Elite Multimedia brings the grid-iron to the studio with Monday Night Football posted: 03/11/2017
Nashville-based production provider supports the highly-integrated production design created by HABANA Avenue's Managing Director and Founder Steven J. Levy
In the world of sports entertainment, there are few productions as iconic as Monday Night Football. Broadcast weekly on ESPN during the NFL season to viewers around the world, the televised intro must bring fans into the game with a sense of excitement and anticipation. Wanting to create a unique on-air experience for the latest intro that could combine both the on-field action and in-studio energy, longtime partner HABANA Avenue designed a cutting-edge environment with LED video and lighting supplied by Elite Multimedia.
We have been working with the ESPN Monday Night Football team since 2006 and when speaking about the design for the on-air intro, it always goes back to the brand, began Steven J. Levy, HABANA Avenue's Managing Director and Founder. One of the biggest challenges is that the video footage itself is the product, and we need to find a way to get from something not in camera, to something that is in camera. This year, our design goal was to use the LED video to get the viewer into the game without leaving the highly-integrated, in-studio production environment, and it turned out great.
With the design concept in place, Levy began looking at how to physically create the production inside the Nashville studio space. Wanting a specific on-camera look for the LED video walls, he would rely on the engineering capabilities of the team at Elite Multimedia to make the system float.
The building itself worked well for all our production elements except for ceiling load, continued Levy. From a technical standpoint, we knew it would be a challenge because we wanted the screens to float. The guys at Elite Multimedia were really unbelievable in terms of their engineering and problem-solving capabilities, and in the end, we didn't see anything holding the PixelFLEX LED video screens.
As the design began to take shape, the technology chosen would be an integral component to the cohesion of the final edit. Needing to always keep in mind the Intellectual Property branding requirements for the telecast, Levy once again turned to the team at Elite Multimedia to identify the technology solutions that would fully accentuate the production design.
I like to work creatively in collaboration with the client, and in terms of art direction the set for the shoot had a utilitarian feel, explained Levy. We had a very clear, creative vision for how the environment and the Intellectual Property would work together. It was less about technical instrumentation, and more about creating the looks we needed, and Elite Multimedia really did a great job of helping us bridge that gap with the precise technology for the design.
While working to finalize which production gear would be chosen for the design, Levy had the opportunity to explore the latest technology available. Backed by the corporate request to use the most innovative solutions possible, the team began to explore the array of PixelFLEX LED video solutions for the studio environment.
There was a mandate that came down from corporate which stated that not only did they want the intro to look great, but they wanted to use the latest technology to do it, added Levy. Since we already had past experiences working with the corporate brand elements, it was really a question of how do create something fresh and new. For the video, we knew we needed high-resolution technology with a small pixel pitch, but we didn't want to work with a product that was in a typical rental fleet. We wanted a unique technology while at the same time something strong enough to handle the work load of such a quick production schedule.
Time for the production shoot to take place, the team would have about a week to complete the full project from load-in to load-out. In a production environment where the schedule relies upon a smooth transition from one task to the next, the true value of a production partner is often put to the test.
Levy continued, We had a six-day production schedule from load-in to load-out and we needed to install a full production design that included three LED video walls. Whether you are working on a tight timetable or in a challenging space, a big part of our comfort level with a technology provider is just being able communicate with our point of contacts. Elite Multimedia gave us full access to their technical team, and while that may sound simple, when there are so many moving parts, communication is often as equally important as technical expertise, and Elite Multimedia provides both.
Now complete, it was time to send the footage full of exciting shots featuring music superstars Hank Williams Jr, Florida Georgia Line and Jason Derulo to the team in post-production. Knowing they were able to create an exciting and brand-specific environment, Levy and the production team were elated with the performance capabilities behind the production design.
At the completion of the shoot, there was a great excitement and a tremendous feeling of success, concluded Levy. We felt like we were able to capture a lot of great footage at a very high quality; even more so than we may have been able to capture in the past. By using the high-resolution PixelFLEX LED video walls supplied by Elite Multimedia, we were able to work in an extremely brand-rich environment and it was considered a great success all the way around.
Elite Multimedia is a privately-owned, leading supplier of the most up-to-date audio, video and lighting technologies today. With a combined 85 years of industry experience, our team of dedicated professionals knows how to pair the right technolog
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
06/05/2024
By Ilyse McKimmie
Now, more than ever
That's a phrase so often used in the last few years that I've come to dread seeing it in notes like this one. A...
06/05/2024
alt= class=wp-image-12099 data-lazy-src=/wp-content/uploads/2024/05/Blog-Exabyte-Storage-Demand-960x540-1.jpg/> Demand for storage solutions has reached unprece...
06/05/2024
Around the world, Asian and Pacific Islander (API) artists continue to impact mu...
06/05/2024
Spotify is making it easier for booklovers to count down the days, hours, minutes, and seconds until a new audiobook releases. With Countdown Pages for audioboo...
06/05/2024
Get Ready to join Dan Hong as he hits the streets in his ultimate culinary journ...
06/05/2024
In this video, cinematographer Simon Rowling welcomes viewers behind the scenes as he lights a daytime-interior scene inside a coffee shop. Shooting on Panavisi...
06/05/2024
L3Harris is well positioned to support the complex and multifaceted nature of special operations forces in all domains through our agile and responsive technolo...
06/05/2024
OAKVILLE, Ontario As part of Emergency Preparedness Week, Alert Ready, Canadas national public alerting system, will be distributing a test alert to Canadians i...
06/05/2024
NEW ROCHELLE, N.Y. Horowitz Research has released a new study on the viewing and media habits of U.S. Hispanic/Latine audiences that shows a dramatic decline in...
06/05/2024
RE:Vision Effects Autograph 2024.4 released! 50% Off Through May 9th
Brie Clayton May 6, 2024
0 Comments
New game-changing motion graphics & VFX featu...
06/05/2024
NBC has renewed Night Court for a third season. The courtroom comedy was on the network from 1984 to 1992, and NBC rebooted it in early 2023....
06/05/2024
ABC has revealed its summer schedule. The Bachelorette gets going Monday, July 8, with Jenn Tran the star in season 21. Celebrity Family Feud starts up Tuesday,...
06/05/2024
It's almost go-time for the Holly Springs Salamanders! The season opener is ...
06/05/2024
For years, radio stations have used on-premises servers to broadcast content and manage automation, traffic, and billing systems. As technology continues to adv...
06/05/2024
06 May 2024
AI and Big Data Take the Centre Stage in Central Asia at Beetech 20...
06/05/2024
FIRST LOOK AT JIM PARSONS & MAYIM BIALIK REPRISING THEIR ROLES FROM THE BIG BAN...
06/05/2024
NBC Sports and Churchill Downs Extend Historic Partnership, Kentucky Derby to Be...
06/05/2024
Beverly Hills Aerials, LIV Golf Make Australian-Broadcast History by Flying Live...
06/05/2024
Back to All News
Watch the Trailer for A Part of You - Felicia Maxime, Edvin Ry...
06/05/2024
Leadership in 12G-SDI for low impact migration to 4k production...
06/05/2024
Press release - 6 May 2024 07:31
STATEMENT CONCERNING EUTELSAT GROUP'S GROUND NETWORK Facebook
LinkedIn
Twitter
Download as PDF
Paris, 06 May 2024 ...
06/05/2024
Tyngsboro, Mass. - May 6, 2024 - Join us at InfoComm 2024 to experience the latest advancements in live production technology. From June 12-14, 2024, at the Las...
06/05/2024
To champion global movements to protect and advance equality for LGBTQ+ communities, Apple is introducing a new Apple Watch Pride Edition Braided Solo Loop, ava...
06/05/2024
Actress Matseliso Mohale has joined Muvhango'Talented actress Matseliso Mohale has joined SABC2's soapie Muvhango' as Vhangani's lover and a c...
06/05/2024
Tonight on Smoke and Mirrors: Leroy refuses to give up fighting to bury MthethoDon't miss Monday, 6 May's riveting episode of South African soapie Smoke...
06/05/2024
Intrinsic, a software and AI robotics company at Alphabet, has integrated NVIDIA AI and Isaac platform technologies to advance the complex field of autonomous r...
06/05/2024
Cybersecurity experts at the RSA Conference this week will be on the hunt for ways to secure their operations in the era of generative AI.
They'll find man...
06/05/2024
1) What is the rationale of the transaction? What is the benefit for SES shareholders?
This combination creates a stronger and more competitive multi-orbit ope...
05/05/2024
A special evening performance by multiplatinum singer Becky G will provide a memorable conclusion to TeievisaUnivision's Casa Cultura upfront event on May 1...
05/05/2024
Giant media buyer Publicis is telling network sales executives that it does not think Nielsen's new panel-plus-big-data currency is ready for this upfront....
05/05/2024
WASHINGTON Glenn Kirschner, legal analyst at NBC News, blasted the media for referring to the New York trial of former President Donald Trump as a hush-money ...
05/05/2024
Catchy Comedy's weekend marathon sees The Beverly Hillbillies on the weekend of May 4-5. The event kicks off Saturday, May 4 at 11 a.m. ET, and runs through...
05/05/2024
NBC Sports has the 150th Kentucky Derby Saturday, May 4. The coverage begins at 2:30 p.m. ET on NBC and Peacock and the feature race at Churchill Downs in Louis...
05/05/2024
Back to All News
Netflix Announces New Comedy Series Roosters, Starring Jeroen ...
05/05/2024
Back to All News
Showdown Alert: Baki Hanma VS Kengan Ashura' Drops Electr...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
04/05/2024
New faces and new storylines': What to expect on Izingane ZeS'thembu...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
Elite Multimedia brings the grid-iron to the studio with Monday Night Football posted: 03/11/2017 
