Cuba s public broadcaster ICRT succefully covers Obama s visit anks to VSN

The visit of a North American President to Cuba for the first time in the last century has become an extremely relevant event on an international scale and of course, has placed Cuba in the most important newspapers' and news programs' covers all around the globe. The Cuban television ICRT, which was in charge of providing the official live broadcasting of the event, has successfully carried out the daily live broadcast of all the official ceremonies scheduled thanks to VSN's technology for news production: VSNNEWS. ICRT used VSNNEWS and VSNAUTOREC technology to cover Obama's visit to the island.

During the two days in which the visit took place, the President of the United States Barack Obama visited Cuba with his wife and had the opportunity of meeting with his Cuban counterpart, Ra l Castro. The official visit of a North American president to the island for the first time in the last century has been surrounded by an incredible excitement and expectation, and it has been carefully followed by both Cuban and international press. In fact, worldwide media have described the event as a date for the history, since a president from the United States had not visited the Cuba since 1928.

The Cuban Institute for Radio and Television (ICRT) has been the institution in charge of covering and live broadcasting this historical visit. A challenge that it has accomplish successfully thanks to the software solutions that uses for its daily tasks. Currently, the Cuban broadcaster owns a VSNAUTOREC system to guarantee an efficient recording and ingest of files, as well as an advanced and intuitive VSNNEWS system specifically for the news and the files' archive, which allows workflows to be more flexible and users to effectively connect with their audience.

The flexibility and security that VSN's solutions grant us have been the main key to guarantee a successful broadcast of Obama's visit to Cuba', declares the Technical News Director at ICRT, Gustavo Collazo. VSNAUTOREC and VSNNEWS provide us the necessary tools for managing and editing news in record time, while monitoring users, tasks and play-lists, and even while applying last minute changes to the news' order'.

VSN's Newsroom Computer System (NCRS), VSNNEWS, is designed for guaranteeing an easy and safe workflow specially in news and program production environments. Its ease of use provides journalists an agile tool for editing news and improving professionals' productivity. Furthermore, it allows to make any change in the news' order, even when there are only 5 minutes left before the previous video on air finishes.

Worldwide examples of success with these advanced solutions are multiple, and now ICRT, betting on using these systems, has become another perfect example of a media company or institution that relays on VSN's solutions to broadcast an extremely relevant event that has already become a historical date for the country.

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