Sony Pixel Power calrec Sony

Tennis Australia, Gravity Media Efforts at Australian Open Embrace Virtual Advertising

26/01/2023

Tennis Australia, Gravity Media Efforts at Australian Open Embrace Virtual Advertising With 165 cameras and 1080i, 1080p, and UHD coverage, rightsholders can deliver all the angles By Ken Kerschbaumer, Editorial Director

Thursday, January 26, 2023 - 12:28 pm

Print This Story | Subscribe

Story Highlights

The Australian Open is heading into its Championship weekend, and, for Gravity Media, it's the conclusion of another busy tennis season in Australia: besides the Open, the production-services provider handled the United Cup in Brisbane, Sydney, and Perth and the Adelaide International. This is the ninth year that the company has been the broadcast and technology partner for the happy slam.

In 2005, we provided our first total technical-facility solution for the host broadcast of the Australian Open, says Kevin Moorhouse, advisor, Gravity Media. Our role and the requirements for Tennis Australia have evolved dramatically over the past 19 years, and this year's event is the biggest and most complex operation we have undertaken.

The production-control room for Rod Laver Arena at the Australian Open

Melbourne Park is home to the Open, the first major of the season, and 165 cameras are deployed across the entire precinct, including Sony HDC-3500/4300 cameras and various robotic solutions using Sony P43, Hitachi DKH 200, and Panasonic cameras with Mark Roberts PTZF heads. Receive sites allow 16 roving RF cameras to work anywhere within the venue, and two remote RF robotic cameras deliver broader views of Melbourne.

All audio and video signals are delivered to a central apparatus room connected via 500 meters of fiber to the production facility at Tennis Australia headquarters, providing coverage of the 10 outside courts as well as Rod Laver Arena, Margaret Court Arena, and John Cain Arena. Three formats are offered to rightsholders: 1080i, 1080p, and 4K.

We did the whole event in 1080p/50 and the main court coverage in Rod Laver Arena in UHD, says Moorhouse. But many of the unilateral rightsholders onsite still want 1080i program and iso camera splits, so we [converted] 1080p to 1080i for all 165 camera signals.

The robotics-control area for the Australian Open

It's a complex undertaking, Moorhouse points out, adding that successful deployment of a high-quality and reliable infrastructure is testament to the Gravity Media crew: They are extremely talented and hardworking, and I want to thank them, as well as Tennis Australia for once again entrusting us with the delivery of the broadcast and technology undertakings for the Australian Open.

To achieve system connectivity, Gravity Media deploys an IP-based large fly-away system with a level of baseband systems to provide what is effectively a 3,900 3,500 video router. An audio solution integrating Audio Live and Calrec cores allows more than 2,500 audio signals to be routed within the facility.

The production facility has seven production galleries using Kahuna Maverick panels and six audio-control rooms featuring Calrec Artemis consoles. Gravity Media is also deploying 10 Simplylive ViBox vision-mixer systems.

The logging area for the Australian Open

All slow-motion replays, plus archiving and media management, are handled with 25 EVS servers, 52 EVS IPDirectors, 16 EVS XT Access units for real-time transfers and transcoding, three EVS XFiles, and four DBServers, which are SQL servers that host the IPDirector database. During any day's play, Gravity Media delivers 25-45 streams to the 900 Tb of storage onsite, allowing all the action to be accessed by the host and unilateral broadcasters.

For viewers, one of the can't miss it items is the use of augmented-reality graphics in a way that breaks the mold compared with the other three tennis majors.

Tennis Australia use Girraphic as GFX provider, and we also have virtual GFX cameras on the top three courts, says Moorhouse. On Rod Laver Arena, we have Camera 1, the Spidercam, and Camera 44G as virtual cameras; on [Margaret Court] and [John Cain], we have Cam 44G as a virtual camera. These are used for things like break point, weather, player profiles, and more.

There are also virtual-advertising elements on the three main courts, and, according to Moorhouse, the efforts are handled by Australia-based Broadcast Virtual. The results are targeted ads sent to five regions: Australia/New Zealand, Europe/MENA/India, Japan, Asia, and North America and Latin America.

They generate specific targeted adverts for numerous regions in 1080i, 1080p, and UHD, says Moorhouse. That means we have 15 different 1080i PGM feeds, seven different 1080p PGM feeds and three different UHD PGM feeds.

The addition of virtual advertising introduced some timing issues with unilaterals onsite.

That was an additional technical issue we needed to overcome, he explains. For example, ESPN sends their feeds back to Bristol and is cutting their show from Bristol, but the virtual advertisements are added to the program feed, which means those feeds are delayed 1.5 seconds from the camera iso splits [taken] onsite in Melbourne. We have to delay the 30 iso splits by 1.5 seconds so that they are in time with the programming feeds leaving Melbourne.

Ahead of the Main Event In the lead-up to the Australian Open, Gravity Media supported Tennis Australia in providing facilities for the inaugural United Cup mixed-teams tournament, as well as the Adelaide International.

For the United Cup, Gravity Media provided production trucks and facilities in Brisbane, Perth, and Sydney, with 28 cameras and multiple EVS replay and edit-suite facilities at each site, along with the Xeebra replay system for use by teams and players.

Additional bespoke Gravity Media fly-away production systems were implemented in Sydney to draw together coverage from multiple cities to create a complete
LINK: https://www.sportsvideo.org/2023/01/26/gravity-media-tennis-australia-...
See more stories from svg

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

24/10/2025

NEP CEO Martin Stewart on $700M Investment, Restructuring, and the Challenges Facing Live Production

NEP CEO Martin Stewart on $700M Investment, Restructuring, and the Challenges Fa...

24/10/2025

FOX Sports Debuts Next-Gen Graphics, Celebrates Career of Lead Producer Pete Macheska as 2025 World Series Gets Underway in Toronto

FOX Sports Debuts Next-Gen Graphics, Celebrates Career of Lead Producer Pete Mac...

24/10/2025

GROUP MEDIAPRO Chairman and CEO Tatxo Benet Steps Down

GROUP MEDIAPRO Chairman and CEO Tatxo Benet Steps DownBy Ken Kerschbaumer, Editorial Director Friday, October 24, 2025 - 2:37 pm Print This Story | Subscri...

24/10/2025

NBA Tip-Off: Amazon Prime Video Debuts Cutting-Edge Studio, Mobile Units, Globally Distributed Production Ecosystem

NBA Tip-Off: Amazon Prime Video Debuts Cutting-Edge Studio, Mobile Units, Global...

24/10/2025

Director Justin Lin Returns to His Independent Roots With Last Days

(L-R) Director Justin Lin with his cast and producers at Eccles Theatre for the premiere of Last Days in Park City. (Photo by George Pimentel/Shutterstock for...

24/10/2025

Testing and Validation: Driving Reliability in Non-Terrestrial Networks (NTNs)

As global connectivity demands continue to grow, non-terrestrial networks (NTNs) are emerging as a transformative force in telecommunications. By extending cove...

24/10/2025

September 2025 - Decline in Streaming, Growth in TV in Poland

Warsaw - Poland, October 20, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest All Screens Video Landscape r...

24/10/2025

Springsteen: Deliver Me from Nowhere Filmed at Berklee NYCs Power Station

Springsteen: Deliver Me from Nowhere Filmed at Berklee NYCs Power Station The biopic, starring Jeremy Allen White as the Boss, focuses on the period when Spri...

24/10/2025

AR, Enhanced Audio to Augment Fox Sports' 2025 World Series Coverage

TORONTO Sometimes in sports, as in life, it's the little things that matter, and that aphorism will be on full display tonight when the Toronto Blue Jays ta...

24/10/2025

Spectrum Reach Has Deployed More Than 15,000 AI-Powered Ad Campaigns

NEW YORK Charters Spectrum Reach has announced that its clients have used Waymark's AI-driven ad creation platform to create more than 15,000 ads since Spec...

24/10/2025

Avid Releases Pro Tools 2025.10

BURLINGTON, Mass. Avid has today announced the release of Pro Tools 2025.10, a feature-rich update that the company said offers notable advances in immersive mu...

24/10/2025

Comcast Advertising Unveils Programmatic Solution for Linear TV

NEW YORK In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on l...

24/10/2025

ATSC Expands Its Influence with Growing International Ties

WASHINGTON The ATSC broadcast standards group has outlined a growing list of international activities that the group said is expanding its influence and solidif...

24/10/2025

VEON to Release 3Q25 Earnings Update on November 10, 2025

24 Oct 2025 VEON to Release 3Q25 Earnings Update on November 10, 2025 Dubai, October 24, 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today conf...

24/10/2025

Sky Documentaries teams up with Candour Productions and The Observer for The Real Salt Path (w/t)

One-off special from the team behind BAFTA award-winning Libby, Are You Home Yet...

24/10/2025

ABC completes audit of Origin's Virtual ID model

The review examined how the model is developed, managed, and delivered against the requirements set out in the Origin framework. Simon Redlich, Chief Executive...

24/10/2025

NVIDIA GTC DC: Live Updates on What's Next in AI

Countdown to GTC DC: What to Watch Next Week Next week, Washington, D.C., becomes the center of gravity for artificial intelligence. NVIDIA GTC Washington, D...

24/10/2025

Presidential Election Results Coverage on RT

RT will provide extensive coverage of the results of the Presidential Election across television, radio and online on Saturday, 25 October 2025. Throughout th...

24/10/2025

New Coaches, New Families and New Challenges Set for Ireland's Fittest Family

New Coaches, New Families and New Challenges Set for Ireland's Fittest Famil...

24/10/2025

Westlife, Imelda May and Ben Elton among the guests on this week's Late Late Show

Westlife, Imelda May and Ben Elton among the guests on this week's Late Late...

23/10/2025

Unlocking Character: Sportcast on Executing the Bundesliga and Bundesliga 2 New Season Production

Unlocking character: Sportcast on executing the Bundesliga and Bundesliga 2 new ...

23/10/2025

Clear Coordination: Juggling the New Bundesliga Rights Cycle Requirements and Pushing Innovation Forward at Sportcast

Clear coordination: Juggling the new Bundesliga rights cycle requirements and pu...

23/10/2025

Analysis: Is Piracy Just the Cost of Doing Business?

Analysis: Is piracy just the cost of doing business? By Callum McCarthy, Editor-at-Large Tuesday, October 21, 2025 - 09:58 Print This Story It's high ...

23/10/2025

ESPN's Adam Whitlock on Driving Real-World Innovation Across the Video-Transmission Industry

ESPN's Adam Whitlock on Driving Real-World Innovation Across the Video-Trans...

23/10/2025

SVG TranSPORT 2025 Unites 300+ Industry Leaders in New York for Deep Dive Into Live Transmission Technology

SVG TranSPORT 2025 Unites 300+ Industry Leaders in New York for Deep Dive Into L...

23/10/2025

NBA Tip-Off: League Starts Season With Two New Broadcast Partners, In-House NBA TV/NBA App Ops

NBA Tip-Off: League Starts Season With Two New Broadcast Partners, In-House NBA ...

23/10/2025

NFL Deepens Business Partnership with EA Sports; More Madden Casts to Come?

NFL Deepens Business Partnership with EA Sports; More Madden Casts to Come?EA Sports will remain the exclusive producer and distributor of Madden NFL video game...

23/10/2025

NFL Moves Pro Bowl Games Indoors and to Super Bowl Week; Leans Into a Made-for-TV Presentation

NFL Moves Pro Bowl Games Indoors and to Super Bowl Week; Leans Into a Made-for-T...

23/10/2025

Together in Time: Alan Domnguez on the Common Themes in his Films and Sundance Institute's Support

By Alan Dominguez Recently I have been thinking about the intersection of two e...

23/10/2025

Coexistence, My Ass! Dares Peacemaking to Not Be So Serious

(L-R) Amber Fares and Noam Shuster Eliassi attend the 2025 Sundance Film Festival premiere of Coexistence, My Ass! at the Egyptian Theatre on January 26, 2025...

23/10/2025

A Force Multiplier for High-Frequency Communications: The L3Harris ARGUS-HF

The new solution is industry's first multi-channel receiver available for L3Harris's resilient tactical high-frequency data waveforms....

23/10/2025

Survey: Americans Concerned' About AI's Impact on Journalism

NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...

23/10/2025

Fox Weather Taps T-Mobile's SuperMobile for Extreme Weather Coverage

BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile as its preferred communications provider and said all of its reporters will be equipped with SuperM...

23/10/2025

Mike Wright Joins Lawo as VP, Sales, North America

RASTATT, Germany Broadcast and media workflow technology vendor Lawo has tapped Mike Wright as VP of sales, North America....

23/10/2025

European Broadcaster ARTE Taps Grass Valley for IP Transition

MONTREAL European cultural broadcaster ARTE has selected Grass Valley LDX 135 cameras and Creative Grading solution as part of its move from SDI/1080i to a nati...

23/10/2025

Scripps Names Daniel Parsons Chief Information Security Officer

CINCINNATI The E.W. Scripps Company has named Daniel Parsons as its new chief information security officer, effective Oct. 20....

23/10/2025

WWTV Completes IP Studio Upgrade

ALAMEDA, Calif. Northern Michigan broadcaster WWTV recently completed a major IP-based upgrade that connects its new Traverse City studio with its control room ...

23/10/2025

Verizon Fios TV, Nexstar Blackout Looms as Contract Ends on Oct. 24

A deadline is looming for a new carriage deal between Verizon's Fios TV and Nexstar, with both Verizon and the pay TV-backed American Television Alliance bl...

23/10/2025

Survey: Americans 'Concerned' About AI's Impact on Journalism

NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...

23/10/2025

Fox Weather Taps T-Mobile's Supermobile for Extreme-Weather Coverage

BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile has as its preferred communications provider and announced that all Fox Weather reporters are being...

23/10/2025

PBS Taps Amazon Bedrock to Improve Search on Digital Platforms

PBS will use generative AI from Amazon Web Services to provide enhanced search results to viewers on the PBS App and PBS LearningMedia platforms, the network an...

23/10/2025

News Corp to Report Fiscal 2026 First Quarter Earnings

News Corp to Report Fiscal 2026 First Quarter Earnings New York, NY (October 23, 2025) - News Corp will release its first quarter Fiscal 2026 results on Thursd...

23/10/2025

Actor Jessica Barden joins Becoming Victoria Wood - U&GOLD's feature-length documentary celebrating the life of Victoria Wood

The 90-minute film is produced by Rogan Scotland, part of BAFTA-winning Rogan Pr...

23/10/2025

The Resurrected' Marks First Chinese-Language Series to Launch Netflix Profile Icons

Back to All News The Resurrected' Marks First Chinese-Language Series to L...

23/10/2025

RT publishes Register of External Activities for Q2/2025 (statistical summary)

RT is today publishing a statistical summary from the Register of External Activities for the second quarter of 2025. The RT Register of External Activities ...

23/10/2025

THE BOYS ARE BACK IN TOWN THE 2 JOHNNIES LATE NIGHT LOCK IN RETURNS FOR SERIES 3

Series three of the award winning, hit comedy entertainment series The 2 Johnnies Late Night Lock In is back on your screens, celebrating the very best of all t...

23/10/2025

Fleadh Cheoil, presented by Dith S and Muireann Nic Amhlaoibh returns to RT

Performances by Michael Flatley, Andy Irvine, Cuckoo's Nest, Foster and Allen and more Friday 24 October, 8pm on RT One and RT Player Fleadh Cheoil re...

23/10/2025

Fangs Out, Frames Up: Vampire: The Masquerade - Bloodlines 2' Leads a Killer GFN Thursday

The nights grow longer and the shadows get bolder with Vampire The Masquerade: B...

22/10/2025

ITE Singapore Officially Opens Next-Generation Hybrid Learning Space with X2O Media's OneRoom

MONTR AL - October 2, 2025 - The Institute of Technical Education (ITE) last mon...