Axel Springer Digital TV Guide and SeaChange Debut Turn-Key Video-on-Demand Advertising Solution at IBC 0

Axel Springer Digital TV Guide and SeaChange Debut Turn-Key Video-on-Demand Advertising Solution at IBC 2013

Companies to Enable Ad-Supported VOD Channels Backed by Global Ad Sales Force and TV's Premiere Delivery and Advertising Platforms

September 13, 2013

AMSTERDAM - At IBC2013 (Amsterdam, September 12-17), Axel Springer Digital TV Guide and SeaChange International (Nasdaq: SEAC) are demonstrating a new turn-key solution for video-on-demand (VOD) advertising to benefit television service providers, content owners and advertisers through a unique integration of technology and the ad sales process.

The joint solution, demonstrated in SeaChange's IBC stand 14.B20, integrates Axel Springer Digital TV Guide's award-winning Channel Manager, its innovative Campaign Manager and an Ad Decision System with the SeaChange Infusion AdPulse Campaign Manager and Ad Decision software. The joint solution, based on specifications such as SCTE 130, weaves in high-value advertising that brings relevance and interaction to the subscriber-advertiser relationship, helps to reduce the cost of VOD content, and opens new revenue streams for service providers worldwide.

Partnering with Axel Springer Media Impact (ASMI), Axel Springer's global ad sales organization, the companies now offer a complete spectrum of VOD advertising capabilities from sales to insertion and reporting. The solution enables flexible business models to meet increasing customer demands for ad supported services and also allows for a suite of innovative ad capabilities such as personalization, VOD channels and targeting.

About SeaChange International

Ranked among the top 250 software companies in the world, SeaChange International (NASDAQ: SEAC) enables transformative multi-screen video services through an open, cloud-based, intelligent software platform trusted by cable, IPTV and mobile operators globally. Personalised and fully monetised video experiences anytime on any device, in the home and everywhere, are the product of the Company's superior video platform, advertising and in-home offerings.

SeaChange's hundreds of customers are many of the world's most powerful media brands including all major cable operators in the Americas and Europe, and the largest telecom companies in the world. Headquartered in Acton, Massachusetts, SeaChange is TL 9000 certified and has product development, support and sales offices around the world. Visit www.schange.com.

About Axel Springer Digital TV Guide

Axel Springer Digital TV Guide GmbH (ASDTVG) provides technology solutions for advanced TV applications, from electronic program guides (EPGs) to extended content navigation and discovery, on digital receivers, personal video recorders (PVRs), gaming consoles, PCs, mobile phones and other devices and platforms. ASDTVG supports devices manufacturers and service operators in tailoring content for these digital services. The ASDTVG product portfolio is based on the premium editorial content from Axel Springer AG and leverages Axel Springers worldwide advertising network. Visit www.as-guides.com.

LINK:	http://www.schange.com/News/Axel-Springer-VOD-ads...
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