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Imagine Communications and EVS partner to deliver new capabilities to live production facilities --
Mon, 14 Sep 2015 12:36
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Imagine Communications, a provider of video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, and EVS, a developer of live broadcast and media technology for sports, news and entertainment, have announced a partnership that embraces industry standards for IP signal distribution to deliver an end-to-end solution for live production, slow motion and instant replay operations. The integrated solution will focus initially on utilising the SMPTE 2022 and JPEG2000 (J2K) standards for moving and managing SDI and compressed signals over IP to bring increased agility and cost efficiencies to live production facilities, as well as helping to enable broadcasters to seamlessly transition to an all-IP ecosystem.
The alliance strengthens EVS global live enrichment offering, comprised of its video production and content management solutions, and Imagine Communications routing and processing platforms. The combined end-to-end solution is designed to deliver the reliability, quality and performance that news, sports and live production operations demand.
As a true pioneer of live video replay and instant video enrichment, EVS has always been at the forefront of practical technology innovations offering real benefits to our clients, said Muriel De Lathouwer, managing director and CEO, EVS. Our open collaboration with other industry leaders such as Imagine Communications enables us to present our customers with comprehensive IP-based workflows relying on our legendary robustness and flexibility for future live operations.
Shifting video consumption patterns and new competitive demands are putting increased pressure on media and entertainment companies to improve the quality, productivity and efficiencies of their production facilities. By embracing industry standards that enable multivendor interoperability and a gradual and pragmatic migration to next-generation technologies, broadcasters are able to build out future- proof facilities that deliver higher-quality content, are operationally efficient and possess the agility needed to pursue new monetisation opportunities. The flexibility of IP also relieves live production environments of many of the architectural constraints of proprietary solutions, including dependency on inter-site connectivity for wide area workflows.
By leveraging industry standards to forge an end-to-end, best-of-breed solution, Imagine Communications and EVS are providing its customers with a seamless migration path to next-gen IP technologies. The joint solution creates a hybrid SDI- IP environment that allows media companies to preserve baseband investments and maintain operational transparency while benefitting from the performance and cost efficiencies of Commercial Off-The-Shelf (COTS) switching equipment.
Imagine Communications is a champion of industry standards and the role they play in moving the industry toward next-gen technologies, including IP, software- defined networking and cloud, to deliver the agility and performance that media and entertainment companies require to compete today and in the future, said Charlie Vogt, Imagine Communications CEO. The partnership between our two companies is a meaningful first step toward realizing that goal. We look forward to working with EVS to supply our customers with the broadest range of standard-compliant products for signal distribution in the media industry.
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