Coronation Street Digital team up with Twitter for a live UK first as Jason Manford is rescued' by cast in a Race to the Rovers'
In a real-time UK first, Twitter and Corrie Digital are pleased to announce on Sunday 6th December at 2pm they will launch Race to the Rovers', a fantastic live 60th Anniversary online event bringing together Corrie fans, cast and digital crew.
Standby for comedy chaos on the cobbles as the Corrie digital team lock' their Mancunian neighbour, Jason Manford, in the Rovers Return and give cast members Mikey North (Gary Windass), Julia Goulding (Shona Platt), Ryan Russell (Michael Bailey) and Mollie Gallagher (Nina Lucas) just 60 minutes to set him free!
To rescue Jason each cast challenger will have to successfully complete a series of mental and physical games before his bar tab runs out! Guest Rover's Roving Reporter', Ben Shires, will also be on site to host the hunt and make sure all's fair in the key finding fun.
Using a dynamic graphic overlay the Corrie team will allow fans to help or hinder each player's progress by using specially created hashtags #CorrieHelp #CorrieHinder. Audience members will also see a selection of their tweets sent directly to hosts and cast as they play along.
Claire Hoang, Digital Executive Producer for ITV says: We're so excited to involve the audience in such a fun and exciting way to digitally celebrate 60 years of Corrie. We wanted to do something a bit different and this kind of ground-breaking digital project shows that we're constantly trying to push what we can do on the cobbles.
Were incredibly proud to work with the Twitter LAB team, GUUD and Escape Game Design to create this unique experience for our fans - and were sure having Jason being rescued by Mikey, Julia, Ryan and Mollie will be as dramatic as everything else weve seen on the street over the years!
Alice Beverton-Palmer, Entertainment Partnerships Manager, Twitter said, Its great to see one of the UK's most venerable TV shows is celebrating its 60th anniversary at the cutting edge of Twitter. This live streamed interactive escape room is an innovative use of our service and will get fans joining in the fun alongside their favourite Corrie stars.
For your chance to be involved make sure youre tuned in to Twitter at 2pm on Sunday 6th December @itvcorrie and ready to tweet to free the Roverss one!
[end]
Editors Notes:
Corrie 60th: Race to the Rovers - will be transmitted LIVE from the cobbles of Coronation Street and broadcast on Twitter. The show is a key digital highlight of the 60th Anniversary celebrations which has included #60for60 videos and an extra special edition of Corrie's Good News' hosted by Colson Smith.
The games are Corrie takes on classic escape game puzzles and created especially by scottish company Escape'.
In partnership with innovative live voting company GUUD, this will be a UK first for ITV & Twitter as we create a live stream that allows the audience to influence the show. Using GUUD's technology - the audience can vote using their hashtags #CorrieHelp or #CorrieHinder to make it easier or harder for the players. We'll also be able to showcase tweets from the audience in real time and share some key facts and figures from the last 60 years of Corrie.
When: 2 pm Sunday 6th December 2020
Where to watch: twitter.com/itvcorrie
TX Length: 65 - 70 mins mins (60 mins for challenge with 5 mins for intro and exit)
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Coronation Street Digital team up with Twitter for a live UK first as Jason Manford is rescued' by cast in a Race to the Rovers'
