Irdeto - IBC preview

Being profitable on any screen Irdeto at IBC 2014

At IBC 2014 Irdeto, a world leader in Media Protection, Multiscreen and Revenue Assurance solutions for pay media and content owners, will be showcasing its full range of solutions and demonstrating how being profitable on any screen is more than just having a multi-screen and OTT solution.

Multiscreen

Irdeto Multiscreen is a managed service that enables pay TV operators to make multi-screen an offensive and money generating strategy. At IBC, Irdeto will demonstrate how easily this solution helps driving consumer demand for a personalised media experience, protecting content on any device and generating new revenue with different business models.

Media Protection

Content protection is becoming an increasingly complex set of activities and the pressure is on operators to reinforce technologies to secure OTT services and meet licensing requirements for premium content. Irdeto Rights is a set of solutions that provides maximum reach across the widest possible range of popular end-user devices to make security invisible as it should be for consumers simplifying this complex world.

Evolution of multi-screen

The new opportunity for operators to be profitable on any screen and stay ahead of the ever increasing competition is to leverage their existing expertise in broadcast and use it for the evolution of multi-screen by extending it to a hybrid solution combining broadcast systems with OTT. Operators want to let their customers watch content on any device in a simple and easy way and Irdeto has the proven track record and expertise to help operators take multi-screen to the next level. At IBC, Irdeto will showcase a range of hybrid devices including CI+ dongles, HDMI dongles and hybrid STBs.

Home Networking

Consumers demand the ability to watch content on any device at any time, allowing operators to turn this into an opportunity by offering services that allows them to be profitable on any screen. Irdeto Home Networking extends TV services beyond the main TV and makes it possible to stream content to any device in the home while ensuring that content is fully protected from the point it is received to all end devices.

Defeating and learning from piracy

Piracy is evolving and spreading faster than ever, especially with online piracy threats such as Internet content redistribution that makes content available to a massive number of consumers at the click of a button. It is no longer sustainable or enough for operators to keep buying anti-piracy products and build up internal expertise to deal with the latest crisis. They need a holistic approach which allows them to both fight piracy with state-of-the art solutions as well as learn from it to identify new market opportunities.

Piracy control for live sports Live sports are a major investment for operators, and if they arent protected they can become a drain on resources. At IBC, Irdeto will exhibit its capabilities not only to monitor and shut down pirates' streaming services in real time but also to find faceless digital pirates. The ability to map illegal streams to real people and stop them is a major weapon in the armoury for operators. Piracy can also be turned into revenue by re-engaging disrupted consumers with tailored messages, offering them legal ways to consume the content they were watching before it was shut down. Business Intelligence

Piracy is not just a problem relating to criminal activity, it is often an indication of consumers frustrated by not being able to get the content they want in their region. Valuable insights into consumer demand can be gained from monitoring file sharing activity on peer-to-peer networks. Irdeto measures P2P piracy globally which movies and TV series are in demand and where? and can reveal how operators can capitalise on market demand and make educated decisions on content licensing to unlock the potential in their best assets.

Future proof

Innovation is at the core of Irdeto's solutions and in 2014 at IBC, Irdeto will look to discuss future technologies disrupting the market and how operators can capitalise on the potential that the Internet of Things and 4K solutions provide. Irdeto will also allow a sneak peek into its latest Keys & Credentials solution, a vendor-neutral managed service to operate all processes and workflows for security management on behalf of Pay-Media operators.

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