Toyota Ireland announced as sponsor of the Voice of Ireland

Toyota Ireland announced as sponsor of The Voice of Ireland

Ireland's biggest talent show, The Voice of Ireland returns to our screens for its fifth series in January 2016.

Presented by Kathryn Thomas with Eoghan McDermott bringing all the backstage action the show will take us through the Blind Auditions, The Battles and The Live Shows. Bressie, Kian Egan, Una Foden and Rachel Stevens are back to find one act that will be crowned The Voice of Ireland and win a recording contract with Universal Music.

The fourth series of The Voice of Ireland on RT One regularly attracted over 500,000 viewers every Sunday evening. The most watched episode of the fourth series attracted a consolidated audience of 688,100*.

Dermot Rigley, Commercial Manager, RT Media Sales said, "Toyota has secured a powerful association with The Voice of Ireland on RT One, Ireland's most-watched television channel. This sponsorship represents further support of our unique offering and acts as a great endorsement of RT 's output and its powerful audience reach. We're delighted to welcome Toyota on board."

Michael Gaynor, Director of Marketing, Toyota Ireland commented, The Voice of Ireland has proven a major hit for Irish families and as Ireland's leading family car brand we're really looking forward to being associated with the show through our sponsorship. This programme provides a great way for us to showcase our range of vehicles for 2016 including the new RAV4 and new Auris.

-ENDS-

Further information Fergus McCormack, RT Television press officer, 086 8674751 Fergus.mccormack@rte.ie

*All figures from Tam Ireland/Nielsen

Consolidated figures incorporate VCR, DVDR and PVR playback viewing that took place within 7 days of the original broadcast. This time-shifted viewing is added to the live data to produce consolidated viewing data.

LINK:	http://www.rte.ie/about/en/press-office/press-releases/2015/1203/75101...
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