V-Novas CEO and co-founder Guido Meardi takes TVBEurope through the companys licensing terms for V-Nova LCEVC, how quickly he believes the technology will be adopted by the industry, and its next steps
By Contributor
Published: June 17, 2021
V-Nova's CEO and co-founder Guido Meardi takes TVBEurope through the company's licensing terms for V-Nova LCEVC, how quickly he believes the technology will be adopted by the industry, and its next steps
target=_blank title=Share on LinkedIn class=share-linkedin>
V-Nova recently announced the licensing terms for V-Nova LCEVC, a software development kit and a wide range of reference integrations that add MPEG-5 Part 2 LCEVC (Low Complexity Enhancement Video Coding) ISO/IEC 23094-2 encoding and decoding to any existing video delivery workflow, device or application.
The company's CEO and co-founder Guido Meardi takes TVBEurope through the terms, how quickly he believes LCEVC will be adopted by the industry, and the technology's next steps.
V-Nova has announced the licensing terms for V-Nova LCEVC, can you provide us a summary?The V-Nova LCEVC terms are designed to be low complexity, fair and modern. They can be summarised in three points:
Free for integration by device or chipset manufacturers, operating systems, browsers, for in-house development and encoder or player vendors
Low-cost and capped for services, with overall cost based on service size. The per-active-user licenses start from as little as $0.01 per year and is capped at $3.7 million
Designed together with customers and key industry players to meet their needs and ensure swift adoption
In what way to these terms differ to existing fee structures?Echoing the LCEVC standard, these terms are low complexity and akin to a modern SaaS (software as a service) model. For the companies that are critical for the ecosystem but do not derive a direct benefit from this technology, LCEVC will be free, eliminating key barriers to adoption. Services that derive the direct measurable benefits of greater user-engagement, increased reach, and reduced operating costs will incur a low-cost and capped usage fee.
Traditionally, licensing terms can take years to be defined, but V-Nova has managed it in record time. What were the key factors in enabling such a quick decision? LCEVC is different from other compression technologies. It is an enhancement, rather than a full codec. It is low-complexity, meaning that the tools are fewer and simpler. And it is deployable today on both new and existing infrastructure, including devices that are already in the hands and in the households of end-users. We worked hard to have software implementations and a licensing structure in parallel to the standardisation process, so as to make LCEVC deployable as soon as possible.
What do you expect to happen as a result of this innovative terms structure?We designed this structure to encourage rapid and widespread adoption. LCEVC can be deployed as a software update immediately, rather than waiting for dedicated device hardware availability. Consequently, it is paramount for integrators and services to have early visibility and clarity on the terms and low-cost fees for the software.
Do you believe its adoption will be quick?The terms were developed together with customers and key industry players, so they reflect the feedback we received. Many services are looking for ways to quickly upgrade and optimise delivery to satisfy customer demand for higher-quality and more reliable streaming and LCEVC can enable that whilst helping to accelerate the rollout of next-generation codecs too.
data-src=https://www.tvbeurope.com/wp-content/uploads/2021/06/BBBanimations-726x408.jpg alt= width=502 height=282 data-srcset=https://www.tvbeurope.com/wp-content/uploads/2021/06/BBBanimations-726x408.jpg 726w, https://www.tvbeurope.com/wp-content/uploads/2021/06/BBBanimations-353x199.jpg 353w, https://www.tvbeurope.com/wp-content/uploads/2021/06/BBBanimations-768x432.jpg 768w, https://www.tvbeurope.com/wp-content/uploads/2021/06/BBBanimations-241x136.jpg 241w, https://www.tvbeurope.com/wp-content/uploads/2021/06/BBBanimations.jpg 1280w data-sizes=(max-width: 502px) 100vw, 502px />LCEVC has been described as an enhancement' to existing codecs, so do you anticipate that we will see a wider adoption of multiple codecs?We are already in a multi-codec video delivery world. As a codec-agnostic enhancement, LCEVC enables the improvement of the performance of existing workflows as well as lowering the barrier to deployment of new ones, reducing the computational cost of new codecs and enabling their decoding in software.
For example, it has been demonstrated that LCEVC can reduce the computational load of AV1 by over a factor of 3x, hence making live AV1 transcoding much more feasible, reducing the impact of VoD transcoding on the data centre. In addition, on the decoding side LCEVC enables reliable HD decoding on mobile devices in software, at up to 50 per cent lower battery drain. All of this can significantly accelerate the adoption of next-generation codecs such as AV1, by enabling playback in a host of devices without dedicated decoding hardware.
Will V-Nova offer support that goes beyond the licence?Yes, we understand that deploying new technology is a big decision for anyone and we are keen to make the deployment of LCEVC as easy as possible for our customers so that they can quickly realise the benefits. Support is included in both the licensing packages as outlined below and more comprehensive support packages are available upon request:
With licensing terms agreed, what are the next steps for LCEVC in terms of general release? Due to its low-complexity nature, LCEVC can be implemented at all levels of the software stack and we already have implementations in software for applications running on all major o
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
V-Novas CEO and co-founder Guido Meardi takes TVBEurope through the companys licensing terms for V-Nova LCEVC, how quickly he believes the technology will be adopted by the industry, and its next steps
