KT speeds up mobile content using Ericon technology

KT is to launch the worlds first commercial mobile content acceleration service in Q1, 2014

Solution expected to cut mobile web page download time by more than 50 percent

The launch builds on Ericssons Mobile Cloud Accelerator (MCA) solution and is part of the expanding partnership between KT and Ericsson focused on future network performance

Web page loading time is becoming business critical to operators and content providers. Mobile phone users are unlikely to return to a website if they experience problems in downloading a web page, and even more unlikely to recommend the website to others.

To gain a competitive edge in this area, KT, South Koreas leading telecoms provider, has entered into an agreement with Ericsson (NASDAQ:ERIC) to launch a mobile content acceleration service in its live LTE network. This will be the worlds first commercial deployment of its kind, and it builds on technology provided by Ericsson.

KT completed a technical feasibility study in January this year after testing and verifying the performance and interoperability of Ericssons solution in a live network. This was followed by a commercial feasibility study in the third quarter, and the positive results led to KTs decision to launch a commercial service by Q1, 2014.

The trial results showed that using MCA reduces web page download time by more than 50 percent, dramatically improving the user experience. This is achieved by guaranteeing traffic transmission quality of certain categories of data, such as premium content and application traffic in the radio access area. The idea is to avoid the effects of radio congestion. The prioritization mechanism can be likened to having large vehicles running on a bus-only lane during periods of heavy traffic, while ordinary cars run on other lanes at slower speeds.

Heekyoung Song, Head of Enterprise IT Business Unit, KT commented: Were pleased to announce that KT will be the first operator in the world to provide a commercial mobile content acceleration service, thanks to our strong partnership with Ericsson. It means that we can expand the connectivity of our premium CDN service from the fixed network, which we launched last year, to the mobile network. MCA deployment in our network will enable us to offer our subscribers a differentiated and higher quality of service. Downloading content in a much shorter time may well be one of the exceptionally good reasons why subscribers choose our network.

Jan Signell, Head of Region North East Asia, Ericsson says: The explosion of connected mobile devices has opened a whole new world of possibilities, and LTE in South Korea is moving faster than in any other market. Thats why our partnership with KT is important to us, because it allows us to be in the very frontline of developing future innovative mobile services.

NOTES TO EDITORS

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Ericsson is a world-leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today 40 percent of the worlds mobile traffic goes through Ericsson networks and we support customers networks servicing more than 2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180 countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2012 the companys net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

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LINK:	http://www.ericsson.com/uk/thecompany/press/releases/2013/11/1742946...
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