Samsung's Side-by-Side premium refrigerator Bespoke' becomes the showstopper' in this latest TVC The Era of Bespoke Begins'. The film is scripted by Cheil India and EC Studios managed the end-to-end production of the TVC.
EC Studios, a renowned production company and a part of Experience Commerce, is pleased to announce the creation of a stunning TV commercial for Samsung s latest and innovative premium refrigerator series, Bespoke . The script, expertly crafted by Samsung's agency Cheil India, was brought to life by EC Studios, who managed the entire production process.
The Bespoke Side By Side refrigerator is an innovative premium product that has not been seen in the market before. It is a one-of-a-kind premium product designed for modern, flexible lifestyles. The TV commercial highlights the unique features of Bespoke Side By Side refrigerators like auto open door, AI Energy Savings and a choice of elegant colours, which elevates its aesthetic appeal making it the ultimate showstopper.
Directed by Kamlesh Soni, the TVC aims at communicating the idea that the Indian kitchen has undergone a significant transformation and is now seamlessly integrated into the social fabric. By highlighting the urban lifestyle, the TVC depicts the changing behavioural patterns and offers a glimpse into a typical day in the lives of consumers, emphasizing the central role the kitchen plays in their daily routines.
Srijib Mallik - Head of Business - Samsung Cheil India said; The New Samsung TVC is anchored in the idea that the kitchen has transformed into a conviviality hub for consumers. At any social occasion, there's a second, a better party happening in the kitchen - The SBS Refrigerator is built to be the True Centrepiece of the New Age Kitchen. This TVC manages to capture Samsung's commitment to offering innovations that cater to consumers' evolving lifestyles. The film was an exceptional partnership between Cheil India and EC Studios and we look forward to more such collaborations in the future.
"EC Studios exceptional creativity and expertise in crafting compelling advertising films is exemplified in our work on the Samsung Bespoke refrigerator commercial," remarked Umesh Bopche, CEO of EC Studios and Experience Commerce., "The Bespoke series is an experience in and of itself, and our efficient team of skilled professionals, including the director, producer, and creative director, successfully brought this experience to life through this TV commercial. The film received high praise from both Samsung India and its agency partner Cheil India. We take great pride in having been a part of this project and are excited to work on future projects with Cheil India."
Watch the film here: https://www.youtube.com/watch?v=-cVj1nkyFyI
The TVC is being aired across national and regional TV, covering general entertainment, movies, news and infotainment channels. It is also being showcased on digital platforms including Samsung's social channels, YouTube, OTT channels and Samsung TV Plus.
EC Studios was launched as the content production arm of Experience Commerce in September last year. Since then, they have worked on several notable campaigns like #ShukarHaiSUGARHai ft. Ranveer Singh for SUGAR Cosmetics, #CelebrationKaSeason ft. Smriti Mandhana for PlayerzPot, #SurprisinglyHuman for Wipro Consumer Care and Lightings, and the Musical film #HomeComing for Linen Club, among others. In a short span of time, EC Studios has achieved remarkable success in the production world.
EC Studios: Creative. Production. New-Age Content
Credits:
Agency - Cheil India
Production House - EC Studios with Conversation Films
Director - Kamlesh Soni
Executive Producer Umesh Bopche & Azad Anesh
Producer - Abhisek Sharma Roy & Preshit Bhagatt
Films Head - Bijal Sunil Majithia
Director of Photography - Kaushal Shah
Production Designer - Nidhi Rungta
Line Producer - Kapil Tyagi
1ST AD - Abhisekh
Associate Director - Sayantani Saha
Director s Assistant - Shruti Shrivastava
DA - Shayoni Chaudhuri
Production Team - Siddharth Bhandari, Naval Yadav, Dhruv Joshi
Costume Stylist - Tanya Sharma
Focus Pullar - Sachin Gupta
Hair and Makeup - Rishina
Casting Director - Mukesh Chhabra
North America Stories
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
11/06/2026
Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...
11/06/2026
FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...
11/06/2026
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...
11/06/2026
Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...
11/06/2026
FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...
11/06/2026
ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...
11/06/2026
The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering
In...
11/06/2026
DAZN has announced a multi-year agreement to make DSPORTS channels available to ...
Samsung's Side-by-Side premium refrigerator Bespoke' becomes the showstopper' in this latest TVC The Era of Bespoke Begins'. The film is scripted by Cheil India and EC Studios managed the end-to-end production of the TVC.
