
For podcast creators who want to grow their audiences, building a stronger relationship with their listeners and fans goes a long way. And in order to amplify their presence, creators need tools that give them the functionality, insights, and flexibility to manage their shows and engage fans anytime, anywhere.
That's why, starting today, we're beginning to roll out a brand-new way for podcast creators to interact with their fans-with Comments-and introducing an easier way for all podcasters to manage their shows: with the all-new Spotify for Podcasters mobile app.
Our new Comments feature expands on the Q&A and polls functionality we introduced in 2021 as a way to bring interactivity into the podcasting industry for the first time. And interactivity is a feature that already has listeners and creators buzzing: More than 9 million unique Spotify listeners have interacted with a Q&A or poll just this year, and there's been 80% year-over-year growth in the number of total Q&A responses and votes from listeners.
As a podcast focused on the lessons we can learn from history's greatest leaders, I'm always curious about which takeaways resonate most with my audience, said Ben Wilson, creator of How to Take Over the World. Comments on Spotify provide me that invaluable feedback, which makes creating my podcast that much more rewarding and allows me to build a stronger connection with my listeners.
With the introduction of Comments, we're also excited to give all creators-regardless of where their episodes are hosted-better ways to manage their entire show, including listener feedback. Podcast creators can now use Spotify for Podcasters on desktop or with our all-new mobile app to interact with listeners, manage their presence on Spotify, check their latest stats, and track growth in real time. And fans can directly comment on the podcast episodes they're already listening to on Spotify.
NEXT
To learn more about these new features and the ways they'll strengthen the relationship between podcasters and listeners, For the Record spoke with Maya Prohovnik, VP of Podcast Product at Spotify.
What's new with the Spotify for Podcasters mobile app? We've kept our promise to manage and update your show on the go, but we rebuilt the Spotify for Podcasters mobile app to work for all podcasters, regardless of where their show is hosted.
We've also added helpful new notifications so you'll know right away if you make it onto a Spotify chart, if you get feedback from your listeners, or when your show hits an exciting new milestone. And we added the ability for podcasters to manage Comments on their episodes-a brand-new feature which has just launched on Spotify!
Why are Comments such an important addition to podcasts on Spotify? Comments have been a long-requested feature from both podcasters and Spotify listeners, and we were excited to provide it since we're very invested in making Spotify the best platform for all types of creators to connect with their biggest fans.
Podcasts have historically been a one-sided format and, while we've offered other interactivity features like Polls and Q&A for some time, people have told us they want more ways to connect directly. Now, for the first time, listeners can actually have a two-way conversation with their favorite podcast hosts on Spotify, podcasters can get near-immediate feedback from their audiences, and real communities can form around shows. I think that's incredibly powerful.
How will our new app offer a better podcast experience for both creators and users? I'm a podcaster, so I feel like I can say this with some authority: Every podcast creator, regardless of their size or ambition, wants to grow their audience and deepen those relationships. Interactivity features are a meaningful way for them to do both. We've found that listeners who interact with a show are four times more likely to return to that show within 30 days. They also listen to twice as many hours per month on average than those who don't. So there is really something special-and something tangible-in enabling this connection.
The biggest value for fans is that they can now talk to their favorite podcasters on a whole new level, right where they're already listening to (or watching!) their favorite show. And we've managed to do this in a way that still leaves a ton of control in the creators' hands, since we know how important it is to have a say over what can show up alongside your content. I'm really proud of the balance we've struck here and excited for everyone to start trying it out!
For more details on our new app, be sure to visit Spotify for Podcasters.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
23/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/04/2026
Partnership between ARRI and SmallHD brings new Hi-5 license
Configurable monitor overlays adapt to individual working styles
Supported by SmallHD monitors ru...
23/04/2026
Lighting Master Cronenweth ASC brings a unique look to each grid world with the help of Astera
Jeff Cronenweth on the set of Disney's TRON: ARES. Photo by...
23/04/2026
DP Chloe Smolkin ( The Late Show, Kidz Bop ) joins director Danielle Beckmann and writer/actor Raji Ahsan behind the camera for the heartfelt short comedy Dr...
23/04/2026
Apply now to join the 2026 Producer Delegation to TIFF: The Market 23 April 2026
Screen Australia, in partnership with Ontario Creates, has opened application...
22/04/2026
Solid State Logic is advancing its System T platform with a stronger focus on IP...
22/04/2026
From immersive audio to live streaming, Dolby Laboratories is focused on the fut...
22/04/2026
Shallow depth-of-field cameras have taken the industry by storm. Its debut a han...
22/04/2026
Riedel Communications (Booth C4908) announced that Eastern Kentucky University (...
22/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
22/04/2026
Blackmagic Design has announced the URSA Cine 12K LF 100G, a new model in the URSA Cine family adding 100G Ethernet for SMPTE 2110 live production output up to ...
22/04/2026
Celebrating its 40th anniversary, NEP is leaning into hybrid production with the...
22/04/2026
NEP VP, Platform Dan Murphy sits down at the 2026 NAB Show to unpack what NEP P...
22/04/2026
Spotify and the New York Liberty are teaming up to give music and basketball fan...
22/04/2026
New 20-minute documentary explores iconic design The Focusrite Room in Mesa, Arizona, where John Aquilino hosts the Studio Console 005.
In 2025, Focusrite co...
22/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
22/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
22/04/2026
Combines three distinct analogue EQ emulations
The latest addition to Acustica Audio's ever-expanding collection of analogue-emulation plug-ins combines...
22/04/2026
Final instalment in vintage-inspired instrument series
Analog Empire: Bass & Lead marks the final instalment in Melda Production's vintage hardware-insp...
22/04/2026
Fuzz pedal joins all-analogue Series A line
Given that Strymons reputation was built on unapologetically digital pedals, it was a little surprising to see t...
22/04/2026
SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge
22 April, 2026
Media releases
National broadcaster also releases its second annual...
22/04/2026
Why Low Band Electronic Warfare Matters...
22/04/2026
The nation unites around football team's World Cup dream
Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intell...
22/04/2026
Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data...
22/04/2026
New market intelligence offering gives businesses a clearer view of local consum...
22/04/2026
Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...
22/04/2026
Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
22 Apr 2026
VEON's Banglalink to Bring Starlink Mobile to Customers in Bangladesh Bangladesh becomes the third market where VEON and Starlink Mobile partne...
22/04/2026
U have unveiled exclusive first-look images for their six-part police thriller Hit Point, starring Nick Blood (Day of the Jackal) and BAFTA nominee Saffron Hock...
22/04/2026
What can I watch on UKTV and stream on U this week?
This week on UKTV and the free streaming service U, viewers can watch a range of new and returning programm...
22/04/2026
Wednesday 22 April 2026
Sky announces fifth year of WNT Fund with 30,000 bursa...
22/04/2026
Back to All News
This Earth Day, Discover the Sustainable Productions Behind Our Films and Series
Emma Stewart, Ph.D.
Netflix Sustainability Officer
Enterta...
22/04/2026
The move from Retail Media to Commerce Media is about broadening the scope of th...
22/04/2026
April 22 2026, 07:00 (PDT) Dolby and BMW Bring Dolby Atmos to the BMW 7 Series,...
22/04/2026
RT Documentary On One 7-part series breaks US market for first time
RT Programme Sales has announced its first deal with a US distribution partner for its 7-...