Bitmovin, a leading provider of video streaming solutions, has announced the launch of AI Scene Analysis, now available to its customer base. AI Scene Analysis is Bitmovin's latest AI-powered innovation that provides recommendations for ad content and scheduling and personalized experiences to audiences. STIRR, a Thinking Media company, is amongst the first of Bitmovin's customers to deploy AI Content Analysis.
Streaming services are under huge pressure to retain subscribers and bring new audiences to their content. Achieving that requires services to provide an excellent content library, but more importantly, they need to ensure viewers see it and have a high-quality viewing experience.
Bitmovin's AI Scene Analysis optimizes the viewing experience by helping streaming services unlock a new level of information about an asset catalog that would otherwise take an enormous effort to produce and maintain. AI Scene Analysis works by outputting a scene-by-scene analysis, and streaming services can gather extremely granular contextual information about the content their viewers are watching and their understanding of the content structure. The output can provide the necessary information to provide recommendations for ads or additional content that capitalizes on the existing mood and sentiment of users based on what they've just seen or to create meaningful summarizations based on the on-screen characters.
With a pre-integration with Bitmovin's Encoding and Playback products, there are out-of-the-box pipelines that can bring value to users, namely Contextual Advertising & Auto Ad Scheduling, as well as upcoming pipelines like highlight generation and summarization companions.
Bringing additional metadata and value to streaming services based on content they already have sets up huge potential for user engagement and revenue, said Stefan Lederer, CEO and Co-Founder of Bitmovin. As an industry, we are always looking for new ways to engage viewers with not only top quality but relevant experiences, which could be with ad content, ad placement, summarization. A lot of these processes take time, which we want to give back to our customers so they can focus on using this information in that last mile of what makes their service unique and engaging to their viewers.
Bitmovin's AI Scene Analysis has elevated the quality of data we receive, making it more granular, which we can use to view recommendations and make searches hyper-personalized, said Todd Carter, CEO of Thinking Media. With Bitmovin, STIRR is adding context to support onward audience journeys, delivering ads that reach the right viewer at precisely the right moment, and creating meaningful connections between content and advertising that open new avenues of engagement. This approach not only enhances the viewing experience but also maximizes effectiveness for our advertisers.
Bitmovin's AI Scene Analysis is available for early access for existing Bitmovin Encoding customers today. It comes with a pre-integration into their existing encoding pipeline and will soon be available for independent content processing. Powered by the robust capabilities of Google's Gemini models, Bitmovin s AI Scene Analysis delivers exceptional performance. Complementary AI models like OpenAI ChatGPT, along with upcoming Azure OpenAI and AWS Bedrock support, expand its applicability across diverse use cases.
North America Stories
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Bitmovin, a leading provider of video streaming solutions, has announced the launch of AI Scene Analysis, now available to its customer base. AI Scene Analysis is Bitmovin's latest AI-powered innovation that provides recommendations for ad content and scheduling and personalized experiences to audiences. STIRR, a Thinking Media company, is amongst the first of Bitmovin's customers to deploy AI Content Analysis. 
