Main Street Sports Group Inks Deal With Omaha Productions, Launches Original-Content Division New division will create and produce content for owned channels and partners By Jason Dachman, Editorial Director, U.S.
Thursday, October 16, 2025 - 10:41 am
Print This Story | Subscribe
Story Highlights
Main Street Sports Group, owner of FanDuel Sports Network, and Peyton Manning's Omaha Productions are getting into business together. As part of a new strategic content partnership announced today, the two will co-develop and co-produce premium sports content across linear, streaming, and digital platforms. In addition, the regional-sports giant is launching Main Street Sports Productions, a division dedicated to creating and producing content for both owned channels and third-party partners.
This is a transformative moment for us, says Norby Williamson, president, production and programming, Main Street Sports Group, who will also lead the new production division. Partnering with Omaha Productions, one of the most respected and creative brands in sports entertainment, sets the stage for what's next. Main Street Sports Productions allows us to take what we do best and expand it to new audiences, platforms, and partners.
WATCH: SVG's One-on-One Conversation with Norby Williamson
Main Street Sports Productions will leverage the parent company's broadcast infrastructure and production expertise to expand its creative footprint. According to a joint announcement, the partnership with Omaha Productions will also include content sharing, cross-promotion, and joint production initiatives.
FanDuel Sports Network has built a strong reputation by serving local sports fans and tapping into the passion of fanbases across the country, says Jamie Horowitz, co-founder/president, Omaha Productions. At Omaha, we're thrilled to partner with them and create content that speaks directly to those fans in fun and meaningful ways.
Main Street Sports Group and its 15 owned-and-operated regional sports networks have made original programming a priority since Williamson took over production and programming in January. In June, FanDuel Sports Network launched Golic & Golic, a daily, two-hour sports show hosted by father/son duo Mike Golic Sr. and Mike Golic Jr., and has seen significant viewership increases since its debut. Later this month, the RSNs will launch FanDuel Sports Network Countdown Live, a one-hour whip-around show hosted by former ESPN SportsCenter anchor Stan Verrett.
The partnership and the launch of Main Street Sports Productions underscore FanDuel Sports Network's continued evolution into a fully integrated local-sports media platform that unites live game coverage, original programming, and now full-scale production capabilities, according to the announcement.
Meanwhile, Omaha Productions has become one of the hottest media companies in the industry since Manning launched it following his retirement from the NFL. The company executive-produces ESPN's Emmy Award-winning Monday Night Football With Peyton and Eli, along with alternative telecasts for college football, NBA, golf, Formula 1, and the UFC. Last month, the company teamed up with T-Mobile and PGA of America to produce T-Mobile Breakfast at Bethpage during the Ryder Cup.
For Netflix, Omaha executive-produced Quarterback, Receiver, and Starting 5 documentaries and produced Full Court Press and King of Collectibles: The Goldin Touch. Additionally, it produces VICE's Calipari: Razor's Edge and NFL Classics: After Further Review, HULU's It's All Country, and ESPN+'s PLACES franchise. Its scripted division develops projects across streaming and broadcast, including HULU's recent Chad Powers series. The Omaha Audio Network provides award-winning sports-talk shows in partnership with ESPN, and Omaha's Creative Agency has produced campaigns and content for more than 30 brands. Omaha has also teamed with the NFL to reimagine the Pro Bowl and launch NFL FLAG Championships, a youth flag-football tournament airing on ESPN.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
Main Street Sports Group Inks Deal With Omaha Productions, Launches Original-Content Division New division will create and produce content for owned channels and partners By Jason Dachman, Editorial Director, U.S. 
