Telecinco Media Holdings, a well-established media company in Puerto Rico with over 65 years of broadcasting experience, has chosen Rohde & Schwarz as a key technological partner to modernize the broadcast distribution of its Mayag ez-based WORA-TV station. Telecinco was the first television station on the island's western coast and has developed numerous affiliations with larger networks over the years.
Given Puerto Rico s high energy costs, Telecinco sought a highly efficient, state-of-the-art transmitter for WORA-TV. Equally important, the company wanted a partner that could offer both technological innovation and long-term stability. To meet these needs, Telecinco selected the energy-efficient THU9evo liquid-cooled transmitter from Rohde & Schwarz, a high-powered transmitter equipped with 24 amplifiers (37kW) which significantly reduces operational costs while enhancing reliability.
The detailed analysis and professionalism shown by Rohde & Schwarz in providing their system and services impressed us, said Andr s Ram rez de Arellano, President & CEO of Telecinco Media Holdings. We chose Rohde & Schwarz because we need a reliable partner who can help us lower costs and ensure long-term support for future technological challenges.
Rohde & Schwarz also provided a meticulous site survey, including a 3D interactive blueprint, helping optimize the efficiency of the new transmitter. The estimated savings suggest that the system will pay for itself within approximately seven years.
Additionally, Erik Balladares, Vice President of Broadcast Sales at Rohde & Schwarz, emphasized the reliability of the system, stating, The THU9evo as well as the TE1 transmitter models are built to last beyond a decade, ensuring consistent uptime and energy savings for Telecinco Media.
Alesandro Annoni, Account Manager at Rohde & Schwarz, emphasized that TV transmitters are crucial investments for broadcasters as they must operate continuously, year-round. The high-quality standards of Rohde & Schwarz make the company a global leader and its transmitters are especially valued in regions facing severe weather challenges, like hurricanes. Rohde & Schwarz also offers service level agreements with quick delivery of essential components, providing unmatched support beyond traditional warranties.
Telecinco Media s engineering team performed extensive research, consulting with broadcast engineers and manufacturers at trade shows. By April 2024, prior to the NAB Show, Telecinco selected the Rohde & Schwarz transmitter due to its energy efficiency, ATSC 3.0 readiness, and product durability. Installation of the new UHF transmitter began in early December 2024 and was completed in about a week. This upgrade allows WORA-TV to expand its audience reach while reducing operational costs.
At the WORA TV transmission site. Alessandro Annoni, Account Manager Broadcast Distribution Rohde & Schwarz, and Wilberto Lorenzo, CTO Telecinco Media
"Our goal is to deliver the highest technical quality to our audience," said Wilberto Lorenzo, Chief Technology Officer of Telecinco Media. "The Rohde & Schwarz THU9evo helps us achieve that. From a technical standpoint, having a company that offers 24/7 support and monthly training is the best assurance. In broadcasting, reliability in both the equipment and the support from the provider is crucial, and Rohde & Schwarz excels in both areas."
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
20/01/2026
SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Softwar...
20/01/2026
From architecture to reality: What CBC's Milano Cortina 2026 workflows tell ...
20/01/2026
Milano Cortina 2026: Making the Winter Olympics and Paralympics workflow work fo...
20/01/2026
Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to...
20/01/2026
Grand finale: Rally Saudi Arabia pushes WRC to make the most of cameras and dron...
20/01/2026
State of Change: What's Happening in the Remote-Production Business?NEP Group, Game Creek Video, Dome Productions, Mobile TV Group, Program Productions exec...
20/01/2026
CFP National Championship 2026: A Look Back at SVG's Complete CoverageGo behind the scenes with ESPN, Game Creek Video, Van Wagner, and the champion Indiana...
20/01/2026
The Gotham, Film Independent, and Creators Coalition on AI Join Alliance
by Michelle Satter, Founding Senior Director, Sundance Institute's Artist Programs...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Disguise and ASB GlassFloor today announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will ...
20/01/2026
Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of series 12 (launched in the UK on...
20/01/2026
Berklee's Mark Ethier Named One of SPIN's Most Influential People in Mus...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Emergent, a provider of AI-powered media production solutions, today announced its presence at ISE 2026 in Barcelona, taking place February 3 6, where it will u...
20/01/2026
Back to All News
Netflix and Warner Bros. Discovery Amend Agreement to All-Cash Transaction
Business
20 January 2026
Global
Link copied to clipboard
All-C...
20/01/2026
Back to All News
Now You Can Play a Role in Our Live Events With Real-Time Voting
Elmar Nubbemeyer
VP, Member Product
Product
20 January 2026
Global
Link...
19/01/2026
CFP National Championship 2026: Indiana Football's Digital Crew Generate Hyp...
19/01/2026
CFP National Championship 2026: Van Wagner Relies on Experience for Indiana-Miam...
19/01/2026
CFP National Championship 2026: Game Creek Video Fields Premiere IP Compound for...
19/01/2026
CFP National Championship 2026: For a Slew of Studio Shows, ESPN Turns Hard Rock...
19/01/2026
CFP National Championship 2026: ESPN's Sweeping Live Game Production Leverag...
19/01/2026
The new L3Harris NOVA binocular system is the every-soldier goggle' - and the beginning of a new era for night-vison capability....
19/01/2026
The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content Tha...
19/01/2026
Back to All News
Straight to Hell' Sets April 27 Premiere: Teaser Trailer,...
19/01/2026
New Workflow Enhancements for All Broadcast Pix Systems, Plus 4-Channel ISO Recording for Hybrid and Roadie Tyngsboro, Mass. - January 2025 - Broadcast Pix ann...
19/01/2026
Monday 19 January 2026
Sky News reinvents News at Ten for the modern audience with The Wrap
Sky News today announces The Wrap, a bold evolution of its 10pm ou...
19/01/2026
Back to All News
Netflix Announces the Series Nights & Days, Directed by Kamila...
19/01/2026
DPA Microphones is striking a new chord in piano miking with the debut of its DPK2015 Piano Stereo Kit, an out-of-the-box, plug-and-play miking solution that ta...
19/01/2026
DPA Microphones will present its 4099 CORE Instrument Microphone and redesigned...
19/01/2026
Trianel relies on Arvato Systems for future-proof data center operations
Moving to the cloud: Arvato Systems implements extensive IT migration project
Migrat...
19/01/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Irish Album of the Year 2025 - Shortlist Announce...
18/01/2026
January 18 2026, 21:30 (PST) Dolby Cinema Arrives in Bengaluru: Dolby Laborator...
17/01/2026
Lightware, an industry leader in signal management, is helping to elevate the Google Meet experience with the introduction of an integration with Taurus UCX. Th...
17/01/2026
Clear-Com announced a strategic partnership with NETGEAR AV to offer four high-performance networking switches as original equipment manufacturer (OEM) solutio...
17/01/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, today announced a new U.S. distribution partnership wit...
17/01/2026
NUGEN Audio announces the latest evolution of MasterCheck, its industry-trusted optimization plug-in for cross-platform mastering and loudness verification. Des...
17/01/2026
BHV has announced that it will highlight its new SportsBox remote vision mixer and picture processor at ISE in Booth #4H900 marking its official introduction in...
17/01/2026
Clear-Com will return to ISE 2026 to demonstrate its latest intercom solutions for broadcast, live production, and AV professionals. Exhibiting at Stand #4P700...
17/01/2026
Grass Valley, a leading provider in live production solutions, will exhibit at ISE 2026 in Barcelona from February 3 6, presenting its vision for how modern Bro...
17/01/2026
Utelogy Corporation, the global leader in connected workplace management, monitoring, control, automation and analytics closes out a record-breaking 2025. The c...
Telecinco Media Holdings, a well-established media company in Puerto Rico with over 65 years of broadcasting experience, has chosen Rohde & Schwarz as a key technological partner to modernize the broadcast distribution of its Mayag ez-based WORA-TV station. Telecinco was the first television station on the island's western coast and has developed numerous affiliations with larger networks over the years. 
