Red Dot Award 05: ZEI Smartzoom 5 Receives 05 Red Dot Award For Innovative Product Design

JENA/Germany, 20.04.2015.

The ZEISS Smartzoom 5 digital microscope has recently received the renowned Red Dot Award: Product Design 2015. In 31 categories, the jury selected the products with the most successful product concept from 4,928 entries. The jury's assessment criteria included degree of innovation, functionality, ergonomics or durability. Straight lines characterise the look of the digital microscope and effectively emphasise its functions , read the juror statement of the 38 international experts.

ZEISS Smartzoom 5 is an integrated complete digital system with clear components, and is operational within a few minutes. Once the quality inspector has placed the sample under the microscope, he does not have to switch back and forth between the device and software, but can perform all the necessary steps straight on the screen. He can then save this workflow so it is always available again. For the first time in microscopy, this allows efficient, reproducible and user-independent analysis. "ZEISS Smartzoom 5 is one of many tools in the production environment, just like pliers or calipers. It fits well into production processes and performs many of the steps for the user", says product manager Dominik Stehr. The product design is the work of the agency ID WEBER.

Professor Dr. Peter Zec, founder and CEO of the Red Dot Award, emphasized that innovation was not always visible to the naked eye: Often it is hidden aspects, such as a refined technology inside the product or an improved combination of materials, that constitute a lucid, and sometimes brilliant, new development. However, the products that withstand the critical eyes of the international Red Dot jury will not sink into oblivion, but excel in the global arena."

The official award ceremony will take place on 29 June 2015 at Essen's Aalto-Theater. The Red Dot Design Museum Essen will include the award-winning products in an exhibition for at least a year, and the Red Dot Design Yearbook will present the year's best designs. All products and their producers will also feature in the online presentation and the Red Dot 21 global design directory as well as in the Red Dot App.

The Red Dot Design Award

With the Red Dot Design Award, the North Rhine-Westphalia Design Center has created one of the worlds most renowned competitions. Its award, The Red Dot, has established itself across the globe as one of the most coveted seals of quality for outstanding design. Multiple ZEISS products have won this award in the past, most recently the ZEISS Axio Zoom.V16 zoom microscope.

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ZEISS Smartzoom 5 is the intelligent tool for Optical Inspection.

Dr. Jochen Tham

Carl Zeiss Microscopy GmbH

Phone: +49 3641 64-3949

Fax:

jochen.tham@zeiss.com

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the optics and optoelectronics industries. ZEISS develops and distributes lithography optics, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. With its solutions, the company constantly advances the world of optics and helps shape technological progress. The company is divided up into the six business groups Industrial Metrology, Microscopy, Medical Technology, Vision Care, Consumer Optics and Semiconductor Manufacturing Technology. ZEISS is represented in over 40 countries with around 30 production sites, over 50 sales and service locations and about 25 research and development facilities.

In fiscal year 2013/14 the company generated revenue approximating 4.3 billion euros with just under 25,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Microscopy

The Microscopy business group is the worlds only one-stop manufacturer of light, X-ray and electron microscope systems. The portfolio includes solutions and services both for life sciences and materials research and for industry, education and clinical practice. The business group is headquartered in Jena. Additional production and development sites are located in Oberkochen, G ttingen and Munich in Germany, as well as in Cambridge in the UK, and in Peabody, MA and Pleasanton, CA in the USA. The business group employs a total of over 3,000 people. It generated revenue of 656 million euros in fiscal year 2013/14.

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LINK:	http://applications.zeiss.com/C1256A770030BCE0/WebViewTopNewsAllE/3B14...
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