
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC users.
At the IFA Berlin consumer electronics and home appliances trade show this week, new RTX AI PCs will be announced, powered by RTX GPUs for advanced AI in gaming, content creation, development and academics and a neural processing unit (NPU) for offloading lightweight AI.
RTX GPUs, built with specialized AI hardware called Tensor Cores, provide the compute performance needed to run the latest and most demanding AI models. They now accelerate more than 600 AI-enabled games and applications, with more than 100 million GeForce RTX and NVIDIA RTX GPUs in users' hands worldwide.
Since the launch of NVIDIA DLSS - the first widely deployed PC AI technology - more than five years ago, on-device AI has expanded beyond gaming to livestreaming, content creation, software development, productivity and STEM use cases.
Accelerating AI AI boils down to massive matrix multiplication - in other words, incredibly complex math. CPUs can do math, but, as serial processors, they can only perform one operation per CPU core at a time. This makes them far too slow for practical use with AI.
GPUs, on the other hand, are parallel processors, performing multiple operations at once. With hundreds of Tensor Cores each and being optimized for AI, RTX GPUs can accelerate incredibly complex mathematical operations.
RTX-powered systems give users a powerful GPU accelerator for demanding AI workloads in gaming, content creation, software development and STEM subjects. Some also include an NPU, a lightweight accelerator for offloading select low-power workloads.
Local accelerators make AI capabilities always available (even without an internet connection), offer low latency for high responsiveness and increase privacy so that users don't have to upload sensitive materials to an online database before they become usable by an AI model.
Advanced Processing Power NVIDIA powers much of the world's AI - from data center to the edge to an install base of over 100 million PCs worldwide.
The GeForce RTX and NVIDIA RTX GPUs found in laptops, desktops and workstations share the same architecture as cloud servers and provide up to 686 AI trillion operations operations per second (TOPS) across the GeForce RTX 40 Series Laptop GPU lineup.
RTX GPUs unlock top-tier performance and power a wider range of AI and generative AI than systems with just an integrated system-on-a-chip (SoC).
Many projects, especially within Windows, are built for and expect to run on NVIDIA cards. In addition to the wide software support base, NVIDIA GPUs also have an advantage in terms of raw performance. - Jon Allman, industry analyst at Puget Systems
Gamers can use DLSS for AI-enhanced performance and can look forward to NVIDIA ACE digital human technology for next-generation in-game experiences. Creators can use AI-accelerated video and photo editing tools, asset generators, AI denoisers and more. Everyday users can tap RTX Video Super Resolution and RTX Video HDR for improved video quality, and NVIDIA ChatRTX and NVIDIA Broadcast for productivity improvements. And developers can use RTX-powered coding and debugging tools, as well as the NVIDIA RTX AI Toolkit to build and deploy AI-enabled apps for RTX.
Large language models - like Google's Gemma, Meta's Llama and Microsoft's Phi - all run faster on RTX AI PCs, as systems with GPUs load LLMs into VRAM. Add in NVIDIA TensorRT-LLM acceleration and RTX GPUs can run LLMs 10-100x faster than on CPUs.
New RTX AI PCs Available Now New systems from ASUS and MSI are now shipping with up to GeForce RTX 4070 Laptop GPUs - delivering up to 321 AI TOPS of performance - and power-efficient SoCs with Windows 11 AI PC capabilities. Windows 11 AI PCs will receive a free update to Copilot+ PC experiences when available.
ASUS' Zephyrus G16 comes with up to a GeForce RTX 4070 Laptop GPU to supercharge photo and video editing, image generation and coding, while game-enhancing features like DLSS create additional high-quality frames and improve image quality. The 321 TOPS of local AI processing power available from the GeForce RTX 4070 Laptop GPU enables multiple AI applications to run simultaneously, changing the way gamers, creators and engineers work and play.
The ASUS ProArt P16 is the first AI PC built for advanced AI workflows across creativity, gaming, productivity and more. Its GeForce RTX 4070 Laptop GPU provides creatives with RTX AI acceleration in top 2D, 3D, video editing and streaming apps. The ASUS ProArt P13 also comes with state-of-the-art graphics and an OLED touchscreen for ease of creation. Both laptops also come NVIDIA Studio-validated, enabling and accelerating your creativity.
The MSI Stealth A16 AI+ features the latest GeForce RTX 40 Series Laptop GPUs, delivering up to 321 AI TOPS with a GeForce RTX 4070 Laptop GPU. This fast and intelligent AI-powered PC is designed to excel in gaming, creation and productivity, offering access to next-level technology.
These laptops join hundreds of RTX AI PCs available today from top manufacturers, with support for the 600+ AI applications and games accelerated by RTX.
Generative AI is transforming graphics and interactive experiences of all kinds. Make sense of what's new and what's next by subscribing to the AI Decoded newsletter.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
07/06/2026
How to Recreate the Star Trek TNG jump to warp in After Effects
Graham Quince June 7, 2026
0 Comments
In 1987, John Knoll at ILM had to use labor-inte...
07/06/2026
Filming Coffee Communities with Blackmagic PYXIS
Brie Clayton June 7, 2026
0 Comments
Remote travel, fast setups and hard sun shaped this documentary ...
07/06/2026
At GTC Taipei at COMPUTEX last week, NVIDIA unveiled RTX Spark, the superchip th...
06/06/2026
Check Out Leading Monitor Brands
We'll have monitors of all shapes and sizes at GearExpo UK, so whether you're looking to upgrade or expand your set...
06/06/2026
Two Originals offerings join MPC line-up
Following on from their partnership announcement at NAMM 2026, Spitfire Audio and Akai Pro have announced the relea...
06/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/06/2026
Matrox Video today announced the launch of the Matrox Maevex MGX Series, a new lineup of IPMX-ready video encoders and decoders with USB support that is enginee...
06/06/2026
Atomos (booth# S1006) announced immediate availability of Sumo PRO-19, a new 19-inch 4K HDR monitor-recorder-switcher designed as a central production hub for m...
06/06/2026
Cine Gear Expo 2026 DoPchoice introduces a complete light-shaping system for the new Creamsource Vortex2, further expanding the fixture's wide versatility...
06/06/2026
SmallHD will debut a new OLED 4K production monitor with a 16 display, the OLED 16, that combines OLED's industry-benchmark contrast ratio, exceptional col...
06/06/2026
Ed Lachman ASC, Caleb Deschanel ASC, and M. David Mullen ASC Being Honored at the 30th Annual Cine Gear Expo LA
Cine Gear Expo has announced the recipients of ...
06/06/2026
World premiere at Cine Gear Expo Los Angeles, June 5-6...
06/06/2026
See it first at Cine Gear Expo LA, Booth #S1703
DoPchoice introduces the latest addition to its inflatable AIRGLOW series the 8 2 Frame for RuPixel Canvas. ...
05/06/2026
The university-wide initiative has pushed their creative content to a new level
Although collegiate athletics at a single institution can contain numerous spo...
05/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
05/06/2026
Synamedia has announced that Lumine Group has agreed to acquire its Video Network business. The company is positioning the transition as the start of a new phas...
05/06/2026
Ateme, Broadcasting Center Europe (BCE), and Scaleway have announced a strategic partnership to deliver a cloud-based media supply chain covering ingest through...
05/06/2026
Audinate has announced three new additions to its Dante AVIO Install adapter series: a 4-Channel Analog Input, a 4-Channel Analog Output, and a 2-Ch In/2-Ch Out...
05/06/2026
Sportradar Group AG has announced a multi-year extension of its exclusive global...
05/06/2026
The M6 Group will broadcast FIFA World Cup 2026 matches live and in Ultra High D...
05/06/2026
The Athletic has announced that PGA TOUR highlights will be integrated into its golf coverage beginning with the Memorial Tournament presented by Workday. PGA T...
05/06/2026
When the FIFA World Cup arrives in North America in 2026, it will bring more tha...
05/06/2026
FIFA and DAZN have announced the launch of FIFA exclusively on DAZN, consolidating FIFA's content portfolio within DAZN's sports platform. The move fol...
05/06/2026
Telemundo's exclusive Spanish-language coverage of the FIFA World Cup 2026 G...
05/06/2026
Dolby Laboratories and NBCUniversal have announced that Peacock will stream Tele...
05/06/2026
Formula 1 has announced a 10-year extension to keep the Las Vegas Grand Prix on the F1 calendar through 2037. Las Vegas Grand Prix, Inc., Clark County, and the ...
05/06/2026
The broadcast-engineering team overcomes wind, speed, and salt water - and dista...
05/06/2026
Deploying both onsite and remote crews, the company is providing calibrated-came...
05/06/2026
With Inter&Co Stadium unavailable, ESPN's UFL team rebuilt its broadcast pla...
05/06/2026
One of the most exciting and informative events on the SVG annual event calendar is the Regional Sports Production Summit, an annual gathering of industry profe...
05/06/2026
For the race's third year at the historic racetrack, the broadcaster has added cameras and will incorporate multiple drones
The 158th edition of the Belmon...
05/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
05/06/2026
Built from the same recordings as flagship library
Sonuscore's LUX Orchestral Strings has been met with widespread praise since its launch in late 2025,...
05/06/2026
High-end converter, interface & headphone amp upgraded
Said to represent the next evolution of RME's all-in-one reference converter concept, the all-new...
05/06/2026
Win a Soundgas Type 636P & Type G preamps
Soundgas, one of the UK's leading vintage and boutique audio equipment specialists have just announced the lau...
05/06/2026
New leadership of Technology Systems Division at Rohde & Schwarz On July 1, 2026, Hansj rg Herrbold and Andreas H gele will take over as Executive Vice Presid...
05/06/2026
Hitachi and Intel announced a strategic collaboration to explore opportunities t...
05/06/2026
MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities...
05/06/2026
New Nielsen data shows insurance ad spend grew 11%, while consumers remain highl...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
ASG Promotes Joe Marchitto to Western Regional CTO
Brie Clayton June 5, 2026
0 Comments
Appointment to Support Engineering Alignment and Client Experi...
05/06/2026
Stargate Studios Colombia Uses DaVinci Resolve Studio for Vertical Microdramas
Brie Clayton June 5, 2026
0 Comments
End to end post in one platform al...
05/06/2026
People Need to Come First When We Use AI
Andy Marken June 5, 2026
0 Comments
It's just surviving. Life's very existence requires destruction....
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...