Sony Pixel Power calrec Sony

Tennis Australia, Gravity Media Efforts at Australian Open Embrace Virtual Advertising

26/01/2023

Tennis Australia, Gravity Media Efforts at Australian Open Embrace Virtual Advertising With 165 cameras and 1080i, 1080p, and UHD coverage, rightsholders can deliver all the angles By Ken Kerschbaumer, Editorial Director

Thursday, January 26, 2023 - 12:28 pm

Print This Story | Subscribe

Story Highlights

The Australian Open is heading into its Championship weekend, and, for Gravity Media, it's the conclusion of another busy tennis season in Australia: besides the Open, the production-services provider handled the United Cup in Brisbane, Sydney, and Perth and the Adelaide International. This is the ninth year that the company has been the broadcast and technology partner for the happy slam.

In 2005, we provided our first total technical-facility solution for the host broadcast of the Australian Open, says Kevin Moorhouse, advisor, Gravity Media. Our role and the requirements for Tennis Australia have evolved dramatically over the past 19 years, and this year's event is the biggest and most complex operation we have undertaken.

The production-control room for Rod Laver Arena at the Australian Open

Melbourne Park is home to the Open, the first major of the season, and 165 cameras are deployed across the entire precinct, including Sony HDC-3500/4300 cameras and various robotic solutions using Sony P43, Hitachi DKH 200, and Panasonic cameras with Mark Roberts PTZF heads. Receive sites allow 16 roving RF cameras to work anywhere within the venue, and two remote RF robotic cameras deliver broader views of Melbourne.

All audio and video signals are delivered to a central apparatus room connected via 500 meters of fiber to the production facility at Tennis Australia headquarters, providing coverage of the 10 outside courts as well as Rod Laver Arena, Margaret Court Arena, and John Cain Arena. Three formats are offered to rightsholders: 1080i, 1080p, and 4K.

We did the whole event in 1080p/50 and the main court coverage in Rod Laver Arena in UHD, says Moorhouse. But many of the unilateral rightsholders onsite still want 1080i program and iso camera splits, so we [converted] 1080p to 1080i for all 165 camera signals.

The robotics-control area for the Australian Open

It's a complex undertaking, Moorhouse points out, adding that successful deployment of a high-quality and reliable infrastructure is testament to the Gravity Media crew: They are extremely talented and hardworking, and I want to thank them, as well as Tennis Australia for once again entrusting us with the delivery of the broadcast and technology undertakings for the Australian Open.

To achieve system connectivity, Gravity Media deploys an IP-based large fly-away system with a level of baseband systems to provide what is effectively a 3,900 3,500 video router. An audio solution integrating Audio Live and Calrec cores allows more than 2,500 audio signals to be routed within the facility.

The production facility has seven production galleries using Kahuna Maverick panels and six audio-control rooms featuring Calrec Artemis consoles. Gravity Media is also deploying 10 Simplylive ViBox vision-mixer systems.

The logging area for the Australian Open

All slow-motion replays, plus archiving and media management, are handled with 25 EVS servers, 52 EVS IPDirectors, 16 EVS XT Access units for real-time transfers and transcoding, three EVS XFiles, and four DBServers, which are SQL servers that host the IPDirector database. During any day's play, Gravity Media delivers 25-45 streams to the 900 Tb of storage onsite, allowing all the action to be accessed by the host and unilateral broadcasters.

For viewers, one of the can't miss it items is the use of augmented-reality graphics in a way that breaks the mold compared with the other three tennis majors.

Tennis Australia use Girraphic as GFX provider, and we also have virtual GFX cameras on the top three courts, says Moorhouse. On Rod Laver Arena, we have Camera 1, the Spidercam, and Camera 44G as virtual cameras; on [Margaret Court] and [John Cain], we have Cam 44G as a virtual camera. These are used for things like break point, weather, player profiles, and more.

There are also virtual-advertising elements on the three main courts, and, according to Moorhouse, the efforts are handled by Australia-based Broadcast Virtual. The results are targeted ads sent to five regions: Australia/New Zealand, Europe/MENA/India, Japan, Asia, and North America and Latin America.

They generate specific targeted adverts for numerous regions in 1080i, 1080p, and UHD, says Moorhouse. That means we have 15 different 1080i PGM feeds, seven different 1080p PGM feeds and three different UHD PGM feeds.

The addition of virtual advertising introduced some timing issues with unilaterals onsite.

That was an additional technical issue we needed to overcome, he explains. For example, ESPN sends their feeds back to Bristol and is cutting their show from Bristol, but the virtual advertisements are added to the program feed, which means those feeds are delayed 1.5 seconds from the camera iso splits [taken] onsite in Melbourne. We have to delay the 30 iso splits by 1.5 seconds so that they are in time with the programming feeds leaving Melbourne.

Ahead of the Main Event In the lead-up to the Australian Open, Gravity Media supported Tennis Australia in providing facilities for the inaugural United Cup mixed-teams tournament, as well as the Adelaide International.

For the United Cup, Gravity Media provided production trucks and facilities in Brisbane, Perth, and Sydney, with 28 cameras and multiple EVS replay and edit-suite facilities at each site, along with the Xeebra replay system for use by teams and players.

Additional bespoke Gravity Media fly-away production systems were implemented in Sydney to draw together coverage from multiple cities to create a complete
LINK: https://www.sportsvideo.org/2023/01/26/gravity-media-tennis-australia-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

28/07/2026

Study: TV Operating Systems Gain Influence Over Viewing

Share Copy link Facebook X Linkedin Bluesky Email...

28/07/2026

Maryland Public Television Promotes Ling Ling Sun to CTO

Share Copy link Facebook X Linkedin Bluesky Email...

28/07/2026

NUGEN Audio Helps Mix Technician Blake Bunzel Deliver Rel...

Brand's Intuitive Metering and Dialogue Tools Improve Efficiency and Maintain Clarity Across Projects Ranging from Sitcoms to Effects Heavy Fantasy Series ...

28/07/2026

TAG Video Systems Accelerates the Move to Cloud and Virtu...

TAG Video Systems, a leader in 100% software-based realtime media monitoring, multiviewing and quality control (QC), today announced the latest innovations to i...

28/07/2026

Harvard Athletics Transforms Collegiate Sports Storytelling with AJA Gear

Harvard Athletics Transforms Collegiate Sports Storytelling with AJA Gear Brie Clayton July 27, 2026 0 Comments Between the maturation of IP and remot...

28/07/2026

New Live Action Projection Mapping Film Captured with URSA Cine 12K LF

New Live Action Projection Mapping Film Captured with URSA Cine 12K LF Brie Clayton July 27, 2026 0 Comments Large format sensor allows Texas Legacy ...

28/07/2026

NVIDIA Agent Toolkit Expands With New Omniverse Libraries, Putting AI Agents to Work Building Simulation-Ready Worlds

NVIDIA Agent Toolkit Expands With New Omniverse Libraries, Putting AI Agents to ...

28/07/2026

AI Agents Expand Creative Tools to Millions

AI Agents Expand Creative Tools to Millions Brie Clayton July 27, 2026 0 Comments Hero image courtesy of Epic Games Leading creative applications are...

28/07/2026

How Rick Aggeler Built a Music Community for Boston Teens

How Rick Aggeler Built a Music Community for Boston Teens When he was a Berklee student, Aggeler volunteered at the Boys & Girls Clubs of Boston, where he hel...

27/07/2026

AES Educational Foundation Announces 2026/2027 Scholarship and Grant Recipients

The Audio Engineering Society Educational Foundation has named its scholarship and grant recipients for the 2026/2027 academic year. The awards support students...

27/07/2026

ESPN and MEAC Reach Multi-Year Media Rights Agreement Through 2030-31

ESPN and the Mid-Eastern Athletic Conference (MEAC) have signed a multi-year media rights agreement covering basketball championships and select football and ba...

27/07/2026

Yahoo Sports and Cameo Integrate Celebrity Video Bookings into Yahoo Fantasy

Yahoo Sports and Cameo have partnered to allow fantasy football users to book personalized celebrity videos directly within the Yahoo Fantasy app and website. T...

27/07/2026

Eutelsat to Receive $504 Million in FCC Upper C-Band Transition Payments

Eutelsat has welcomed the FCC's order establishing the regulatory framework for the transition of Upper C-band spectrum in the United States. Under the orde...

27/07/2026

ESPN Acquires U.S. and International Rights to International Dance League

ESPN and the International Dance League (IDL) have signed a global rights agreement for the 2026 season. Events will air bi-weekly on ESPN2 at 7 p.m. ET beginni...

27/07/2026

NBCUniversal and YouTube Announce Multi-Year Global Partnership

NBCUniversal and YouTube have signed a multi-year global partnership that includes bundling Peacock with YouTube Premium, extending NBCUniversal's distribut...

27/07/2026

Two Weeks Away: 2026 SVG Venues & Teams Summit at Miamis Kaseya Center To Reunite In-Stadium Production Community

Agenda includes presentations from the Miami Heat, Inter Miami, Florida Panthers...

27/07/2026

Behind The Mic: CBS Sports Bolsters College Football Analyst Team

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

27/07/2026

PBR Goes Animated With BS: Bull Stories, Giving Its Bucking Bulls a Voice

Ten one-minute shorts will roll out across CBS, The CW, Paramount+ during the 2026 PBR Teams season PBR is officially moving into scripted animation. The Profe...

27/07/2026

Vochlea announce DubBox

New app turns vocal percussion into polished loops Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...

27/07/2026

Sonora Cinematic launch Pure 12-String for Soundbox

Latest MPE-capable instrument completes Pure Trilogy line-up Sonora Cinematic have just released the third and final instalment in their series of acoustic ...

27/07/2026

fedDSP introduce Opto compressor plug-in

Emulates four varieties of optical compression The latest addition to the fedDSP line-up has just been announced, and packs four distinct optical compressor...

27/07/2026

Drawmer reveal the OC1 & FC1

Optical & FET compressors join 500-series line-up At our recent GearExpo UK show, we heard from Drawmer that they would soon be launching a pair of new 500-...

27/07/2026

T-Mobile Tops Ookla's Mobile Network Rankings

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

Pebble to Feature Virtualization, Cloud-Based Playout Tech at IBC

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

NBCU Telemundo Turns To Chyron PRIME 5 For World Cup Graphics

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

Lightware Adds SNMPv3 Monitoring to Taurus Devices

Lightware announces SNMPv3-based monitoring support for selected Taurus devices, available from firmware v1.20.0. The update enables IT administrators and AV in...

27/07/2026

Mediagenix Showcases the Real-Time Media Enterprise at IB...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase its vision for the Real-Time...

27/07/2026

Official trailer: Gugu Mbatha-Raw stars in Sky Original supernatural thriller Possession

All episodes available Thursday 6 August on Sky and streaming service NOWMonday ...

27/07/2026

Seven paradoxes shaping the next era of media production - Episode 4

Why Confidence MattersIn this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along the way, we ex...

27/07/2026

Apple brings AppleCare One to the UK, streamlining coverage - UPDATE - Posted on 27 July 2026

Apple today announced AppleCare One - a new way for customers to protect multipl...

27/07/2026

944,000 VIEWERS WATCH RT'S COVERAGE OF MAYO'S HISTORIC WIN, AFTER A 75 YEAR WAIT TO LIFT THE SAM MAGUIRE

Yesterday witnessed truly memorable scenes in Croke Park, bringing the curtain d...

27/07/2026

SES Statement On FCC Upper C-band Auction Decision

Luxembourg, July 27, 2026 - SES, a leading space solutions company, issued the following statement following the U.S. Federal Communications Commission approval...

27/07/2026

Industry Leaders Unite in Open Secure AI Alliance for AI Safety and Security

Open source software is a critical pillar of the global economy. It underpins cloud computing, financial services, manufacturing, telecommunications, government...

26/07/2026

Audio Vivid: A New Destination for Immersive Audio

What is Audio Vivid? A New Destination for Immersive Audio Over the past several years, immersive audio has evolved from a niche production consideration into a...

26/07/2026

NVIDIA Harnesses Vera CPU to Speed Up Design of Next-Generation CPUs and GPUs

The complexity of modern chip design continues to grow as engineering teams work to develop increasingly sophisticated CPUs, GPUs and AI systems. To help meet t...

25/07/2026

Vochlea introduce DubBox

New app turns vocal percussion into polished loops Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...

25/07/2026

Study: T-Mobile Remains Best Mobile and Fastest 5G Network

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Mark Bridges to Lead CableLabs

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Total YouTube Views for All FIFA World Cup Content Top 200 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Pebble To Address Future Of Media Operations At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Paramount Agrees to Pause Warner Bros. Discovery Deal

Share Copy link Facebook X Linkedin Bluesky Email...

25/07/2026

Export FCP7 to XML Without Needing FCP7 Installed

Export FCP7 to XML Without Needing FCP7 Installed Dave Rice July 24, 2026 0 Comments I've created an open source tool that allows you to export FC...

25/07/2026

Documentary Sell Your House Edited with DaVinci Resolve Studio

Documentary Sell Your House Edited with DaVinci Resolve Studio Brie Clayton July 24, 2026 0 Comments Filmmakers post feature documentary from opposite...

25/07/2026

Time to Act: Bringing a New Opera to Life

Time to Act: Bringing a New Opera to Life Boston Conservatory at Berklee vocal arts students played a vital role in shaping the opera's creative developme...

25/07/2026

Beyond the Score

Beyond the Score For Dean of Music Kevin Haden, the boundless possibilities of classical music begin with process. July 24, 2026 By Kevin Haden Michelle ...