In April, Spotify introduced AI Playlist in beta, providing our Premium subscribers in the U.K. and Australia with another tool to fuel discovery and music curation. Now we're expanding the feature, giving more users another opportunity to express themselves through the music they love. Starting today, AI Playlist in English is rolling out in beta to Premium users on Android and iOS devices in the U.S., Canada, Ireland, and New Zealand.
AI Playlist combines Spotify's powerful personalization technology with generative AI so users can turn their most creative ideas into playlists. Whether you're totally new to the game or a prolific playlist creator, this feature offers a fun, easy way to create and curate that perfect musical mix, just for you.
Playlists on Spotify are hotbeds for discovery, fostering deep relationships between artists and fans. In fact, there are over 22 billion new artist discoveries a month on Spotify, with two billion of these turning into more lasting connections between fans and artists.
It didn't take long for AI Playlist to make its mark after launching in the U.K. and Australia-to date, users have created millions of playlists that they keep coming back to. With AI Playlist, you can flex your creative muscles, crafting the ideal vibe for any particular moment or mood.
The magic of AI Playlist Creating a playlist with AI Playlist is as easy as entering a unique prompt into the chat, like upbeat pop music for my European summer vacation or a romantic playlist for date night at home. Spotify will then offer a personalized selection of songs that match the vibe you're going for, which you can revise and refine by typing in additional prompts.
The more specific you can be, the better. The most successful playlists are generated with prompts that contain a mix of genres, moods, artists, or decades, so get creative! You can also reference places, animals, activities, movie characters, colors, and even emojis.
With AI Playlist hitting four new markets, For the Record asked a few of the Spotify bandmates behind the feature about the prompts they use to create the AI-powered soundtracks to their lives.
Frankie Shlain, On-Platform Marketing Lead
I prompted AI Playlist to give me a playlist of rom-com soundtracks from the '90s and '00s, and it delivered! My playlist was made up of tracks from some of my favorite movies from back in the day, proving AI Playlist definitely understood the assignment.
Erick Morales, Product Marketing Lead
I went on holiday to Tulum, and as I was packing and preparing for my trip, I asked for chilled electronic music to manifest my dream life in the Caribbean. AI Playlist helped me create a Caribbean Dreams playlist with some pretty sweet music I had never listened to before, along with some personal favorites.
Annabelle Rolland, Senior Data Scientist
Prompt: Give me some funky and upbeat songs to help me unpack my boxes in my new home.' The resulting playlist was called Energized Unpacking Grooves, and I also created another playlist that day called Moving Day Melodies. We had just moved into our new home and I needed an upbeat playlist to give me some energy to unpack a mountain worth of boxes!
Renato Gamboa, Senior iOS Engineer
Driving through the desert roads of Joshua Tree National Park in California was an unforgettable experience. To relive those magical moments, I used the prompt, Desert house music for driving through Joshua Tree.' I knew AI Playlist nailed it when it suggested some of my favorite tracks. Wanting to hear some fresh desert house tracks, I refined my prompt to include only tracks released within the last month. Now I'm back on those desert drives with brand-new hits, making the journey feel even more special!
Get started with AI Playlist
Head to the Spotify mobile app and search AI Playlist to bring up the feature. You can also select Your Library at the bottom-right corner of your screen, and from there, tap the + button at the top-right corner and select AI Playlist.
Next, select one of the suggested prompts or type your own. Remember, get creative and be specific!
Just like that, Spotify will curate a personalized playlist featuring the tracks, artists, and genres we think you'll like.
From there, you can easily manage the selection of songs by previewing and deleting tracks, or ask Spotify to refine the playlist with additional prompts.
Tap Create, and your new playlist will be saved automatically in Your Library.
While AI Playlist is designed to be fun, this feature is still in beta and won't produce results for non-music-related prompts, like current events or specific brands. We also have measures in place around prompts that are offensive, so please prompt responsibly.
With this expansion, we're excited to bring AI Playlist to more users so they can express themselves in creative ways and explore new music. We'll keep iterating and innovating on this experience to better serve our listeners, so stay tuned for so much more to come.
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In April, Spotify introduced AI Playlist in beta, providing our Premium subscribers in the U.K. and Australia with another tool to fuel discovery and music curation. Now we're expanding the feature, giving more users another opportunity to express themselves through the music they love. Starting today, AI Playlist in English is rolling out in beta to Premium users on Android and iOS devices in the U.S., Canada, Ireland, and New Zealand.
