOMI Encyclopedia Q&A, Cabin Atmosphere Master and Vehicle Assistant. With the capabilities enabled by LLMs and an efficient computing platform powered by NVIDIA AI stacks, NOMI GPT is capable of basic speech recognition and command execution functions and can use deep learning to understand and process more complex sentences and instructions inside the car.
Geely is working with NVIDIA to provide intelligent cabin experiences, along with accelerated edge-to-cloud deployment. Specifically, Geely is applying generative AI and LLM technology to provide smarter, personalized and safer driving experiences, using natural language processing, dialogue systems and predictive analytics for intelligent navigation and voice assistants. When deploying LLMs into production, Geely uses NVIDIA TensorRT-LLM to achieve highly efficient inference. For more complex tasks or scenarios requiring massive data support, Geely plans to deploy large-scale models in the cloud.
Waabi is building AI for self-driving and will use the generative AI capabilities afforded by NVIDIA DRIVE Thor for its breakthrough autonomous trucking solutions, bringing safe and reliable autonomy to the trucking industry.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/10/2026
A response to Mark Turner and the SVG AI Innovation Lab
SVG AI Innovation Lab Program Director Mark Turner's How Broadcast Sports Can Apply the Newsroom S...
06/10/2026
Cobalt Digital will exhibit at NAB Show New York 2026 (Booth 226, Javits Center, October 21-22), demonstrating its ST 2110/IPMX product line alongside solutions...
06/10/2026
LiveU and Airwise have announced a strategic partnership integrating LiveU's bonded video transmission with Airwise's drone fleet management, airspace a...
06/10/2026
Hotspur Labs, Tottenham Hotspur's corporate venture programme, will co-host ...
06/10/2026
SPORTEL Monaco 2026 will take place October 19-21 at the Grimaldi Forum in Monaco, with the conference programme running October 19-20.
Sessions include:
Mast...
06/10/2026
Zixi has announced the appointment of John Towers as Chief Financial Officer. Towers brings more than 20 years of experience in media and entertainment, includi...
06/10/2026
The Memphis Grizzlies, DAZN, and WATN/ABC24 have announced a partnership to simulcast 15 regular season Grizzlies games free over-the-air on ABC24 during the 20...
06/10/2026
The Minnesota Timberwolves, KARE 11, and DAZN have announced a partnership to simulcast 15 Timberwolves games free over-the-air on KARE 11 during the 2026-27 se...
06/10/2026
Sportel 2026 is set to be held in Monaco in less than two weeks (beginning Octob...
06/10/2026
The company's Pro Data portable storage unit enabled the Dallas Cowboys prod...
06/10/2026
Three new compact pedals announced
Warm Audio have just introduced a new guitar pedal line-up that offers compact, pedalboard-friendly versions of some of t...
06/10/2026
Drum-replacement tool gets major overhaul
WaveMachine Labs have announced that the latest version of their drum-replacement software is now available, and i...
06/10/2026
Firmware update implements user-requested features
Arturia's stage-going keyboard series has just received a significant update that addresses some of t...
06/10/2026
(4:51 PM) Wiesbaden, October 06, 2026. Based on business performance to date, pa...
06/10/2026
SBS invites audiences and communities to help shape the future of its language s...
06/10/2026
Manufacturer receives honors from both TV Tech and TVB Europe for advancements in compression technology
AMSTERDAM September 30, 2026 - Cobalt Digital has ...
06/10/2026
Cobalt Digital NAB NY Booth 226 // Journalists: Click to visit Cobalt
Highlight...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Imaginary Forces Paints a Portrait of Conflict in War
Brie Clayton October 6, 2026
0 Comments
Director Ronnie Koff of Imaginary Forces (IF) transforms...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Pebble, a leading specialist in automation, content management and integrated channel solutions, is supporting the continued modernisation of playout at Brazili...
06/10/2026
Techex, a specialist in software-defined live video workflows, will demonstrate the how tx darwin platform combines satellite and IP delivery at NAB New York 20...
06/10/2026
NVIDIA DGX Spark 64GB Gives Developers More Ways to Build and Scale Local AI
Allen Bourgoyne October 5, 2026
0 Comments
Local AI is becoming more usef...
06/10/2026
Cannes Premiere Documentary The Match Shot with Blackmagic URSA Cine
Brie Clayton October 5, 2026
0 Comments
Portraiture and archival footage bring pl...
06/10/2026
Boston Conservatory Artists Turn Chairs on The Voice Watch Lexi Stephens (BFA 25) and Marcus Ladden Jr. (BFA 30) wow the celebrity coaches during their blind au...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Tuesday 6 October 2026
Official trailer released for The Good Daughter ahead of...
06/10/2026
Sean Giancola to Step Down as Publisher & CEO of New York Post Media Group
New York (October 6, 2026) - After more than a decade of transformative leadership a...
06/10/2026
Savanyu reports getting more gain from the sound system, which he credits to the capsules asymmetrical supercardioid pickup pattern.
Even with less-than-ideal...
06/10/2026
Andrew Trimble delves into the author's Belfast upbringing
Thursday, 8 Octo...
06/10/2026
Telecom operators are increasingly building their AI strategies on open models - and the reasons go beyond mere cost.
Open models give telcos the ability to t...
05/10/2026
Eutelsat has announced that Airbus Defence and Space has completed the first 32 new OneWeb Low Earth Orbit satellites at its facility in Toulouse, France. The s...
05/10/2026
Racecourse Media Group (RMG) has appointed Andrew Demaria as its first Chief Content Officer, effective October 6.
Demaria joins from a career spanning more th...
05/10/2026
SMPTE will host SMPTE Bootcamp: Precision Timing for ST 2110 on Wednesday, October 21, 2026, from 9:20 a.m. to 4:30 p.m. in Room 3D03 at the Javits Center durin...
05/10/2026
Nexstar Media Group and DAZN have announced a partnership to simulcast 15 regular season Indiana Pacers games on Nexstar television stations and free on DAZN si...
05/10/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
05/10/2026
Telos Alliance has announced that Zephyr Connect SE, a new hardware codec, is now shipping. The unit joins the Telos iPort High Density multi-codec gateway and ...
05/10/2026
Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore's platform beginning...
05/10/2026
The New Orleans Pelicans have announced broadcast coverage for the 2026-27 season. Gray Media and the Gulf Coast Sports and Entertainment Network (GCSEN) will c...
05/10/2026
As sports broadcasters look for new ways to make live action more immersive, ins...
05/10/2026
New multi-pattern LDC revealed
Austrian Audio have announced the upcoming launch of a new multi-pattern large-diaphragm capacitor mic that occupies the midd...
05/10/2026
Software gains Tonex Board rig support
When IK Multimedia launched the Tonex Board, they mentioned that it would soon be followed by a significant update to...