Sony Pixel Power calrec Sony

Do the Math: New RTX AI PC Hardware Delivers More AI, Faster

04/09/2024

Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, software, tools and accelerations for RTX PC users.

At the IFA Berlin consumer electronics and home appliances trade show this week, new RTX AI PCs will be announced, powered by RTX GPUs for advanced AI in gaming, content creation, development and academics and a neural processing unit (NPU) for offloading lightweight AI.

RTX GPUs, built with specialized AI hardware called Tensor Cores, provide the compute performance needed to run the latest and most demanding AI models. They now accelerate more than 600 AI-enabled games and applications, with more than 100 million GeForce RTX and NVIDIA RTX GPUs in users' hands worldwide.

Since the launch of NVIDIA DLSS - the first widely deployed PC AI technology - more than five years ago, on-device AI has expanded beyond gaming to livestreaming, content creation, software development, productivity and STEM use cases.

Accelerating AI AI boils down to massive matrix multiplication - in other words, incredibly complex math. CPUs can do math, but, as serial processors, they can only perform one operation per CPU core at a time. This makes them far too slow for practical use with AI.

GPUs, on the other hand, are parallel processors, performing multiple operations at once. With hundreds of Tensor Cores each and being optimized for AI, RTX GPUs can accelerate incredibly complex mathematical operations.

RTX-powered systems give users a powerful GPU accelerator for demanding AI workloads in gaming, content creation, software development and STEM subjects. Some also include an NPU, a lightweight accelerator for offloading select low-power workloads.

Local accelerators make AI capabilities always available (even without an internet connection), offer low latency for high responsiveness and increase privacy so that users don't have to upload sensitive materials to an online database before they become usable by an AI model.

Advanced Processing Power NVIDIA powers much of the world's AI - from data center to the edge to an install base of over 100 million PCs worldwide.

The GeForce RTX and NVIDIA RTX GPUs found in laptops, desktops and workstations share the same architecture as cloud servers and provide up to 686 AI trillion operations operations per second (TOPS) across the GeForce RTX 40 Series Laptop GPU lineup.

RTX GPUs unlock top-tier performance and power a wider range of AI and generative AI than systems with just an integrated system-on-a-chip (SoC).

Many projects, especially within Windows, are built for and expect to run on NVIDIA cards. In addition to the wide software support base, NVIDIA GPUs also have an advantage in terms of raw performance. - Jon Allman, industry analyst at Puget Systems

Gamers can use DLSS for AI-enhanced performance and can look forward to NVIDIA ACE digital human technology for next-generation in-game experiences. Creators can use AI-accelerated video and photo editing tools, asset generators, AI denoisers and more. Everyday users can tap RTX Video Super Resolution and RTX Video HDR for improved video quality, and NVIDIA ChatRTX and NVIDIA Broadcast for productivity improvements. And developers can use RTX-powered coding and debugging tools, as well as the NVIDIA RTX AI Toolkit to build and deploy AI-enabled apps for RTX.

Large language models - like Google's Gemma, Meta's Llama and Microsoft's Phi - all run faster on RTX AI PCs, as systems with GPUs load LLMs into VRAM. Add in NVIDIA TensorRT-LLM acceleration and RTX GPUs can run LLMs 10-100x faster than on CPUs.

New RTX AI PCs Available Now New systems from ASUS and MSI are now shipping with up to GeForce RTX 4070 Laptop GPUs - delivering up to 321 AI TOPS of performance - and power-efficient SoCs with Windows 11 AI PC capabilities. Windows 11 AI PCs will receive a free update to Copilot+ PC experiences when available.

ASUS' Zephyrus G16 comes with up to a GeForce RTX 4070 Laptop GPU to supercharge photo and video editing, image generation and coding, while game-enhancing features like DLSS create additional high-quality frames and improve image quality. The 321 TOPS of local AI processing power available from the GeForce RTX 4070 Laptop GPU enables multiple AI applications to run simultaneously, changing the way gamers, creators and engineers work and play.

The ASUS ProArt P16 is the first AI PC built for advanced AI workflows across creativity, gaming, productivity and more. Its GeForce RTX 4070 Laptop GPU provides creatives with RTX AI acceleration in top 2D, 3D, video editing and streaming apps. The ASUS ProArt P13 also comes with state-of-the-art graphics and an OLED touchscreen for ease of creation. Both laptops also come NVIDIA Studio-validated, enabling and accelerating your creativity.

The MSI Stealth A16 AI+ features the latest GeForce RTX 40 Series Laptop GPUs, delivering up to 321 AI TOPS with a GeForce RTX 4070 Laptop GPU. This fast and intelligent AI-powered PC is designed to excel in gaming, creation and productivity, offering access to next-level technology.

These laptops join hundreds of RTX AI PCs available today from top manufacturers, with support for the 600+ AI applications and games accelerated by RTX.

Generative AI is transforming graphics and interactive experiences of all kinds. Make sense of what's new and what's next by subscribing to the AI Decoded newsletter.
LINK: https://blogs.nvidia.com/blog/rtx-ai-pc-hardware/...
See more stories from nvidia

Most recent headlines

07/09/2024

Start of College Football Scores Big for ESPN Platforms

The official kickoff to the college football season provided another reminder of how football can boost audiences across all platforms, with ESPN and ABC report...

07/09/2024

Adder Launches ADDERView Matrix C-Range

CAMBRIDGE, U.K. Adder Technology, a provider of connectivity solutions and high performance IP KVM technologies, has announced a new addition to its KVM matrix ...

07/09/2024

Scripps Promotes Sean Franklin to VP & GM of WLEX

CINCINNATI The E.W. Scripps Company (NASDAQ: SSP) has promoted Sean Franklin to vice president and general manager for WLEX, the Scripps-owned NBC affiliate in ...

07/09/2024

Cobalt Digital Sharpens IP Focus at IBC with UltraBlue IP-MV Multiviewer

AMSTERDAM Cobalt Digital has announced that during the IBC Show it will be sharpening its focus on IP-based solutions by adding a scalable software-based multiv...

07/09/2024

Media Tech's got talent at IBC2024

The IBC Talent Programme will look at how the industry can collaborate to foster new talent, make training more accessible, and develop common standards for div...

07/09/2024

EBU founds Security4Media to face cybersecurity challenges

The non-profit association aims to reduce risks and support trust in media, in the face of increasing threat levels By Matthew Corrigan Published: September ...

07/09/2024

Cerberus Tech Rolls Out Key Livelink Updates Enhancing Co...

Cerberus Tech, a leader in cloud-native IP contribution and distribution, today announced a series of updates that combine to increase user control in working w...

07/09/2024

Videlio and Interra Systems Forge Strategic Partnership i...

Interra Systems, a leading provider of end-to-end quality assurance solutions to the digital media industry, today announced a strategic partnership with Videli...

07/09/2024

ioMoVo Unveils New AI-Powered Search and Editing Features...

oMoVo, an innovator in AI-driven digital asset management (DAM), is launching ioPilot, a new feature in its game-changing DAM platform. Designed to streamline c...

07/09/2024

Creativepool Annual 2024: The Most Awards Launched at Sinfonia Smith Square

Creativepool Annual 2024: The Most Awards Launched at Sinfonia Smith Square Brie Clayton September 7, 2024 0 Comments The creative industry's mo...

07/09/2024

Meredith Veloz Named WRMD Tampa News Director

Meredith Veloz has been named news director at WRMD Tampa, part of NBC Universal Local's Telemundo Station Group. She starts in early October and will repor...

06/09/2024

Give Me the Backstory: Get to Know Asmae El Moudir, the Filmmaker Behind The Mother of All Lies

By Jessica Herndon One of the most exciting things about the Sundance Film Fes...

06/09/2024

Look Into My Eyes Peers Into the Lives of New York City Psychics

PARK CITY, UTAH - JANUARY 22: (L-R) Eugene Grygo, Phoebe Hoffman, Lana Wilson, Michael Kim, and Nikenya Hall attend the 2024 Sundance Film Festival Look Into M...

06/09/2024

Robert Richardson, ASC: The cinematography of Once Upon a Time... in Hollywood

The highly anticipated opus from director Quentin Tarantino doesn't disappoint. It's a typically outrageous conglomeration of comedy and shock laced wit...

06/09/2024

Cinematographer Rachel Morrison, ASC on the feature Seberg

Cinema, the most voyeuristic of mediums, is uniquely placed to convey both the act of surveillance and the psychology of the surveilled. In Seberg, director Ben...

06/09/2024

Dan Mindel, ASC, BSC, SASC: The cinematography of Star Wars Episode IX

In February 2019, director J.J. Abrams called Cut! for the last time during principal photography of the ninth chapter of the long-running Star Wars saga. Sta...

06/09/2024

Cinematographer Jacques Jouffret and director Dave Wilson on Bloodshot

In a cinematic universe expanding with superheroes, the creative challenge for filmmakers is to set newcomers apart from the crowd. The task is doubly important...

06/09/2024

Cinematographer John Conroy, ISC on Penny Dreadful: City of Angels

Having photographed episodes of the Showtime horror drama Penny Dreadful's second and third seasons, John Conroy, ISC was eager to reteam with showrunner Jo...

06/09/2024

Cinematographer Jas Shelton on Homecoming s second season

The psychological thriller Homecoming returns for its sophomore season with fresh twists, nail-biting cliff-hangers, and more of the unnerving cinematography th...

06/09/2024

Cinematographer Haris Zambarloukos, BSC, GSC on Artemis Fowl

Based on the series of novels by Eoin Colfer, the feature Artemis Fowl finds its namesake a precocious, hyperintelligent 12-year-old boy (played by Ferdia Sha...

06/09/2024

Cinematographer Oren Soffer on the short film See You Soon

Vincent lives in Los Angeles, Anthony in New York City. They met on a dating app and have been talking for months, but the physical distance between them has ke...

06/09/2024

Anastas Michos, ASC, GSC on The Kissing Booth 2 and The Empty Man

What are we going to talk about today? cinematographer Anastas Michos, ASC, GSC asks almost immediately after answering his phone. It's late July when Pana...

06/09/2024

Cinematographer Hillary Spera on Run and The Craft: Legacy

The recent features and bear a number of similarities. Chief among them: Both were shot by cinematographer Hillary Spera. Each story also exists in the realm of...

06/09/2024

Trevor Michael Brown and director Uga Carlini on the feature Angeliena

Angeliena follows the adventures and self-discovery of its namesake heroine (played by Euodia Samson), a lovable parking attendant who harbors dreams of traveli...

06/09/2024

Cinematographer Mihai Mlaimare Jr. on The Harder They Fall

Pair a British-born songwriter-director who's collaborated with musicians like Jay-Z with a Romanian cinematographer known for shooting intense dramas, and ...

06/09/2024

Mandy Walker, AM, ASC, ACS: The cinematography of Elvis

It was June 2019 when director Baz Luhrmann first approached cinematographer Mandy Walker, ACS, ASC about collaborating on the new biopic Elvis. I was extremel...

06/09/2024

Polly Morgan, ASC, BSC on the feature Where the Crawdads Sing

Based on the best-selling mystery novel of the same name, the feature Where the Crawdads Sing tells the story of Kya (Daisy Edgar-Jones), a young woman who grew...

06/09/2024

The 18th Annual South African Film and Television Awards (SAFTAs18) Nominees Announced.

Johannesburg, 05 September 2024 - The National Film and Video Foundation (NFVF),...

06/09/2024

Has Media Production over IP Reached Maturity?

Video over IP, in the sense that's used in film and television, sometimes feels like a newer idea than it really is. That might be because the high-end, unc...

06/09/2024

NFL Opener Draws 48.9M Average Audience

The ability of NFL football to attract large audiences in an era of declining viewing for linear TV was on full display in the NFL seasons opener, with an avera...

06/09/2024

Chyron Adds Three New Hires To Enhance Position In EMEA, APAC

MELVILLE, N.Y. Chyron has beefed up its team in EMEA and APAC with the addition of three new positions intended to enhance its growth and better serve customers...

06/09/2024

FutureB2B Appoints Joe Palombo Publisher, TV Tech and TVBEurope

NEW YORK FutureB2B, a world-leading provider of business intelligence and networking services, is proud to announce the appointment of Joe Palombo as the publis...

06/09/2024

Adventurer AV Maintains Competitive Edge with Ikegami UHK...

Adventurer A/V, a leading Taiwanese broadcast production company and equipment rental service provider based in Taipei City, has invested in latest-generation U...

06/09/2024

Synamedia at IBC 2024 - Innovations and new services for...

At IBC 2024, Hall 1 B33, leading video software provider, Synamedia, will unveil a raft of new video network solutions as it solidifies its position as a key te...

06/09/2024

LiveU Introduces Lightweight Sports Production Making Pro...

LiveU today launched its Lightweight Sports Production solution making fully featured, professional live sports production accessible and affordable for every e...

06/09/2024

Osprey Video Technology to Drive Partner Streaming Demos...

Osprey Video IBC2024 Show Preview Sept. 13-16 Various Partner Stands At IBC2024, Osprey Video's encoding/decoding technology will be on display at sever...

06/09/2024

GB Labs Releases NebulaNAS Cloud Storage Designed Exclusi...

GB Labs, the leader in intelligent, centralized media storage, today announced the launch of NebulaNAS, a transformative new cloud storage solution developed fr...

06/09/2024

Suitest Dual-Testing Capabilities Now Available for OTT T...

Suitest, provider of test automation for OTT applications, today announced the full availability of image- and object-based test automation capabilities in a si...

06/09/2024

France 3 Nouvelle Aquitaine choose Eolementhe for ready-t...

France 3 Nouvelle Aquitaine (.3NoA) is a 100% regional channel that aims to promote culture and creativity at regional level. At the beginning of 2024, the cha...

06/09/2024

Videosys Broadcast Launches Bidirectional Camera Control...

At IBC 2024, Camera control specialists Videosys Broadcast will be announcing a new bidirectional radio camera system that will simplify wireless workflows, as ...

06/09/2024

nging AI to the Vertical Video Magnifi Partners with Stor...

Magnifi by VideoVerse, an AI-driven video technology company and powerful video-editing SaaS platform, has announced a partnership with Storyteller,a leading Sa...

06/09/2024

iWedia Selected by HbbTV Org for official HbbTV Test Suit...

iWedia, a leading provider of software solutions for connected TV devices and services, is proud to announce its selection as the official vendor for the HbbTV ...

06/09/2024

LTN and Skyline platform DataMiner integrate to enhance...

LTN and Skyline Communications announce a new collaboration to drive enhanced broadcast monitoring and control for Tier 1 media, sports, entertainment, and tech...

06/09/2024

IBC2024 Unveils Speakers Sessions and Networking Events f...

IBC2024 today announces the line-up of speakers and sessions for the first-ever dedicated IBC Talent Programme, taking place on Monday 16 September in the Showc...

06/09/2024

Pioneering Innovations Take Center Stage at IBC 2024---Ki...

Kiloview, a leading provider of IP-based video transmission solutions, is set to make a significant impact at IBC 2024 with the unveiling of three groundbreakin...

06/09/2024

Kira Baca Appointed Chief Revenue Officer for Newly Merge...

The newly combined entity of Fabric and Xytech Systems, currently known as Fabric x Xytech, is pleased to announce the appointment of Kira Baca as Chief Revenue...

06/09/2024

Student Spotlight: Mateo Londoo

Student Spotlight: Mateo Londo o The producer talks about leaving Berklee to grieve the passing of a close friend and fellow student and then returning to fin...

06/09/2024

Teens Like the Ads on YouTube, Shows on Netflix, Precise TV Finds

More rough news for grownups in traditional media. According to a new study from Precise TV, teens prefer the ads on YouTube and are turning to Netflix and YouT...

06/09/2024

Samsung Ads Campaign for Southern California Toyota Wins Overall Advanced Advertising Innovation Award

A data-driven campaign created by Samsung Ads and Davis Elen Advertising for the...

06/09/2024

WFLD-WPWR Chicago Names Glen Dacy VP of News Content and Streaming

Glen Dacy has been named VP of news content and streaming at WFLD-WPWR Chicago, starting September 9. He most recently worked with the CBS Network News Special ...