Sony Pixel Power calrec Sony

Tennis Australia, Gravity Media Efforts at Australian Open Embrace Virtual Advertising

26/01/2023

Tennis Australia, Gravity Media Efforts at Australian Open Embrace Virtual Advertising With 165 cameras and 1080i, 1080p, and UHD coverage, rightsholders can deliver all the angles By Ken Kerschbaumer, Editorial Director

Thursday, January 26, 2023 - 12:28 pm

Print This Story | Subscribe

Story Highlights

The Australian Open is heading into its Championship weekend, and, for Gravity Media, it's the conclusion of another busy tennis season in Australia: besides the Open, the production-services provider handled the United Cup in Brisbane, Sydney, and Perth and the Adelaide International. This is the ninth year that the company has been the broadcast and technology partner for the happy slam.

In 2005, we provided our first total technical-facility solution for the host broadcast of the Australian Open, says Kevin Moorhouse, advisor, Gravity Media. Our role and the requirements for Tennis Australia have evolved dramatically over the past 19 years, and this year's event is the biggest and most complex operation we have undertaken.

The production-control room for Rod Laver Arena at the Australian Open

Melbourne Park is home to the Open, the first major of the season, and 165 cameras are deployed across the entire precinct, including Sony HDC-3500/4300 cameras and various robotic solutions using Sony P43, Hitachi DKH 200, and Panasonic cameras with Mark Roberts PTZF heads. Receive sites allow 16 roving RF cameras to work anywhere within the venue, and two remote RF robotic cameras deliver broader views of Melbourne.

All audio and video signals are delivered to a central apparatus room connected via 500 meters of fiber to the production facility at Tennis Australia headquarters, providing coverage of the 10 outside courts as well as Rod Laver Arena, Margaret Court Arena, and John Cain Arena. Three formats are offered to rightsholders: 1080i, 1080p, and 4K.

We did the whole event in 1080p/50 and the main court coverage in Rod Laver Arena in UHD, says Moorhouse. But many of the unilateral rightsholders onsite still want 1080i program and iso camera splits, so we [converted] 1080p to 1080i for all 165 camera signals.

The robotics-control area for the Australian Open

It's a complex undertaking, Moorhouse points out, adding that successful deployment of a high-quality and reliable infrastructure is testament to the Gravity Media crew: They are extremely talented and hardworking, and I want to thank them, as well as Tennis Australia for once again entrusting us with the delivery of the broadcast and technology undertakings for the Australian Open.

To achieve system connectivity, Gravity Media deploys an IP-based large fly-away system with a level of baseband systems to provide what is effectively a 3,900 3,500 video router. An audio solution integrating Audio Live and Calrec cores allows more than 2,500 audio signals to be routed within the facility.

The production facility has seven production galleries using Kahuna Maverick panels and six audio-control rooms featuring Calrec Artemis consoles. Gravity Media is also deploying 10 Simplylive ViBox vision-mixer systems.

The logging area for the Australian Open

All slow-motion replays, plus archiving and media management, are handled with 25 EVS servers, 52 EVS IPDirectors, 16 EVS XT Access units for real-time transfers and transcoding, three EVS XFiles, and four DBServers, which are SQL servers that host the IPDirector database. During any day's play, Gravity Media delivers 25-45 streams to the 900 Tb of storage onsite, allowing all the action to be accessed by the host and unilateral broadcasters.

For viewers, one of the can't miss it items is the use of augmented-reality graphics in a way that breaks the mold compared with the other three tennis majors.

Tennis Australia use Girraphic as GFX provider, and we also have virtual GFX cameras on the top three courts, says Moorhouse. On Rod Laver Arena, we have Camera 1, the Spidercam, and Camera 44G as virtual cameras; on [Margaret Court] and [John Cain], we have Cam 44G as a virtual camera. These are used for things like break point, weather, player profiles, and more.

There are also virtual-advertising elements on the three main courts, and, according to Moorhouse, the efforts are handled by Australia-based Broadcast Virtual. The results are targeted ads sent to five regions: Australia/New Zealand, Europe/MENA/India, Japan, Asia, and North America and Latin America.

They generate specific targeted adverts for numerous regions in 1080i, 1080p, and UHD, says Moorhouse. That means we have 15 different 1080i PGM feeds, seven different 1080p PGM feeds and three different UHD PGM feeds.

The addition of virtual advertising introduced some timing issues with unilaterals onsite.

That was an additional technical issue we needed to overcome, he explains. For example, ESPN sends their feeds back to Bristol and is cutting their show from Bristol, but the virtual advertisements are added to the program feed, which means those feeds are delayed 1.5 seconds from the camera iso splits [taken] onsite in Melbourne. We have to delay the 30 iso splits by 1.5 seconds so that they are in time with the programming feeds leaving Melbourne.

Ahead of the Main Event In the lead-up to the Australian Open, Gravity Media supported Tennis Australia in providing facilities for the inaugural United Cup mixed-teams tournament, as well as the Adelaide International.

For the United Cup, Gravity Media provided production trucks and facilities in Brisbane, Perth, and Sydney, with 28 cameras and multiple EVS replay and edit-suite facilities at each site, along with the Xeebra replay system for use by teams and players.

Additional bespoke Gravity Media fly-away production systems were implemented in Sydney to draw together coverage from multiple cities to create a complete
LINK: https://www.sportsvideo.org/2023/01/26/gravity-media-tennis-australia-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

06/03/2026

Nielsen: 46 Billion Minutes of Women's Sports were Consumed in 2025*

Nielsen Highlights Women's Sports Viewership Milestones Ahead of International Women's Day on March 8 New York March 5, 2026 According to Nielsen&#...

06/03/2026

MXL Moves Into Stable Production Release

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

LTN, MediaKind Partner on Industry Transition From C-Band to IP

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

Roku Unveils 'Roklue' Interactive Content Discovery Feature

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

FCC Releases Tentative Agenda for March Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

ESPN to Air Animated Version of Capitals vs. Rangers NHL Game

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

Tedial to Highlight AI-Fueled Media Lifecycle at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

esRadio Advances with DHD RX2 Audio Production Consoles

Spanish FM and online broadcaster esRadio has selected DHD RX2 audio production consoles for use at its studio headquarters in Madrid. Part of the Libertad Digi...

06/03/2026

LucidLink launches Connect to extend instant access to da...

LucidLink, the cloud-native file streaming platform for instant, secure access to large files, today announced LucidLink Connect, a new solution that enables re...

06/03/2026

BeckTV Launches BeckFlow at 2026 NAB Show While Highlight...

At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast industry, is launching BeckFlow, the first web-based schematic documentation platfo...

06/03/2026

Net Insight sets a New Standard for Live Media Operations...

At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence defining a new category and setting a new standard for live operations: the Open Media Platfor...

06/03/2026

Interra Systems Focuses on StreamingFirst QC Monitoring a...

At the 2026 NAB Show, Interra Systems will showcase its latest advancements in automated QC, real-time monitoring, and captioning reinforcing its position as ...

06/03/2026

Riedel Communications at 2026 NAB Show

At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This yea...

06/03/2026

LTN and MediaKind partner to deliver integrated reliable...

New partnership combines on-prem video processing with reliable IP transport to support the transition from C-Band satellite to IP distribution LTN and MediaKi...

06/03/2026

F1: Bringing real Formula 1 sound to cinema

Discover how the F1 sound team turned a real Grand Prix into a cinematic experience. Director Joseph Kosinski and his team worked directly with the Formula On...

06/03/2026

Arvato Systems Joins Initiative D21 e. V.

Arvato Systems Joins Initiative D21 e. V. Shaping digital transformation together Collaboration in Germanys largest network for the digital society Membersh...

06/03/2026

ABC clients recognised in latest TAG certification release, reinforcing industry trust in digital advertising

The Trustworthy Accountability Group (TAG) is a global initiative dedicated to c...

06/03/2026

Death of John McHugh

We are deeply saddened to hear the very sad news of the death of our friend and colleague, John McHugh. John was an exceptionally talented creative leader who s...

06/03/2026

A Nation Holds Its Breath Again

First exclusive look at RT 's promo as Ireland prepare to take on Czechia Every Moment, Every Generation https://youtu.be/2ijo96EadLU 36 years after Geor...

06/03/2026

March 05, 2026

A new clue to how the body detects physical force Scripps Research scientists offer new insight into how the body detects light touch and how disruptions in tha...

05/03/2026

SVG GFX Forum Draws 250+ Industry Pros To Talk Creative Philosphy, AR/XR, Future of Live Sports Graphics

More than 250 sports-graphics professionals packed into The Cutting Room in New ...

05/03/2026

Cosm Atlanta Set to Open at Centennial Yards on June 10

Cosm announces that it will open its third immersive entertainment venue at downtown Atlanta's Centennial Yards on June 10, 2026. Its first public event wil...

05/03/2026

The CW Network to Broadcast Six Banana Ball Games During 2026 Season

Following last year's broadcast television debut, The CW Network is growing its partnership with the Savannah Bananas, announcing that it will be the exclus...

05/03/2026

AT&T Named Founding Partner and Official Connectivity Provider of TGL Presented by SoFi

TGL presented by SoFi, the primetime, men's team golf league, announces AT&T...

05/03/2026

Netflix Goes Live with Ateme's TITAN

Ateme, which specializes in video compression software, announces that it has entered into a multi-year agreement with Netflix for the deployment of its TITAN L...

05/03/2026

NEP Launches Software-Based OB Unit for Scalable Live Production Across Europe

As part of its strategy to deliver flexible and scalable media solutions, NEP Europe, part of NEP Group, has redesigned an outside broadcast (OB) unit to help b...

05/03/2026

Net Insight's Nimbra Edge and Nimbra 400 Now Verified for YouTube Live

Net Insight's Nimbra Edge and the Nimbra 400 series are now included in YouTube's Live verified encoders list. This confirms that the solutions have bee...

05/03/2026

Audinate Launches Dante Director Professional: Enterprise-Grade Management Platform for Distributed AV Networks

Audinate, the creator of the Dante audio networking platform, announces the laun...

05/03/2026

LiveU Marks First Large-Scale Global Deployment of AI-Driven LIQ at Winter Games

LiveU announces the first large-scale deployment of its AI-driven LiveU IQ (LIQ) technology at a global, multi-venue sporting event, setting a new benchmark for...

05/03/2026

SportsEngine Play to Stream 7 on 7 National Football Recruiting Tournament March 7-8

SportsEngine Play, a first-of-its-kind subscription streaming service for captur...

05/03/2026

SVG Students To Watch: Madison McCarter, Michigan State University

The senior from small-town Pennsylvania has had a huge impact on the Spartans' B1G Student U program In the live-sports-video industry, the future is brigh...

05/03/2026

ESPN, Disney, Pixar Team Up With NHL for Inside Out Classic' Animated Alt-Cast on April 5

Real-time animated presentation of Capitals-Rangers game blends tracking data, o...

05/03/2026

The Silicon Bowl Effect: How Big Tech is Reinventing the Sports Fan Experience

With Super Bowl LX taking place in Santa Clara, all eyes were not only on the field - but on the future of fandom itself. New technologies are being introduced ...

05/03/2026

World Baseball Classic 2026: MLB Network Provides World-Feed Infrastructure to Venues, Broadcasters

The network aims for a uniform production while accommodating tech differences i...

05/03/2026

World Baseball Classic 2025: FOX Sports Deploys World Feed Plus,' Adds Studio Presence for Semis and Final

MLB Network produces the host broadcast, and FOX layers in cameras, studio prese...

05/03/2026

Film Festival Watch: See These 18 Sundance Institute-Supported Docs at the 2026 True/False Film Fest

Barbara Hammer appears in Barbara Forever by Brydie O'Connor, an official se...

05/03/2026

Spotify's Creator Milestone Awards Honor the Latest Slate of Record-Breaking Podcasts

A little over a year ago, Spotify introduced the quarterly Creator Milestone Awa...

05/03/2026

SBS and Mint Pictures to chronicle the Bondi terror attack in major feature documentary

SBS and Mint Pictures to chronicle the Bondi terror attack in major feature docu...

05/03/2026

Winter Olympic stars return to the ice for ISU World Figure Skating Championships broadcast live on SBS

Winter Olympic stars return to the ice for ISU World Figure Skating Championship...

05/03/2026

Rohde & Schwarz enables rapid validation of next-gen Wi-Fi 8 networking platforms, including 5x5 MIMO capabilities

Rohde & Schwarz enables rapid validation of next-gen Wi-Fi 8 networking platform...

05/03/2026

Rohde & Schwarz acquires Software Radio Systems (SRS), specialists in software defined mobile communications solutions

Rohde & Schwarz acquires Software Radio Systems (SRS), specialists in software d...

05/03/2026

The Next Frontier of Quality Control - Verifying Content...

Quality control (QC) has long been a gatekeeper of technical fidelity. Editors and technicians have adhered to a simple, disciplined checklist: bitrate, resolut...

05/03/2026

Synamedia and Asport deliver global-scale streaming for G...

Leading video software provider Synamedia today announced it has partnered with Swiss sports technology specialist, Asport to deliver global live streaming for ...

05/03/2026

Advanced Systems Group Promotes Gretchen Taipale to Vice...

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the promotion of Gretchen Taipale to Vic...

05/03/2026

Clear-Com Supplies Cloud-Based Communications System for...

Clear-Com has provided Gen-IC virtual intercom, its cloud-based voice communications system for SaxaVord Spaceport, the first fully licensed vertical launch s...