
For podcast creators who want to grow their audiences, building a stronger relationship with their listeners and fans goes a long way. And in order to amplify their presence, creators need tools that give them the functionality, insights, and flexibility to manage their shows and engage fans anytime, anywhere.
That's why, starting today, we're beginning to roll out a brand-new way for podcast creators to interact with their fans-with Comments-and introducing an easier way for all podcasters to manage their shows: with the all-new Spotify for Podcasters mobile app.
Our new Comments feature expands on the Q&A and polls functionality we introduced in 2021 as a way to bring interactivity into the podcasting industry for the first time. And interactivity is a feature that already has listeners and creators buzzing: More than 9 million unique Spotify listeners have interacted with a Q&A or poll just this year, and there's been 80% year-over-year growth in the number of total Q&A responses and votes from listeners.
As a podcast focused on the lessons we can learn from history's greatest leaders, I'm always curious about which takeaways resonate most with my audience, said Ben Wilson, creator of How to Take Over the World. Comments on Spotify provide me that invaluable feedback, which makes creating my podcast that much more rewarding and allows me to build a stronger connection with my listeners.
With the introduction of Comments, we're also excited to give all creators-regardless of where their episodes are hosted-better ways to manage their entire show, including listener feedback. Podcast creators can now use Spotify for Podcasters on desktop or with our all-new mobile app to interact with listeners, manage their presence on Spotify, check their latest stats, and track growth in real time. And fans can directly comment on the podcast episodes they're already listening to on Spotify.
NEXT
To learn more about these new features and the ways they'll strengthen the relationship between podcasters and listeners, For the Record spoke with Maya Prohovnik, VP of Podcast Product at Spotify.
What's new with the Spotify for Podcasters mobile app? We've kept our promise to manage and update your show on the go, but we rebuilt the Spotify for Podcasters mobile app to work for all podcasters, regardless of where their show is hosted.
We've also added helpful new notifications so you'll know right away if you make it onto a Spotify chart, if you get feedback from your listeners, or when your show hits an exciting new milestone. And we added the ability for podcasters to manage Comments on their episodes-a brand-new feature which has just launched on Spotify!
Why are Comments such an important addition to podcasts on Spotify? Comments have been a long-requested feature from both podcasters and Spotify listeners, and we were excited to provide it since we're very invested in making Spotify the best platform for all types of creators to connect with their biggest fans.
Podcasts have historically been a one-sided format and, while we've offered other interactivity features like Polls and Q&A for some time, people have told us they want more ways to connect directly. Now, for the first time, listeners can actually have a two-way conversation with their favorite podcast hosts on Spotify, podcasters can get near-immediate feedback from their audiences, and real communities can form around shows. I think that's incredibly powerful.
How will our new app offer a better podcast experience for both creators and users? I'm a podcaster, so I feel like I can say this with some authority: Every podcast creator, regardless of their size or ambition, wants to grow their audience and deepen those relationships. Interactivity features are a meaningful way for them to do both. We've found that listeners who interact with a show are four times more likely to return to that show within 30 days. They also listen to twice as many hours per month on average than those who don't. So there is really something special-and something tangible-in enabling this connection.
The biggest value for fans is that they can now talk to their favorite podcasters on a whole new level, right where they're already listening to (or watching!) their favorite show. And we've managed to do this in a way that still leaves a ton of control in the creators' hands, since we know how important it is to have a say over what can show up alongside your content. I'm really proud of the balance we've struck here and excited for everyone to start trying it out!
For more details on our new app, be sure to visit Spotify for Podcasters.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
22/11/2025
The deadline for entries for the 2025 Best in Market Awards has been extended to 23:59 PST on November 28, 2025....
22/11/2025
Clear-Com announced the upcoming launch of its 4-Channel HelixNet beltpack, a next-generation advancement of its widely used 2-channel model. The new beltpack...
22/11/2025
Marshall Electronics is showcasing the latest additions to its CV600 Series of PTZ cameras, the CV625 and CV612, which both feature AI track and follow capabili...
22/11/2025
At this year's European Respiratory Society (ERS) Congress, held at the RAI Amsterdam, LiveConnect delivered an ambitious and technically complex live produ...
22/11/2025
Professional Wireless Systems (PWS), a leader in wireless frequency coordination and RF system design, provided a comprehensive wireless gear package and onsite...
22/11/2025
Telestream, a global leader in media workflow technologies, today announced the release of ARGUS v2.3, which introduces Live Look, a powerful new feature that e...
22/11/2025
Peer Software today announced significant advancements across its enterprise data orchestration and analytics platform with new releases of Peer Global File Ser...
22/11/2025
At InterBEE 2025, Atomos announces a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monit...
22/11/2025
Today, AWS announces the general availability of AWS Elemental MediaConnect Router, a new capability that enables broadcasters and content providers to dynamica...
22/11/2025
Rise, the award-winning advocacy group for gender diversity in the broadcast media technology sector, is delighted to announce the winners for this year's R...
22/11/2025
Lightware, industry leader in signal management, is strengthening its Taurus UCX product family with the introduction of the new HC60 lineup. The new product li...
22/11/2025
CARSON, Calif. IDX has introduced the IDX CUE-J Series battery/charger kits, including the CUE-J98, CUE-J150 and CUE-J198....
22/11/2025
The NBA has released encouraging viewing and social media data that the beginnings of its $76 billion deal with NBC/Peacock, Prime Video and ESPN are paying off...
22/11/2025
WASHINGTON The Federal Communications Commission has set deadlines for comments on its newest proposals for NextGen TV, aka ATSC 3.0, with comments due on Jan. ...
22/11/2025
Seeking Advice for a New Opera, Laura Kaminsky Consulted the Experts: Her Studen...
21/11/2025
Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in So...
21/11/2025
NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage...
21/11/2025
NWSL Caps 2025 Season With Awards Show, Skills Challenge ProductionsA team of 70 is on the ground in California to produce both eventsBy Mark J Burns, SVG Contr...
21/11/2025
USL and NEP Ready for Largest USL Championship Final Production EverThe broadcast from Tulsa, OK, will air CBS and TUDN on Saturday at 12 p.m. ETBy Jason Dachma...
21/11/2025
With Two New Teams, PWHL Boosts Production Workforce and Central Review for Seas...
21/11/2025
Jared Lank and his mother in the '90s...
21/11/2025
Fans have been counting down the days until the final theatrical chapter of Wicked is revealed. To celebrate the highly anticipated release of Wicked: For Good ...
21/11/2025
Last week, Spotify turned up the volume in Seoul with the return of Spotify Hous...
21/11/2025
Wiesbaden, November 21, 2025. The SGL Carbon site in Meitingen has reason to celebrate as one of its trainees received a special award. Elias Stemmer was honore...
21/11/2025
MELBOURNE, Fla., Nov. 21, 2025 - L3Harris Technologies (NYSE: LHX) has announced this year's LHX Excellence Awards, the company's most prestigious recog...
21/11/2025
WASHINGTON The Federal Communications Commission by a 3-0 vote opened a notice of proposed rulemaking (NPRM) to advance Congress's mandate to clear a minimu...
21/11/2025
WASHINGTON The Federal Communications Commission by a 3-0 vote adopted a Notice of Proposed Rulemaking (NPRM) to advance Congress's mandate to clear a minim...
21/11/2025
STAMFORD, Conn. Charter's Spectrum has expanded the devices that can offer 4K content on the Spectrum TV app to compatible Apple TV 4K and Roku devices....
21/11/2025
NAPERVILLE, Ill. Media industry employers are continuing their multiyear trend of increasing salaries for all worker segments but lag general industry raises, s...
21/11/2025
WASHINGTON The National Association of Broadcasters said it is accepting nominations for the 2026 NAB Technology Awards, honors that recognize excellence in bro...
21/11/2025
American Amplifier Technologies has released a vector network analysis module....
21/11/2025
The Best Movie Musicals on Every Streaming Platform From Wicked to The Sound of Music, heres where to stream all the classic movie musicals and recent hits on...
21/11/2025
The agreement creates a platform for joint collaboration, technology integration...
21/11/2025
Sky Media's £2m award-winning sustainability initiative crowns its first charity as this year's standout changemakerFriday 21 November 2025
GoodGym nam...
21/11/2025
As COP30 draws to a close, the International Electrotechnical Commission (IEC), ...
20/11/2025
MLB Media-Rights Shakeup: NBC's New Three-Year Deal Covers Sunday Night Bas...
20/11/2025
MLB Media-Rights Shakeup: New Deal Will Bring 30 National Games to ESPN's Li...
20/11/2025
MLB Media-Rights Shakeup: Netflix Lands Opening Night, Home Run Derby, Field of ...
20/11/2025
MLB Media-Rights Shakeup Overview: ESPN, NBCU, Netflix Ink Three-Year DealsESPN gets new 30-game package, MLB.TV; NBC extends Sunday nights; Netflix adds tentpo...
20/11/2025
SVG Students To Watch: Henry Thuss, Indiana UniversityThe Southern California product has his goals set on the front benchBy Brandon Costa, Director of Digital ...
20/11/2025
Done+Dusted's Guy Carrington on Creating the Spectacular League of Legends W...
20/11/2025
FIA Extreme H World Cup Host Broadcaster Aurora Goes Inside the Production of th...
20/11/2025
Platinum White Paper: Amagi Utilizes Cloud Production for Sports Events - Multi-...
20/11/2025
2025 Sports Broadcasting Hall of Fame: Marc Herklotz, Steady Hand Behind the Sce...
20/11/2025
NFL Deep Dive: How 32 Cameras at Each Stadium Drive Virtual Measurement, Boundar...
20/11/2025
Charlie Shackleton attends the 2025 Sundance Film Festival premiere of Zodiac K...
20/11/2025
Your playlists are personal. They're the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and dis...
20/11/2025
Spotify, uzun s redir zerine al t T rk m zik k lt r n n ikon haline gelmi ...
20/11/2025
For the first time, Spotify has teamed up with The Hollywood Reporter to cohost ...