Sony Pixel Power calrec Sony

Do the Math: New RTX AI PC Hardware Delivers More AI, Faster

04/09/2024

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC users.

At the IFA Berlin consumer electronics and home appliances trade show this week, new RTX AI PCs will be announced, powered by RTX GPUs for advanced AI in gaming, content creation, development and academics and a neural processing unit (NPU) for offloading lightweight AI.

RTX GPUs, built with specialized AI hardware called Tensor Cores, provide the compute performance needed to run the latest and most demanding AI models. They now accelerate more than 600 AI-enabled games and applications, with more than 100 million GeForce RTX and NVIDIA RTX GPUs in users' hands worldwide.

Since the launch of NVIDIA DLSS - the first widely deployed PC AI technology - more than five years ago, on-device AI has expanded beyond gaming to livestreaming, content creation, software development, productivity and STEM use cases.

Accelerating AI AI boils down to massive matrix multiplication - in other words, incredibly complex math. CPUs can do math, but, as serial processors, they can only perform one operation per CPU core at a time. This makes them far too slow for practical use with AI.

GPUs, on the other hand, are parallel processors, performing multiple operations at once. With hundreds of Tensor Cores each and being optimized for AI, RTX GPUs can accelerate incredibly complex mathematical operations.

RTX-powered systems give users a powerful GPU accelerator for demanding AI workloads in gaming, content creation, software development and STEM subjects. Some also include an NPU, a lightweight accelerator for offloading select low-power workloads.

Local accelerators make AI capabilities always available (even without an internet connection), offer low latency for high responsiveness and increase privacy so that users don't have to upload sensitive materials to an online database before they become usable by an AI model.

Advanced Processing Power NVIDIA powers much of the world's AI - from data center to the edge to an install base of over 100 million PCs worldwide.

The GeForce RTX and NVIDIA RTX GPUs found in laptops, desktops and workstations share the same architecture as cloud servers and provide up to 686 AI trillion operations operations per second (TOPS) across the GeForce RTX 40 Series Laptop GPU lineup.

RTX GPUs unlock top-tier performance and power a wider range of AI and generative AI than systems with just an integrated system-on-a-chip (SoC).

Many projects, especially within Windows, are built for and expect to run on NVIDIA cards. In addition to the wide software support base, NVIDIA GPUs also have an advantage in terms of raw performance. - Jon Allman, industry analyst at Puget Systems

Gamers can use DLSS for AI-enhanced performance and can look forward to NVIDIA ACE digital human technology for next-generation in-game experiences. Creators can use AI-accelerated video and photo editing tools, asset generators, AI denoisers and more. Everyday users can tap RTX Video Super Resolution and RTX Video HDR for improved video quality, and NVIDIA ChatRTX and NVIDIA Broadcast for productivity improvements. And developers can use RTX-powered coding and debugging tools, as well as the NVIDIA RTX AI Toolkit to build and deploy AI-enabled apps for RTX.

Large language models - like Google's Gemma, Meta's Llama and Microsoft's Phi - all run faster on RTX AI PCs, as systems with GPUs load LLMs into VRAM. Add in NVIDIA TensorRT-LLM acceleration and RTX GPUs can run LLMs 10-100x faster than on CPUs.

New RTX AI PCs Available Now New systems from ASUS and MSI are now shipping with up to GeForce RTX 4070 Laptop GPUs - delivering up to 321 AI TOPS of performance - and power-efficient SoCs with Windows 11 AI PC capabilities. Windows 11 AI PCs will receive a free update to Copilot+ PC experiences when available.

ASUS' Zephyrus G16 comes with up to a GeForce RTX 4070 Laptop GPU to supercharge photo and video editing, image generation and coding, while game-enhancing features like DLSS create additional high-quality frames and improve image quality. The 321 TOPS of local AI processing power available from the GeForce RTX 4070 Laptop GPU enables multiple AI applications to run simultaneously, changing the way gamers, creators and engineers work and play.

The ASUS ProArt P16 is the first AI PC built for advanced AI workflows across creativity, gaming, productivity and more. Its GeForce RTX 4070 Laptop GPU provides creatives with RTX AI acceleration in top 2D, 3D, video editing and streaming apps. The ASUS ProArt P13 also comes with state-of-the-art graphics and an OLED touchscreen for ease of creation. Both laptops also come NVIDIA Studio-validated, enabling and accelerating your creativity.

The MSI Stealth A16 AI+ features the latest GeForce RTX 40 Series Laptop GPUs, delivering up to 321 AI TOPS with a GeForce RTX 4070 Laptop GPU. This fast and intelligent AI-powered PC is designed to excel in gaming, creation and productivity, offering access to next-level technology.

These laptops join hundreds of RTX AI PCs available today from top manufacturers, with support for the 600+ AI applications and games accelerated by RTX.

Generative AI is transforming graphics and interactive experiences of all kinds. Make sense of what's new and what's next by subscribing to the AI Decoded newsletter.
LINK: https://blogs.nvidia.com/blog/rtx-ai-pc-hardware/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

PlayBox Technology Opens Design Partner Programme for New...

London, UK September 2026 PlayBox Technology is inviting broadcasters, OTT and FAST operators, content owners and media organisations worldwide to become De...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

05/09/2026

HEDD Audio update CTRL software

MK2 & Bass system control app improved HEDD Audio have just launched a new and improved version of the control software that pairs with their MK2 and Bass m...

05/09/2026

CALL FOR ENTRIES IS NOW OPEN FOR THE 20TH ANNUAL SOUTH AFRICAN FILM & TELEVISION AWARDS (SAFTAs20) EXTENDED

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

05/09/2026

Orlando Magic, Gray Media Ink Ful-Season Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

05/09/2026

YouTube TV Adds ESPN Unlimited

Share Copy link Facebook X Linkedin Bluesky Email...

05/09/2026

InSync Brings Conversion Workflow Flexibility to IBC 2026

InSync Technology, the leading provider of premium video conversion solutions, will showcase a new generation of products at IBC 2026, designed to help broadcas...

05/09/2026

GlobalM supports quattro media and World Rowing with Glob...

GlobalM successfully supported quattro media GmbH and World Rowing, the world governing body of the Olympic sport of Rowing, with the international distribution...

05/09/2026

Scripps Research professor Chi-Huey Wong to receive ACS Alfred Bader Award

LA JOLLA, CA-In recognition of his exceptional work to understand the chemistry of carbohydrates and the role they play in health and disease, Scripps Family Ch...

04/09/2026

Business Innovation Synergizer FAQ: What applicants need to know

Media organisations interested in the Media Innovation Europe 3.0 Business Innovation Synergizer (BIS) can now consult a new FAQ document providing additional a...

04/09/2026

IBC 2026: Eluvio Showcases Global Broadcast Fabric Updates

Eluvio will demonstrate updates to its Content Fabric platform at IBC2026 (Hall 8, Stand 8.MS5, and Future Tech Zone, Hall 14, Stand 14.A58, September 11-14). C...

04/09/2026

IBC 2026: LiveU Joins IBC Accelerator Smart Stories Consortium

LiveU has joined the IBC Accelerator's Smart Stories consortium, a multi-vendor initiative developing an open standard for Story Context interoperability in...

04/09/2026

IBC 2026: Telos Alliance to Demonstrate Audio Observability Capabilities

Telos Alliance will demonstrate new audio observability capabilities at IBC2026 (Stand 8.D37, RAI Amsterdam, September 11-14), covering monitoring of audio heal...

04/09/2026

World Team Tennis Announces Broadcast Partnership with Versants USA Sports

World Team Tennis (WTT) has announced a broadcast partnership with USA Sports, the sports division of Versant. USA Sports will air all six of WTT's live mat...

04/09/2026

Gravity Media Appoints Alex Pannell as Chief Business Officer

Gravity Media has appointed Alex Pannell as Chief Business Officer. Pannell joins from Appear, where he served as Chief Commercial Officer. He will be based in ...

04/09/2026

IBC 2026: Dalet Expands Dalia AI Platform with Agentic Workflow Capabilities

Dalet has announced new agentic workflow capabilities for Dalia, its AI platform for media organizations, ahead of IBC2026. The updates extend Dalia from an AI ...

04/09/2026

IBC 2026: L-Acoustics Achieves EN 54 Certification Across Loudspeaker and Amplifier Portfolio

L-Acoustics has achieved EN 54 certification across a portfolio of loudspeakers,...

04/09/2026

IBC 2026: EVS and Matrox Video Announce Technology Partnership for Dynamic Media Facility Deployments

EVS and Matrox Video have announced a technology partnership integrating Matrox ...

04/09/2026

IBC 2026: NEP to Showcase Software-Defined Live Production

NEP Group will exhibit at IBC2026 (Hall 7, Stand 7.B55, RAI Amsterdam, September 11-14), demonstrating software-defined production capabilities across NEP Platf...

04/09/2026

FoMaSystems and ARRI Honored with Engineering Emmy for ARRI TRINITY 2

The Television Academy has awarded an Engineering Emmy to Dr. Roman Foltyn, Chief Engineer of FoMaSystems, and Curt O. Schaller for the development of the ARRI ...

04/09/2026

IBC 2026: InSync Technology to Showcase Frame Rate and Standards Conversion

InSync Technology will exhibit at IBC2026 (Stand 1.A55, RAI Amsterdam, September 11-14), demonstrating its FrameFormer and NOVA conversion platforms for frame r...

04/09/2026

Professional Triathletes Organization Signs Agreement with Sela to Host Events in Saudi Arabia

The Professional Triathletes Organisation (PTO) has signed a multi-year agreemen...

04/09/2026

IBC 2026: Accedo and MediaKind Launch Joint Streaming Solution for Operators

Accedo and MediaKind have announced a white-label, end-to-end streaming solution for operators, combining Accedo's native application framework and cloud-ba...

04/09/2026

IBC 2026: TAG Video Systems Launches TAG Blue Cloud Monitoring Platform

TAG Video Systems has announced TAG Blue, a cloud platform for shared monitoring visibility across video delivery chains, with AI-powered root-cause analysis. T...

04/09/2026

IBC 2026: TwelveLabs Launches Video Compliance Platform with NVIDIA Deepfake Detection

TwelveLabs has launched a video compliance platform for media organizations, inc...

04/09/2026

Television Academy and NATAS Announce 2026 Engineering, Science & Technology Emmy Award Recipients

The Television Academy and the National Academy of Television Arts & Sciences ha...

04/09/2026

KeySolutions Sounds release Traveler

Powerful new soft synth announced Traveler is the first software instrument to be released by KeySolutions Sounds, and it's an ambitious one! Said to co...

04/09/2026

e-instruments launch Velvet Guitars Fragment

Free virtual instrument range expanded The latest expansion of e-instruments' free Fragments series introduces a packed-down version of the company'...

04/09/2026

Accentize Chameleon wins Emmy Award

Company recognised for second time Two years after winning an Engineering, Science & Technology Emmy Award for dxRevive Pro, Accentize have been recognised ...

04/09/2026

AgileTV and Friend MTS Complete CDN Watermarking Integration to Fast-Track Anti-Piracy Protection for Operators

Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...

04/09/2026

Net Insight to Launch Nimbra 1020G at 2026 IBC Show

Share Copy link Facebook X Linkedin Bluesky Email...

04/09/2026

Disney, Optimum Renew Carriage Deal

Share Copy link Facebook X Linkedin Bluesky Email...

04/09/2026

ACEMAGIC First to Introduce Ryzen AI Max+ PRO 495 AI Mini Workstation at IFA 2026

ACEMAGIC First to Introduce Ryzen AI Max PRO 495 AI Mini Workstation at IFA 202...

04/09/2026

Krotos Brings Video to Sound Footsteps Directly into Premiere Pro and DaVinci Resolve

Krotos Brings Video to Sound Footsteps Directly into Premiere Pro and DaVinci Re...

04/09/2026

RED DIGITAL CINEMA Comes Out Swinging at IBC 2026 with Next-Generation Live Broadcast Technology

RED DIGITAL CINEMA Comes Out Swinging at IBC 2026 with Next-Generation Live Broa...

04/09/2026

Orty v2.0-web - the cold-outreach assistant moves to the web

Orty v2.0-web - the cold-outreach assistant moves to the web Brie Clayton September 4, 2026 0 Comments Orty today announced v2.0-web of its AI cold-ou...

04/09/2026

Lightware expands LARA capabilities with new GUDE driver

Lightware is expanding its LARA (Lightware Advanced Room Automation) platform with the GUDE Power Distribution Units (PDU) driver module. GUDE devices can now b...

04/09/2026

People Behind the Technology - How Lightware Invests in W...

Lightware shares the second release in its ESG communications series. Following the first piece, which focused on the companys environmental performance, this r...

04/09/2026

Big Blue Marble delivers record 10 Tbps for European publ...

Big Blue Marble supported a leading European public service broadcaster in delivering the Soccer World Cup 2026 streams, supplying more than 10 Tbps of bandwidt...

04/09/2026

Hitomi MatchBox Glass is honoured with Emmy Award

Outstanding achievement in engineering, science and technology Hitomi Broadcast has been recognised with an Engineering, Science & Technology Emmy from the Ac...

04/09/2026

California, Hollywood at a Crossroads

California, Hollywood at a Crossroads Andy Marken September 3, 2026 0 Comments I'm doing everything alone. Crossing roads alone. Seeing the Eiffe...

04/09/2026

Berklee Announces Winners of 2026 SongwritersdB Songwriting Contest

Berklee Announces Winners of 2026 SongwritersdB Songwriting Contest Students Luca Alexandru, Annika Wild, and Johanna James received the top prizes for origin...

04/09/2026

EVS, Matrox Partner on EBUs Dynamic Media Facility Initiative

Share Copy link Facebook X Linkedin Bluesky Email...

04/09/2026

TAG Video Systems Unveils TAG Blue

Share Copy link Facebook X Linkedin Bluesky Email...

04/09/2026

Orlando Magic and Gray Media Ink Full Season Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

04/09/2026

RT ANNOUNCE NEW DRAMA THE MURDER OF MR. MOONLIGHT BASED ON THE DISAPPEARANCE AND MURDER OF BOBBY RYAN

RT ANNOUNCE NEW DRAMA THE MURDER OF MR. MOONLIGHT BASED ON THE DISAPPEARANCE...

03/09/2026

Yospace releases new Ad Presentation solution, unlocking revenue opportunities with non-linear ad formats

Yospace will be at IBC from 11th - 14th September (booth 5.C78). For more inform...

03/09/2026

Creative Technology Group Announces Leadership Transition Effective January 2027

NEP Group has announced leadership changes at Creative Technology Group. Founder and CEO Graham Andrews will step away from day-to-day leadership at the end of ...