
by Bailey Pennick
When Lawren Desai moved back to Winston-Salem, North Carolina, after a stint in Los Angeles, she realized that she didn't need to be in the film industry, she just needed the films. That was, of course, easier said than done considering her hometown didn't have a plethora of theaters in the same way that Hollywood does. This lack of options didn't send Desai packing for another giant city, though, it sent her to work opening up an independent theater of her own.
There was a little bit of selfishness, Desai says with a laugh, over Zoom. Having lived in LA and New York and having been used to being able to see whatever [film] where I wanted, in all different types of cinemas and not having that. I just was like, I'll write a business plan and do it. Thus, in January 2010, a/perture cinema was born.
Besides being Desai's hometown, the executive director/curator couldn't imagine a better place to set up her indie shop: I think what's great about Winston-Salem [is that] our moniker is The City of Arts and Innovation. We had one of the first arts councils in the country and the arts are really important to [this] community. And so if the arts are really important, you have to put film into that. It's an art form that brings all other art forms together.
For 12 years - from its unstoppable opening of The King's Speech ( We had little 80-year-old women that would come see them multiple times. ) and its shift to nonprofit status in 2016 to its upcoming role as one of the Satellite Screen theaters for the 2022 Sundance Film Festival - a/perture cinema has provided its community with an essential service of broadened perspectives and a sense of belonging through its four screens. And while Desai's main focus as a/perture's curator has been to highlight films that break boundaries and take chances, she's been thrilled to see her community gravitate towards world cinema and documentaries. 2019's Parasite holds the record for the longest film showing at a/perture - 18 weeks.
Even with the ups and downs of success for any individual film, Desai appreciates that after a decade-and-change of being part of the Winston-Salem community, a/perture's curation has become the main draw of its constituents more than any one director or star. This plays into her original goals for her theater: to become one of Winston-Salem's essential community hubs. Even throughout this pandemic, a/perture has stayed connected to its neighborhood through virtual screenings, drive-in films, curbside concessions, and more.
The mission is to be a place to bring the community together around the art of film, she says, lighting up at the chance to talk about her film family. It's not just showing the film, it's really being a space. I always think that we're a third space There's spaces in between your work and your home, where you go to build social capital with others. So, it can be like a cafe, sometimes a bar, but it's a gathering space. And so I think that's ultimately what we are. And I think as we, sadly, become more polarized as a society, it's really important that we have those spaces. And movies really can be those places, especially when you talk about economics, it's still one of the most affordable art forms and I think that's really what's special about it.
Expanding the reach and access to this artform is at the center of the 2022 Sundance Film Festival's online and Satellite Screen programs, which Desai is in complete support of: I think Sundance is so great for the film community and just to be a part of it. And to allow or give our audience the opportunity to see some of these films as part, as you would at Sundance, be the first to see something. It's especially full circle for the founder/curator who has been attending Sundance Film Festivals since 2011.
And while a/perture, and the film community at large, continue to go through changes and pivots with resilience and innovation, in the end, it all comes back to needing the films. I used to go see films on Sunday mornings at 10 or 11 a.m. and I thought of that as like going to church, Desai says, a smile crawling across her face. It's just like being in a space and completely being able to give yourself up to what is on screen and what a filmmaker wants you to see, and no distractions. She pauses, There aren't that many spaces like that left anymore.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...