ZOO Digital to transform entertainment localization with European launch of localization ecosystem 03/09/2019
03 September 2019
ZOO Digital is set to transform entertainment localization for the world's biggest content owners with the European launch of its revolutionary ZOO Localization Ecosystem at IBC 2019. It brings together all of the workflows, components, service providers and translation talent required to prepare content for OTT distribution into a single cloud-based environment.
The leading localization services provider, ZOO Digital, renowned for industry-first innovations, has reimagined localization for the second wave of OTT distribution. With traditional localization workflows straining under the ever-growing demand for global content, the innovative service ecosystem is designed to make localization significantly more efficient for content owners; increasing vendor collaboration and reducing process and cost duplication.
Ten years in the making, the all-in-one, all-encompassing ecosystem offers a 360-degree approach to localization. It is built up of interconnected ordering, production and management platforms supporting and encapsulating every aspect of the localization workflow. Each platform seamlessly interconnects with the rest of the ecosystem to deliver substantial benefits to ZOO's localization services.
In a first for the industry, ZOO has adopted a collaborative multi-vendor approach. Content owners can use the ecosystem's vendor-agnostic localization management platform, ZOOstudio, to order, track and manage all localized components, across all of their service providers. Full process visibility, at-a-glance dashboards and real-time reporting provide a global view of a content owner's entire localization operation. Any pre-existing localized assets suitable for repurposing are identified to eliminate duplicate orders and costs.
Gordon Doran, President, ZOO Digital said:
OTT distribution offers an unparalleled route into global audiences. It also brings with it a growing number of challenges for content owners; increasing volumes of original content, resurrection and exploitation of large content archives, the need to support more languages and distribution formats than ever before, all in an ever-decreasing time to market.
Our Localization Ecosystem is designed to successfully address all of these challenges. It uses robust processes to deliver consistent quality, accesses sustainable translation capacity through the cloud and offers genuine workflow and process management efficiencies - all achieved through technology-led innovation.
See the ZOO Localization Ecosystem in action
ZOO Digital will be showcasing its revolutionary Localization Ecosystem and cloud-based localization services at IBC 2019 (5.B48) in Amsterdam, 13-17 September.
About ZOO Digital
ZOO Digital is a world-leading provider of localization and digital distribution services. It uses revolutionary cloud-based technology to help the biggest names in the TV and movie business reach audiences everywhere. ZOO operates from Los Angeles, London, Sheffield and Dubai, and was recently voted a top ten innovator.
Visit: www.zoodigital.com
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ZOO Digital to transform entertainment localization with European launch of localization ecosystem 03/09/2019 
