Sony Pixel Power calrec Sony

Sony's flagship 65 BRAVIA XR X95J 4K HDR Full Array TV coming soon

02/08/2021

The X95J series is Sony's current flagship BRAVIA XR 4K HDR Full Array TV and a winner of the CES 2021 Innovation Award[i], making full use of the new revolutionary Cognitive Processor XR , which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.

When we see objects, we unconsciously focus on certain points. Cognitive Processor XR , powered by cognitive intelligence, divides the screen into numerous zones and detects where the focal point' is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike - something that conventional AI cannot achieve.

Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what's on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.

BRAVIA XR X95J 4K HDR LED TVs feature the exclusive BRAVIA CORE service. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps.

The X95J TVs are ideal for gamers, too, delivering the support of multiple HDMI 2.1 features, such as 4K 120fps, VRR and ALLM, for smooth and responsive gameplay when connected to a next-generation console.

Pricing and availability

The 65 BRAVIA XR X95J 4K HDR Full Array LED TVs will be available in August whilst the 75 and 85 models are available now. For more information, please check your local Sony site atwww.sony.co.uk / www.sony.ie

BRAVIA XR X95J (85 , 75 and 65 models) 4K HDR Full Array LED TV features:

Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content

X-Wide Angle technology provides vivid real-world colours from any angle while retaining more color and brightness

Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness

Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur

Acoustic Multi-Audio technology delivers cinematic surround sound and accurate sound positioning, providing pictures and sound in perfect harmony

Support for Dolby Vision HDR and Dolby Atmos immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound[ii]

X-Anti Reflection minimises reflection for a distraction-free viewing experience[iii]

XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures

HDMI 2.1 feature compatibility, including 4K 120fps, Variable Refresh Rate (VRR)[iv], Auto Low Latency Mode (ALLM) and eARC

Ambient Optimization optimises picture and sound quality in any environment

Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass that's naturally elegant and keeps viewers focused on the picture without distraction

Three-way stand[v] provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system

BRAVIA CORE [vi]: In collaboration with Sony Pictures Entertainment (SPE), BRAVIA CORE is where entertainment meets technology and was developed to add value and showcase unique Sony experiences. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles[vii] and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps[viii]. Learn more about this collaboration here: https://www.sony.net/bravia-core

Quick access to an array of content and services with Google TV[ix]

Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit [x]

Works with Alexa and Google Assistant

Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience

Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX Enhanced delivers IMAX remastered picture and immersive audio by DTS[xi]

Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings

[i] Awarded to 85 model.

[ii] Consumers can enjoy movies and TV shows in Dolby Vision and Dolby Atmos from compatible streaming services such as Netflix through the TV's native streaming apps or via a compatible streaming media player connected to the TV via HDMI. Requires HDMI cables sold separately.

[iii] X-Anti Reflection is not available on the 65 model

[iv] VRR requires firmware update.

[v] 3-way stand only available on the 85 and 75 models (2-way stand on 65 model).

[vi] Countries and availability to be confirmed.

[vii] Number and selection of titles differ by model and subject to change.

[viii] BRAVIA CORE features Pure Stream which offers streaming between 30 Mbps -
LINK: https://www.sony.co.uk/presscentre/news/sonys-flagship-65-bravia-xr-x9...
See more stories from sony

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

25/08/2026

BMG Taps LiveU For REMI Coverage of Golf's Pro Tour

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Rate of Subscription Fee Hikes Drops for Netflix, Disney+ and Amazon

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Law&Crime Reconvenes Court TV on Amagi CLOUDPORT

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Akta Tech To Showcase AI-First Video Platform At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Major Live Sports Events Bolster Broadcast Viewing in Q2 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Lingopal debuts real-time AI translation advances for mul...

Lingopal, the AI-powered live translation and localization specialist, is unveiling new platform capabilities at IBC2026 (11 14 September, RAI Amsterdam), helpi...

25/08/2026

TV5MONDE combines AI and editorial expertise with Bminty...

Bminty is supporting TV5MONDE in the evolution of its editorial processes through a new AI-assisted press information generation solution. Combining the Louise ...

25/08/2026

Two Cultures. Millions Reached. One Berklee Connection.

Two Cultures. Millions Reached. One Berklee Connection. Meet Annie Dickinson and Zhengxi Zhang-the couple who turned their creative partnership into music car...

25/08/2026

Law and Crime Moves Court TV to Amagi CLOUDPORT for Unifi...

Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, today announced that Law&Crime has migrated its Court TV channel, s...

25/08/2026

Broadcast Solutions demonstrates world-class technology a...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, is showcasing the breadth of its ca...

25/08/2026

Leader boosts Test and Measurement capabilities for Denma...

Thatcham, UK 25 August 2026: Test & measurement innovator, Leader Electronics, has announced that leading broadcast rental company Minitech has purchased a Le...

25/08/2026

Appear and TVTEL power centralised VAR signal transport i...

Appear's X20 Platform enables visually lossless video contribution with sub-frame latency and full path redundancy for TVTEL's centralised VAR operation...

25/08/2026

Big Blue Marble to showcase next-generation 5G Broadcast...

World-first demonstration combines 5G Broadcast and Media over QUIC for seamless, ultra-low-latency hybrid media delivery Big Blue Marble will showcase new dev...

25/08/2026

MNC Software Unveils Unified Software Suite at IBC2026 to...

MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, will showcase its complete sof...

25/08/2026

VAB: Ads in Local News Boost Sales and Brand Perception

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

ESPN to Bump Up Streaming Subscription Prices

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

HPA Opens Call for Award Entries

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

CNN Returns to Air After Technical Difficulties

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Calrec to Showcase DMF Capabilities at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Imagine Communications to Showcase AI and MCP Strategy at...

Company to Demonstrate Practical AI Applications That Add Value Today and Longer-Term Path Toward Agentic AI At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B...

25/08/2026

KRK Kreate Series Standardizes Monitoring at Miamis WDNA...

Serving South Florida with a unique blend of jazz, Latin jazz, salsa, reggae, blues, and culturally reflective programming, WDNA 88.9FM operates as both a tradi...

25/08/2026

GlobalM Brings GMX Broadcast Platform to Oracle Cloud Inf...

GlobalM announced that it is integrating its GMX software-defined media platform with Oracle Cloud Infrastructure (OCI), bringing together Oracle's global c...

25/08/2026

Leading Publishers Bring Blockbuster PC Games and Technology to NVIDIA RTX Spark

NVIDIA is bringing the next wave of RTX gaming to the Gamescom conference running this week in Cologne, Germany, with support for new games, anti-cheat technolo...

25/08/2026

Escape to the country as Cheap Irish Homes returns for a brand-new series

The new series begins Tuesday 1 September at 7pm on RT One and RT Player The search for Ireland's hidden housing gems is back as Cheap Irish Homes return...

24/08/2026

New Book Sports Heaven: The Birth of ESPN' Preserves Founder Bill Rasmussen's Origin Story and the Lessons That Still Define the Network Today

Co-authors Mike Soltys and Garrett Sutton reflect on Rasmussen's vision, intentional optimism,' and fan-first philosophy following his death last week...

24/08/2026

Dr. Fill from Yurt Rock

Human-played drum fills on demand Sample library developers Yurt Rock have announced the launch of a new plug-in that's dedicated to creating drum fill...

24/08/2026

Black Rooster Audio launch PS-VC1 Vocal Chain Channel

Debut plug-in in new Professional Series Black Rooster Audio's latest plug-in delivers an all-in-one vocal-processing tool, and is the debut release in ...

24/08/2026

SBS WorldWatch embraces digital future with move to SBS On Demand

SBS WorldWatch embraces digital future with move to SBS On Demand 24 August, 2026 Media releases On 18 September, SBS WorldWatch will transition from a lin...

24/08/2026

Rohde & Schwarz addresses operational efficiency and infrastructure resilience at IBC 2026 in Amsterdam

Rohde & Schwarz addresses operational efficiency and infrastructure resilience a...

24/08/2026

Rohde to Focus on Operational Efficiency, Sustainability at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

24/08/2026

Calrec advances the EBU Dynamic Media Facility vision at...

As the broadcast industry moves toward more flexible production platforms, Calrec will present its evolving audio ecosystem at IBC 2026, on Stand 8.C47. The dem...

24/08/2026

Stop Using Boring Static Highlights - Pro After Effects Workflow

Stop Using Boring Static Highlights - Pro After Effects Workflow Graham Quince August 24, 2026 0 Comments Did you know you can use After Effects expre...

24/08/2026

Paledusk Performance Captured with URSA Cine Immersive

Paledusk Performance Captured with URSA Cine Immersive Brie Clayton August 24, 2026 0 Comments Creative production company THINGS. brings the band'...

24/08/2026

Sky Arts Confirms Double Classical Documentary Showcase Ahead of Edinburgh TV Festival

The Handel Scandal and Dangerous Debussy will both air on Sky Arts this AutumnMo...

24/08/2026

Dalet Accelerates Media Transformation with AI, Automation and Governance at IBC 2026

Dalet, a leading technology and service provider for media-rich organizations, w...

24/08/2026

Arvato Systems becomes a service partner of HANDELSVERBAND.swiss

Arvato Systems Becomes a Service Partner of HANDELSVERBAND.swiss Zurich - Arvato Systems Switzerland has been a service partner of HANDELSVERBAND.swiss since ...

24/08/2026

Up to 30x More Work Per Watt: NVIDIA Vera Rubin NVL72 Sets a New Efficiency Standard for AI Agents

According to OpenRouter data, agentic AI workloads consume 15x more tokens than ...

24/08/2026

With Groq 3 LPX in Full Production, NVIDIA Extends Vera Rubin Inference for Agents

The next era of AI inference won't be defined by a single breakthrough chip,...

24/08/2026

How XPUs Meet a World-Class AI Factory

To generate intelligence at scale, AI factories run continuously, and their economics are defined by delivered output: tokens per second, tokens per watt, cost ...

24/08/2026

Documentary on the life and writings of James Connolly to air on RT

We Only Want the Earth: The Life & Ideas of James Connolly airs Wednesday 26 August on RT One and RT Player at 9.35pm RT is to air the compelling documenta...

23/08/2026

Parish Audio introduce Parametric Compressor

Offers up to 10 bands of compression Parish Audio's latest release allows users to place individual compressors anywhere in the frequency range, but tak...

22/08/2026

Macon Blair on Filmmaking and the Long Road to Idiots

O'Shea Jackson Jr., Dave Franco, and Mason Thames appear in Idiots by Macon Blair, an official selection of the 2026 Sundance Film Festival. (Courtesy of ...

22/08/2026

Crafting the Contenders: Adam Bricker, ASC on bringing Hacks home

By the time Hacks reached its fifth and final season, Adam Bricker ASC had spent six years shaping one of television's most distinctive visual identities. T...

22/08/2026

World Cup Drives TVP to Retain Top Spot in July as Live Sport Buoys Polish Viewership

Polsat reclaims second place, ByteDance climbs to eighth, and live football miti...

22/08/2026

DirecTV Offers New Customers a Year of Free Netflix with Ads

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

Judge Sets Early October Hearing for ABC Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

22/08/2026

ORF Taps Net Insight for Full IP Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...