Over the last 10-15 years, the move toward streaming audio has completely transformed the music industry, and Spotify has led that charge. Before streaming, artist paths to success were far more limited and dominated by a select few. But as our Loud & Clear 2024 report shows, streaming continues to create new opportunities for artists.
Loud & Clear-our annual music-streaming economics report-provides a valuable, fact-driven resource for artists, fans, and the industry. Who is generating money? How much are they making? And how has that changed over time?
Our global Loud & Clear 2024 insights, released earlier this year, showed that Spotify recorded the largest annual payment from a single retailer to the music industry at more than $9 billion in 2023-nearly triple what we paid out six years ago, and a significant portion of the $48 billion we've paid out in total.
Loud & Clear is also looking at the economic impact of music streaming in local and regional markets. And that includes Brazil, where Spotify is helping artists grow their revenues and audiences in big ways. In fact, in 2023, Brazilian artists were discovered by first-time listeners nearly 10 billion times on Spotify.
But that's just the start. Here are our top Loud & Clear findings from Brazil.
Spotify is outpacing Brazil's music industry
Compared to 2022, revenue generated by Brazilian artists on Spotify alone grew 27% last year.
That figure is more than double the 13% revenue growth Brazil's music industry saw in the same time frame (according to the International Federation of the Phonographic Industry, IFPI).
Spotify royalties keep growing for Brazilian artists
Royalties generated by Brazilian artists from Spotify alone have grown 600% since 2017.
In 2023, revenues generated by Brazilian artists from Spotify alone reached more than 1.2B BRL, which is more than quadruple 2018's numbers.
Spotify royalties are boosting artists' careers at all levels
The number of Brazilian artists who generated more than 100,000 BRL in revenue on Spotify alone has increased more than 500% since 2017.
The number of Brazilian artists who generated more than 50,000 BRL in revenue on Spotify alone has also increased more than 300% since 2018.
Independent Brazilian artists thrive on Spotify
More than 70% of all revenue generated by Brazilian artists on Spotify in 2023 was from independent artists or record labels.
For the Record spoke to Brazilian funk icon Anitta, who has worked closely with Spotify at every major juncture of her career to reach the next level of stardom. Reflecting not just on her career, Anitta also looks back at Brazil's music industry at large and reveals how Spotify's arrival in Brazil has helped transform the country's music industry.
What has helped to grow your audience locally and globally, and how has Spotify helped? It's a curious thing, because Brazilian funk suffered from a lot of prejudiced attitudes in our country, similar to hip-hop in the '90s. You wouldn't see or hear funk on the radio, in TV shows, or at awards shows. But with Spotify, funk artists no longer needed the support of the larger industry players. They could just upload their own music, and the community could support funk music through their streams and show the country that people love funk.
How did Spotify help you in the early stages of your career? Spotify was launching in Brazil at the same time my career was taking off, so we kind of grew together. I was introducing my fans to this new platform at the time, and we did so many things together to figure out how to get the most out of features like artist playlists. It was a big partnership and I think we still have that connection because it was so good for everyone involved.
Overall, how does Spotify positively impact artists' careers? In Brazil, Spotify has become the destination to discover who's hot, who's on the rise, and what genres are trending. Spotify is an important part of music culture in Brazil, and artists really celebrate their successes and accomplishments on Spotify. They really understand that it's a big deal. It's also great to see how Spotify supports new artists. They have a purpose. It's not just about trying to be the biggest platform. They want to help the culture as well.
For the latest insights on the economics of music streaming, be sure to check out our full Loud & Clear report.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
09/09/2026
New parts aimed at hip-hop and pop productions
The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...
09/09/2026
Save up to 40% until 21 September 2026
Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...
09/09/2026
Upcoming title officially launches in September 2026
Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...
09/09/2026
Wednesday 9 September 2026
Tom Daley adds final stitch to giant Baa-Ewe' t...
09/09/2026
Red Seat Ventures Integrates Barometer into Speakeasy to Maximize Podcast Revenu...
09/09/2026
Baselight-powered color comes natively to Media Composer, connecting creative de...
09/09/2026
RT brings three packed days of live radio, entertainment, news, weather and fun
Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
September 08, 2026 NORTHRIDGE, Calif. - Soundcraft today announced the launch of its Signature Plus Series Analog Connected Mixing Consoles. As the next genera...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
08/09/2026
BERLIN, September 8, 2026 - J nger Audio will introduce a major expansion of its flexAI audio processing platform at IBC 2026. The flexAI system adds autonomous...
08/09/2026
New Vendor-Agnostic Broadband Intelligence Fabric Reduces Operational Complexity and Improves Service Quality for Broadband Service Providers SAN JOSE, Calif. -...
08/09/2026
Arvato Systems Brings TI Expertise to the Stage
Panels, workshops, and real-world examples at the TI-SUMMIT 2026
Arvato Systems, a partner of the TI-SUMMIT 2...
08/09/2026
On October 1, Apple Arcade is rolling out a lineup of fun new games for players ...
07/09/2026
Two new full-range, flat-response cabinets introduced
HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...
07/09/2026
Answering questions about AI in game audio
GameSoundCon, the largest professional conference for video game music and sound design, have announced that they...
07/09/2026
New directional headset mic on show at IBC
Just ahead of this week's IBC show, DPA have announced the launch of a new directional headset that's bee...
07/09/2026
We are not building systems to replace human decision-making; we are building systems that execute our decisions at machine speed. The media companies that win ...
07/09/2026
Monday 7 September 2026
Freddie Meredith joins cast of SNL UK ahead of start of Season 2
Freddie Meredith Images
ZIP (3MB)
Saturday Night Live UK announces ...
07/09/2026
Monday 7 September 2026
Sky and NFTS team up to launch new routes into screen careers
Sky has today announced a new apprenticeship programme, with application...
07/09/2026
Monday 7 September 2026
Sky Sports announces most comprehensive NFL coverage to...
07/09/2026
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's first demonstration of Serial Audio Definition Model (S-ADM) in a cloud-based produ...
07/09/2026
dB Broadcast will showcase APIS Hive, its software platform for designing, deploying and managing modern broadcast infrastructures, at IBC 2026.
Developed from...
07/09/2026
552,000 streams on RT Player
The historic fight, which saw Katie Taylor become...
06/09/2026
Recreates Rolands TB-303 & MC-202
BS-203 MacroAcidizer is the first virtual instrument from Born Second, and it offers a recreation of two Roland classics -...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
05/09/2026
MK2 & Bass system control app improved
HEDD Audio have just launched a new and improved version of the control software that pairs with their MK2 and Bass m...
04/09/2026
Media organisations interested in the Media Innovation Europe 3.0 Business Innovation Synergizer (BIS) can now consult a new FAQ document providing additional a...
04/09/2026
Powerful new soft synth announced
Traveler is the first software instrument to be released by KeySolutions Sounds, and it's an ambitious one! Said to co...
04/09/2026
Free virtual instrument range expanded
The latest expansion of e-instruments' free Fragments series introduces a packed-down version of the company'...
04/09/2026
Company recognised for second time
Two years after winning an Engineering, Science & Technology Emmy Award for dxRevive Pro, Accentize have been recognised ...
04/09/2026
Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...
04/09/2026
RT ANNOUNCE NEW DRAMA THE MURDER OF MR. MOONLIGHT
BASED ON THE DISAPPEARANCE...
03/09/2026
Yospace will be at IBC from 11th - 14th September (booth 5.C78). For more inform...
03/09/2026
Create musical synth bass sounds from scratch
Anthony Marinelli Music have recently announced the launch of Bass DNA, a new online course that teaches music...
03/09/2026
Most powerful Tonex hardware to date
IK Multimedia's latest release introduces their most advanced Tonex hardware unit to date, combining their AI Machi...
03/09/2026
Upmix & downmix software upgraded
Penteo Audio Plugins have announced that the latest version of their powerful upmix and downmix software is now available....
03/09/2026
With the start of the new apprenticeship year, young talent has once again begun their professional careers at SGL Carbon's sites in Germany. Recently, the ...
03/09/2026
With the industry increasingly embracing hybrid, software-defined production models, Calrec will preview a series of Argo and ImPulseV software enhancements at ...
03/09/2026
Luxembourg, 03 September 2026 - SES, a space solutions company, extends its collaboration with the Peruvian Navy (Marina de Guerra del Per ) to deliver sovereig...
03/09/2026
Thursday 3 September 2026
Jeff Goldblum announced as host of Saturday Night Liv...
03/09/2026
Wuppertal September 3, 2026
Gonshiro Strengthens Collaboration With Riedel, AR...
Over the last 10-15 years, the move toward streaming audio has completely transformed the music industry, and Spotify has led that charge. Before streaming, artist paths to success were far more limited and dominated by a select few. But as our Loud & Clear 2024 report shows, streaming continues to create new opportunities for artists.
