Creating a Beautiful Malaysia with Astro Kasih in Sabah
An attempt to set a new Guinness World Records title for the
Longest Underwater Clean up
Kota Kinabalu, 23rd January 2013 Astro Kasih returns to Sabah with another Beautiful Malaysia Corporate Social Responsibility (CSR) environmental programme, as part of its ongoing commitment in promoting ecotourism among Malaysians. This year, Astro Kasih hopes to create greater awareness on marine conservation by aiming to set the Guinness World Records title for the Longest Underwater Clean Up at the Tunku Abdul Rahman Marine Park in Kota Kinabalu, Sabah. Astro Kasih is inviting qualified divers to volunteer and participate in this attempt, which will be held from 6th 13th April, 2013.
Since 2009, Astro Kasih together with its employees have been actively involved in various CSR efforts in Sabah, which include the building of school hostels for students in Kota Marudu, partnering with teachers in implementing intensive UPSR revision programmes for students in SK Magandai, repairing living amenities and infrastructures for the villagers of Nunuyan Laut Island, equipping underprivileged centres with mini libraries for the children, as well as coral transplanting in Mabul Island.
Conservation at a community level is absolutely important in order for us to preserve our environment for our future generations. Astro Kasih, our CSR arm has enabled the company and our employees to focus on giving back to the community and preserving the environment for a Beautiful Malaysia said Mr Fuaad Kenali, Chief Financial Officer of Astro.
In 2011, Astro Kasih's Beautiful Malaysia CSR programme transplanted 777 individual corals at the Ribbon Reef, Tun Sakaran Marine Park in Sabah. The programme was a huge success as it broke the Malaysia Book of Records, eclipsing the previous record holder of 501 transplanted individual corals. Following the success, Astro Kasih hopes to continue to make a difference and is on a mission to educate Malaysians on the importance of creating a Beautiful Malaysia by setting a new Guinness World Records title this year for the Longest Underwater Clean Up.
At Astro, we believe in local solutions and in doing our part, however small it may seem. This year, we hope to continue to generate more awareness on preserving our natural beauty and encouraged all individuals to do their part and make a difference. It's truly encouraging to see our very own employees, talents and even channel partners like the National Geographic Channel and Discovery Channel pledge to support this cause he added.
Marco Frigatti, Head of Records at Guinness World Records said This is brand new Guinness World Records title. In order for the new world record to be achieved we have set a minimum of 168 hours, which is one full week, of continuous clean-up activity. We wish Astro and all those divers taking part in the clean-up the very best in their forthcoming world record attempt.
With the support of the Sabah State Government, Ministry of Tourism Malaysia and together with the Sabah Journalist Association, Astro Kasih invites certified divers to take part in this 168 consecutive hour, 7-day underwater clean-up from 6th 13th April, 2013 at 14 dive sites surrounding Tunku Abdul Rahman Marine Park, Kota Kinabalu, Sabah.
To learn more on how to register and participate, please log on to www.astrokasih.org/beautifulmalaysia. Volunteers who are selected will receive full-board stay at the Sutera Harbour Resort.
As Malaysians, we value the importance of preserving our environmental heritage. It is truly encouraging to see an organization like Astro take on a leading and active role in creating a Beautiful Malaysia, especially here in Sabah. I applaud Astro for their ongoing efforts and unwavering commitments, and I am confident that Astro's mission to be part of the Guinness World of Records will inspire other corporate citizens, as well as Malaysians to participate in caring for our environment,, said YB Datuk Masidi Manjun, Minister of Tourism, Culture & Environment of Sabah who officiated the launch at the Sutera Harbour today.
Families can also participate in the Astro Kasih's Marine Conservation Day on 13th April (Saturday) from 6.30am till 4.30 pm at the Taman Awam Teluk Likas, Kota Kinabalu, Sabah. The event is open to the public for free and there will be lots of fun and learning activities on marine conservation. These include various workshops and talks on Marine Conservation, beach cleaning, colouring and painting contest, sand sculpture competition, snorkeling & scuba diving lessons for the underprivileged, cooking competitions for the public and cooking demos by celebrity chefs, beach telematches, mini concert and many more.
So, join us this year as we continue to create a Beautiful Malaysia and preserve all the natural wonders that Malaysia has to offer to the world. Let us make a difference together as we attempt to be part of the Guinness World Records official attempt for the Longest Underwater Clean Up with Astro Kasih.
- END -
About Astro Malaysia Holdings Bhd
AstroMalaysia Holdings Berhadisa leading integrated consumer media entertainment group inMalaysia andSoutheastAsiawith operations in 4 keyareas of business, namelyPay-TV,Radio, Publications andDigitalMedia.
Witha customer base of over 3 million residential customers or approximately 50% penetration of Malaysian TV households, Astrooffersover 160 TV channels,including28HDchannels, delivered viaDirect-To-Homesatellite TV, IPTV and OTT platforms.AstroprovidesHD, 3D, PVR, VOD and IPTVservicesthrough Astro B.yondand Astro On-The-Go.Fulfillingitspromise to bridge the digital divide for all of Malaysia, Astrointroduced NJOI asanentry-level DTH satellite TV serviceandisthe country'sfirst non-subscr
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Creating a Beautiful Malaysia with Astro Kasih in Sabah
