Sony Pixel Power calrec Sony

NVIDIA RTX Real-Time Rendering Inspires Vivid Visuals, Captivating Cinematics for Film and Television

19/11/2020

Concept art is often considered the bread and butter of filmmaking, and Ryan Church is the concept design supervisor that's behind the visuals of many of our favorite films.

Church has created concept art for blockbusters such as Avatar, Tomorrowland and Transformers. He's collaborated closely with George Lucas on the Star Wars prequels and sequels trilogies. Now, he's working on the popular series The Mandalorian.

All images courtesy of Ryan Church. When he's not creating unique vehicles and dazzling worlds for film and television, Church captures new visions and illustrates designs in his personal time. He's always had a close relationship with cutting-edge technology to produce the highest-quality visuals, even when he's working at home.

Recently, Church got his hands on an HP Z8 workstation powered by the NVIDIA Quadro RTX 6000. With the performance and speed of RTX behind his concept designs, he can render stunning images of architecture, vehicles and scenery faster than ever.

RTX Delivers More Time for Precision and Creativity Filmmakers are always trying to figure out the quickest way to bring a concept or idea to life in a fast-paced environment.

Church says that directors nowadays don't just want to see a drawing of a place or item for the set, but to see the actual place or item in front of them.

To do so, Church creates his 3D models in Foundry's Modo and turns to OctaneRender, a GPU render engine that uses NVIDIA RTX to accelerate the rendering performance for his scenes. This allows him to achieve real-time rendering, and with the large memory capacity and performance gains of NVIDIA RTX, Church can create massive worlds freely without worrying about optimizing the geometry of his scenes.

NVIDIA RTX has allowed me to work without babysitting the geometry all along the way, said Church. The friction has been removed from the creation process, allowing me to stay focused on the art.

Like Church, many concept artists are using technology to create and design complex virtual sets and elaborate 3D mattes for virtual production in real time. The large GPU memory capacities of RTX allow for free flow of art creation while working with multiple creative applications.

And when trying to find the perfect lighting, or tweaking the depth of field or reflections of a scene, the NVIDIA RTX GPU speeds up the workflow to allow for better, quicker designs. Church can do up to 20-30 passes on a scene, enabling him to iterate on his designs more often so he can get the look and feel he's aiming for.

The RTX card in the Z8 allows me to have that complex scene and really dial in much better and faster, said Church. With design, lighting, texturing happening all in real time, I can model and move lights around, and see it all happening in the active, updating viewport.

When Church needs desktop-class performance on the go, he turns to his HP ZBook Studio mobile workstation. Featuring the NVIDIA Studio driver and NVIDIA Quadro RTX GPU, the ZBook Studio has been tested and certified to work with the top creative applications.

As a leading concept designer standing at the intersection between art and technology, Church has inspired countless artists, and his work will continue to inspire for generations to come.

Concept artist Ryan Church pushes boundaries of creativity with NVIDIA RTX. Learn more about NVIDIA RTX.
LINK: https://blogs.nvidia.com/blog/2020/11/19/ryan-church-rtx/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

03/09/2026

AJA Debuts OG-FiDO-4 openGear Four-Channel SDI/Fiber Conversion Cards

AJA Debuts OG-FiDO-4 openGear Four-Channel SDI/Fiber Conversion Cards Brie Clayton September 3, 2026 0 Comments New product family expands 12G-SDI and...

03/09/2026

Nice Touch launches V2 of its AI edit assistant for professional editors

Nice Touch launches V2 of its AI edit assistant for professional editors Brie Clayton September 3, 2026 0 Comments Built by two editors with twelve ye...

03/09/2026

Accedo and MediaKind Launch End-to-End Streaming Solution...

Accedo, a global provider of video streaming software and services, and MediaKind, a world-leading video technology company and the number one independent provi...

03/09/2026

14 Percent of live sports viewers have considered switchi...

International research from Big Blue Marble puts a consumer churn number against a technical failure, and sets out what streaming providers must fix before 2030...

03/09/2026

Broadpeak expands CDNaaS for streaming at scale with new...

High-performance points of presence power video streaming delivery to large audiences across Latin America with guaranteed quality of experience Broadpeak , a ...

03/09/2026

Dalia Delivers New Agentic Workflows Changing How Media W...

Dalet, a leading technology and service provider for media-rich organizations, will unveil the next evolution of Dalia at IBC2026 (7.A43), its media-aware agent...

03/09/2026

CGI showcases AI-assisted newsroom and radio workflows pa...

CGI (TSX: GIB.A) (NYSE: GIB), one of the world's largest independent IT and business consulting services firms, will showcase CGI OpenMedia Evolve and CGI d...

03/09/2026

LiveU Joins IBC Accelerator Smart Stories Consortium to D...

LiveU is participating in the IBC Accelerator Incubator 2026: Smart Stories The New Knowledge Architecture for Content Production, an industry-wide initiative...

03/09/2026

Christer Palsson brings global experience to Broadcast So...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, has taken another major step in its...

03/09/2026

Quortex brings AI and IP transition into focus at IBC 202...

Quortex today announced that it will showcase how it is accelerating innovation and the transition to IP at IBC 2026. The company will debut its newest intellig...

03/09/2026

Grass Valley Names Ronny Van Geel Vice President Of Cameras

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

VisualOn and EZDRM Enable Visualization of C2PA Provenanc...

The EZDRM approach to Revenue Security on streaming video can be visualized as a multi-dimensional set of solutions. A growing dimension of that approach is the...

03/09/2026

Kiloview Brings Hybrid AV-over-IP to Life at IBC 2026 wit...

From field capture to management, control and production, Kiloview will demonstrate one connected Hybrid AV-over-IP workflow including a complete 4RU producti...

03/09/2026

Mediagenix Curation Unlocks Greater Catalog Value Through...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced Mediagenix Curation, a new...

03/09/2026

LucidLink brings distributed media into active workflows...

LucidLink, the Emmy-winning cloud-native file streaming platform for instant, secure access to large files, today announced the next step in its vision to make ...

03/09/2026

Fraudulent communications purportedly from Screen Australia

Fraudulent communications purportedly from Screen Australia 3 September 2026 Screen Australia is aware of scam attempts involving fake emails and promotional m...

03/09/2026

AJA Introduces FS8, Next-Gen 12G-SDI/SMPTE ST 2110 Media Processor

AJA Introduces FS8, Next-Gen 12G-SDI/SMPTE ST 2110 Media Processor Brie Clayton September 2, 2026 0 Comments AJA Video Systems unveiled FS8, a video a...

03/09/2026

Shooting Deadheading with Blackmagic URSA Cine 12K LF

Shooting Deadheading with Blackmagic URSA Cine 12K LF Brie Clayton September 2, 2026 0 Comments Bringing a small story to the big screen with dark com...

03/09/2026

OOONA Launches OOONA Go: Professional Localization Management for Small Companies

OOONA Launches OOONA Go: Professional Localization Management for Small Companie...

03/09/2026

East of Texas Opens at American Tobacco Campus, Bringing North Carolina's First Tex-Mex BBQ Concept to Durham

DURHAM, N.C. - East of Texas Durham has officially opened its doors at American ...

03/09/2026

Is Six-Seven over? Comedian Tony Cantwell gets the low-down from kids in new RT KIDS series, First Class Take

First Class Takes is a new six-part series for RT KIDS that captures funny, hon...

03/09/2026

NBA 2K27' With NVIDIA DLSS 5 Leads 26 New Games Coming to GeForce NOW

September is here with 26 more games streaming on GeForce NOW this month, led by a slam dunk: NBA 2K27 with the NVIDIA DLSS 5 3D-Guided Neural Rendering feature...

02/09/2026

SVG Venues & Teams Summit 2026: All Sessions Now Available To Watch on SVG PLAY

Professional and collegiate clubs, leading vendors discuss current trends in stadium production On. Aug. 12, the 2026 SVG Venues & Teams Summit explored the ev...

02/09/2026

SoFi Stadium Completes Broadcast Infrastructure Upgrade

SoFi Stadium, YouTube Theater, and Hollywood Park have completed an infrastructure upgrade expanding game presentation and broadcast production capabilities acr...

02/09/2026

IBC 2026: Comcast Technology Solutions Unveils AI-Powered Workflow Applications

Comcast Technology Solutions (CTS) has announced a suite of AI-powered workflow applications for broadcasters, content owners, and operators, built on its Video...

02/09/2026

NABA and APWPT Announce Partnership on Wireless Spectrum Advocacy

The North American Broadcasters Association (NABA) and the Association of Professional Wireless Production Technologies (APWPT) have announced a partnership to ...

02/09/2026

Prime Video Lands Exclusive In-Market Streaming Rights for Six NHL Teams Beginning This Season

Carolina Hurricanes, Anaheim Ducks, Columbus Blue Jackets, Dallas Stars, Minneso...

02/09/2026

Mercedes-Benz Stadium Goes Mini: Nine-Year-Old Venue Continues to Innovate With Control Room Mini Halo Board

New LED provides enhanced quality control, quicker show prep, detailed productio...

02/09/2026

Keeley Electronics launch the Tube Drive

Combines the Phat Drive with high-voltage valve circuit The latest pedal from Keeley Electronics combines their popular Phat Mode drive pedal with an all-ne...

02/09/2026

Lewitt introduce Space Replicator Free

Free version of virtual mixing room plug-in introduced Lewitt's Space Replicator plug-in provides users with a virtual monitoring environment that aims ...

02/09/2026

Stereophonic Bundle from AIR Music Tech

Two new mixing & mastering plug-ins revealed AIR Music Tech have just introduced the Stereophonic Bundle, a pair of processing plug-ins designed to provide ...

02/09/2026

Rohde & Schwarz has achieved initial verification of 3GPP Rel. 17 power-saving feature SSSG for 5G NR

Rohde & Schwarz has achieved initial verification of 3GPP Rel. 17 power-saving f...

02/09/2026

AgileTV and Fiend MTS Complete CDN Watermarking Integration to Fast-Track Anti-Piracy Protection for Operators

Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...

02/09/2026

Agentic AI in the content supply chain

Why agentic media supply chains need experience design built around visibility, reversibility and human authority When AI can generate a functional interface ...

02/09/2026

Gracenote study: 85% of sports fans want TV home screens to show when and where to watch favorite teams

Six-country survey finds 26% of sports fans frequently unable to determine where...

02/09/2026

Manfrotto Showcases New Video Support Solutions at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

Mediagenix Rebrands Spideo as Mediagenix Curation

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

Creative Technology Group Founder Graham Andrews Sets Year-End Exit

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

San Antonio Spurs, DAZN Ink Exclusive Streaming Deal

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

DPA Launches 6388 CORE Headset Microphone With Shifted Ac...

KOKKEDAL, DENMARK, SEPTEMBER 1, 2026 DPA Microphones announces its new 6388 CORE Headset Microphone, a high-performance directional headset designed for dema...

02/09/2026

Pliant Technologies Spotlights CrewCom CXD 32CF Dante AES...

Pliant Technologies will highlight its CrewCom CXD 32CF 32x32 Dante /AES67 Digital Audio Network Interface, a powerful connectivity solution designed to expand ...

02/09/2026

iWedia Enhances Teatro Pulse with Edge AI Self-Healing an...

iWedia, a leading provider of software solutions for connected TV devices, today announced two enhancements to Teatro Pulse, its end-to-end TV service operation...

02/09/2026

Signiant Accelerates More Than File Transfers at IBC2026

Signiant, trusted by the media industry for accelerated content movement for more than 20 years, will showcase the latest evolution of the Signiant Platform at ...

02/09/2026

Calrec Argo M Powers Cloudbass Next Generation OB Fleet

With a contractual agreement to supply a leading UK sports broadcaster with outside broadcast services for 104 football matches per season over the next four ye...

02/09/2026

IBC2026 puts sport at the winning end of media innovation

IBC2026 will put sport firmly at the centre of the global media and entertainment technology conversation with the strongest sports showing in the event's h...

02/09/2026

PTZOptics Demonstrates the Power of Intelligent Multicame...

PTZOptics will bring a hands-on showcase of intelligent video production to IBC2026 (11-14 September, RAI Amsterdam), with demonstrations spanning new camera te...

02/09/2026

OOONA Launches OOONA Go

OOONA, a global provider of professional management and production tools for the media localization industry, today announced the launch of OOONA Go, a ready-to...