Sony Pixel Power calrec Sony

Tennis Australia, Gravity Media Efforts at Australian Open Embrace Virtual Advertising

26/01/2023

Tennis Australia, Gravity Media Efforts at Australian Open Embrace Virtual Advertising With 165 cameras and 1080i, 1080p, and UHD coverage, rightsholders can deliver all the angles By Ken Kerschbaumer, Editorial Director

Thursday, January 26, 2023 - 12:28 pm

Print This Story | Subscribe

Story Highlights

The Australian Open is heading into its Championship weekend, and, for Gravity Media, it's the conclusion of another busy tennis season in Australia: besides the Open, the production-services provider handled the United Cup in Brisbane, Sydney, and Perth and the Adelaide International. This is the ninth year that the company has been the broadcast and technology partner for the happy slam.

In 2005, we provided our first total technical-facility solution for the host broadcast of the Australian Open, says Kevin Moorhouse, advisor, Gravity Media. Our role and the requirements for Tennis Australia have evolved dramatically over the past 19 years, and this year's event is the biggest and most complex operation we have undertaken.

The production-control room for Rod Laver Arena at the Australian Open

Melbourne Park is home to the Open, the first major of the season, and 165 cameras are deployed across the entire precinct, including Sony HDC-3500/4300 cameras and various robotic solutions using Sony P43, Hitachi DKH 200, and Panasonic cameras with Mark Roberts PTZF heads. Receive sites allow 16 roving RF cameras to work anywhere within the venue, and two remote RF robotic cameras deliver broader views of Melbourne.

All audio and video signals are delivered to a central apparatus room connected via 500 meters of fiber to the production facility at Tennis Australia headquarters, providing coverage of the 10 outside courts as well as Rod Laver Arena, Margaret Court Arena, and John Cain Arena. Three formats are offered to rightsholders: 1080i, 1080p, and 4K.

We did the whole event in 1080p/50 and the main court coverage in Rod Laver Arena in UHD, says Moorhouse. But many of the unilateral rightsholders onsite still want 1080i program and iso camera splits, so we [converted] 1080p to 1080i for all 165 camera signals.

The robotics-control area for the Australian Open

It's a complex undertaking, Moorhouse points out, adding that successful deployment of a high-quality and reliable infrastructure is testament to the Gravity Media crew: They are extremely talented and hardworking, and I want to thank them, as well as Tennis Australia for once again entrusting us with the delivery of the broadcast and technology undertakings for the Australian Open.

To achieve system connectivity, Gravity Media deploys an IP-based large fly-away system with a level of baseband systems to provide what is effectively a 3,900 3,500 video router. An audio solution integrating Audio Live and Calrec cores allows more than 2,500 audio signals to be routed within the facility.

The production facility has seven production galleries using Kahuna Maverick panels and six audio-control rooms featuring Calrec Artemis consoles. Gravity Media is also deploying 10 Simplylive ViBox vision-mixer systems.

The logging area for the Australian Open

All slow-motion replays, plus archiving and media management, are handled with 25 EVS servers, 52 EVS IPDirectors, 16 EVS XT Access units for real-time transfers and transcoding, three EVS XFiles, and four DBServers, which are SQL servers that host the IPDirector database. During any day's play, Gravity Media delivers 25-45 streams to the 900 Tb of storage onsite, allowing all the action to be accessed by the host and unilateral broadcasters.

For viewers, one of the can't miss it items is the use of augmented-reality graphics in a way that breaks the mold compared with the other three tennis majors.

Tennis Australia use Girraphic as GFX provider, and we also have virtual GFX cameras on the top three courts, says Moorhouse. On Rod Laver Arena, we have Camera 1, the Spidercam, and Camera 44G as virtual cameras; on [Margaret Court] and [John Cain], we have Cam 44G as a virtual camera. These are used for things like break point, weather, player profiles, and more.

There are also virtual-advertising elements on the three main courts, and, according to Moorhouse, the efforts are handled by Australia-based Broadcast Virtual. The results are targeted ads sent to five regions: Australia/New Zealand, Europe/MENA/India, Japan, Asia, and North America and Latin America.

They generate specific targeted adverts for numerous regions in 1080i, 1080p, and UHD, says Moorhouse. That means we have 15 different 1080i PGM feeds, seven different 1080p PGM feeds and three different UHD PGM feeds.

The addition of virtual advertising introduced some timing issues with unilaterals onsite.

That was an additional technical issue we needed to overcome, he explains. For example, ESPN sends their feeds back to Bristol and is cutting their show from Bristol, but the virtual advertisements are added to the program feed, which means those feeds are delayed 1.5 seconds from the camera iso splits [taken] onsite in Melbourne. We have to delay the 30 iso splits by 1.5 seconds so that they are in time with the programming feeds leaving Melbourne.

Ahead of the Main Event In the lead-up to the Australian Open, Gravity Media supported Tennis Australia in providing facilities for the inaugural United Cup mixed-teams tournament, as well as the Adelaide International.

For the United Cup, Gravity Media provided production trucks and facilities in Brisbane, Perth, and Sydney, with 28 cameras and multiple EVS replay and edit-suite facilities at each site, along with the Xeebra replay system for use by teams and players.

Additional bespoke Gravity Media fly-away production systems were implemented in Sydney to draw together coverage from multiple cities to create a complete
LINK: https://www.sportsvideo.org/2023/01/26/gravity-media-tennis-australia-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

27/10/2026

YouTube to Commence AV2 Streaming in 2027

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

Pebble builds on Middle East momentum following CABSAT 20...

Pebble, the leading automation, content management and integrated channel specialist, is building on a successful CABSAT 2026, with major customer projects, new...

27/10/2026

Limecraft Brings No-Code Workflows plus Smarter Subtitlin...

Limecraft today announces version 2026.7 of its cloud-based media production and delivery platform, introducing a Workflow Library, expanded AI-assisted transcr...

27/10/2026

TV Globo affiliate NSC TV selects Appear to power satelli...

X5 and X20 platforms connect six locations across Santa Catarina, enabling resilient IP distribution and centralised broadcasting operations Appear ASA (Appear...

27/10/2026

Matthews Studio Equipment Unveils 33 Sliding Leg C-Stand

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

Tegna Hires Mellynda Hartel to Lead Florida Stations

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

ATSC 3.0 Team's Work on Interference Canceling, Signal Reception Scores Win

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

How the B2X Standard Will Advance Interchangeable Networks

Share Copy link Facebook X Linkedin Bluesky Email...

27/10/2026

DPA Microphones and Wisycom Deliver Exceptional Productio...

Set in the 72 hours leading up to D Day, Pressure is a tense historical drama starring Brendan Fraser as Supreme Allied Commander Dwight Eisenhower and Andrew...

26/10/2026

SVG GameDay, Ep. 36: Columbus Crews Erik Shear - Shows in the Heart of American Soccer

In-venue and creative video staffers at the professional and collegiate level ha...

26/10/2026

SVG Sit-Down: Amagis Dan Marshall on Cloudport and the Power of Channel Building

The company helps content owners take advantage of the burgeoning FAST business to give viewers more choices Amagi EVP, Global Sales, SaaS, Dan Marshall has se...

26/10/2026

Behind The Mic: Troy Aikman to be Free Agent Following Super Bowl LXI as Negotiations Continue

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

26/10/2026

Diversified Launches Google Beam Demo Centers in Four U.S. Cities

Diversified has launched Google Beam demo centers in Los Angeles, Chicago, Nashville and Newark. The centers let businesses try HP Dimension with Google Beam, a...

26/10/2026

NDTV Adopts Amagi AdFlow Orchestrator for FAST and Connected TV Ad Monetization

Indian news broadcaster NDTV has adopted Amagi's AdFlow Orchestrator to improve channel performance on FAST (Free Ad-supported Streaming TV) and Connected T...

26/10/2026

TEGNA and Houston Comets Announce Multi-Year Local Broadcast Partnership on KHOU and KTBU

TEGNA and the Houston Comets have announced a multi-year partnership making KHOU...

26/10/2026

Spurs and Sinclair Announce Over-the-Air Media Partnership

The San Antonio Spurs have named Sinclair Broadcast Group their new over-the-air media partner, bringing Spurs basketball to local fans beginning with the 2026-...

26/10/2026

FOX Sports to Broadcast BIG NOON KICKOFF and FOX NFL SUNDAY From West Point and Annapolis for Veterans Day Weekend

FOX Sports will mark Veterans Day weekend with two days of NFL and college footb...

26/10/2026

DIRECTV Adds Hurricanes, Blue Jackets, Wild and Blues Regional Channels in NHL Deal

DIRECTV has signed a multi-year distribution agreement with the NHL for four tea...

26/10/2026

NBC Sports Ian Kuchta on the Growing Complexity of Sports Transmission and the Importance of Network Redundancy

How does NBC Sports manage transmission operations for the Super Bowl, Winter Ol...

26/10/2026

Texas Athletics and McCombs' Business of Sports Institute Launch Bevo Lab for Sports AI and Analytics

University of Texas Athletics and the Business of Sports Institute (BOSI) in the...

26/10/2026

Game Creek Video's Lauren Mitchell, Gianna Nigro Lead Yogi-Based Team as Female EIC Duo

Classmates at Ithaca College and in the Game Creek Video Apprenticeship Program,...

26/10/2026

NAB Show New York and SMPTE Summit to Co-Locate in 2027

NAB Show New York and the SMPTE Summit will co-locate at the Javits Center in 2027, bringing together two leading events serving the media and entertainment ind...

26/10/2026

Game Creek Video Supplies Tech Infrastructure, Mobile Units for Milwaukee's Portion of the Fall Classic

A 10-person team at American Family Field is supporting live game and studio pro...

26/10/2026

NoiseWorks Audio launch Complete Bundle

Combining four plug-ins aimed at vocal and dialogue work NoiseWorks Audio have announced the Complete Bundle, a collection which brings together VoiceAssist...

26/10/2026

RME introduce the ADI-2/4 Pro EX

Boasts improved A-D & D-A specs RME's flagship converter and headphone amp has just been treated to an upgrade that introduces redesigned converter circ...

26/10/2026

AgileTV launches Play+ the new TV service for the Nordic region together with local teleoperator lcom

The company has partnered with the telecom provider lcom to launch Play , its n...

26/10/2026

Gray Names Jennifer Rieffer GM of WBTV Charlotte

Share Copy link Facebook X Linkedin Bluesky Email...

26/10/2026

NUGEN Audio VisLM 3 Delivers an Array of Tools to Help Pr...

NASHVILLE, OCTOBER 26, 2026 NUGEN Audio has launched VisLM 3, the newest generation of its award-winning loudness metering solution, ahead of AES Show 2026: N...

26/10/2026

CaptionX Launches Clips: Turns Long Videos Into Shorts, Working Entirely From the Transcript

CaptionX Launches Clips: Turns Long Videos Into Shorts, Working Entirely From th...

26/10/2026

Horror Film Killer Rental Shot with Blackmagic Design Cameras

Horror Film Killer Rental Shot with Blackmagic Design Cameras Brie Clayton October 26, 2026 0 Comments Genre mixing film shot with eight URSA Mini Pro...

26/10/2026

PlottoFilm puts script breakdown, storyboards and AI shot generation in one browser workspace for indie filmmakers

PlottoFilm puts script breakdown, storyboards and AI shot generation in one brow...

26/10/2026

NUGEN Audio VisLM 3 Delivers an Array of Tools to Help Professionals Adapt to Evolving Production Workflows

NUGEN Audio VisLM 3 Delivers an Array of Tools to Help Professionals Adapt to Ev...

26/10/2026

Coalition Urges Federal Action to Bring Film and TV Production Home'

Share Copy link Facebook X Linkedin Bluesky Email...

26/10/2026

How to Protect Your Station From PHP2Shell

Share Copy link Facebook X Linkedin Bluesky Email...

26/10/2026

Audio-Technica Expands U.S. Presence with New Hollywood Facility

Share Copy link Facebook X Linkedin Bluesky Email...

26/10/2026

NCAA Ups Its Game to Heighten Fan Experiences

Share Copy link Facebook X Linkedin Bluesky Email...

26/10/2026

YouView joins ChangeTheFace to help advance inclusion in technology

YouView joins ChangeTheFace to help advance inclusion in technologyOct 26, 2026 Building a more inclusive technology industry takes shared action. That's w...

26/10/2026

YouView celebrates double CSI Awards win with EE TV

YouView celebrates double CSI Awards win with EE TVOct 26, 2026 We're delighted to celebrate EE TV's success at the 2026 CSI Awards, picking up two pre...

26/10/2026

Teaser Trailer Released: The Trip to the Northern Lights, starring Steve Coogan and Rob Brydon

The multi-award-winning comedy from acclaimed director Michael Winterbottom retu...

26/10/2026

Building trust in trade: How IECEE supports the EU-Mercosur agreement

As the EU-Mercosur agreement moves closer to implementation, creating one of the world's largest trading areas, much of the focus has been on tariffs. But a...

26/10/2026

ToruCAMERIMAGE. November 2026

Toru , Poland 2026 FilmLight Colour Awards Winners Ceremony Sunday 8 November, 4pm Seminar Room Join us along with special guests to celebrate the 2026 FilmL...

26/10/2026

Comscore to Announce Third Quarter 2026 Financial Results

Comscore to Announce Third Quarter 2026 Financial ResultsRESTON, VA, Oct 26, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting a...

26/10/2026

Apple gives iPad mini its biggest update ever - PRESS RELEASE - Posted on 26 October 2026

CUPERTINO, CALIFORNIA Apple today unveiled the all-new iPad mini, featuring a st...

25/10/2026

Yamaha CK76 joins stage piano range

New 76-key model joins the CK61 and CK88 Yamaha have added a third model to their CK range of portable stage keyboards with the CK76. This brings a 76-key o...

25/10/2026

Do Not Play It By Ear: Next The PrePros Will Focus On All Things Music & Sound

Do Not Play It By Ear: Next The PrePros Will Focus On All Things Music & Sound Brie Clayton October 25, 2026 0 Comments Panel Features Sonic Union, 72...

25/10/2026

Zebra Streaming Equips OB Truck with Blackmagic Design

Zebra Streaming Equips OB Truck with Blackmagic Design Brie Clayton October 25, 2026 0 Comments Designed to scale, the unit packs a range of gear to d...

24/10/2026

Fox Expands Specialty Cameras Count to Elevate World Series Production

Added to the broadcast lineup are 4K and 8K Nucleus cameras, more AR initiatives, two aerial drones, a fleet of high-speed cameras FOX Sports will broadcast Ga...

24/10/2026

What to Watch for LGBTQ+ History Month: 16 Sundance Institute-Supported Documentaries About Love, Resilience, and Self-Discovery

By Ramona Flume For members of the LGBTQ community around the world, love can ...

24/10/2026

Sample Logic launch Quadra plug-in

Creative morphing multi-effects with X-Y control Sample Logic have launched Quadra, a multi-effects plug-in built around an X-Y pad that blends between four...