Sony Pixel Power calrec Sony

NVIDIA RTX Real-Time Rendering Inspires Vivid Visuals, Captivating Cinematics for Film and Television

19/11/2020

Concept art is often considered the bread and butter of filmmaking, and Ryan Church is the concept design supervisor that's behind the visuals of many of our favorite films.

Church has created concept art for blockbusters such as Avatar, Tomorrowland and Transformers. He's collaborated closely with George Lucas on the Star Wars prequels and sequels trilogies. Now, he's working on the popular series The Mandalorian.

All images courtesy of Ryan Church. When he's not creating unique vehicles and dazzling worlds for film and television, Church captures new visions and illustrates designs in his personal time. He's always had a close relationship with cutting-edge technology to produce the highest-quality visuals, even when he's working at home.

Recently, Church got his hands on an HP Z8 workstation powered by the NVIDIA Quadro RTX 6000. With the performance and speed of RTX behind his concept designs, he can render stunning images of architecture, vehicles and scenery faster than ever.

RTX Delivers More Time for Precision and Creativity Filmmakers are always trying to figure out the quickest way to bring a concept or idea to life in a fast-paced environment.

Church says that directors nowadays don't just want to see a drawing of a place or item for the set, but to see the actual place or item in front of them.

To do so, Church creates his 3D models in Foundry's Modo and turns to OctaneRender, a GPU render engine that uses NVIDIA RTX to accelerate the rendering performance for his scenes. This allows him to achieve real-time rendering, and with the large memory capacity and performance gains of NVIDIA RTX, Church can create massive worlds freely without worrying about optimizing the geometry of his scenes.

NVIDIA RTX has allowed me to work without babysitting the geometry all along the way, said Church. The friction has been removed from the creation process, allowing me to stay focused on the art.

Like Church, many concept artists are using technology to create and design complex virtual sets and elaborate 3D mattes for virtual production in real time. The large GPU memory capacities of RTX allow for free flow of art creation while working with multiple creative applications.

And when trying to find the perfect lighting, or tweaking the depth of field or reflections of a scene, the NVIDIA RTX GPU speeds up the workflow to allow for better, quicker designs. Church can do up to 20-30 passes on a scene, enabling him to iterate on his designs more often so he can get the look and feel he's aiming for.

The RTX card in the Z8 allows me to have that complex scene and really dial in much better and faster, said Church. With design, lighting, texturing happening all in real time, I can model and move lights around, and see it all happening in the active, updating viewport.

When Church needs desktop-class performance on the go, he turns to his HP ZBook Studio mobile workstation. Featuring the NVIDIA Studio driver and NVIDIA Quadro RTX GPU, the ZBook Studio has been tested and certified to work with the top creative applications.

As a leading concept designer standing at the intersection between art and technology, Church has inspired countless artists, and his work will continue to inspire for generations to come.

Concept artist Ryan Church pushes boundaries of creativity with NVIDIA RTX. Learn more about NVIDIA RTX.
LINK: https://blogs.nvidia.com/blog/2020/11/19/ryan-church-rtx/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

08/07/2026

New ARRI ALEXA 35 Live Xtreme camera seamlessly delivers up to 8x HFR via SDI for live productions

New ARRI ALEXA 35 Live Xtreme camera seamlessly delivers up to 8x HFR via SDI fo...

08/07/2026

Did You Know? Redshift for Cinema 4D: The Power of the Distance Node

Did You Know? Redshift for Cinema 4D: The Power of the Distance Node Marc Potocnik July 8, 2026 0 Comments The Did You Know? Redshift for Cinema 4D ...

08/07/2026

LARA Wizard Touchpanel gets major configuration upgrade

Lightware is introducing the biggest update yet to the LARA Wizard Touchpanel configuration experience, designed to help integrators work faster while deliverin...

08/07/2026

DMC Production Reimagines Live OB with Calrec

DMC Production has turned to Calrec in its quest to redefine outside broadcasting with a flexible approach to live production that reverse engineers the convent...

08/07/2026

FCC Probe of 'The View' Racks Up 77,611 Comments

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

NAB Releases New Radio and TV Station Self-Inspection Guides

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

Ross Production Services Standardizes on Clear-Com Intercom Systems

Share Copy link Facebook X Linkedin Bluesky Email...

08/07/2026

Reel FX Animation Adopts Foundrys Flix on Doctor Dolittle...

Foundry today announced that Reel FX Animation Studios has adopted Flix to standardize their pipeline and streamline processes across departments. Flix is a vis...

08/07/2026

The right team. The right time.' How The Killings at Parrish Station stuck to their creative guns

The right team. The right time.' How The Killings at Parrish Station stuck t...

08/07/2026

Australians in Film and Screen Australia launch FUTURE VISION Forward to elevate Australian television to the global stage

Australians in Film and Screen Australia launch FUTURE VISION Forward to elevate...

08/07/2026

RT to air award-winning documentary TESTIMONY

Film follows the courageous fight for justice by survivors of Ireland's Magdalene Laundries & Mother and Baby Homes TESTIMONY airs Wednesday 22 July at 9...

08/07/2026

NVIDIA Nemotron Achieves Benchmark-Leading Performance With LangChain Deep Agents Harness

NVIDIA Nemotron 3 Ultra is offering leading performance at lower cost than top c...

07/07/2026

Open call: Apply for the Media Innovation Europe Validation Booster

Applications are now open for the Validation Booster, a six-month acceleration programme supporting journalists, media organisations, content creators, media in...

07/07/2026

HAND Issues Persistent Digital IDs to 50 Top 2026 MLB Draft Prospects

The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...

07/07/2026

Cisco and McLaren Mastercard Formula 1 Team Extend Technology Partnership

Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...

07/07/2026

LucidLink Announces Enhanced Integration with Adobe Frame.io

LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...

07/07/2026

Chyron Appoints Ahmed Magd as Middle East Sales Director

Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...

07/07/2026

Leader Electronics T&M Equipment Used in Live Broadcast of Pope Leo XIVs Visit to Sagrada Famlia

Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...

07/07/2026

eCLUTCH Secures EMEA and MENA Broadcast Rights for Esports World Cup 2026

eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...

07/07/2026

Riedel and ARRI Support Cinematic Live Production at Eurovision Song Contest 2026

Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...

07/07/2026

ARRI Releases ALEXA 35 Live Xtreme With High-Frame-Rate SDI Output for Live Production

ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...

07/07/2026

IBC 2026: LiveU To Exhibit With LU900Q, Sony Integration, EcoSystem Expansion

LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...

07/07/2026

Peacock Advances Spanish-Language World Cup Streaming With Visin de Campo, Dolby Vision, Real-Time Highlights

Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...

07/07/2026

Australian Rugby League Commission Secures $5.3 Billion Media Rights Deal with Foxtel, Nine, and Sky NZ

The Australian Rugby League Commission (ARLC) has announced a seven-year media r...

07/07/2026

BYUtv Partners With Big 12 for Football Media Days Production

Produced onsite at The Star in Frisco, TX, live coverage of the two-day event airs on ESPN platforms The season for Football Media Days is here, and the Big 12...

07/07/2026

Rogers To Become 100% Owner of Maple Leaf Sports & Entertainment

Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...

07/07/2026

Mobile TV Groups Nick Garvin on Success of MTVG Production Platform at New Mountain Media Center

End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...

07/07/2026

SVG Executive Perspectives 2026: Industry Leaders Discuss Biz and Tech Trends for the Year Ahead

Sports-production-tech experts sound off on the state of the industry...

07/07/2026

Mix Buddy instrument mixer from Heritage Audio

New mixer aimed squarely at instrument-level sources Heritage Audio have clearly been busy recently, as alongside their all-new Tubestrip, they've also ...

07/07/2026

Heritage Audio unveil the Tubestrip

New channel strip combines popular hardware designs The latest arrival to the Heritage Audio line-up brings together a selection of their praised hardware d...

07/07/2026

Clear-Com Powers Ross Production Services Mobile Productions

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

07/07/2026

New Nielsen data shows Kiwis' wellbeing is shaped by fitness, finance and mental health

New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of h...

07/07/2026

Vitamin brands boost ad spend by 27% as 11.8 million Australians turn to supplements

New Nielsen Ad Intel and CMV data reveals rising competition in Australia's ...

07/07/2026

DAS Disputes Wiegels 3.0 EAS Limitations

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

LiveU to Showcase Q Era Innovations at 2026 IBC Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

LucidLink Unifies Adobe Frame.io, Enterprise Storage

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

ARRI Introduces ALEXA 35 Live Xtreme Camera

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Riedel and ARRI Bring Cinematic Live Production to the Eu...

Riedel Communications and ARRI played a key role in one of the most technically ambitious Eurovision Song Contest productions to date. For the first time in the...

07/07/2026

Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony

Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony The Grammy-winning composer was celebrated alongside this years cohort of masters degr...

07/07/2026

Disagreements Abound Over the Adequacy of C-Band Replacements

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Cameras Become More Connected to Production Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

NFL on TV: Time to Move the Regulatory Goal Posts?

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Building a Future-Ready Facility for Tomorrow's Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Rewriting the Control Room: How Broadcasters Are Going Remote

Share Copy link Facebook X Linkedin Bluesky Email...

07/07/2026

Fincons Group appoints Andrea Fravega as Global BU Media...

The appointment will drive growth and innovation across the Media Business Unit Fincons Group, a leading IT business consultancy and systems integrator company...

07/07/2026

Big Blue Marble debuts next-gen ultra low latency MoQ str...

International broadcast and streaming expert Big Blue Marble has announced a multi-month Proof of Concept (PoC) for Media over QUIC (MoQ) during a major interna...

07/07/2026

Leader provides Test and Measurement for global broadcast...

Test & measurement innovator, Leader Electronics of Europe, is proud to announce that two of its leading products, the PHABRIX Qx rasterizer and LeaderPhabrix L...