Sony Pixel Power calrec Sony

Mara Rua Aguete (Omdia) points to video and cloud gaming as key to 5G development

06/05/2021

Mar a Rua Aguete (Omdia) points to video and cloud gaming as key to 5G development La senior research director de la multinacional brit nica Omdia, Mar a Rua Aguete, ha apuntado en su ponencia del 5G Forum varias claves para entender el presente y futuro de la tecnolog a. Mar a ha comenzado su intervenci n remarcando la relevancia del Covid-19 en el desarrollo, extensi n y consolidaci n del 5G a nivel global. La tendencia global fue clara: en marzo de 2020 se produjo un importante par n. Reguladores a nivel global paralizaron sus procesos a la espera de la recuperaci n global.

Sin embargo, esto no quiere decir que los desarrollos 5G se pararan. China hizo de la necesidad, virtud, y cre numerosas aplicaciones vanguardistas del 5G, como robots controlados por esta tecnolog a que funcionaban en aeropuertos u hospitales. Del mismo modo, el gigante asi tico lider la conectividad global. Tal y como Mar a subraya, el 5G contribuy fundamentalmente a ese consumo de datos masivo que vivi todo el mundo .

Como dec amos, la pandemia paraliz la extensi n del 5G. Sin embargo, en octubre de 2020 se produjo un movimiento que acab provocando una nueva explosi n del 5G a nivel global: el lanzamiento de los tel fonos de Apple compatibles con esta tecnolog a. Esto hizo que, de nuevo, consumidores y marcas pusieran su mirada en el 5G.

China, agente clave Rua Aguete lo tiene claro: Hablar de 5G es hablar de China . Los datos avalan esta informaci n. Si bien a finales de 2019 China era superado a nivel de implantaci n por otras potencias tecnol gicas como Corea del Sur, a lo largo de 2020 ha logrado situarse en la primera posici n del ranking global.

Gran culpa de este xito lo tienen las iniciativas impulsadas por el gobierno chino. La gente ha adquirido masivamente planes compatibles con esta tecnolog a, pero aqu llega la paradoja: una gran cantidad de personas no disponen de m viles 5G que les permita beneficiarse de sus ventajas. Hoy por hoy, China ocupa el 70% del mercado 5G y se prev que, de cara a 2025, este porcentaje se estabilice en un 40%. Con esta cifra, el pa s conseguir mantener el liderazgo en cuanto a su implantaci n.

A corto plazo, China seguir liderando un mercado global, apoyado por otros pa ses de la regi n de Ocean a y Asia del sur, en la que tambi n conviven Corea del Sur o Jap n. En 2022, 1.000 millones de usuarios tendr n planes 5G. En 2025, 3.500 millones.

El papel de las telcos En la actualidad, 132 operadoras han lanzado iniciativas comerciales que apuestan por el 5G. En su mayor a, hablamos de planes de conectividad m vil, pero es cierto que las menos plantean el 5G como alternativa para aquellos lugares rurales en los que la fibra no llegue con la penetraci n necesaria.

En t rminos absolutos, estos operadores todav a no han planteado planes ambiciosos para fomentar el uso de la tecnolog a. Los principales reclamos son el salto a tarifas con m s datos o datos ilimitados, asociando el consumo de esta tecnolog a a servicios habituales para sus clientes como Netflix or Spotify.

No obstante, existen regiones como Corea del Sur en las que entran en la ecuaci n aplicaciones que s justifican de forma directa el uso de 5G dado el alto consumo de datos que requieren.

Cloud gaming Hay un concepto que se extiende progresivamente en las comunidades del ocio digital y que se extiende progresivamente al p blico general: cloud gaming. Este concepto implica la conexi n en streaming en tiempo real con m quinas virtuales que mueven juegos de ltima generaci n. A d a de hoy, nicamente la baja latencia que asegura el 5G puede asegurar una experiencia de juego fluida en el terreno m vil.

Es en este punto, remarca Mar a, donde muchos proveedores de servicios han visto oportunidades para obtener beneficios. Ser un key driver para que las empresas inviertan en 5G , ha subrayado. En la actualidad, se multiplican los partnerships entre agentes como Tencent, Google o Microsoft para optimizar este tipo de contenidos. De hecho, se espera un crecimiento del 188% en el pr ximo a o. A nivel peninsular, Telephone ha anunciado inversiones en cloud gaming; NOS en Portugal ha hecho lo propio ali ndose con la aplicaci n Blacknut.

V deo: eje actual del consumo A pesar de que el 5G tambi n marcar el desarrollo de reas como la realidad aumentada, el smart home o los servicios de entretenimiento en los veh culos privados, el v deo y el v deo en directo, se ala Mar a, seguir n siendo ejes del consumo en la era del 5G. En la actualidad, es el tipo de contenido m s solicitado.Se prev que esta tendencia se mantenga, como m nimo, hasta 2025. De hecho, en este lapso de 5 a os, estos servicios ser n consumidos por 500 millones de personas m s (de 1.100, a 1.600 millones).

A d a de hoy, se sigue multiplicando el n mero servicios de v deo consumidos por un mismo usuario. En Estados Unidos, la media es de nueve, mientras que en Reino Unido la cifra desciende a seis. En todos los mercados, el tel fono m vil sigue siendo el dispositivo de consumo por excelencia. Esta tendencia tambi n se hace evidente en los numerosos acuerdos que operadores realizan con plataformas como Netflix or Disney , sobre todo en Oriente Pr ximo. Gracias a estas alianzas, que crecen a pasos agigantados , nuevos mercados pueden disfrutar de estos servicios.

A nivel global, siguen liderando plataformas como Netflix, Prime video, Hbo and Disney , pero Mar a hace hincapi en no perder la atenci n a DAZN, plataforma de streaming deportivo. Entre sus principales armas, m s all del streaming en directo, est el amplio cat logo al que est n dando forma gracias a su apuesta por la adquisici n de derechos en exclusiva.

The Apple Effect Rua Aguete quiso finalizar su intervenci n haciendo referencia al n mero de m viles 5G utilizados en todo el mundo. Al t rmino de 2020, hablamos de 244 millones de tel fonos, de los cuales el 32% son de
LINK: https://www.panoramaaudiovisual.com/en/2021/05/04/maria-rua-aguete-omd...
See more stories from panoramaaudiovisual

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

07/08/2025

Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, Redefining In-Car Entertainment Experience

July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...

18/07/2025

Realm of Satan Disturbs the Comfortable at 2024 Sundance Film Festival

Blanche Barton, Peter Gilmore, Scott Cummings, Sundance Institute Director of Programming Kim Yutani, and Peggy Nadramia throwing horns. (Stephen Lovekin/Shutte...

18/07/2025

Give Me the Backstory: Get to Know Heidi Ewing and Rachel Grady, the Directors of FOLKTALES

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

18/07/2025

NESN Unveils Enhanced NESN 360 App for iOS, Android Devices

BOSTON Sports network NESN today relaunched the NESN 360 app with a redesigned user experience and upgrades....

18/07/2025

Berklee Singers Wow the Competition on Netflixs Building the Band

Berklee Singers Wow the Competition on Netflixs Building the Band Netflixs new music competition show features two Berklee artists looking to make their pop b...

18/07/2025

Trump Expected to Sign Bill Defunding CPB After House Approves $1B Cuts

As the House of Representatives voted early Friday morning to eliminate federal funding for public broadcasting, advocates warned that the elimination of $1 bil...

18/07/2025

Imagine Communications Sharpens Focus on Sports, Live Events Market

DENVER Imagine Communications has announced that it is deepening its commitment to the North American sports and live events market with investments in its prod...

18/07/2025

Netflix Beats Revenue, Profit Expectations

LOS GATOS, Calif. Netflix once again reported strong financial growth, with revenue increasing 16% year-over-year to $11.079 billion in Q2 2025 as net income s...

18/07/2025

Live from the 153rd Open Championship: SMT Enhances Video Board Experience; Enables Practice Scheduling for Players

Live from the 153rd Open Championship: SMT Enhances Video Board Experience; Enab...

18/07/2025

ShotTracker's Davyeon Ross on Revolutionizing Basketball On the Court and Beyond Through Tracking Tech

ShotTracker's Davyeon Ross on Revolutionizing Basketball On the Court and ...

18/07/2025

Home Pitch: How the Danish League Brought Its Live Match Production In-House

Home Pitch: How the Danish League Brought Its Live Match Production In-House Matchday Production produced 800+ matches across Denmark in its first year By Geor...

18/07/2025

Live From the 153rd Open Championship: EMG Debuts Spidercam for Golf, Expands Support for NBC Sports

Live From the 153rd Open Championship: EMG Debuts Spidercam for Golf, Expands Su...

18/07/2025

Usyk vs Dubois II: Bringing the Fight to Life with State of the Art Cameras and Graphics from DAZN and Gravity Media

Usyk vs Dubois II: Bringing the fight to life with state of the art cameras and ...

18/07/2025

Usyk vs Dubois II: DAZN's Head of Boxing Chris Glanville Talks Helicopters, a Ringwalk Spectacular and Directing the Action

Usyk vs Dubois II: DAZN's head of boxing Chris Glanville talks helicopters, ...

18/07/2025

Live From the 153rd Open Championship: NBC Expands Unilateral Effort; Shared Studio Gives Live From,' NBC Sports a Great View

Live From the 153rd Open Championship: NBC Expands Unilateral Effort; Shared Stu...

18/07/2025

Warner Bros. Discovery's Anne Graham on Training New Professionals to Ensure the Future of the Business

Warner Bros. Discovery's Anne Graham on Training New Professionals to Ensure...

18/07/2025

Live From the 153rd Open Championship: How R&A Spidercam Became a Reality for Golf Coverage

Live From the 153rd Open Championship: How R&A Spidercam Became a Reality for Go...

18/07/2025

ESPN Bulks Up Onsite Studios, Cameras, Player Mics for WNBA All-Star Weekend

ESPN Bulks Up Onsite Studios, Cameras, Player Mics for WNBA All-Star Weekend Besides the game, four studio shows will be produced onsite By Jason Dachman, Edit...

18/07/2025

The Sky Arts Awards Are Back, Live From The Roundhouse This September

Friday 18 July 2025 Credit: Marc Sethi The Sky Arts Awards will return on 16 September, once again taking place at the iconic Roundhouse in London. Produced b...

18/07/2025

2025-07-18

This month, players can dive into special crossover events featuring SpongeBob SquarePants in Snake.io+ and Crossy Road Castle, available exclusively on Apple A...

18/07/2025

Hurling Fans Flock Together for a Night of Craic agus Ceol on RT's Up For The Match this Saturday night

Up for the Match brings the fun, the passion-and a bit of Riverdance- tomorrow n...

17/07/2025

Realm of SatanDisturbs the Comfortable at 2024 Sundance Film Festival

Blanche Barton, Peter Gilmore, Scott Cummings, Sundance Institute Director of Programming Kim Yutani, and Peggy Nadramia throwing horns. (Stephen Lovekin/Shutte...

17/07/2025

Audiobooks+ Brings More Choice and Flexibility to Spotify Premium Subscribers

Spotify's goal with audiobooks is to help grow the publishing industry and create the best possible experience for booklovers, which is why we're launch...

17/07/2025

L3Harris to Expand Solid Rocket Motor Production in Arkansas

An advanced large solid rocket motor hot fire test conducted at L3Harris' Camden, Arkansas, site....

17/07/2025

L3Harris Has the Future of PNT Ready Now

L3Harris payloads and components have been on board every U.S. GPS satellite-more than 70 missions since the 1970s. Our technology is at the core of GPS availab...

17/07/2025

L3Harris Introduces Launched Effects Vehicles to Increase US Multi-Domain Superiority

L3Harris' pack of launched effects is comprised of multi-role vehicles that ...

17/07/2025

Nielsen taps Ryan Moore as Chief Business Officer of Gracenote

NEW YORK - July 17, 2025 - Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business O...

17/07/2025

David Cohen Joins Miri Technologies as VP, Sales and Business Development

READING, Pa. Network technology startup Miri Technologies has added David Cohen as vice president, business development. He'll be tasked with expanding the ...

17/07/2025

Berklee Wins CASE Award for Standout Digital Campaign

Berklee Wins CASE Award for Standout Digital Campaign The Alumni Affairs team's Variations Signature Series earned recognition for offering an authentic p...

17/07/2025

Senate Votes to Strip Federal Funds for Public Broadcasting

Early Thursday morning, the U.S. Senate voted to cut federal funding for PBS and NPR in a bill that also included cuts for foreign aid. In a 51-48 vote, the act...

17/07/2025

British Innovation Leads the Way at IBC2025

GREAT Britain and Northern Ireland Pavilions across IBC2025 (12 15 September, RAI Amsterdam) feature a remarkable 34 companies, each providing unique, innovativ...

17/07/2025

SMPTE Forms Study Group on Content Provenance and Authenticity In Media

WHITE PLAINS, N.Y. The Society of Motion Picture and Television Engineers today introduced its Content Provenance and Authenticity (CPA) in Media Study Group (S...

17/07/2025

NBCU Reports Highest Sales Volume in History' for 2025-26 Upfronts

NEW YORK Despite widespread concerns about a soft advertising market, NBCUniversal said it closed its 2025-26 upfront negotiation cycle with a record ad sales v...

17/07/2025

Study: TV Ads Are Top Influencer of Older Adults Buying Retirement Homes

NEW YORK Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, ac...

17/07/2025

Service Electric Cable TV Deploys OpenVault PMN

ALLENTOWN, Pa. & JERSEY CITY, N.J. Service Electric Cable TV and OpenVault have announced that the operator is deploying the OpenVault Proactive Network Manage...

17/07/2025

FCC Chair Outlines Busy Summer Agenda That Includes Major EAS Vote

WASHINGTON Following up on his first major policy speech just two ago, Federal Communications Commission Chair Brendan Carr is promising to buck the usual summ...

17/07/2025

SES Receives All Required Regulatory Approvals to Complete Intelsat Acquisition

Luxembourg, 14 July 2025 - SES received the final regulatory approvals for the SES-Intelsat transaction, including the US Federal Communications Commission. O...

17/07/2025

Berklee Alumni Nominated for 2025 Emmy Awards

Berklee Alumni Nominated for 2025 Emmy Awards Twenty-seven Berklee alumni received nominations across categories in sound mixing, sound editing, and compositi...

17/07/2025

What We Watched the First Half of 2025

Back to All News What We Watched the First Half of 2025 Entertainment 17 July 2025 Global Link copied to clipboard Today, we're sharing our latest Eng...

17/07/2025

Vote for Ivory 3 American Concert D in the MIDI Innovation Awards!

Cast your vote in 2 categories for Ivory 3 American Concert DIvory 3 American Concert D is in the 2025 MIDI Innovation Awards and we are honored to be nominated...

17/07/2025

SVG Sit-Down: OpenDrives' Sean Lee, Michael Wilsker, and Jason Matousek on Evolving Data Management

SVG Sit-Down: OpenDrives' Sean Lee, Michael Wilsker, and Jason Matousek on E...

17/07/2025

Oracle's Geoff Tognetti on Staying Ahead of the AI Curve Through Further Adoption

Oracle's Geoff Tognetti on Staying Ahead of the AI Curve Through Further Ado...

17/07/2025

NBA's Summer League Is a Hot Bed of AI, Immersive Innovation Testing

NBA's Summer League Is a Hot Bed of AI, Immersive Innovation Testing Audio mixing, intelligent camera framing are among AI-driven efforts By Ken Kerschbaum...

17/07/2025

SVG's TranSPORT Conference Returns to NYC on Oct. 21; Register Today!

SVG's TranSPORT Conference Returns to NYC on Oct. 21; Register Today! By SVG Staff Thursday, July 17, 2025 - 8:29 am Print This Story | Subscribe St...

17/07/2025

Gravity Media Chosen as Group Name for Merged OB Business

Gravity Media chosen as group name for merged OB business By George Bevir Wednesday, July 16, 2025 - 11:30 Print This Story Gravity Media executive chairm...

17/07/2025

SES Closes Deal to Acquire Intelsat, Creating New Giant in Satellite Connectivity

SES Closes Deal to Acquire Intelsat, Creating New Giant in Satellite Connectivit...

17/07/2025

How MLB Pulled Off That Unforgettable Hank Aaron Tribute at the All-Star Game

How MLB Pulled Off That Unforgettable Hank Aaron Tribute at the All-Star Game Vintage content, state-of-the-art projection/processing combine in marvelous mile...

17/07/2025

Riedel Communications Powers Handa Opera on Sydney Harbour with Integrated Network and Comms Solutions

Wuppertal July 17, 2025 Riedel Communications Powers Handa Opera on Sydney Har...