Sony Pixel Power calrec Sony

Tennis Australia, Gravity Media Efforts at Australian Open Embrace Virtual Advertising

26/01/2023

Tennis Australia, Gravity Media Efforts at Australian Open Embrace Virtual Advertising With 165 cameras and 1080i, 1080p, and UHD coverage, rightsholders can deliver all the angles By Ken Kerschbaumer, Editorial Director

Thursday, January 26, 2023 - 12:28 pm

Print This Story | Subscribe

Story Highlights

The Australian Open is heading into its Championship weekend, and, for Gravity Media, it's the conclusion of another busy tennis season in Australia: besides the Open, the production-services provider handled the United Cup in Brisbane, Sydney, and Perth and the Adelaide International. This is the ninth year that the company has been the broadcast and technology partner for the happy slam.

In 2005, we provided our first total technical-facility solution for the host broadcast of the Australian Open, says Kevin Moorhouse, advisor, Gravity Media. Our role and the requirements for Tennis Australia have evolved dramatically over the past 19 years, and this year's event is the biggest and most complex operation we have undertaken.

The production-control room for Rod Laver Arena at the Australian Open

Melbourne Park is home to the Open, the first major of the season, and 165 cameras are deployed across the entire precinct, including Sony HDC-3500/4300 cameras and various robotic solutions using Sony P43, Hitachi DKH 200, and Panasonic cameras with Mark Roberts PTZF heads. Receive sites allow 16 roving RF cameras to work anywhere within the venue, and two remote RF robotic cameras deliver broader views of Melbourne.

All audio and video signals are delivered to a central apparatus room connected via 500 meters of fiber to the production facility at Tennis Australia headquarters, providing coverage of the 10 outside courts as well as Rod Laver Arena, Margaret Court Arena, and John Cain Arena. Three formats are offered to rightsholders: 1080i, 1080p, and 4K.

We did the whole event in 1080p/50 and the main court coverage in Rod Laver Arena in UHD, says Moorhouse. But many of the unilateral rightsholders onsite still want 1080i program and iso camera splits, so we [converted] 1080p to 1080i for all 165 camera signals.

The robotics-control area for the Australian Open

It's a complex undertaking, Moorhouse points out, adding that successful deployment of a high-quality and reliable infrastructure is testament to the Gravity Media crew: They are extremely talented and hardworking, and I want to thank them, as well as Tennis Australia for once again entrusting us with the delivery of the broadcast and technology undertakings for the Australian Open.

To achieve system connectivity, Gravity Media deploys an IP-based large fly-away system with a level of baseband systems to provide what is effectively a 3,900 3,500 video router. An audio solution integrating Audio Live and Calrec cores allows more than 2,500 audio signals to be routed within the facility.

The production facility has seven production galleries using Kahuna Maverick panels and six audio-control rooms featuring Calrec Artemis consoles. Gravity Media is also deploying 10 Simplylive ViBox vision-mixer systems.

The logging area for the Australian Open

All slow-motion replays, plus archiving and media management, are handled with 25 EVS servers, 52 EVS IPDirectors, 16 EVS XT Access units for real-time transfers and transcoding, three EVS XFiles, and four DBServers, which are SQL servers that host the IPDirector database. During any day's play, Gravity Media delivers 25-45 streams to the 900 Tb of storage onsite, allowing all the action to be accessed by the host and unilateral broadcasters.

For viewers, one of the can't miss it items is the use of augmented-reality graphics in a way that breaks the mold compared with the other three tennis majors.

Tennis Australia use Girraphic as GFX provider, and we also have virtual GFX cameras on the top three courts, says Moorhouse. On Rod Laver Arena, we have Camera 1, the Spidercam, and Camera 44G as virtual cameras; on [Margaret Court] and [John Cain], we have Cam 44G as a virtual camera. These are used for things like break point, weather, player profiles, and more.

There are also virtual-advertising elements on the three main courts, and, according to Moorhouse, the efforts are handled by Australia-based Broadcast Virtual. The results are targeted ads sent to five regions: Australia/New Zealand, Europe/MENA/India, Japan, Asia, and North America and Latin America.

They generate specific targeted adverts for numerous regions in 1080i, 1080p, and UHD, says Moorhouse. That means we have 15 different 1080i PGM feeds, seven different 1080p PGM feeds and three different UHD PGM feeds.

The addition of virtual advertising introduced some timing issues with unilaterals onsite.

That was an additional technical issue we needed to overcome, he explains. For example, ESPN sends their feeds back to Bristol and is cutting their show from Bristol, but the virtual advertisements are added to the program feed, which means those feeds are delayed 1.5 seconds from the camera iso splits [taken] onsite in Melbourne. We have to delay the 30 iso splits by 1.5 seconds so that they are in time with the programming feeds leaving Melbourne.

Ahead of the Main Event In the lead-up to the Australian Open, Gravity Media supported Tennis Australia in providing facilities for the inaugural United Cup mixed-teams tournament, as well as the Adelaide International.

For the United Cup, Gravity Media provided production trucks and facilities in Brisbane, Perth, and Sydney, with 28 cameras and multiple EVS replay and edit-suite facilities at each site, along with the Xeebra replay system for use by teams and players.

Additional bespoke Gravity Media fly-away production systems were implemented in Sydney to draw together coverage from multiple cities to create a complete
LINK: https://www.sportsvideo.org/2023/01/26/gravity-media-tennis-australia-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

03/06/2026

NAB Launches Merkhet Solutions to Advance Deployment of BPS

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

FCC Kicks Off First Spectrum Auction in Four Years

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Utopai Studios Launches Pai 2.0, Cinematic Storytelling AI System

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Roku Introduces NHL Zone

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Study: Record Revenue Expected for FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Frequency Launches In-Scene Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

03/06/2026

Creamsource Introduces Vortex2 and Vortex2 Soft

Creamsource, known for its tried-and-true Vortex Series of cinematic lighting, has announced the Vortex2 (V2) and Vortex2 Soft (V2S), two compact additions to t...

03/06/2026

Do not read this media release! Andy Lee's smash-hit show returns to ABC this July

Do not read this media release! Andy Lee's smash-hit show returns to ABC thi...

03/06/2026

Faster, More Flexible AI Matting Fuels Boris FX Silhouette

Faster, More Flexible AI Matting Fuels Boris FX Silhouette Jessie Electa Petrov June 2, 2026 0 Comments The 2026 release helps artists tackle complex ...

03/06/2026

La Tl's National League Hockey Expansion Powered by Blackmagic Design

La T l 's National League Hockey Expansion Powered by Blackmagic Design Brie Clayton June 2, 2026 0 Comments Blackmagic Videohub 120 120 12G provi...

03/06/2026

ZY Optics to Offer Exclusive First Look at Zone T1 Cine Kit at Cine Gear Expo 2026

ZY Optics to Offer Exclusive First Look at Zone T1 Cine Kit at Cine Gear Expo 20...

03/06/2026

Berklee Alumni St. Vincent and Ruby Plume to Perform Together on St. Vincents 2026 Live with Orchestra Tour

Berklee Alumni St. Vincent and Ruby Plume to Perform Together on St. Vincents 20...

02/06/2026

Case Study: Tennis Channel Transitions From Satellite to IP Distribution With LTN

Tennis Channel has completed a transition from satellite-based distribution to a...

02/06/2026

Daktronics Announces 2026 High School Video Summit for June 23-24

Daktronics has announced the 2026 High School Video Summit, a two-day educational event for high school educators and student production teams, taking place Jun...

02/06/2026

Fandango to Screen Telemundos FIFA World Cup 2026 Coverage at 160 Theaters Nationwide

Fandango will bring Telemundo's live Spanish-language coverage of the FIFA W...

02/06/2026

AWSN Announces Broadcast Schedule for Inaugural Professional Softball League Season

All Women's Sports Network (AWSN) has announced the live television schedule...

02/06/2026

Spalk Announces Partnerships with Ligue 1, Euroleague, and LNB

Spalk, a cloud-based multilingual commentary and production platform, has announced three new partnerships: Ligue 1 (English and Portuguese highlights), Eurolea...

02/06/2026

NHL Network Announces Stanley Cup Final Programming Schedule

NHL Network's 2026 Stanley Cup Final coverage began June 1 with NHL Tonight: Stanley Cup Final Media Day from the Carolina Hurricanes' Lenovo Center at ...

02/06/2026

Matrox Video Launches Maevex MGX Series IPMX-Ready AV-over-IP Encoders and Decoders

Matrox Video has announced the Maevex MGX Series, a lineup of IPMX-ready video e...

02/06/2026

Marshall Electronics to Exhibit IP Camera Lineup at InfoComm 2026

Marshall Electronics will exhibit at InfoComm 2026 (Booth C7521), showcasing a lineup of 4K and HD compact POV cameras for corporate, education, hospitality, wo...

02/06/2026

PAMA and Shure Extend Deadline for Mark Brunner Professional Audio Scholarship to June 15

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...

02/06/2026

MultiDyne To Debut FiberSaver-10G and New VersaBrix Frame Options at InfoComm 2026

MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026 (Booth C50...

02/06/2026

Advanced Systems Group Promotes Joe Marchitto to Western Regional CTO

Advanced Systems Group (ASG) has announced the promotion of Joe Marchitto to Western Regional CTO. In his new role, Marchitto will oversee system design across ...

02/06/2026

Brothers Osborne To Perform Free Concert Outside Lenovo Center Before Stanley Cup Final Game 1

The NHL has announced that Brothers Osborne will headline a free outdoor concert...

02/06/2026

CP Communications Names First Female Executives in Company History

CP Communications has announced the appointment of its first two female executives in the company's 40-year history. Tabitha Coleman has been named Vice Pre...

02/06/2026

Lighting Design Group Designs Broadcast Studio for Yahoo at 770 Broadway

The Lighting Design Group (LDG) has announced the completion of Studio C at Yahoo's headquarters at 770 Broadway in Manhattan. The studio launched April 24 ...

02/06/2026

Zee Entertainment Acquires FIFA Media Rights for India Through 2034

Zee Entertainment Enterprises Ltd. (Z) has announced a partnership with FIFA to broadcast FIFA World Cup 2026, FIFA World Cup 2030, FIFA Women's World Cup 2...

02/06/2026

Behind The Mic: Prime Sports UK Shares On Air Roster for NBA Finals; and More

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

02/06/2026

Auburn Universitys Parker Leppien on the Nonstop Growth of War Eagle Productions

The department is broadcasting NCAA Baseball Super Regionals at Plainsman Park this weekend Broadcast and production crews at Division I institutions are busy ...

02/06/2026

With Stanley Cup Final Set To Begin, NHL and Honeywell Lay Foundation for Energy-Efficient Venues

The initiative is extends beyond the league's arenas to team training rinks,...

02/06/2026

Release Rundown: What to Watch in June, From Leviticus to The Invite

Olivia Wilde, Seth Rogen, Pen lope Cruz, and Edward Norton appear in The Invite by Olivia Wilde, an official selection of the 2026 Sundance Film Festival. (Co...

02/06/2026

Scaler Music launch Carbon Electra 2

Musically intelligent soft synth gets upgraded Scaler Music will be probably be best known to many for their music theory tools, but their product range al...

02/06/2026

Klevgrand introduce Altitude

Powerful new vocal-production tool announced Described as a vocal performance station , Klevgrand's latest plug-in combines pitch-correction with harmo...

02/06/2026

McDSP introduce DC-2 Dual Compressor for APB

Launched alongside Go Green sale extension McDSP have just released the latest addition to their APB line-up, DC-2 Dual Compressor, and have also announced ...

02/06/2026

Ableton announce Extensions SDK

Create custom tools for Ableton Live 12 Suite Ableton have just introduced a new open JavaScript toolkit that allows anyone to create their own custom tools...

02/06/2026

Eventide unveil the H9 Harmonizer Gen 2

Now features full H90 algorithm library Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...

02/06/2026

Universal Audio release UAD Topline Vocal Tune

Plus UAD Half Yearly Sale now live The latest arrival to the Universal Audio range delivers a new native pitch-correction plug-in that's capable of deli...

02/06/2026

BTL Laboratory becomes Taiwan's first test house with a CTIA Certification compliant OTA test system by Rohde & Schwarz

BTL Laboratory becomes Taiwan's first test house with a CTIA Certification c...

02/06/2026

Cobalt Digital to Showcase End-to-End IPMX Ecosystem at InfoComm 2026, Making ST 2110 Easy for Pro AV

blueCORE standalone processors headline solutions designed to simplify the trans...

02/06/2026

Monetizing the Archive: How Cantemo's JIT Playback Eliminates the Proxy Bottleneck

If you've kept up with this article series, you know by now where to start w...

02/06/2026

Calrec Scales ImPulseV for Greater Choice in Virtualised Workflows

With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...

02/06/2026

Marketing Architects Expands Relationship With Nielsen To Include Integration of Media Data Engine on a National Level

The TV agency was one of the earliest adopters of Nielsen's local television...

02/06/2026

Riedel Networks Taps Gudrun Scharler as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Grass Valley Enables Sky News Australia s Cloud-First New...

Grass Valley today announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP to transform its newsroom produc...

02/06/2026

STUDIO TECHNOLOGIES INTRODUCES NEW MODEL 385 MIC INTERCOM...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...

02/06/2026

Gudrun Scharler Appointed CEO of Riedel Networks

The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...