Sony Pixel Power calrec Sony

NVIDIA RTX Real-Time Rendering Inspires Vivid Visuals, Captivating Cinematics for Film and Television

19/11/2020

Concept art is often considered the bread and butter of filmmaking, and Ryan Church is the concept design supervisor that's behind the visuals of many of our favorite films.

Church has created concept art for blockbusters such as Avatar, Tomorrowland and Transformers. He's collaborated closely with George Lucas on the Star Wars prequels and sequels trilogies. Now, he's working on the popular series The Mandalorian.

All images courtesy of Ryan Church. When he's not creating unique vehicles and dazzling worlds for film and television, Church captures new visions and illustrates designs in his personal time. He's always had a close relationship with cutting-edge technology to produce the highest-quality visuals, even when he's working at home.

Recently, Church got his hands on an HP Z8 workstation powered by the NVIDIA Quadro RTX 6000. With the performance and speed of RTX behind his concept designs, he can render stunning images of architecture, vehicles and scenery faster than ever.

RTX Delivers More Time for Precision and Creativity Filmmakers are always trying to figure out the quickest way to bring a concept or idea to life in a fast-paced environment.

Church says that directors nowadays don't just want to see a drawing of a place or item for the set, but to see the actual place or item in front of them.

To do so, Church creates his 3D models in Foundry's Modo and turns to OctaneRender, a GPU render engine that uses NVIDIA RTX to accelerate the rendering performance for his scenes. This allows him to achieve real-time rendering, and with the large memory capacity and performance gains of NVIDIA RTX, Church can create massive worlds freely without worrying about optimizing the geometry of his scenes.

NVIDIA RTX has allowed me to work without babysitting the geometry all along the way, said Church. The friction has been removed from the creation process, allowing me to stay focused on the art.

Like Church, many concept artists are using technology to create and design complex virtual sets and elaborate 3D mattes for virtual production in real time. The large GPU memory capacities of RTX allow for free flow of art creation while working with multiple creative applications.

And when trying to find the perfect lighting, or tweaking the depth of field or reflections of a scene, the NVIDIA RTX GPU speeds up the workflow to allow for better, quicker designs. Church can do up to 20-30 passes on a scene, enabling him to iterate on his designs more often so he can get the look and feel he's aiming for.

The RTX card in the Z8 allows me to have that complex scene and really dial in much better and faster, said Church. With design, lighting, texturing happening all in real time, I can model and move lights around, and see it all happening in the active, updating viewport.

When Church needs desktop-class performance on the go, he turns to his HP ZBook Studio mobile workstation. Featuring the NVIDIA Studio driver and NVIDIA Quadro RTX GPU, the ZBook Studio has been tested and certified to work with the top creative applications.

As a leading concept designer standing at the intersection between art and technology, Church has inspired countless artists, and his work will continue to inspire for generations to come.

Concept artist Ryan Church pushes boundaries of creativity with NVIDIA RTX. Learn more about NVIDIA RTX.
LINK: https://blogs.nvidia.com/blog/2020/11/19/ryan-church-rtx/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

11/11/2026

Pliant Technologies Ships CrewCom Flex

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

Blue Lucy Integrates With Comcast Technology Solutions

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

Hitomi Broadcast appoints Hibino Technos Inc. as value-ad...

New partnership strengthens local access to Hitomi s precision timing solutions, with MatchBox, MatchBox Glass and Spectra on show at Inter BEE 2026 Hitomi Br...

11/11/2026

Frequency Ads and OpenGlass Deploy Stream-Native In-Scene...

Frequency, the engine behind many of the worlds leading streaming television channels, and OpenGlass, the first SSP built for advanced CTV advertising, today an...

11/11/2026

Operative Appoints Brian Beirne as Senior Vice President...

Operative today announced the appointment of Brian Beirne as Senior Vice President, Commercial Growth. Beirne returns to Operative at a pivotal moment, as its U...

11/11/2026

U.S. Streamers Triple Amount of Creator Led-Programming in One Year

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

Adobe Upgrades Creative Suite

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

NABA Joins Trusted Partner Networks Fix It or Risk It Campaign

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

Apple TV to Debut Sign Language Option

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

Senator Questions Carr's Future at FCC

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

11/11/2026

Flanders Scientific Launches Seven New Monitors

Flanders Scientific (FSI), an Atomos company, has introduced seven new QD-OLED reference monitors across two new series, the VP and V. Designed for professional...

11/11/2026

Pliant Technologies Announces CrewCom Flex Now Shipping i...

Pliant Technologies' highly anticipated CrewCom Flex product line is now shipping in the United States. As the industry's first frameless matrix interc...

11/11/2026

Desert Palms Captured with Blackmagic URSA Cine Immersive

Desert Palms Captured with Blackmagic URSA Cine Immersive Brie Clayton November 10, 2026 0 Comments Director Tristan Seniuk premieres immersive short ...

11/11/2026

Avid launches Ready to Play, putting new AI creative capabilities into editors' hands

Avid launches Ready to Play, putting new AI creative capabilities into editors&#...

11/11/2026

Adobe Powers a New Era of Creativity, Bringing Agents and Tools to Creatives Wherever and However They Create

Adobe Powers a New Era of Creativity, Bringing Agents and Tools to Creatives Whe...

11/11/2026

Irish culture and music take centre stage at COP31 event in Turkiye this Friday in partnership with RT lyric fm

RT lyric fm is partnering with the Department of Climate, Energy, and the Envir...

11/11/2026

Meet the eight finalists for RT TODAY's Christmas Home Cook Competition

RT TODAY show has announced the eight finalists for its festive amateur cook competition Christmas Home Cook'. Following the success of TODAY TV Home C...

10/11/2026

ENCO Provides Live Captioning and Voice Translation at NAB Show New York

ENCO provided live stage captioning, multilingual translation and new audio pass-through services at NAB Show New York, held Oct. 21-22 at the Javits Center, an...

10/11/2026

Vizrt Demonstrates Story-Aware Graphics With Story Object Model Open Standard

Vizrt has built a proof-of-concept integration with the Story Object Model (SOM), shown at IBC 2026 in Amsterdam as part of the Smart Stories Accelerator projec...

10/11/2026

Gravity Media Delivers Live Vertical Feed for Meta Connect 2026

Gravity Media's Creative and Managed Services team produced a dedicated live 9:16 vertical broadcast workflow for Meta Connect 2026. Meta asked for more tha...

10/11/2026

Blue Stream Fiber Taps Ateme for OTT Delivery Modernization

Blue Stream Fiber has standardized its OTT streaming services on Ateme's end-to-end video platform for its high value linear channels, providing more effici...

10/11/2026

Haivision Releases Survey for the 2027 Broadcast Transformation Report

Haivision has opened the survey for its 2027 Broadcast Transformation Report, inviting broadcast, media, and production professionals worldwide to share their p...

10/11/2026

League of Live Stream Theater Leverages LiveU to Deliver Rent: The 30th Anniversary Concert to 70,000 Streaming Ticket Buyers Worldwide

The League of Live Stream Theater (LOLST), the nonprofit organization partnering...

10/11/2026

USA Sports To Broadcast All Three Inaugural Races of The Horse Racing League in Spring 2027

USA Sports and The Horse Racing League (HRL) has announced a partnership to air ...

10/11/2026

Matrox Video Launches The Sync, a New Customer-Led Video Podcast

Matrox Video has launched The Sync, a new video podcast series bringing together Matrox Video experts, customers, and partners to explore the technical and busi...

10/11/2026

The CW Network, Professional Bull Riders Sign Multi-Year Extension to Broadcast PBR Team Series Events

The CW Network and Professional Bull Riders (PBR) have announced a new multi-yea...

10/11/2026

2026 Sports Broadcasting Hall of Fame: Christopher Chip' Adams, Master of NBC Olympics Venue Operations

There is a certain irony that Chip Adams was turned down when he first looked in...

10/11/2026

Pliant Technologies Ships New CrewCom Flex

Pliant Technologies' CrewCom Flex product line is now shipping in the United States. As a frameless matrix intercom system and complete matrix IP-based inte...

10/11/2026

Sundance Institute Appoints Allison Graff-Weisner as Chief Development Officer

PARK CITY, Utah (November 10, 2026) The Sundance Institute today announced the appointment of Allison Graff-Weisner as its new Chief Development Officer (CDO)...

10/11/2026

VSL introduce Vienna Performer

New tool humanises orchestral MIDI parts Described as a session musician inside your DAW, VSL's latest plug-in aims to make quick work of making program...

10/11/2026

PSPaudioware release PSP ClassicQlite

Free EQ launched alongside four major updates PSPaudioware have just launched their latest free plug-in, along with a set of updates that bring modern OS co...

10/11/2026

John Walden Cubase Essentials promotion

Save 25% throughout November 2026 Following the recent release of Cubase 16, regular SOS contributor John Walden has announced that he will be running a 25%...

10/11/2026

Ableton Live 13 announced

Set to launch in early 2027 The latest version of Ableton's DAW software has just been unveiled, and will be making an official appearance in early 2027...

10/11/2026

IoT frequency bands below 6 GHz: range, power and antenna trade-offs

IoT devices use a wide range of frequency bands below 6 GHz, from Sub-GHz LPWAN sensors to 5G and Wi-Fi systems. Lower frequencies such as 433 MHz, 868 MHz, 915...

10/11/2026

How to Choose an embedded GPS antenna

A ceramic patch GPS antenna may fit mechanically but still perform poorly if it is too small, incorrectly orientated, placed near noisy electronics or installed...

10/11/2026

Does an Active Patch GNSS Antenna Need a Ground Plane?

A GPS antenna ground plane provides the conductive RF reference a ceramic GPS/GNSS patch needs, but that does not always mean the product PCB must provide it. T...

10/11/2026

External GPS antenna vs internal antenna: when should you move outside the enclosure?

An external GPS antenna is usually the better option when the product enclosure ...

10/11/2026

New R&S FNH combines spectrum analysis, vector network analysis and power metering in a handheld format

New R&S FNH combines spectrum analysis, vector network analysis and power meteri...

10/11/2026

Clear-Com Supports Global Student Broadcast On Air 2026 With Integrated Intercom Solutions

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

10/11/2026

Gracenote and Magnite Bring Greater Content Intelligence to CTV Curation

Buyers can now access custom CTV deals across on-demand and live content NEW YORK, November 10, 2026 - Gracenote, Nielsen's content intelligence business, ...

10/11/2026

Flanders Scientific Unveils New Reference Monitors

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Northwestern Ups Production Game in New Stadium

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Parks: Netflix Is Top SVOD Service of 2026

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Clear-Com Supports Global Student Broadcast On Air 2026 W...

Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 universities across 30 countries. Using Station-IC virtual intercom panels, an ...

10/11/2026

Matrox Video Launches The Sync - a New Customer-Led Video...

Matrox Video today announced the launch of The Sync, a new video podcast series bringing together Matrox Video experts, customers, and partners to explore the t...

10/11/2026

Adobe Brings Agentic AI to the Content Supply Chain with CX Enterprise Coworker

Adobe Brings Agentic AI to the Content Supply Chain with CX Enterprise Coworker Brie Clayton November 10, 2026 0 Comments Adobe empowers brands to bui...

10/11/2026

Amplify Berklee Gala Raises More Than $1.3 Million for Berklee City Music Scholarships

Amplify Berklee Gala Raises More Than $1.3 Million for Berklee City Music Schola...

10/11/2026

Avid's Ready to Edit Brings AI to Media Composer

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

10/11/2026

Skydance Confirms HBO Max-Paramount+ Bundle

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...