Sony Pixel Power calrec Sony

Do the Math: New RTX AI PC Hardware Delivers More AI, Faster

04/09/2024

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC users.

At the IFA Berlin consumer electronics and home appliances trade show this week, new RTX AI PCs will be announced, powered by RTX GPUs for advanced AI in gaming, content creation, development and academics and a neural processing unit (NPU) for offloading lightweight AI.

RTX GPUs, built with specialized AI hardware called Tensor Cores, provide the compute performance needed to run the latest and most demanding AI models. They now accelerate more than 600 AI-enabled games and applications, with more than 100 million GeForce RTX and NVIDIA RTX GPUs in users' hands worldwide.

Since the launch of NVIDIA DLSS - the first widely deployed PC AI technology - more than five years ago, on-device AI has expanded beyond gaming to livestreaming, content creation, software development, productivity and STEM use cases.

Accelerating AI AI boils down to massive matrix multiplication - in other words, incredibly complex math. CPUs can do math, but, as serial processors, they can only perform one operation per CPU core at a time. This makes them far too slow for practical use with AI.

GPUs, on the other hand, are parallel processors, performing multiple operations at once. With hundreds of Tensor Cores each and being optimized for AI, RTX GPUs can accelerate incredibly complex mathematical operations.

RTX-powered systems give users a powerful GPU accelerator for demanding AI workloads in gaming, content creation, software development and STEM subjects. Some also include an NPU, a lightweight accelerator for offloading select low-power workloads.

Local accelerators make AI capabilities always available (even without an internet connection), offer low latency for high responsiveness and increase privacy so that users don't have to upload sensitive materials to an online database before they become usable by an AI model.

Advanced Processing Power NVIDIA powers much of the world's AI - from data center to the edge to an install base of over 100 million PCs worldwide.

The GeForce RTX and NVIDIA RTX GPUs found in laptops, desktops and workstations share the same architecture as cloud servers and provide up to 686 AI trillion operations operations per second (TOPS) across the GeForce RTX 40 Series Laptop GPU lineup.

RTX GPUs unlock top-tier performance and power a wider range of AI and generative AI than systems with just an integrated system-on-a-chip (SoC).

Many projects, especially within Windows, are built for and expect to run on NVIDIA cards. In addition to the wide software support base, NVIDIA GPUs also have an advantage in terms of raw performance. - Jon Allman, industry analyst at Puget Systems

Gamers can use DLSS for AI-enhanced performance and can look forward to NVIDIA ACE digital human technology for next-generation in-game experiences. Creators can use AI-accelerated video and photo editing tools, asset generators, AI denoisers and more. Everyday users can tap RTX Video Super Resolution and RTX Video HDR for improved video quality, and NVIDIA ChatRTX and NVIDIA Broadcast for productivity improvements. And developers can use RTX-powered coding and debugging tools, as well as the NVIDIA RTX AI Toolkit to build and deploy AI-enabled apps for RTX.

Large language models - like Google's Gemma, Meta's Llama and Microsoft's Phi - all run faster on RTX AI PCs, as systems with GPUs load LLMs into VRAM. Add in NVIDIA TensorRT-LLM acceleration and RTX GPUs can run LLMs 10-100x faster than on CPUs.

New RTX AI PCs Available Now New systems from ASUS and MSI are now shipping with up to GeForce RTX 4070 Laptop GPUs - delivering up to 321 AI TOPS of performance - and power-efficient SoCs with Windows 11 AI PC capabilities. Windows 11 AI PCs will receive a free update to Copilot+ PC experiences when available.

ASUS' Zephyrus G16 comes with up to a GeForce RTX 4070 Laptop GPU to supercharge photo and video editing, image generation and coding, while game-enhancing features like DLSS create additional high-quality frames and improve image quality. The 321 TOPS of local AI processing power available from the GeForce RTX 4070 Laptop GPU enables multiple AI applications to run simultaneously, changing the way gamers, creators and engineers work and play.

The ASUS ProArt P16 is the first AI PC built for advanced AI workflows across creativity, gaming, productivity and more. Its GeForce RTX 4070 Laptop GPU provides creatives with RTX AI acceleration in top 2D, 3D, video editing and streaming apps. The ASUS ProArt P13 also comes with state-of-the-art graphics and an OLED touchscreen for ease of creation. Both laptops also come NVIDIA Studio-validated, enabling and accelerating your creativity.

The MSI Stealth A16 AI+ features the latest GeForce RTX 40 Series Laptop GPUs, delivering up to 321 AI TOPS with a GeForce RTX 4070 Laptop GPU. This fast and intelligent AI-powered PC is designed to excel in gaming, creation and productivity, offering access to next-level technology.

These laptops join hundreds of RTX AI PCs available today from top manufacturers, with support for the 600+ AI applications and games accelerated by RTX.

Generative AI is transforming graphics and interactive experiences of all kinds. Make sense of what's new and what's next by subscribing to the AI Decoded newsletter.
LINK: https://blogs.nvidia.com/blog/rtx-ai-pc-hardware/...
See more stories from nvidia

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

07/11/2025

SVG Sit-Down: Athlos NYC CMO Kayla Green on Building the Brand of the Young Track & Field League

SVG Sit-Down: Athlos NYC CMO Kayla Green on Building the Brand of the Young Trac...

07/11/2025

SVG Sit-Down: Inside Wasabi's Egress-Fee-Free Cloud Offering with Mike Welts, Isabel Freedman

SVG Sit-Down: Inside Wasabi's Egress-Fee-Free Cloud Offering with Mike Welts...

07/11/2025

PGA TOUR On the Road: How NEP Supports the TOUR's Spectacular Centralized Facility with an On-Site Truck Compound

PGA TOUR On the Road: How NEP Supports the TOUR's Spectacular Centralized Fa...

07/11/2025

Analysis: No Matter the Sport, Women Need a Fair Share of the Biggest Stages

Analysis: No matter the sport, women need a fair share of the biggest stages By Callum McCarthy, Editor-at-Large Tuesday, November 4, 2025 - 10:19 Print Th...

07/11/2025

DAZN to Stream First Live Football Match on TikTok

DAZN to stream first live football match on TikTok By George Bevir Friday, November 7, 2025 - 09:55 Print This Story DAZN has partnered with TikTok to str...

07/11/2025

SVG Sit Down: E1 Founder/CEO Rodi Basso on the Future of E1 Series and Bringing the Action to Life

SVG Sit Down: E1 Founder/CEO Rodi Basso on the Future of E1 Series and Bringing ...

07/11/2025

TNT Sports Puts Multi-Feed Production Model Front and Center for Largest College Hoops Slate Ever

TNT Sports Puts Multi-Feed Production Model Front and Center for Largest College...

07/11/2025

BLKNWS: Terms & Conditions is a Cinematic Symphony of Black Greatness and Resilience

Kahlil Joseph attends the 2025 Sundance Film Festival BLKNWS: Terms & Condition...

07/11/2025

Fire Through Dry Grass: Remembering My Co-Director, Andres Jay Molina

By Alexis Neophytides For Jay and me, filmmaking wasn't just a response to crisis, it was a way through it. I first met Jay in the summer of 2019. He was ...

07/11/2025

8 Easy Ways to Share Your Spotify Soundtrack with Friends

Word of mouth has always been at the heart of the Spotify experience, with people sharing music, podcasts, and audiobooks with friends and family millions of ti...

07/11/2025

A Statement from L3Harris Chair and CEO Chris Kubasik on the Secretary of War's Arsenal of Freedom

A Statement from L3Harris Chair and CEO Chris Kubasik on the Secretary of War...

07/11/2025

Fincons Group reveals how to unlock the potential of GenA...

Fincons Group, a leading international business consulting and system integrator firm, releases its free white paper, Unlocking GenAI's Potential for Appli...

07/11/2025

EBU Selects the LiveU EcoSystem to Deliver Round the Cloc...

The European Broadcasting Union (EBU), the world's leading alliance of public service media, has awarded LiveU a five-year contract to deliver 24/7 live new...

07/11/2025

Atomos Launches Ninja TX GO

Atomos introduced Ninja TX GO, a new HDMI monitor-recorder that brings the performance of the acclaimed Ninja TX to an even wider community of filmmakers and cr...

07/11/2025

Visual Data Media Services Completes Acquisition of Sound...

Visual Data Media Services, a global leader in content localisation and media supply chain services, today announced the completion of its acquisition of Sound ...

07/11/2025

NBC Sports Brings NASCAR Viewers Closer to the Action Wit...

When NBC Sports' Director of Remote Technical Operations for Motorsports Matt Hogencamp walks onto a NASCAR track, he's not thinking about lap times or ...

07/11/2025

Headroom Productions Brings Unmatched RF Precision To The...

When it comes to outfitting complex, multi-venue reality shows with flawless audio capture, few do it better than Headroom Productions. Based in Canada and led ...

07/11/2025

Riedel RefCam and Easy5G to Make Handball Debut at the Me...

The European Handball Federation (EHF) will introduce Riedel's RefCam and Easy5G systems at the final weekend of the Men's EHF EURO 2026. The RefCam, a ...

07/11/2025

Broadcast Solutions Expands its Management Team

Leading systems integrator Broadcast Solutions is taking a forward-looking approach and expanding its management team. Effective from 1 November 2025, Stefan Br...

07/11/2025

New Calrec 48 fader Argo M takes centre stage at Tonmeist...

Calrec is set to make a major impact at Tonmeistertagung 2025, featuring its cutting-edge broadcast audio solutions including the German debut of its brand new ...

07/11/2025

Grass Valley Demonstrates Leadership in Hybrid and Softwa...

Grass Valley will showcase its latest advancements in live production, networking, playout, and media management at Inter BEE 2025, taking place November 19 21 ...

07/11/2025

IABM Strengthens APAC Member Engagement with Dynamic Pres...

IABM continues to strengthen its presence in the Asia-Pacific region at Inter BEE 2025 with a dedicated IABM Hub including member pavilion, the IABM Industry Im...

07/11/2025

Ikegami to Demonstrate its Latest-Generation Broadcast Pr...

Following a successful IBC Amsterdam in September and NAB New York in October, Ikegami will demonstrate examples from its wide range of broadcast television pro...

07/11/2025

Pixellot Signs Landmark Five-Year Contract Extension with...

Pixellot, the largest streamer of global youth and amateur sports, today announced a five-year extension of its partnership with PlayOn Sports, the premier fan ...

07/11/2025

ES Media Group hires industry veteran Brian Clark to driv...

ES Media Group, which specialises in providing professional services to the broadcast industry, has announced the hire of industry heavyweight Brian Clark as Gl...

07/11/2025

Boston Conservatory at Berklee Presents Opera Adaptation of Little Women

Boston Conservatory at Berklee Presents Opera Adaptation of Little Women Marc Adamo's acclaimed opera brings Louisa May Alcott's beloved story to life...

07/11/2025

Amplify Berklee Gala Raises $1.4 Million for Berklee City Music Students

Amplify Berklee Gala Raises $1.4 Million for Berklee City Music Students This year's event featured performances from student K-pop group B-Girls, the Ove...

07/11/2025

DoubleVerify Taps Into IMDb for Insights on Streaming Content

NEW YORK DoubleVerify has launched a streaming TV offering designed to give advertisers greater transparency, control and efficiency across their streaming TV i...

07/11/2025

Telefnica Selects Ateme for New Cloud-Native VOD Platform

PARIS Ateme said it has been working with Spain-based multinational telco Telef nica to deploy a cloud-native media processing platform for next-generation vide...

07/11/2025

SMPTE to Hold Its Annual Meeting on Dec. 10 Via Zoom

The Society of Motion Picture and Television Engineers has announced it will hold its annual meeting on Wednesday, Dec. 10, via a Zoom webinar at 11 a.m. ET....

07/11/2025

CIMM, TVB Study Examines Local TV Measurement Problems, Solutions

NEW YORK The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile d...

07/11/2025

Altice USA to Become Optimum Communications

LONG ISLAND CITY, N.Y. Altice USA announced it will change its corporate name to Optimum Communications Inc., effective Nov. 7. The company will cease trading u...

07/11/2025

Screen Australia announces Gillian Moody-Ardler as Head of First Nations Content

07 11 2025 - Media release Screen Australia announces Gillian Moody-Ardler as Head of First Nations Content Gillian Moody-Ardler. Photo credit: Sally Flegg. ...

07/11/2025

X-Rite to Acquire Select Assets of Rutherford Graphic Products (RGP), LLC (USA) in Strategic Expansion

X-Rite to Acquire Select Assets of Rutherford Graphic Products (RGP), LLC (USA) ...

07/11/2025

Strategies for Simplifying Ad Ops to Drive Revenue

As audiences consume media across more platforms than ever, advertisers are demanding outcome-driven, cross-platform campaign strategies. But fragmented and out...

07/11/2025

Tribeca Festival Returns to Art Basel Miami Beach for Fourth Annual Edition

November 7th, 2025 Tribeca Festival Returns to Art Basel Miami Beach for Fourth Annual Edition Two Nights of Live Performances at the Miami Beach Bandshell ...

07/11/2025

Alessia Russo inspires 180 girls at inaugural Alessia Cup in partnership with Goals 4 Girls, presented by Sky

Friday 7 November 2025 Lioness and Arsenal forward Alessia Russo launched the f...

07/11/2025

'The Night My Dad Saved Christmas 2', Starring Santiago Segura, Ernesto Sevilla and Pablo Chiapella, Arrives on Netflix on December 6

Back to All News The Night My Dad Saved Christmas 2, Starring Santiago Segura, ...

07/11/2025

From promises to progress: 21 global organizations unite at COP30 to champion International Standards in the climate action agenda

-- Building on last year's success at COP29, the three initiator organizati...

06/11/2025

How media and information literacy in newsrooms is winning back audience trust

Media organisations from across the globe are uniting to promote media and information literacy (MIL) to help ensure their future survival and win back the trus...

06/11/2025

SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Track & Field Event

SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...

06/11/2025

ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKings

ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKingsDraftKings will integrate innovative fan experiences' across ESPN platforms and DTC s...

06/11/2025

Peter Hujar's Day Makes the Ordinary Monumental

Ben Whishaw at the premiere of Peter Hujar's Day (photo by Robin Marshall / Shutterstock for Sundance Film Festival) By Bailey Pennick The premise is si...

06/11/2025

Spotify's Latest Feature Charts Your Week in Listening

At Spotify, we're always finding new ways to bring you closer to the music that moves you, turning sound into something personal. From the playlists that ma...

06/11/2025

Spotify Sessions chega Amrica Latina, entregando o controle criativo a trios liderados por artistas

O mundo est ouvindo a Am rica Latina. Os artistas da regi o est o constantement...

06/11/2025

Spotify Sessions Launch in Latin America, Handing Creative Control to Artist-Led Trios

The world is listening to Latin America. The region's artists are consistent...

06/11/2025

Spotify Sessions se lanza en Latinoamrica, empoderando a tros creativos liderados por artistas

El mundo est escuchando a Latinoam rica. Los artistas de la regi n marcan const...

06/11/2025

SGL Carbon: Transformation progressing rapidly

After nine months of fiscal year 2025, SGL Carbon generated sales of 652.9 million, down 16.5% on the previous year (9M 2024: 781.9 million). This is attribut...