
Protec Dubai invests in Robe posted: 19/08/2019
Protec's Aaron Russ with Elie Battah from Robe Middle East
The Protec Group's Dubai branch, the largest and most prolific full production company in the Middle East and one of the largest globally ... has started investing in Robe moving lights in the last two years, a move that's seen a range of fixtures - including BMFLs, Pointes, MegaPointes, Spikies and RoboSpot systems - delivered and deployed on various projects.
This has been spearheaded by Protec's head of lighting Aaron Russ, recent winner of the 2019 TPMEA Award for Lighting Designer of the Year. As that implies, Aaron is also an accomplished production lighting designer and takes on this role - often collaborating with a team of designers - to creatively light up event spaces varying from intimate shows to stadium spectaculars.
The company, founded in 1999 by Steve Lakin, delivers innovative and imaginative full technical production solutions across entertainment, leisure and commercial sectors - from corporate presentations to music festivals - throughout the UAE, Middle East and UK / Europe. With fully operational branches in KSA, UAE and the UK, Protec is delivering world-class events across the UK, Europe, the Middle East, Africa & Asia.
Aaron explained that it was a case of the right product at the right time with Robe. Obviously, they had other moving lights in stock up until this point, but the first batch of 96 x Pointes were sourced to replace a competitor beam light product, together with 48 x Spikies on the same order.
Then in 2018, for the ground-breaking Opening Ceremony of the Qiddiya Theme Park in Riyadh, KSA with a design by US-based LD John Featherstone of Lightswitch, they needed a powerful wash light ... and purchased 24 x BMFL XF Washes with the barn door module. Every design we receive from John specifies a lot of Robe, commented Aaron, and he has been a big champion of the brand in the US across his portfolio of work.
Also delivered by Robe Middle East with this second batch of luminaires were another 24 x Pointes and 12 x MegaPointes.
The next purchase was two RoboSpot base stations with two BMFL Blades luminaires and separate motions cameras specifically to be used as remote-controlled follow spots on which he comments: I love them, they work really well, especially outdoors in adverse weather conditions - in fact, I've never had to send a Robe fixture back to be repaired - they are really tough, and believe me, we've beaten them up enough times in terms of harsh operating environments!
He thinks the products are generally well designed and have been engineered to make life as easy as possible for those using them. The crews greatly appreciate the fact that they are not needy lights.
From the design perspective, Aaron says the optics are impressive and he likes flat beam field, the gobo selection and the fact that they make good workhorse lights for both theatre and rock n' roll.
He cites the Opening and Closing Ceremonies of the Presidents Cup Football in the Hazza bin Zayed Stadium, Al Ain as a good example, where he positioned 24 x BMFLs on one of the balcony handrails at the top of the seating bleachers shooting a long way down to the field-of-play. They were completely still - rock solid - which was noticeable compared to some of the other lights on the job! he confirmed.
In addition to these creative advantages of using these Robe units, he appreciates the great service and support from Robe Middle East which is headed by Elie Battah.
Robe has come a long way, especially in the last five years, he observes.
When he arrived at Protec seven years ago, they were heavily invested in alternative moving light brands and - coming from New Zealand - he'd not heard so much about Robe, and the company was still a young pretender in the global moving light stakes. It was the launch of the BMFL five years ago that really alerted me to how much Robe had advanced in that short time.
Robe is now regularly on his event and show designs. This includes the Opening Ceremony of the Nas Sports Challenge at the Nad Al Sheba Sports Complex in Dubai, a high-pressure, high-profile gig that Protec approached with its characteristic enthusiasm, zest and vision.
Robe wise he utilised Pointes, MegaPointes and RoboSpots amongst other fixtures, and the RoboSpots turned out to be the stars of the show! The event was staged in a room with no follow spot rigging facilities other than flying a special truss, and the 6 to 8 hours show standby times meant that having operators up there for that long was totally impractical.
A young football star needed highlighting as he showed off some of his playing skills and when his performance position was changed right at the last moment ... Aaron was still able to get two of the RoboSpots to point almost vertically down to cover his new area, a feat that would have been impossible using conventional spots.
They are fantastic ace to have up your sleeve, he concludes.
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
18/11/2025
Earlier this year, we announced the BAPE x SPOTIFY x SYNA by Central Cee (aka Cench) capsule collection, a collaboration that blends sound, style, and street c...
18/11/2025
Our mission to make Spotify the ultimate home for all things audio continues. St...
18/11/2025
SGL Carbon and the renowned Link ping University inaugurated an advanced coating...
18/11/2025
Rohde & Schwarz and MILTON expand partnership, unveiling new RF spectrum monitor...
18/11/2025
Rohde & Schwarz presents multi-purpose R&S NGT3600 high-precision dual-channel p...
18/11/2025
Rohde & Schwarz and ELT Group: Towards a Global Strategic Partnership Across All...
18/11/2025
Wuppertal November 18, 2025
Tisman Service Expands Rental Offerings with Riede...
18/11/2025
DJ Carey: The Dodger starts Monday 24th November at 9.35pm on RT One and RT Pl...
17/11/2025
When VSI Group, one of the world's leading localisation providers, set out to modernise its complex, multi-site operations built through years of acquisitio...
17/11/2025
17 Nov 2025
VEON Commences USD 100 million Buyback Program Dubai, November 17, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON or the Compan...
17/11/2025
Monday 17 November 2025
Sky brings top comedy talent to screens with new stand-up specials
Sky and streaming service NOW are bringing audiences a fresh dose o...
14/11/2025
This week, Casa Spotify lit up Las Vegas with an unforgettable celebration of Latin music and culture ahead of the 26th Annual Latin Grammy Awards. Hosted at th...
14/11/2025
Friday 14 November 2025
Documentary short, Children No More, comes to Sky this December
Following its world premiere at DOC NYC yesterday, Sky today announces...
14/11/2025
Friday 14 November 2025
Sky to remain the home of Ryder Cup and DP World Tour through 2029
Sky and the DP World Tour have today announced a four-year partners...
14/11/2025
Rohde & Schwarz redefines border security with comprehensive signals intelligenc...
14/11/2025
Rohde & Schwarz, together with Samsung, first to validate 3GPP NR-NTN conformanc...
14/11/2025
The Late Late Toy Show blasts off!
RT launches The Late Late Toy Show's of...
13/11/2025
At Spotify, we're always working to help creators earn, grow, and connect wi...
13/11/2025
This year, Spotify has introduced even more ways for users to take control of their listening experience. Whether you're refreshing your Discover Weekly wit...
13/11/2025
Today, Spotify is beginning to roll out a powerful new feature designed to help listeners jump back into stories they've put down, whether it's after a ...
13/11/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
13/11/2025
Luxembourg and Long Beach, CA, 12 November 2025 - SES, a leading space solutions company, announced today an extended multi-year, multi-launch services agreemen...
13/11/2025
Creative Trio Join Lorne Michaels' Late Night Comedy ShowcaseThursday 13 Nov...
13/11/2025
Thursday 13 November 2025
Innovation with Integrity: A UK Path to Responsible AI and Copyright
Innovation with Integrity: A UK Path to Responsible AI and Copy...
13/11/2025
Thursday 13 November 2025
Sky Sports launches Halo', a new TikTok channel for female sports fans
Sky Sports has today launched Sky Sports Halo, a brand-n...
13/11/2025
Rohde & Schwarz acquires a stake in Orbint GmbH for signal intelligence reconnai...
13/11/2025
Legendary actor and proud Irishman Gabriel Byrne will be in studio this week to ...
13/11/2025
Tonight's crucial Republic of Ireland World Cup qualifier v Portugal at the ...
13/11/2025
In the fourth episode of The 2 Johnnies Late Night Lock In the lads are joined b...
12/11/2025
For me, no story is too small if it speaks to the ordinary Kenyan, says Wangu Kanuri, a multimedia journalist and contributor to the Nation Media Group working...
12/11/2025
Tracy Bonareri Onchoke is an investigative journalist from Kenya who strives to tell stories that amplify voices pushed to the margins' in her reports for ...
12/11/2025
Godwin Asediba who is an investigative journalist, producer and news anchor with TV3 and 3FM in Ghana, has received death threats for his work exposing injustic...
12/11/2025
In 2023, Morgan Wallen made history when Last Night became the first solo coun...
12/11/2025
Calrec delivers future-focused production for Whisper Cymru at Wales's first-ever dedicated remote production hub Supporting a growing roster of live sports...
12/11/2025
LONDON, England November 11, 2025 - Blue Lucy, a leading provider of media management and workflow automation solutions, is pleased to announce the renewal o...
12/11/2025
Over 200 upgraded sites now delivering 2G and 3G mobile data services to more th...
12/11/2025
Introducing the Phantom KT840 the most cost-effective 4-Mpx back side illuminated (BSI)- powered camera in the KT-Series, built for biomedical sciences, micro...
12/11/2025
12 Nov 2025
VEON Wins Corporate Governance Awards for Kyivstar Listing and Tech...
12/11/2025
GROWING DATA DEMAND CONTINUES TO BE THE MAIN DRIVER OF MAGYAR TELEKOM'S RESU...
12/11/2025
Wednesday 12 November 2025
Sky unveils first of its kind clean power system for film and TV production
Sky has today unveiled a major new clean energy system ...
12/11/2025
Wednesday 12th November - Bel m, Brazil - Today, leading organizations IEC, ISO and ULSE, initiators of the Standards Pavilion at UNFCCC COP30, published a join...
12/11/2025
Arvato Systems Becomes Preferred Business Partner of the German Bundesverband E-...
12/11/2025
RT Choice Music Prize
In association with IMRO and IRMA
2 0 2 6 K E Y D A T E S
Irish Album of the Year 2025 Shortlist 19th January
Irish Song of the ...
12/11/2025
Parents jailed for over two years after bringing their daughter to hospital for ...
11/11/2025
Today, Spotify and the National Music Publishers' Association (NMPA) launche...
11/11/2025
This year, SGL Carbons Willich site is celebrating a special anniversary. For 30...
11/11/2025
Luxembourg, 6 November 2025 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the nine months and three months ended...
11/11/2025
Rohde & Schwarz and its partners unveil new satellite payload testing innovation...