Sony Pixel Power calrec Sony

NewFronts 04: Digitas Fearle Confab Convenes Digital Stakeholders

01/05/2014

In a welcome break from the relentless pitching of the NewFronts, DigitasLBi held its annual NewFronts mini-conference Thursday, bringing together an array of digital media companies and brands to explore the title theme, Fearless.

You can relax and exhale-no one is going to be selling you anything, said Tony Weisman, North America CEO for Digitas. The event didn't lack for news amid the insights, though. Weisman announced two new deals for the agency: an in-residence arrangement with BuzzFeed that will see the two staffs physically commingle, and an exclusive first-look deal for long-form content with Epic Magazine. Cofounders of Epic Joshuah Bearman and Joshua Davis have written pieces for Wired magazine optioned for films (including the Oscar-winning Argo) and with Epic they aim to commission pieces posted on partner site Medium that will be adapted for the screen.

Speakers ranged from TV hosts-cum-digital-creators Meredith Vieira and Aisha Tyler to execs from top digital brands such as LinkedIn, Upworthy, Mashable and Jash. Mixed in were high-level reps of blue-chip advertisers such as Old Navy, CVS and Puma as well as senior Digitas execs.

Before querying CVS exec Helena Foulkes, Vieira touted her Lives channel on YouTube, though the former Today and View host confessed to still being on the online learning curve. People, when I first got on Twitter, thought I was tweeting while drunk because I just kept hitting the button before I'd actually written anything, she said.

Foulkes, president of the CVS pharmacy unit, told Vieira about the process that led to the chain's decision in February to stop selling tobacco products by this fall, a move estimated to cost some $2 billion in near-term revenue. She said the move reflected four business tenets: 1) go big or go home, 2) plan for great, 3) be a marathoner and 4) be purpose-driven. Shares in CVS, she added, have gained about 10% since the announcement.

Tyler, a comedian known for her work on CBS and E!, among others, also writes, directs and appears in online videos. She joined a host of fellow comedians and digital specialists via video from Washington, D.C., where they are gathered for Saturday's White House Correspondents Dinner. The topic of their session was Brand Bravery on Pennsylvania Avenue, with the main focus on viral videos that blended activism with comedy in support of the Affordable Care Act.

I spent a good portion of my youth without coverage, so I thought it was important to show the risk of that, Tyler said of her short piece, Aisha Tyler Doesn't Need It, spoofing those who think they don't need health insurance.

Mike Farah, president of production for Funny or Die and Scott Aukerman, creator of the site's Zach Galifianakis-hosted Between Two Ferns, discussed the evolution of the highly trafficked (and debated) Ferns episode with President Obama. Seeds were planted for the video in the spring of 2013 and the creators took their time as it coalesced. We wanted it to be funny first and have a message second, Farah said. The president is a funny guy. He has great timing.
LINK: http://www.broadcastingcable.com/news/programming/newfronts-2014-digit...
See more stories from bandc

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

15/04/2026

Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026

Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026 Brie Clayton April 15, 2026 0 Comments New system removes PTZ pan restric...

15/04/2026

LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File Workflow Integration

LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File...

15/04/2026

This 24-Hour Performance Art Piece Needs Your Participation

This 24-Hour Performance Art Piece Needs Your Participation Keefer Glenshaws latest project is about collaborating with the Berklee community and beyond. Apr...

14/04/2026

ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 Playout and Live News Workflows

ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...

14/04/2026

NAB 2026: Haivision Launches Falkon X4 5G Mobile Video Transmitter

Haivision has announced the Falkon X4, a 5G mobile video transmitter for live broadcast and remote production. The device will be showcased at NAB Show 2026. ...

14/04/2026

SVG New Sponsor Spotlight: Stripe TVs Matthew Pavey on Making Live-Production Tech More Portable, Intuitive, and Accessible

Founded by veterans of the production-truck world, Stripe TV was born out of a d...

14/04/2026

Studio Berlin Adds LDX 135 and LDX 180 Camera Systems from Grass Valley

Grass Valley has expanded its partnership with Studio Berlin, supplying 12 LDX 135 UHD/HDR camera systems and 12 LDX 180 Super 35mm cinematic cameras, including...

14/04/2026

LTN Appoints Mark Romano and Edward Cox to Vice President Roles

LTN has announced two senior appointments ahead of NAB Show 2026: Mark Romano as Vice President, Multichannel Platforms, and Edward Cox as Vice President, Sales...

14/04/2026

Agor and Sennheiser to Deploy Largest Spectera System to Date at Eurovision Song Contest 2026

Sennheiser and Italian rental company Agor have begun preparations for their Eu...

14/04/2026

DAZN and ADI Predictstreet Announce Prediction Market Partnership Ahead of FIFA World Cup 2026

DAZN and ADI Predictstreet have announced a partnership to integrate ADI Predict...

14/04/2026

Deltatre Completes Digital Platform for Serie A as Part of Four-Season Partnership

Deltatre has announced the completion of a direct-to-fan website and app for Leg...

14/04/2026

NAB 2026: Daktronics to Exhibit with Grass Valley

Daktronics, will exhibit at NAB Show 2026 in partnership with Grass Valley at Booth C2408, Las Vegas Convention Center, April 19-22. Daktronics will showcase a...

14/04/2026

NAB 2026: Backblaze to Host Partner Showcases

Backblaze will host a series of partner presentations at NAB Show 2026 (Booth N1259, North Hall), open to all exhibition hall badge holders. Showcase partners i...

14/04/2026

NAB 2026: BRAHMA AI to Exhibit Enterprise AI Content Platform

BRAHMA AI will exhibit at NAB Show 2026 (Booth W2415, West Hall), demonstrating its Enterprise AI Content Platform for media, entertainment, sports, and technol...

14/04/2026

Bridge Technologies VB440 Integrated into NEP Platform

Bridge Technologies has announced that its VB440 production probe has been integrated into NEP Platform, NEP Group's software orchestration system. The inte...

14/04/2026

NAB 2026: Clear-Com to Demonstrate Expanded Intercom Ecosystem

Clear-Com will introduce new products and demonstrate its communications ecosystem for broadcast and live production at NAB Show 2026 (Booth C5807, April 19-22)...

14/04/2026

NAB 2026: EZDRM to Introduce Revenue Security Prism Framework

EZDRM will use NAB Show 2026 (Booth W2260) to introduce the Revenue Security Prism, a framework for combining multiple security technologies to protect streamin...

14/04/2026

NAB 2026: Telos Alliance Product Preview

Telos Alliance will introduce the following products at NAB Show 2026: TV and Media Telos Infinity MK2 Panels: A new generation of hardware control panels for...

14/04/2026

NAB 2026: Panasonic to Showcase IP and IT Production Solutions

Panasonic Video and Audio Systems North America will exhibit at NAB Show 2026 (Booth C3509), demonstrating IP- and IT-based production solutions for sports, bro...

14/04/2026

Behind the Mic: WNBA Adds Sue Bird, Sophie Cunningham to Networks Commentary Teams; John Buccigross Signed to ESPN Extension

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

14/04/2026

NAB 2026: Blackmagic Design Announces Multiple New Products

Blackmagic Design will exhibit at NAB Show 2026 (Booth N2502). CEO Grant Petty s product announcement livestream is available at youtube.com. The company announ...

14/04/2026

Thomas Riedel Acquires ARRI, Adding Camera and Lighting Component to Riedel Group Portfolio

The deal establishes a close strategic alignment' between the iconic cinema...

14/04/2026

Taming the Untamed: Producing the 2026 Absa Cape EPIC Mountain-Bike Race

BIGSHOT Media, with support from Teradek, produced untamed African mountain-bike race' with daily coverage and highlights show The 2026 Absa Cape EPIC, an...

14/04/2026

SVG Announces Sports AI Innovation Lab to Advance the Use of AI in Live Production

The Sports Video Group (SVG) today announced the launch of the SVG AI Innovation...

14/04/2026

AIR Music Tech release Fabric Vintage Synths Vol.1

Captures a trio of renowned polysynths The latest software to join AIR Music Tech's extensive catalogue captures the sound of three sought-after polysyn...

14/04/2026

United Plugins introduce UnitedFreeBundle

Free offering includes 10 powerful plug-ins United Plugins have announced the launch of a new bundle that brings together 10 of their pro-audio plug-ins, an...

14/04/2026

Celemony update Tonalic

Julian Coryell joins virtual session player line-up Announced at NAMM 2026, Celemony's Tonalic kits DAW users out with real performances by world-class ...

14/04/2026

Supporting Safe Space Flights with WESCAM MX-Series Imaging Systems

WESCAM MX -Series EO/IR Systems Provide Critical Visibility During NASA Re-Entry Operations....

14/04/2026

L3Harris Demonstrates Autonomous Electronic Warfare Capability During US Army Experiment

DiSCO reduces uncertainty during the fog of war in modern threat environments an...

14/04/2026

GOES-19 One Year Later: Protecting Communities Through Advanced Technology

GOES-19 imagery captured by L3Harris-built Advanced Baseline Imager technology helps forecasters issue life-saving weather warnings. Credit: NOAA/NASA...

14/04/2026

Reimagining Earth Measurement for the AI Era: L3Harris and Xoople Develop a New Spacebourne Capability

For decades, understanding the physical world from space has required a trade-of...

14/04/2026

Nielsen Appoints Roberto Ruiz to Lead Measurement Science

Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision. He will spearhead transformation, innovatio...

14/04/2026

LTN Appoints Mark Romano, Edward Cox to Leadership Positions

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

Grass Valley Adds Telestream Vantage, Pulse and UP to AMPP

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

XenData Announces Backup, Archive and Cloud-Connect for LucidLink

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

Thomas Riedel Acquires ARRI

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

Shotoku Introduces the World to Aura P2 PTZ Prompter Pann...

Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB 2026 New system removes PTZ pan restrictions for teleprompter-based productions Shotoku US...

14/04/2026

Telestream and Grass Valley Connect Live and File-Based W...

Integration of Vantage, Pulse, and Telestream UP with Grass Valley AMPP Ecosystem enables scalable, interoperable workflows spanning live production and file-ba...

14/04/2026

Dalet Appoints Brian Doheny as President and Chief Revenu...

Enterprise growth leader to scale Dalet's next phase of innovation and global expansion New York, NY April 14, 2026 Dalet, a leading technology and ser...

14/04/2026

Berklee Celebrates Prince's Legacy in Two-Night Signature Series Event

Berklee Celebrates Prince's Legacy in Two-Night Signature Series Event Directed by Tia Fuller, the Prince Project (April 16-17) brings together more than ...

14/04/2026

Arooj Aftab Is Anything but Predictable

Arooj Aftab Is Anything but Predictable The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound. April 14, ...

14/04/2026

Appear Expands X Platform from Core to Edge at NAB Show 2...

Appear launches include XM estate management and new X Platform processing enhancements to add density for next-generation hybrid & IP workflows, X5 is also now...

14/04/2026

Synamedia turns OTT content into TikTok-style feeds with...

Addressing the needs of a new generation's viewing habits, Synamedia launches GO Shorts. The AI-powered module turns existing catalogues into TikTok-style ...

14/04/2026

NAB 2026 - Vubiquity and Eluvio Showcase Streaming Soluti...

Vubiquity, an Amdocs company and global leader in technology-led media services, will be showcasing a new end-to-end streaming solution in collaboration with El...