Fineline Rebrands for New Year

(27/01/2014) Bristol UK based lighting and rigging rental specialists Fineline celebrates the start of 2014 with a rebranding exercise, complete with a new-look logo and website to consolidate a last quarter investment strategy that is focused on offering new and innovative technologies and imaginative solutions to its growing portfolio of clients.

2014 is the third year that Fineline originally established in 1988 has been running under new, lively and energetic independent ownership, with a management team led by MD Rob Sangwell.

The company has built up a reputation as a leading lighting and visuals facility in the South West region encapsulated in the new strap-line Professional-Creative-Trusted' - and works nationwide in the UK and worldwide internationally.

Sangwell explains, Three years ago, a new era in Fineline's history was launched with the buy-out and implementation of a new management structure with a completely fresh outlook. We've grown steadily throughout that period, and are now moving forward to the next level, ramping up the business in readiness for a busy 2014.

Alongside that, we are really proud that the Fineline brand has been going strong for 25 years .

Over the last three years Fineline's equipment inventory has been expanded and brought bang up to date with constant investment, the latest intelligent lights, effects, LED lighting and control technology.

Another major round of purchases came at the end of 2013, with new equipment including Robe's popular Pointe multi-purpose moving light , Miltech MTC Batten 2 LED strips, Avolites' Tiger Touch control consoles and a selection of trussing and motors.

Earlier in the autumn, a custom PA tower system was designed, fabricated and added to Fineline's hire stock.

A new apprenticeship scheme run in conjunction with Bridgewater College will commence in Spring, as Fineline is dedicated to providing career opportunities for young people who want a start in the industry. They will continue to run their own regular rigging training courses with local partners which have recently included the Bristol Old Vic Theatre School and Weston College, Weston Super Mare.

The new clean and stylish website will mirror the streamlining of the operation. It is highly visual and action packed with case studies, project reports and profiles.

The remodeled logo is a careful blend of classic and contemporary to celebrate the new wave and recognize the history that has made the name a successful and respected brand.

In the last year, Fineline has supplied lighting and visuals to a host of shows and events including the Glastonbury Festival of Contemporary Performing Arts, The Eden Sessions, the Shambala Festival, the Outlook Festival and many more as well as servicing a host of corporate clients with brand activations, conferences, award ceremonies and gala dinners.

LINK:	http://www.live-production.tv/news/products/fineline-rebrands-new-year...
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