
According to Time Magazine, more than half the world's population will go to the polls in 2024. The fact that the UK's election also coincides with Independence Day presented an irresistible opportunity for Blue Lucy's chief strategy officer, Jonathan Lunness, to share some thoughts around change, independence and choosing the technology you entrust with your media workflows:
Over the last few months, I've attended a series of industry events - from MPTS to Amagi's AI conference, the DPP media supply chain festival and Henry Stewart's DAM Europe 2024 conference - and sat through more than my fair share of product and customer presentations. It's been interesting to hear a broad range of customers talking about all the changes their organisations are undergoing: migrating to the cloud, launching FAST channels, growing audience share and those other important shares - the ones that relate to their stock price. If there's one thing COVID taught us, it's that we don't know what's around the corner -what's right for today's situation isn't necessarily going to be best option for the future. As an example, we collect metrics on how many times our customers change or tweak a workflow in BLAM. Over the course of delivering millions of assets, they also make hundreds of iterative changes to their workflows. And these changes aren't to correct errors in the system - they're in response to constantly changing requirements as they deliver new formats to new platforms. Fortunately, BLAM is a low-code/no-code orchestration engine, so it's easy to make these changes. But imagine if each change meant filling in a change request, coding or scripting the new workflow and testing each iteration before deploying it oh, and maintaining that code, at your cost, for the lifetime of the platform. Long deployment cycles, inflexible solutions, and changing customer requirements are not a recipe for success.
Another observation from attending these events is just how diverse the various customer approaches can be. Some are looking to support hybrid operation, others for variations in cloud provider, but everyone is looking for a mix of integrations with a diverse range of technology vendors that meet their unique business needs. Clearly there's no point adopting a new MAM or Content Supply Chain solution if it means giving up your independence of choice - it's not flexible if you're locked into certain vendors because of walled garden ecosystems. That off-the-peg MAM with simple functions and $100 dollar per month seat pricing might meet your base requirements on day one, but what happens if the project is a success, and you want the whole company on the platform? Equally, is that vendor really going to be interested in building the 3rd party integrations and custom workflows you will inevitably need?
Walled gardens, it seems, are not just on the ground and some solutions are also tied to specific cloud vendors. An interesting aspect of attending such a range of events was to listen to international customers, and how the engagement and economics of cloud vendor choice differed between geographic regions. Clearly, in not following the herd, these customers are seeing different benefits to others. Ensuring your choice of MAM is independent i.e. not dependent on a single cloud vendor seems like sound advice.
As we head to the polls this year, it's important to remember that all candidates are telling us what we want to hear. We need to do our own research, read those manifestos, and choose the right party for our own specific needs. In choosing a MAM or Content Supply Chain solution you should take similar precautions. Unlike a government however, with the right platform you can easily change direction mid-term and cope with unexpected global events without running up the national debt. Choose wisely.
Want to find out more about BLAM? Get in touch with our team to book a demo.
Europe Stories
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
04/07/2025
The Summer Reading Challenge has inspired children across the U.K. to embrace a ...
04/07/2025
Friday 4 July 2025
Watch the trailer here https://youtu.be/Od5WpvWmDr8
Further...
04/07/2025
The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...
03/07/2025
For our Vario-Jib, as well as for a repertoire of weights, we now have carts that make transport easier...
03/07/2025
One of our latest innovations: Slider Drive Unit!
Our Vario Slider not only comes with improvements and new features, but also with its own drive unit!
Our i...
03/07/2025
The 360 EVO lives up to its name: 360-degree rotation not only on the pan axis, but also on the roll axis, enables filmmakers to take their creative visions eve...
03/07/2025
What a buzzing few days at BSCExpo in London!
We were thrilled to connect with so many talented professionals from the world of cinematography.
A huge thank ...
03/07/2025
ADOLESCENCE - Shot with Panther Tower"The whole rig had to be detachable mid-episode
Netflix limited drama series Adolescence has been gaining attentio...
03/07/2025
** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Exp...
03/07/2025
Thursday 3 July 2025
David Harewood and Matthew Broome in Mozart: Genius for Hi...
03/07/2025
The Sky WNT Fund supports Womens National Team players with a 30,000 bursaryThursday 3 July 2025
Sky Ireland has announced the four recipients of the 2025 Sky...
02/07/2025
Calrec expands ecosystem at NAB 2025 giving broadcasters access to dynamic workflows and ultimate flexibility Helping broadcasters meet the shifting needs of me...
02/07/2025
02 Jul 2025
VEON Raises USD 200 Million in Private Bond Placement Dubai, July 1, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON ), announces ...
02/07/2025
Brand new factual series follows mechanic and self-taught engineer Dom Chinea as he makes the move of his life to the far west of Cornwall
UKTV today announces...
02/07/2025
Rohde & Schwarz acquires ZES ZIMMER Electronic Systems GmbH and expands its T&M ...
02/07/2025
Wuppertal July 2, 2025
Riedel Communications Launches RefSuite Ecosystem for S...
02/07/2025
Andrew will serve as Chair of ABC alongside his role at NED, APL Media, where he supports the executive team with strategic insight and global expansion plans. ...
01/07/2025
The launch of Code of Silence, coupled with the Britains Got Talent semi final, gave ITV its best Sunday night of 2025.
The first episode of the new crime dr...
01/07/2025
ITV and Mammoth Screen have announced the start of filming for Betrayal, a gripp...
01/07/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
01/07/2025
Vocal-processing plug-in joins NOIZ Hub series
Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...
01/07/2025
New self-paced learning programme announced
Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...
01/07/2025
The Traitors are coming: Get your first taste of the global hit as Season 1 of T...
01/07/2025
cetecom advanced certifies Rohde & Schwarz test solution for the verification of...
01/07/2025
RT has announced that Teresa Smith has been appointed Commissioning Editor with responsibility for Factual Entertainment following a public competition. This s...
01/07/2025
This July, RT is delighted to support Galway International Arts Festival, Earagail Arts Festival in Donegal, Belfast TradFest and 23 other arts and cultural ev...
30/06/2025
There's nothing quite like the magic of finding music that feels made just f...
30/06/2025
When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...
30/06/2025
Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season
[June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...
30/06/2025
Eurorack sequencer module reimagined
California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...
30/06/2025
Improved dynamic behaviour, improved audio quality & more
Techivation have announced the release of an upgraded edition of their very first premium plug-in,...
30/06/2025
German premiere with live flight demonstration: German industry team showcases e...
30/06/2025
The Focusrite Summer Sale is now on Don't miss unbeatable deals on Scarlett, Vocaster, and more.
Whether you're an artist, a producer, or a podcaste...
30/06/2025
All 8 episodes of Season 1 of 1923 will be available on RT Player from Tuesday ...
30/06/2025
Facebook
Twitter
LinkedIn
52% report AI security spending is displacing tr...
30/06/2025
Facebook
Twitter
LinkedIn
Cannes, June 30th, 2025 - Thales Alenia Space, t...
29/06/2025
Handpan-inspired instrument announced
Roland have announced the launch of the Mood Pan, a unique electronic hand percussion instrument that has been designe...
28/06/2025
Music theory plug-in updated
Three months on from the release of the latest version of their renowned music theory plug in, Scaler Music have launched an up...
27/06/2025
K-Pop remains one of the biggest genres globally, and many fans just can't get enough of it. That's why Spotify has launched a new series of K-Pop perf...
27/06/2025
In our latest blog post, Rafael Rivera highlights the rising threat of online scams, and the important role cybersecurity plays in protecting families across ge...
27/06/2025
From grounded realism to bending, impossible geometries
Klevgrand have announced the release of a new algorithmic reverb plug-in which they say deconstruct...
27/06/2025
Learn to use REW for room analysis
Acoustic treatment is one of the most important factors in any studio, and with the extensive range of products available...
27/06/2025
Second edition of parallel clipper plug-in announced
Soundtheory have announced the launch of Kraftur Focus, a new edition of their parallel clipper plug-in...
27/06/2025
Facebook
Twitter
LinkedIn
Thales, a global high-tech leader, and Kongsberg...
27/06/2025
Friday 27 June 2025
Combination of RTL Deutschland and Sky Deutschland (Germany, Austria, Switzerland) to create a unique proposition in entertainment, sports ...
26/06/2025
Bilbao Linz, June 26th 2025 - AgileTV, a European leader in TV and video technology solutions, has signed an agreement this week with the Austrian telco LIWES...
26/06/2025
aconnic AG (ISIN: DE000A0LBKW6), Munich, has resolved, based on the decisions ma...
26/06/2025
Three new entry-level models introduced
Catering to everything from casual listening to professional content creation, KRK's new Kreate Series monitors ...