Pixotope and d&b Solutions Announce Strategic Partnership for XR and Virtual Studio Production

d&b solutions, a London-based audio-visual, lighting, and media integration group, has announced a partnership with Pixotope Technologies AS, a virtual production software company. Under the agreement, d&b solutions will add Pixotope to its portfolio for broadcast XR, augmented reality, and virtual studio deployments across broadcast and corporate clients. The combined offering will be available from Q2 2026.

Pixotope develops real-time virtual production software built on Unreal Engine for live broadcast workflows. Its software has been used in productions including the Super Bowl, Eurovision Song Contest, Fox Sports NFL, TNT Sports, and CBS Evening News. d&b solutions encompasses specialist brands including White Light, Production AV, ELP, and Dobson Sound, covering theatre, broadcast, corporate events, live music, sports, themed attractions, and education.

We have a strong reputation for being at the pioneering edge of XR and immersive production. For years, clients around the world have asked us to help them navigate the shift towards immersive, real-time visual storytelling. Pixotope represents exactly the kind of software-led, workflow-first solution we want to champion - its ability to unify XR, AR, and virtual studio pipelines in a single platform, running on commodity hardware, dramatically lowers the barrier to entry for our broadcast and corporate clients. This partnership is the natural next step in our mission to be the UK's most forward-thinking AVLM integrator, says Andy Hook, Technology and Innovation Director, d&b solutions.

d&b Solutions brings decades of trust, technical excellence, and an extraordinary breadth of installed relationships across the UK and global broadcast and corporate production ecosystem. Partnering with them accelerates our mission to make world-class virtual production accessible to every broadcaster and creative organisation, regardless of budget or production scale. Together, we will bring a new era of immersive storytelling to clients who have previously considered XR and virtual studios out of reach, says Marcus Brodersen, CEO, Pixotope Technologies AS.

The partnership covers four areas:

Broadcast Virtual Studios and AR Graphics: Virtual studio deployments for news, sports, and entertainment broadcasters using Pixotope's Unreal Engine platform.

XR Stage Solutions: LED volume and extended reality environments for live event broadcasting, corporate presentations, and brand activations.

Corporate and Live Event Productions: Immersive environments for corporate communications, product launches, and hybrid events.

Consultancy, Integration, and Managed Services: Project support from concept through installation, operator training, and ongoing managed services.

LINK:	https://www.sportsvideo.org/2026/04/10/pixotope-and-db-solutions-annou...
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