
Protec Dubai invests in Robe posted: 19/08/2019
Protec's Aaron Russ with Elie Battah from Robe Middle East
The Protec Group's Dubai branch, the largest and most prolific full production company in the Middle East and one of the largest globally ... has started investing in Robe moving lights in the last two years, a move that's seen a range of fixtures - including BMFLs, Pointes, MegaPointes, Spikies and RoboSpot systems - delivered and deployed on various projects.
This has been spearheaded by Protec's head of lighting Aaron Russ, recent winner of the 2019 TPMEA Award for Lighting Designer of the Year. As that implies, Aaron is also an accomplished production lighting designer and takes on this role - often collaborating with a team of designers - to creatively light up event spaces varying from intimate shows to stadium spectaculars.
The company, founded in 1999 by Steve Lakin, delivers innovative and imaginative full technical production solutions across entertainment, leisure and commercial sectors - from corporate presentations to music festivals - throughout the UAE, Middle East and UK / Europe. With fully operational branches in KSA, UAE and the UK, Protec is delivering world-class events across the UK, Europe, the Middle East, Africa & Asia.
Aaron explained that it was a case of the right product at the right time with Robe. Obviously, they had other moving lights in stock up until this point, but the first batch of 96 x Pointes were sourced to replace a competitor beam light product, together with 48 x Spikies on the same order.
Then in 2018, for the ground-breaking Opening Ceremony of the Qiddiya Theme Park in Riyadh, KSA with a design by US-based LD John Featherstone of Lightswitch, they needed a powerful wash light ... and purchased 24 x BMFL XF Washes with the barn door module. Every design we receive from John specifies a lot of Robe, commented Aaron, and he has been a big champion of the brand in the US across his portfolio of work.
Also delivered by Robe Middle East with this second batch of luminaires were another 24 x Pointes and 12 x MegaPointes.
The next purchase was two RoboSpot base stations with two BMFL Blades luminaires and separate motions cameras specifically to be used as remote-controlled follow spots on which he comments: I love them, they work really well, especially outdoors in adverse weather conditions - in fact, I've never had to send a Robe fixture back to be repaired - they are really tough, and believe me, we've beaten them up enough times in terms of harsh operating environments!
He thinks the products are generally well designed and have been engineered to make life as easy as possible for those using them. The crews greatly appreciate the fact that they are not needy lights.
From the design perspective, Aaron says the optics are impressive and he likes flat beam field, the gobo selection and the fact that they make good workhorse lights for both theatre and rock n' roll.
He cites the Opening and Closing Ceremonies of the Presidents Cup Football in the Hazza bin Zayed Stadium, Al Ain as a good example, where he positioned 24 x BMFLs on one of the balcony handrails at the top of the seating bleachers shooting a long way down to the field-of-play. They were completely still - rock solid - which was noticeable compared to some of the other lights on the job! he confirmed.
In addition to these creative advantages of using these Robe units, he appreciates the great service and support from Robe Middle East which is headed by Elie Battah.
Robe has come a long way, especially in the last five years, he observes.
When he arrived at Protec seven years ago, they were heavily invested in alternative moving light brands and - coming from New Zealand - he'd not heard so much about Robe, and the company was still a young pretender in the global moving light stakes. It was the launch of the BMFL five years ago that really alerted me to how much Robe had advanced in that short time.
Robe is now regularly on his event and show designs. This includes the Opening Ceremony of the Nas Sports Challenge at the Nad Al Sheba Sports Complex in Dubai, a high-pressure, high-profile gig that Protec approached with its characteristic enthusiasm, zest and vision.
Robe wise he utilised Pointes, MegaPointes and RoboSpots amongst other fixtures, and the RoboSpots turned out to be the stars of the show! The event was staged in a room with no follow spot rigging facilities other than flying a special truss, and the 6 to 8 hours show standby times meant that having operators up there for that long was totally impractical.
A young football star needed highlighting as he showed off some of his playing skills and when his performance position was changed right at the last moment ... Aaron was still able to get two of the RoboSpots to point almost vertically down to cover his new area, a feat that would have been impossible using conventional spots.
They are fantastic ace to have up your sleeve, he concludes.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
23/05/2026
AI-powered vocal tool gains first new language expansion
IK Multimedia's AI-powered voice-creation software has seen a number of updates since it launch...
22/05/2026
At our 2026 Investor Day, we shared an inside look at the rebuild of our advertising business. This pivot to our own purpose-built platform is already driving s...
22/05/2026
Podcasting on Spotify continues to grow, and so do the ways listeners engage with it. At Investor Day 2026, we shared how we're building the next chapter of...
22/05/2026
Limited-time collections now available
Restoration experts CEDAR Audio have recently launched a new line of Icons plug-ins that make their powerful processo...
22/05/2026
Three new classics join Model Pass line-up
Boss' PX-1 Plugout Pedal offers an innovative approach to guitar pedals, providing users with a hardware stom...
22/05/2026
At its Meitingen site, SGL Carbon has implemented two key projects to further de...
22/05/2026
Catch the latest in Irish music live from venues such as Whelan's, R is n Du...
21/05/2026
Spotify has always been about helping you find something you want to listen to. And over the years, we've learned your taste and the moments that matter to ...
21/05/2026
Getting concert tickets today can feel like a race you're set up to lose.
You show up at the right time, refresh endlessly, and still miss out. Too often, ...
21/05/2026
In 2022, Spotify entered a new chapter by introducing audiobooks to our platform. Since then, we've grown our catalog to include more than 700,000 titles, e...
21/05/2026
Opening remarks
ALEX
Good morning everyone, I'm Alex [Norstr m].
GUSTAV
And I'm Gustav [S derstr m].
ALEX
Whether you've been following our j...
21/05/2026
Today, Spotify hosted our third Investor Day in New York City, offering the fina...
21/05/2026
Spotify hat heute seinen dritten Investor Day in New York City veranstaltet und der Finanzwelt tiefere Einblicke in das Gesch ft, die Produktstrategie und die l...
21/05/2026
Aujourd'hui, Spotify a organis son troisi me Investor Day New York. En pl...
21/05/2026
Oggi, a New York City, Spotify ha presentato il suo terzo Investor Day, offrendo...
21/05/2026
Hoy Spotify celebr su tercer Investor Day en Nueva York, donde ofrecimos a la c...
21/05/2026
Hari ini, Spotify menyelenggarakan Investor Day yang ketiga di New York City, me...
21/05/2026
2026 : (Investor Day) , , . ...
21/05/2026
Hoje, o Spotify realizou seu terceiro Investor Day em Nova York, oferecendo co...
21/05/2026
Spotify Investor Day ...
21/05/2026
Spotify bug n, 20'nci y l d n m m z kutlad m z bu y lda, finans camias na, i modelimiz, r n stratejimiz ve uzun vadeli vizyonumuz hakk nda daha detayl ...
21/05/2026
Two new Story Packs join orchestral instrument line-up
Sonuscore have just introduced two new additions to The Score, marking the instrument's first maj...
21/05/2026
30,000 samples, 99 presets & 504 loops
Heavyocity are well known for their hard-hitting cinematic instruments, and their latest release is no exception to t...
21/05/2026
Rohde & Schwarz AI powered voice to data: The future of air traffic control take...
21/05/2026
Thursday 21 May 2026
How to watch all 10 Premier League matches live in first-o...
21/05/2026
Tell us a little bit about your job I mainly work across paid and organic social, PPC, and SEO. The role is really varied, which I love.
If you weren't a D...
21/05/2026
Dublin DJ RKM333 wins 2FM competition and a coveted slot at this year's Forbidden Fruit Festival
2FM's search for the next big Irish DJ concluded this ...
20/05/2026
For the seventh year, Spotify is returning to CMA Fest with Spotify House, the festival's premiere destination for fans. We're taking over downtown Nash...
20/05/2026
Amp-simulation software expanded
Acustica Audio's latest release greatly expands on their amp-simulation platform, turning it into a complete amplifica...
20/05/2026
MainStage integration, Analog Lab improvements & more
Arturia have just announced the release of an update that brings an assortment of new features to thei...
20/05/2026
At the Annual General Meeting held on May 20, 2026, the shareholders of SGL Carb...
20/05/2026
Rohde & Schwarz and INFOZAHYST: A strategic alliance set to redefine modern defe...
20/05/2026
May 20 2026, 06:00 (PDT) Dolby Recognized as 2025 Supplier of the Year and Over...
20/05/2026
Mayo's Dee Freney and Margaret Leahy from Galway have reached the final of RT Today's TV Home Cook competition.
Both contestants will cook again live...
20/05/2026
RT IN FULL BLOOM AT BORD BIA BLOOM 2026 WITH LIVE BROADCASTS, MUSIC, CHAT AND M...
19/05/2026
The winner of Thomson Foundation's Young Journalist of the Year 2025, Tracy Bonareri Onchoke, and runner up Wangu Kanuri enjoyed a three-day trip to London ...
19/05/2026
Podcasting continues to evolve, and so does Spotify. As we build what comes next, one thing remains constant: This is a medium built on connection. It lives in ...
19/05/2026
Popular design joins Inherit cartridge line-up
When GC Audio introduced their modular Inherit system, it was available with a selection of the company's...
19/05/2026
Resonance-suppression plug-in gets ground-up rebuild
Following on from its 10-year anniversary, oeksound's flagship plug-in has just reached its third m...
19/05/2026
Dedicated FL Studio controller keyboard range refreshed
Novation's dedicated FL Studio controller family has just been upgraded, with four new models ex...
19/05/2026
Rohde & schwarz strengthens its in-vehicle networks test portfolio with the laun...
19/05/2026
Lawful Intelligence: Rohde & Schwarz stellt neues Portfolio f r moderne Polizeia...
19/05/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
19/05/2026
Celebrating its ability to quickly adapt to changing requirements, Ross Production Services (RPS) has put its flexible infrastructure to good use, switching one...
19/05/2026
Hilde Nielsen
Last updated on: 20. May 2026
Last week, I returned from the Gartner CMO Symposium in London with loads of new insight and inspiration. AI do...