Over the last 10-15 years, the move toward streaming audio has completely transformed the music industry, and Spotify has led that charge. Before streaming, artist paths to success were far more limited and dominated by a select few. But as our Loud & Clear 2024 report shows, streaming continues to create new opportunities for artists.
Loud & Clear-our annual music-streaming economics report-provides a valuable, fact-driven resource for artists, fans, and the industry. Who is generating money? How much are they making? And how has that changed over time?
Our global Loud & Clear 2024 insights, released earlier this year, showed that Spotify recorded the largest annual payment from a single retailer to the music industry at more than $9 billion in 2023-nearly triple what we paid out six years ago, and a significant portion of the $48 billion we've paid out in total.
Loud & Clear is also looking at the economic impact of music streaming in local and regional markets. And that includes Brazil, where Spotify is helping artists grow their revenues and audiences in big ways. In fact, in 2023, Brazilian artists were discovered by first-time listeners nearly 10 billion times on Spotify.
But that's just the start. Here are our top Loud & Clear findings from Brazil.
Spotify is outpacing Brazil's music industry
Compared to 2022, revenue generated by Brazilian artists on Spotify alone grew 27% last year.
That figure is more than double the 13% revenue growth Brazil's music industry saw in the same time frame (according to the International Federation of the Phonographic Industry, IFPI).
Spotify royalties keep growing for Brazilian artists
Royalties generated by Brazilian artists from Spotify alone have grown 600% since 2017.
In 2023, revenues generated by Brazilian artists from Spotify alone reached more than 1.2B BRL, which is more than quadruple 2018's numbers.
Spotify royalties are boosting artists' careers at all levels
The number of Brazilian artists who generated more than 100,000 BRL in revenue on Spotify alone has increased more than 500% since 2017.
The number of Brazilian artists who generated more than 50,000 BRL in revenue on Spotify alone has also increased more than 300% since 2018.
Independent Brazilian artists thrive on Spotify
More than 70% of all revenue generated by Brazilian artists on Spotify in 2023 was from independent artists or record labels.
For the Record spoke to Brazilian funk icon Anitta, who has worked closely with Spotify at every major juncture of her career to reach the next level of stardom. Reflecting not just on her career, Anitta also looks back at Brazil's music industry at large and reveals how Spotify's arrival in Brazil has helped transform the country's music industry.
What has helped to grow your audience locally and globally, and how has Spotify helped? It's a curious thing, because Brazilian funk suffered from a lot of prejudiced attitudes in our country, similar to hip-hop in the '90s. You wouldn't see or hear funk on the radio, in TV shows, or at awards shows. But with Spotify, funk artists no longer needed the support of the larger industry players. They could just upload their own music, and the community could support funk music through their streams and show the country that people love funk.
How did Spotify help you in the early stages of your career? Spotify was launching in Brazil at the same time my career was taking off, so we kind of grew together. I was introducing my fans to this new platform at the time, and we did so many things together to figure out how to get the most out of features like artist playlists. It was a big partnership and I think we still have that connection because it was so good for everyone involved.
Overall, how does Spotify positively impact artists' careers? In Brazil, Spotify has become the destination to discover who's hot, who's on the rise, and what genres are trending. Spotify is an important part of music culture in Brazil, and artists really celebrate their successes and accomplishments on Spotify. They really understand that it's a big deal. It's also great to see how Spotify supports new artists. They have a purpose. It's not just about trying to be the biggest platform. They want to help the culture as well.
For the latest insights on the economics of music streaming, be sure to check out our full Loud & Clear report.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch a significant update that brings an array of n...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Filming to take place in Holmfirth
9th June 2026, London: U&GOLD is heading bac...
09/06/2026
X-Rite Pantone Launches Offset360 to Modernize Color Control Across Existing Pre...
09/06/2026
09 Jun 2026
VEON Appoints Serkan Ozturk as Chief of Staff & Strategy Officer Dubai and New York, June 9, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital oper...
09/06/2026
Tuesday 9 June 2026
Katie Price: Nothing to Hide, a candid and unfiltered accou...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
08/06/2026
Manny Marroquin signature cans upgraded with SLAM Technology
The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...
08/06/2026
Air domain supremacy redefined - New counter UAS, space solutions and directiona...
08/06/2026
he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...
08/06/2026
Plus, 20% off TVs ahead of kick-offMonday 8 June 2026
Sky introduces Real Time...
08/06/2026
FOX Secures Live NFL Game Package in Mexico Starting in Fall 2026 Agreement Features Thursday Night Football, Sunday Games Package, Thanksgiving Day Games, al...
08/06/2026
FOX One, FOX Sports and Indeed Name Austin Franklin and Kevin Akoto as FOX One C...
08/06/2026
Meet us on the show floor
Stand #286310 Discover Nara, the media management tool used by major facilities including Harbor and Molinare.
Nara v2 introduces re...
08/06/2026
L'art de l'Image dans Reflet dans un diamant mort' Une conversation avec le directeur de la photographie Manuel Dacosse, SBC et l' talonneur Pe...
08/06/2026
Embracing today's modern media workflows: FilmLight presents Nara 2.0, with FilmLight API Designed to support the growing demands of today's production ...
08/06/2026
Moderated by Andy Minuth, FilmLight's Colour Workflow Specialist
Wednesday 18 February
6:00pm / Doors open
7:00pm / Presentation in German
8:00pm / Drin...
08/06/2026
Join us on April 14 at 10:00am for a technical roundtable with the Filmlight dev...
08/06/2026
You're invited to FLAPI Classroom The fundamentals of coding and machine-assisted development
These sessions will help you build the skills needed to cre...
08/06/2026
With Sylvain Canaux (St Louis, Paris) and J r me Cloutier (MELS, Montreal)
Wednesday 6 May
Pick your time: 1:00PM / 5:00PM
Note: The presentation will be hel...
08/06/2026
FilmLight, 1107 N El Centro Ave, Los Angeles
Doors open at 3:30pm
Join the FilmLight team on June 9th at 4pm to learn how FilmLight products and APIs can stre...
08/06/2026
The Creators List launched to Help Brands Connect With Top Creators In CannesThe curated directory launched by Tubefilter, Comscore, Whalar Group and Gospel Sta...
08/06/2026
Irish YouTube star DavidMC joins Aisling O'Reilly to tackle all things socce...
07/06/2026
Company introduce 21 new protective covers
Decksaver have just announced their Sping 2026 Drop, which sees a total of 21 new models added to their ever-grow...
07/06/2026
Sunday 7 June 2026
Dynamo Vs Houdini comes to Sky later this year
The last time the world saw Dynamo, he buried himself alive. This weekend, he returned.
Mom...
06/06/2026
Check Out Leading Monitor Brands
We'll have monitors of all shapes and sizes at GearExpo UK, so whether you're looking to upgrade or expand your set...
Over the last 10-15 years, the move toward streaming audio has completely transformed the music industry, and Spotify has led that charge. Before streaming, artist paths to success were far more limited and dominated by a select few. But as our Loud & Clear 2024 report shows, streaming continues to create new opportunities for artists.
