Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC users.
At the IFA Berlin consumer electronics and home appliances trade show this week, new RTX AI PCs will be announced, powered by RTX GPUs for advanced AI in gaming, content creation, development and academics and a neural processing unit (NPU) for offloading lightweight AI.
RTX GPUs, built with specialized AI hardware called Tensor Cores, provide the compute performance needed to run the latest and most demanding AI models. They now accelerate more than 600 AI-enabled games and applications, with more than 100 million GeForce RTX and NVIDIA RTX GPUs in users' hands worldwide.
Since the launch of NVIDIA DLSS - the first widely deployed PC AI technology - more than five years ago, on-device AI has expanded beyond gaming to livestreaming, content creation, software development, productivity and STEM use cases.
Accelerating AI AI boils down to massive matrix multiplication - in other words, incredibly complex math. CPUs can do math, but, as serial processors, they can only perform one operation per CPU core at a time. This makes them far too slow for practical use with AI.
GPUs, on the other hand, are parallel processors, performing multiple operations at once. With hundreds of Tensor Cores each and being optimized for AI, RTX GPUs can accelerate incredibly complex mathematical operations.
RTX-powered systems give users a powerful GPU accelerator for demanding AI workloads in gaming, content creation, software development and STEM subjects. Some also include an NPU, a lightweight accelerator for offloading select low-power workloads.
Local accelerators make AI capabilities always available (even without an internet connection), offer low latency for high responsiveness and increase privacy so that users don't have to upload sensitive materials to an online database before they become usable by an AI model.
Advanced Processing Power NVIDIA powers much of the world's AI - from data center to the edge to an install base of over 100 million PCs worldwide.
The GeForce RTX and NVIDIA RTX GPUs found in laptops, desktops and workstations share the same architecture as cloud servers and provide up to 686 AI trillion operations operations per second (TOPS) across the GeForce RTX 40 Series Laptop GPU lineup.
RTX GPUs unlock top-tier performance and power a wider range of AI and generative AI than systems with just an integrated system-on-a-chip (SoC).
Many projects, especially within Windows, are built for and expect to run on NVIDIA cards. In addition to the wide software support base, NVIDIA GPUs also have an advantage in terms of raw performance. - Jon Allman, industry analyst at Puget Systems
Gamers can use DLSS for AI-enhanced performance and can look forward to NVIDIA ACE digital human technology for next-generation in-game experiences. Creators can use AI-accelerated video and photo editing tools, asset generators, AI denoisers and more. Everyday users can tap RTX Video Super Resolution and RTX Video HDR for improved video quality, and NVIDIA ChatRTX and NVIDIA Broadcast for productivity improvements. And developers can use RTX-powered coding and debugging tools, as well as the NVIDIA RTX AI Toolkit to build and deploy AI-enabled apps for RTX.
Large language models - like Google's Gemma, Meta's Llama and Microsoft's Phi - all run faster on RTX AI PCs, as systems with GPUs load LLMs into VRAM. Add in NVIDIA TensorRT-LLM acceleration and RTX GPUs can run LLMs 10-100x faster than on CPUs.
New RTX AI PCs Available Now New systems from ASUS and MSI are now shipping with up to GeForce RTX 4070 Laptop GPUs - delivering up to 321 AI TOPS of performance - and power-efficient SoCs with Windows 11 AI PC capabilities. Windows 11 AI PCs will receive a free update to Copilot+ PC experiences when available.
ASUS' Zephyrus G16 comes with up to a GeForce RTX 4070 Laptop GPU to supercharge photo and video editing, image generation and coding, while game-enhancing features like DLSS create additional high-quality frames and improve image quality. The 321 TOPS of local AI processing power available from the GeForce RTX 4070 Laptop GPU enables multiple AI applications to run simultaneously, changing the way gamers, creators and engineers work and play.
The ASUS ProArt P16 is the first AI PC built for advanced AI workflows across creativity, gaming, productivity and more. Its GeForce RTX 4070 Laptop GPU provides creatives with RTX AI acceleration in top 2D, 3D, video editing and streaming apps. The ASUS ProArt P13 also comes with state-of-the-art graphics and an OLED touchscreen for ease of creation. Both laptops also come NVIDIA Studio-validated, enabling and accelerating your creativity.
The MSI Stealth A16 AI+ features the latest GeForce RTX 40 Series Laptop GPUs, delivering up to 321 AI TOPS with a GeForce RTX 4070 Laptop GPU. This fast and intelligent AI-powered PC is designed to excel in gaming, creation and productivity, offering access to next-level technology.
These laptops join hundreds of RTX AI PCs available today from top manufacturers, with support for the 600+ AI applications and games accelerated by RTX.
Generative AI is transforming graphics and interactive experiences of all kinds. Make sense of what's new and what's next by subscribing to the AI Decoded newsletter.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...
10/06/2026
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...
10/06/2026
Primary production partners Dome Productions and Raycom Sports once again played...
10/06/2026
The Women in Sports Filmmaking Experienceship is an immersive professional devel...
10/06/2026
The league has expanded its HSAN architecture for the NBA Finals to manage more ...
10/06/2026
The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...
10/06/2026
The University of Oklahoma (OU) Athletics Department and Learfield have announce...
10/06/2026
The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...
10/06/2026
Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...
10/06/2026
A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute)
By Lucy Spicer
Have you checked out our Sundance Film Festival 101 list yet...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Alone Australia Season 4: Meet the Cast
10 June, 2026
Media releases
WATCH THE TRAILER
Smash-hit survival series Alone Australia drops its highly anticipa...
10/06/2026
DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
10/06/2026
Back to All News
Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC
Product
10 June 2026
GlobalSouth KoreaJapan
Link copied to c...
10/06/2026
Back to All News
Ready to Join? The Netflix Fan Club Arrives at Cannes Lions
Business
10 June 2026
Global
Link copied to clipboard
Download all assets
N...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
09/06/2026
FOX Sports and ReachTV, an airport media network, have announced an agreement to...
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC users.
