EC Studios Unveils Samsung SBS Refrigerator Series Bespok...

06/06/2023

Samsung's Side-by-Side premium refrigerator Bespoke' becomes the showstopper' in this latest TVC The Era of Bespoke Begins'. The film is scripted by Cheil India and EC Studios managed the end-to-end production of the TVC.

EC Studios, a renowned production company and a part of Experience Commerce, is pleased to announce the creation of a stunning TV commercial for Samsung s latest and innovative premium refrigerator series, Bespoke . The script, expertly crafted by Samsung's agency Cheil India, was brought to life by EC Studios, who managed the entire production process.

The Bespoke Side By Side refrigerator is an innovative premium product that has not been seen in the market before. It is a one-of-a-kind premium product designed for modern, flexible lifestyles. The TV commercial highlights the unique features of Bespoke Side By Side refrigerators like auto open door, AI Energy Savings and a choice of elegant colours, which elevates its aesthetic appeal making it the ultimate showstopper.

Directed by Kamlesh Soni, the TVC aims at communicating the idea that the Indian kitchen has undergone a significant transformation and is now seamlessly integrated into the social fabric. By highlighting the urban lifestyle, the TVC depicts the changing behavioural patterns and offers a glimpse into a typical day in the lives of consumers, emphasizing the central role the kitchen plays in their daily routines.

Srijib Mallik - Head of Business - Samsung Cheil India said; The New Samsung TVC is anchored in the idea that the kitchen has transformed into a conviviality hub for consumers. At any social occasion, there's a second, a better party happening in the kitchen - The SBS Refrigerator is built to be the True Centrepiece of the New Age Kitchen. This TVC manages to capture Samsung's commitment to offering innovations that cater to consumers' evolving lifestyles. The film was an exceptional partnership between Cheil India and EC Studios and we look forward to more such collaborations in the future.

"EC Studios exceptional creativity and expertise in crafting compelling advertising films is exemplified in our work on the Samsung Bespoke refrigerator commercial," remarked Umesh Bopche, CEO of EC Studios and Experience Commerce., "The Bespoke series is an experience in and of itself, and our efficient team of skilled professionals, including the director, producer, and creative director, successfully brought this experience to life through this TV commercial. The film received high praise from both Samsung India and its agency partner Cheil India. We take great pride in having been a part of this project and are excited to work on future projects with Cheil India."

Watch the film here: https://www.youtube.com/watch?v=-cVj1nkyFyI

The TVC is being aired across national and regional TV, covering general entertainment, movies, news and infotainment channels. It is also being showcased on digital platforms including Samsung's social channels, YouTube, OTT channels and Samsung TV Plus.

EC Studios was launched as the content production arm of Experience Commerce in September last year. Since then, they have worked on several notable campaigns like #ShukarHaiSUGARHai ft. Ranveer Singh for SUGAR Cosmetics, #CelebrationKaSeason ft. Smriti Mandhana for PlayerzPot, #SurprisinglyHuman for Wipro Consumer Care and Lightings, and the Musical film #HomeComing for Linen Club, among others. In a short span of time, EC Studios has achieved remarkable success in the production world.

EC Studios: Creative. Production. New-Age Content

Credits:

Agency - Cheil India

Production House - EC Studios with Conversation Films

Director - Kamlesh Soni

Executive Producer Umesh Bopche & Azad Anesh

Producer - Abhisek Sharma Roy & Preshit Bhagatt

Films Head - Bijal Sunil Majithia

Director of Photography - Kaushal Shah

Production Designer - Nidhi Rungta

Line Producer - Kapil Tyagi

1ST AD - Abhisekh

Associate Director - Sayantani Saha

Director s Assistant - Shruti Shrivastava

DA - Shayoni Chaudhuri

Production Team - Siddharth Bhandari, Naval Yadav, Dhruv Joshi

Costume Stylist - Tanya Sharma

Focus Pullar - Sachin Gupta

Hair and Makeup - Rishina

Casting Director - Mukesh Chhabra

LINK:	https://kitplus.com/news/ec-studios-unveils-samsung-sbs-refrigerator-s...
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