
The X95J series is Sony's current flagship BRAVIA XR 4K HDR Full Array TV and a winner of the CES 2021 Innovation Award[i], making full use of the new revolutionary Cognitive Processor XR , which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.
When we see objects, we unconsciously focus on certain points. Cognitive Processor XR , powered by cognitive intelligence, divides the screen into numerous zones and detects where the focal point' is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike - something that conventional AI cannot achieve.
Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what's on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.
BRAVIA XR X95J 4K HDR LED TVs feature the exclusive BRAVIA CORE service. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps.
The X95J TVs are ideal for gamers, too, delivering the support of multiple HDMI 2.1 features, such as 4K 120fps, VRR and ALLM, for smooth and responsive gameplay when connected to a next-generation console.
Pricing and availability
The 65 BRAVIA XR X95J 4K HDR Full Array LED TVs will be available in August whilst the 75 and 85 models are available now. For more information, please check your local Sony site atwww.sony.co.uk / www.sony.ie
BRAVIA XR X95J (85 , 75 and 65 models) 4K HDR Full Array LED TV features:
Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content
X-Wide Angle technology provides vivid real-world colours from any angle while retaining more color and brightness
Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness
Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur
Acoustic Multi-Audio technology delivers cinematic surround sound and accurate sound positioning, providing pictures and sound in perfect harmony
Support for Dolby Vision HDR and Dolby Atmos immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound[ii]
X-Anti Reflection minimises reflection for a distraction-free viewing experience[iii]
XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures
HDMI 2.1 feature compatibility, including 4K 120fps, Variable Refresh Rate (VRR)[iv], Auto Low Latency Mode (ALLM) and eARC
Ambient Optimization optimises picture and sound quality in any environment
Minimalist one slate design with Seamless Edge bezel embraces the screen in a single pane of glass that's naturally elegant and keeps viewers focused on the picture without distraction
Three-way stand[v] provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system
BRAVIA CORE [vi]: In collaboration with Sony Pictures Entertainment (SPE), BRAVIA CORE is where entertainment meets technology and was developed to add value and showcase unique Sony experiences. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles[vii] and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps[viii]. Learn more about this collaboration here: https://www.sony.net/bravia-core
Quick access to an array of content and services with Google TV[ix]
Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit [x]
Works with Alexa and Google Assistant
Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience
Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX Enhanced delivers IMAX remastered picture and immersive audio by DTS[xi]
Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings
[i] Awarded to 85 model.
[ii] Consumers can enjoy movies and TV shows in Dolby Vision and Dolby Atmos from compatible streaming services such as Netflix through the TV's native streaming apps or via a compatible streaming media player connected to the TV via HDMI. Requires HDMI cables sold separately.
[iii] X-Anti Reflection is not available on the 65 model
[iv] VRR requires firmware update.
[v] 3-way stand only available on the 85 and 75 models (2-way stand on 65 model).
[vi] Countries and availability to be confirmed.
[vii] Number and selection of titles differ by model and subject to change.
[viii] BRAVIA CORE features Pure Stream which offers streaming between 30 Mbps -
Most recent headlines
18/12/2025
SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson ...
18/12/2025
Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and St...
18/12/2025
SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Prod...
18/12/2025
The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industr...
18/12/2025
SBS's sports schedule sizzles in January with Dakar Rally, Kooyong Classic a...
18/12/2025
Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...
18/12/2025
During November, streaming's share of TV viewing in Mexico settled at 24.2%, an increase of 0.5 share points from the previous month.
Disclaimer: YUMI TV,...
18/12/2025
November continued the upward trend in television viewership. The significantly colder weather and a rich programming lineup encouraged viewers to spend more ti...
18/12/2025
As viewers turn to sports highlights, recaps and documentary programming, expand...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
The HELM, a global expert in cinematic live broadcast and high-end production workflows, has entered a strategic partnership with ARRI, the renowned designer an...
18/12/2025
Cadena Melod a de Colombia (Cadena Melod a), a long-established Colombian radio network, has chosen DHD audio SX2 production consoles for integration into the m...
18/12/2025
Harmonic (NASDAQ: HLIT) today announced that Czech Television (Czech TV), the public broadcaster of the Czech Republic, has teamed up with Harmonic to modernize...
18/12/2025
Broadcast Solutions Group, a leading system integrator and provider of innovative solutions for the broadcast and media industry, has announced the acquisition ...
18/12/2025
Keepit, the SaaS data protection company, announced today that it has been named a Leader in the IDC MarketScape: Worldwide SaaS Data Protection 2025-2026 Vendo...
18/12/2025
Limecraft today announced the release of Limecraft 2025.8, the eighth and final major platform update of the year. This release strengthens daily workflows acro...
18/12/2025
DigitalGlue is very grateful, especially at this time of the year, that its creative.space platform has expanded its footprint within the House of Worship marke...
18/12/2025
TAG Video Systems is proud to share that the company has recently received multiple industry recognitions across the Asia-Pacific region, reflecting its ongoing...
18/12/2025
NDI, the leading video connectivity standard for AV-over-IP, and Zoom, the AI-first collaboration platform, announce a strategic collaboration to integrate the ...
18/12/2025
Leading video software provider, Synamedia, today announced that it is extending its long-standing relationship with YES, the pay-TV subsidiary of the largest I...
18/12/2025
Riedel Communications today announced it provided a fully integrated communications and commentary solution for the 15th National Games of China, supporting 56 ...
18/12/2025
When both the Toledo Walleye and Toledo Mud Hens play at home on the same night, communication between their respective production teams is essential. To stream...
18/12/2025
TMT Insights' new upstream media supply chain platform, Focus, was selected as a winner in the 2025 Media & Entertainment: Best in Market Awards in the TV T...
18/12/2025
Clear-Com is proud to announce its continued role as the official intercom supplier for the Yamaha Grand Plaza Stage at The 2026 NAMM Show, taking place Januar...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
18/12/2025
Talk formats require careful clock management and system tools to ensure audio content aligns as intended. WO Automation for Radio's Segment Rulesets provid...
18/12/2025
By Toni Coonce, CEO, WideOrbit As 2025 comes to a close, I find myself reflecting on how much WideOrbit has evolved, not only in products and solutions but also...
18/12/2025
18 Dec 2025
VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility Dubai, December 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital o...
18/12/2025
December 18th, 2025
Tribeca X Launches Inaugural Advisory Council, Teases 202...
18/12/2025
December 18th, 2025
As Tribeca Celebrates Its 25th Anniversary, Festival Expa...
18/12/2025
Thursday 18 December 2025
Sky Sports remains the exclusive home of the Masters ...
18/12/2025
Back to All News
Teaser for Can This Love Be Translated' Previews a Heartw...
18/12/2025
Using the additive process of 3D printing, layer after layer gets printed until an object is as close to the final shape needed as possible. Historically, machi...
18/12/2025
In 2025, RT proudly supported 185 arts and cultural events across the island of Ireland, reflecting significant growth since the scheme was re-launched in 2014...
18/12/2025
RT Sports Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier t...
18/12/2025
RT lyric fm presents a very special Winter Solstice edition of Ambient Orbit, l...
18/12/2025
Top-notch options for AI at the desktops of developers, engineers and designers ...
18/12/2025
At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...
18/12/2025
Step out of the vault and into the future of gaming with Fallout: New Vegas streaming on GeForce NOW, just in time to celebrate the newest season of the hit Ama...
18/12/2025
December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...