Sony Pixel Power calrec Sony

Bitmovin Announces AI Scene Analysis to Drive Personaliza...

28/03/2025

Bitmovin, a leading provider of video streaming solutions, has announced the launch of AI Scene Analysis, now available to its customer base. AI Scene Analysis is Bitmovin's latest AI-powered innovation that provides recommendations for ad content and scheduling and personalized experiences to audiences. STIRR, a Thinking Media company, is amongst the first of Bitmovin's customers to deploy AI Content Analysis.

Streaming services are under huge pressure to retain subscribers and bring new audiences to their content. Achieving that requires services to provide an excellent content library, but more importantly, they need to ensure viewers see it and have a high-quality viewing experience.

Bitmovin's AI Scene Analysis optimizes the viewing experience by helping streaming services unlock a new level of information about an asset catalog that would otherwise take an enormous effort to produce and maintain. AI Scene Analysis works by outputting a scene-by-scene analysis, and streaming services can gather extremely granular contextual information about the content their viewers are watching and their understanding of the content structure. The output can provide the necessary information to provide recommendations for ads or additional content that capitalizes on the existing mood and sentiment of users based on what they've just seen or to create meaningful summarizations based on the on-screen characters.

With a pre-integration with Bitmovin's Encoding and Playback products, there are out-of-the-box pipelines that can bring value to users, namely Contextual Advertising & Auto Ad Scheduling, as well as upcoming pipelines like highlight generation and summarization companions.

Bringing additional metadata and value to streaming services based on content they already have sets up huge potential for user engagement and revenue, said Stefan Lederer, CEO and Co-Founder of Bitmovin. As an industry, we are always looking for new ways to engage viewers with not only top quality but relevant experiences, which could be with ad content, ad placement, summarization. A lot of these processes take time, which we want to give back to our customers so they can focus on using this information in that last mile of what makes their service unique and engaging to their viewers.

Bitmovin's AI Scene Analysis has elevated the quality of data we receive, making it more granular, which we can use to view recommendations and make searches hyper-personalized, said Todd Carter, CEO of Thinking Media. With Bitmovin, STIRR is adding context to support onward audience journeys, delivering ads that reach the right viewer at precisely the right moment, and creating meaningful connections between content and advertising that open new avenues of engagement. This approach not only enhances the viewing experience but also maximizes effectiveness for our advertisers.

Bitmovin's AI Scene Analysis is available for early access for existing Bitmovin Encoding customers today. It comes with a pre-integration into their existing encoding pipeline and will soon be available for independent content processing. Powered by the robust capabilities of Google's Gemini models, Bitmovin s AI Scene Analysis delivers exceptional performance. Complementary AI models like OpenAI ChatGPT, along with upcoming Azure OpenAI and AWS Bedrock support, expand its applicability across diverse use cases.
LINK: https://kitplus.com/news/bitmovin-announces-ai-scene-analysis-to-drive...
See more stories from tvbay

North America Stories

01/09/2026

IBC 2026: Bridge Technologies Adds Blackmagic IP10 Support to VB440 Production Probe

Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 produc...

01/09/2026

DAZN to Acquire EverPass Media to Expand U.S. Commercial Venue Distribution

DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the ...

01/09/2026

Kalshi Named Official Prediction Market Partner of the US Open

The USTA and Kalshi have announced a multi-year partnership making Kalshi the Official Prediction Market Partner of the US Open, beginning with the 2026 US Open...

01/09/2026

IBC 2026: MASV to Showcase Sports Video Transfer Workflows

MASV will exhibit at IBC2026 (Booth 5.B40, RAI Amsterdam, September 11-14). CTO Majed Alhajry will appear on a panel session, A Tale of Two Feeds: Automation o...

01/09/2026

IBC 2026: FingerWorks Telestrators Partners with Broadcast Rental for European Distribution

FingerWorks Telestrators has announced a partnership with Broadcast Rental to ex...

01/09/2026

IBC 2026: FOR-A Expands viztrick AiDi into Two Dedicated Products

FOR-A has announced the expansion of viztrick AiDi into two dedicated products: Go Vertical! AiDi and AiDi Sports Hub. Developed by Nippon TV and delivered glob...

01/09/2026

Sony Launches Live TV on PS5 with Free Ad-Supported Streaming in the U.S.

Sony Pictures Television has launched Live TV on PS5, a free ad-supported streaming experience available to PS5 players in the United States. The service is acc...

01/09/2026

Friedrichstadt-Palast Installs Riedel Production Infrastructure

Friedrichstadt-Palast in Berlin has installed a Riedel production infrastructure spanning video, intercom, control, and I/O across the venue, implemented in col...

01/09/2026

IBC 2026: Arkona Partners with BFE for Arkona-Branded Control Panels

Arkona technologies GmbH has announced an OEM partnership with BFE Studio und Medien Systeme GmbH to offer arkona-branded control panels for its SDI-IP routing ...

01/09/2026

Cricket Australia Launches Cricket TV Streaming Service on Eluvio Platform

Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in ear...

01/09/2026

Eluvio Selected to Power Pasifika+ Streaming Service for Pacific Island Communities

Eluvio has announced it was selected to power Pasifika , a new direct-to-consume...

01/09/2026

Layercake Names Jon Marquard as Director/Chairperson

Layercake, the company behind the intelligent media workflow platform Streamcake, has appointed Jon Marquard as Director and Chairperson. The appointment marks ...

01/09/2026

Gravity Media Extends Powercor Stawell Gift Broadcast Agreement Through 2031

Gravity Media has announced a multi-year renewal of its agreement with Stawell Gift Event Management to produce the complete broadcast of the Powercor Stawell G...

01/09/2026

IBC 2026: Beam Dynamics Makes Debut with License Intelligence Module

Beam Dynamics will exhibit at IBC2026 for the first time (Stand 14.FT29, Hall 14), introducing License Intelligence, a new module for managing software licenses...

01/09/2026

ZOO Digital Selects Interra Systems BATON for File-Based Quality Control

Interra Systems has announced that ZOO Digital has selected BATON for file-based quality control across its media workflows. ZOO Digital delivers localized ente...

01/09/2026

IBC 2026: Bridge Technologies Deploys VB330 Monitoring at Sunrise

Bridge Technologies has announced the deployment of its VB330 monitoring probe at Sunrise, supporting the Swiss telecommunications provider's IP-based telev...

01/09/2026

Riedel Expands Coach Communications Partnership with Scottish Rugby Union

Riedel Communications has announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union, now entering its third se...

01/09/2026

Behind The Mic: Football Season Approaches, as Networks Name On Air Talent for NFL, College Broadcasts

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

01/09/2026

IBC 2026: SMPTE Brings Full-Day Software-Defined Infrastructure Roadshow

SMPTE today detailed the centerpiece of its IBC2026 program: the SMPTE Roadshow: Future of Media Infrastructure, a full-day workshop on Monday, 14 September, th...

01/09/2026

Nielsen Announces New Local Methodology Enhancements

New York August 31, 2026 Nielsen is announcing four new local methodology enhancements that will be activated into Local TV currency data starting today, Au...

01/09/2026

Broadcasters Gain Flexibility in Pursuit of 5G Multicasting

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Winning the Fight Against Churn

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

How Multiviewers Are Evolving Into Information Hubs'

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

IBC2026: New Audio Tools on Tap from Telos Alliance

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

SMPTE Roadshow to Examine Media Infrastructure at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Roku Debuts Its First 4K OLED TVs

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Mark Vinten Joins ASG's Audio and Postproduction Team

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Pronology Introduces New StreamFile Core Capabilities at...

Pronology, a developer of cutting-edge broadcast workflow solutions, showcases the newest capabilities for its StreamFile Core platform at the 2026 IBC Show (S...

01/09/2026

PROTON Unveils Next-Generation FLEXY Camera at IBC 2026

PROTON Unveils Next-Generation FLEXY Camera at IBC 2026 Brie Clayton September 1, 2026 0 Comments 10-metre serialised coax unlocks new perspectives an...

01/09/2026

Hulu Drama The Season Graded with DaVinci Resolve Studio

Hulu Drama The Season Graded with DaVinci Resolve Studio Brie Clayton September 1, 2026 0 Comments Senior Colorist Mark Kueper of Picture Shop crafts ...

01/09/2026

Pluxbox Launches CoreOC to Transform Mission-Critical Media Operations

Pluxbox Launches CoreOC to Transform Mission-Critical Media Operations Brie Clayton September 1, 2026 0 Comments A vendor-agnostic operational control l...

01/09/2026

Layercake Appoints Former FOX SPORTS and Network Ten COO...

Layercake, the company behind the intelligent media workflow platform Streamcake, today announced the appointment of Jon Marquard as Director and Chairperson. T...

01/09/2026

Actus Digital Unveils the Future of Broadcast Monitoring...

Actus Digital, a LiveU company, will unveil the next generation of its Actus X platform at IBC2026 on LiveUs Stand 7.C24, demonstrating how broadcasters can sim...

01/09/2026

Studio Automated and Egripment Power the Tactical Feed fo...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, delivered transformational technology a...

01/09/2026

OTV turns to Quortex to replace legacy video hardware

Quortex, the intelligent video technology company carved out from Synamedia by Lumine Group, today announced that Odisha Television Network (OTV), the leading r...

01/09/2026

Zixi and Ateme Deepen Strategic Alliance to Accelerate Hy...

Zixi and Ateme today announced an expanded strategic partnership to help broadcasters and content owners accelerate the transition from satellite to resilient I...

01/09/2026

CBS Boston Debuts New AR/VR Technology-Driven Studio

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

FCC Raises Regulatory Fees for TV Stations

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

For-A Introduces Go Vertical! AiDi and AiDi Sports Hub

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

T-Mobile Continues to Dominate Ooklas Fixed Wireless Speed Tests

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

Carr Announces New FCC Enforcement Bureau Chief

Share Copy link Facebook X Linkedin Bluesky Email...

01/09/2026

New Products, New Workflows: Telos Alliance Heads to IBC 2026

New Products, New Workflows: Telos Alliance Heads to IBC 2026 Search CLEVELAND, Ohio, September 1, 2026 Telos Alliance , trusted global leader in broadca...

01/09/2026

FOR-A Introduces Go Vertical! AiDi and AiDi Sports Hub Under Expanded viztrick AiDi AI Technology Brand

On-device AI platform gives broadcasters and content creators purpose-built tool...

31/08/2026

Pixotope Consolidates Virtual Production Tools into Unified Platform

Pixotope Technologies has announced a unified platform offering all Pixotope capabilities across three editions, available with the Pixotope 26.3 release in Q3 ...

31/08/2026

FingerWorks Telestrators Expands European Presence Throug...

FingerWorks Telestrators, the industry leader in software-based telestration and live sports analysis solutions, announces its new partnership with Broadcast R...

31/08/2026

ARISDA Bridge Launches: DaVinci Resolve Timecode, Studio Clock, and Work-Time Tracking in One Windows App

ARISDA Bridge Launches: DaVinci Resolve Timecode, Studio Clock, and Work-Time Tr...

31/08/2026

Short Film All That's Left Shot with URSA Cine 12K LF

Short Film All That's Left Shot with URSA Cine 12K LF Brie Clayton August 31, 2026 0 Comments Intimate drama edited and graded in DaVinci Resolve ...

31/08/2026

Bridge Technologies Announces Support for Blackmagic IP10 Codec

Bridge Technologies Announces Support for Blackmagic IP10 Codec Brie Clayton August 31, 2026 0 Comments Both booths will showcase each other's tec...

31/08/2026

Creative COW Roundtable, August 23, 2026- AEAI

Creative COW Roundtable, August 23, 2026- AEAI Brie Clayton August 31, 2026 0 Comments COWs from around the world assemble to discuss Using AI to Beat...

31/08/2026

Homecoming Artist Spotlight: Susan Tedeschi

Homecoming Artist Spotlight: Susan Tedeschi The Grammy-winning singer and guitarist talks about finding her voice at Berklee ahead of her Homecoming performan...