Over the last 10-15 years, the move toward streaming audio has completely transformed the music industry, and Spotify has led that charge. Before streaming, artist paths to success were far more limited and dominated by a select few. But as our Loud & Clear 2024 report shows, streaming continues to create new opportunities for artists.
Loud & Clear-our annual music-streaming economics report-provides a valuable, fact-driven resource for artists, fans, and the industry. Who is generating money? How much are they making? And how has that changed over time?
Our global Loud & Clear 2024 insights, released earlier this year, showed that Spotify recorded the largest annual payment from a single retailer to the music industry at more than $9 billion in 2023-nearly triple what we paid out six years ago, and a significant portion of the $48 billion we've paid out in total.
Loud & Clear is also looking at the economic impact of music streaming in local and regional markets. And that includes Brazil, where Spotify is helping artists grow their revenues and audiences in big ways. In fact, in 2023, Brazilian artists were discovered by first-time listeners nearly 10 billion times on Spotify.
But that's just the start. Here are our top Loud & Clear findings from Brazil.
Spotify is outpacing Brazil's music industry
Compared to 2022, revenue generated by Brazilian artists on Spotify alone grew 27% last year.
That figure is more than double the 13% revenue growth Brazil's music industry saw in the same time frame (according to the International Federation of the Phonographic Industry, IFPI).
Spotify royalties keep growing for Brazilian artists
Royalties generated by Brazilian artists from Spotify alone have grown 600% since 2017.
In 2023, revenues generated by Brazilian artists from Spotify alone reached more than 1.2B BRL, which is more than quadruple 2018's numbers.
Spotify royalties are boosting artists' careers at all levels
The number of Brazilian artists who generated more than 100,000 BRL in revenue on Spotify alone has increased more than 500% since 2017.
The number of Brazilian artists who generated more than 50,000 BRL in revenue on Spotify alone has also increased more than 300% since 2018.
Independent Brazilian artists thrive on Spotify
More than 70% of all revenue generated by Brazilian artists on Spotify in 2023 was from independent artists or record labels.
For the Record spoke to Brazilian funk icon Anitta, who has worked closely with Spotify at every major juncture of her career to reach the next level of stardom. Reflecting not just on her career, Anitta also looks back at Brazil's music industry at large and reveals how Spotify's arrival in Brazil has helped transform the country's music industry.
What has helped to grow your audience locally and globally, and how has Spotify helped? It's a curious thing, because Brazilian funk suffered from a lot of prejudiced attitudes in our country, similar to hip-hop in the '90s. You wouldn't see or hear funk on the radio, in TV shows, or at awards shows. But with Spotify, funk artists no longer needed the support of the larger industry players. They could just upload their own music, and the community could support funk music through their streams and show the country that people love funk.
How did Spotify help you in the early stages of your career? Spotify was launching in Brazil at the same time my career was taking off, so we kind of grew together. I was introducing my fans to this new platform at the time, and we did so many things together to figure out how to get the most out of features like artist playlists. It was a big partnership and I think we still have that connection because it was so good for everyone involved.
Overall, how does Spotify positively impact artists' careers? In Brazil, Spotify has become the destination to discover who's hot, who's on the rise, and what genres are trending. Spotify is an important part of music culture in Brazil, and artists really celebrate their successes and accomplishments on Spotify. They really understand that it's a big deal. It's also great to see how Spotify supports new artists. They have a purpose. It's not just about trying to be the biggest platform. They want to help the culture as well.
For the latest insights on the economics of music streaming, be sure to check out our full Loud & Clear report.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
15/11/2026
Mixers, interfaces & DAW controller receive new firmware
Yamaha have just launched a trio of firmware updates that bring some powerful new functionality to ...
15/11/2026
Can VideoProc AI Really Reduce Noise and Enhance Blurry, Old Footage? Real-World...
14/11/2026
Longtime MLB Network employee David Maybrown passed away Thursday at the age of 57. David joined MLB Network in 2009 shortly after its launch, beginning as an i...
14/11/2026
Modular innovators introduce two guitar-based products
ADDAC System's recently introduced Four String Series makes it possible to integrate physical str...
14/11/2026
Marcelo Dai's Live Session Captured with URSA Cine Immersive
Brie Clayton November 14, 2026
0 Comments
Artist takes viewers on an immersive journe...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities
At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...
14/11/2026
Sonnet Announces Black Friday Sale on Select Products
Brie Clayton November 14, 2026
0 Comments
WHAT: Sonnet Technologies is having a sale on a select...
14/11/2026
Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
Over the last 10-15 years, the move toward streaming audio has completely transformed the music industry, and Spotify has led that charge. Before streaming, artist paths to success were far more limited and dominated by a select few. But as our Loud & Clear 2024 report shows, streaming continues to create new opportunities for artists.
