IABM Member Blog - The Cloud of Christmas Future 15 January 2016
IABM Member Blog - The Cloud of Christmas Future
Written by Hamish Muiry
This blog originally appeared on the Imagen website and is available to view here
Firstly, happy new year! I hope that Santa was good to you?
He was to me, bringing me tickets to see Jim Broadbent play Ebenezer Scrooge in Dicken's A Christmas Carol'. You will probably know the story. Scrooge goes through a transformation like no other. Mending his selfish ways in favour of using his wealth and influence for the greater good. All it took was one-night of being scared senseless by being shown the visions of what the future would look like if he changed his ways.
The coming, and sad going, of Christmas and the New Year provides the perfect time for reflection. I'm sure that, like me, you're also thinking about the year ahead what you plan to stop doing, do differently, and do better. Your business/organisation is probably asking itself the same question
I was lucky enough to attend the Sports Video Group summit in New York in mid-December. Imagen sponsored the inaugural Cloud Workshop session MAM & Next Gen Workflows'. Going into the event it struck me that obviously the cloud is nothing new. It's been around for years and years. So why are the smart people at SVG only getting round to dedicating a forum to its discussion now? What was holding them back? Three things really:
The strength of the cloud infrastructure for moving video around
The ability of video software applications to work well in a virtual environment
and above all, the customers emotional (and physical) attachment to their media
Permit me to further explore my Scrooge analogy
The Cloud of Christmas past
Great if you were just sharing email and spreadsheets but not so good if you wanted to distribute chunky video files globally.
Salespeople in customer meetings spent half the time waxing lyrical about why' choosing the cloud is best (with little success).
Management were immovable, they couldn't risk an asset leaving the building. They needed to be able to see their possessions on the shelf or hear them purring inside the server room. The production team can manually update metadata on excel and label the hard drives, it's what they'd always done any way. IT can manage all the infrastructure.
RFPs to software vendors still focused almost exclusively on the desire for on-premises infrastructure.
Software developers thought hard and planned how to best implement design changes to leverage a future in the cloud.
The Cloud of Christmas present
Cloud infrastructure providers, Microsoft for example, make the shift from disk' to BLOB' storage on Azure. This allows easier expansion of the storage area and faster access to content for streaming and download. The consumer has a better experience.
Salespeople in customer meetings quickly check that all present are comfortable to use a cloud-based technology. Typically everyone agrees and the conversation quickly moves onto the how'.
IT managers and commercial directors are now aware of the need to continually and easily expand their server and storage requirements, and do it elastically.
RFPs start to trickle through with system should ideally be cloud-based .
Software developers set a focus on designing their solutions to deliver better results in a virtual' cloud environment.
The Cloud of Christmas yet to come
Salespeople will never need discuss the option of the cloud. It's now the status quo for all your business's media assets to be stored and accessed via the cloud.
Buyers will continue to research, listen to the anecdotes of industry colleagues, and surely become comfortable with the idea of using the cloud IT infrastructure as a utility. That's what it is at the end of the day, a utility an outsourced service. Just like your phone or your electricity.
RFPs will come through with the system MUST be cloud-based'.
Software developers will commit sole focus on optimising their applications for the cloud.
New Year's resolution
Maybe this will be your business's New Year's resolution Must get our video on the cloud well at least consider the possibility.'
What about our plans as a business at Imagen? Well we have resolved ourselves to becoming the video platform of choice across multiple market sectors. The cloud will be crucial in getting us there.
I wish you all a successful 2016 and may the cloud bless us, everyone!
Hamish Muiry
About Imagen
With twenty years' experience in video management, Imagen Ltd enables companies to effectively archive, store, manage and search for video content.
The Imagen Enterprise Video Platform helps companies of all sizes and industries to preserve and navigate their ever growing media libraries. This ensures fast, easy, secure and controlled access to content through a highly-customizable site.
With video representing 60 percent of global data and set to grow further Imagen Ltd ensures companies can archive and maintain their valuable content for the future. Imagen Ltd has over 1.3 million hours of video stored on behalf of customers. We work with a number of partners across the globe.
Video is the fastest growing media for communication on the planet and Imagen EVP is the solution to manage the world's media Tom Blake, CEO, Imagen Ltd.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
IABM Member Blog - The Cloud of Christmas Future 15 January 2016
