The secrets of the success of the election night of TV3

The secrets of the success of the election night of TV3 In the last elections of Sunday, May 26, TV3 returned to lead the audience of the day in Catalonia prominently, with a share of 20.9%. Excellence in the use of the virtual technology based tools solution pray HDVG of Avid, among the keys to success.

The keys to the success of TV3 in electoral programmes are to be found, primarily, in efficiency and informative rigour in the treatment of the data and the excellence in the use of virtual technology tools based on the solution Burberry HDVG of Avid.

Directed by Dani Bramon, by Paul Subir and presented jointly by journalists Ramon Pellicer and L dia Heredia, in the main dish, and by N ria Sol , Carles Prats and Raquel Sans, in the virtual set, the electoral special program on the night of May 26 He returned to be the most watched in Catalonia, with a share of 20.9%, the best results in municipal elections since 2003.

The creation of the E19: 26M It was the coordination, before and during the program, eleven specialists of team preparation and augmented reality, nineteen data team, eight production and close to 150 professional editorial and production teams. A work that has been rewarded with the indisputable answer from the audience, which, once again, relied on TV3 to learn, in an important and complex election day. The Group of the CCMA, with a share of 26%, led to other groups of communication. 3.252.000 viewers connected at some point with TV3 and 3/24, and the most watched minute was 22:21, with 1.303.000 spectators and a 39.2% share.

Second display In this last election, TV3 wanted to give more importance to the "second screen". The idea was that the Viewer could follow the television as I watched the iPad or mobile, and can be part of supplementary content. "Two Instagram live to see how inside the program, and the possibility of receiving the push (notifications) election with the latest results, based on the" Geolocation", are some of the examples of this added value that provides the second screen", explains Dani Bramon, program director E19: 26M. "It is also beginning to work with big data in such a way that data on the population (unemployment, age, etc.) can be creating with the results", highlights Bramon.

This new form of information, that it goes beyond the television program, was a success. 490,000 unique users accessed their content on digital media, a 37% higher than the registered figure the 28A. 3/24 app also recorded an audience of 82,000 unique users, 50% above the average, and TV3 app had 60,000 unique users, which is 90 percent above its daily average. On Twitter, the special programme of elections registered 15,000 messages and was the fourth television show most of the day in all Spain.

Augmented virtual reality More than 15 years ago, in 2003, with municipal and regional elections, TV3 became the television pioneer in Spain in the use of graphics in real time augmented reality. In addition, also in 2003, TV3 took, for the first time, own data management.

In 2010, at the elections to the Parliament of Catalonia, TV3 and channel of information 24 hours, 3/24, created the brand "E", "special elections", with a team of professionals that works since then cohesive to keep evolving program program . The TV3 news director, David Bassaexplains that "its a team and a stable format for years". "In this sense, follow the BBC strategy: its election program many years ago that it works and it is evolving on the same basis." Thus, the viewer learns how to interpret your way to explain the data (as a means of communication) and stays that essence", adds.

Dani Bramon explains that "from qualitative studies that are doing the perceptions of viewers in such programs was that people didnt understand the information that were at election time, and sought a new system and another form of" work, where the audience really got used to understand data in pedagogical way, with the help of virtual reality tools". Bramon also puts emphasis on the constant importance of informative rigour: "what most concerns us above all is the information; We cannot allow ourselves that there are no incorrect data on all the broadcast of the programme".

In 2012, TV3 gave a step recording with drones to create initial mask of the program and moving to the Parliament of Catalonia. It was decided to work with augmented reality on the floor (a real scenario), in a bet unprecedented. "Would have liked to rerecord, the following years, with reality augmented inside the House, but could only do so by 2015." It meant a great-fitting and in Catalonia, the political situation was precipitated. "There was no election every 4 years as usual and we could always do a deployment of these proportions, and turning the Parliament into a television set for so many days", explains Bramon.

In 2015, TV3 marked a point of inflection and innovation with the use that is made of the realidad aumentadawhich was confirmed with a nomination for the TVB Awards European awards, where TV3 was a finalist along with broadcasters such as the BBC and SkyNews. From this moment on, TV3 has received numerous visits from international broadcasters.

The same year 2015, TV3 also designed a robot that somehow replaced journalists, and that generated headlines. It is of a algorithm that handles a large amount of datas and once programmed with prerecorded data before by the team of professionals of the program, is able to write a headline that summarizes the result of each of the 947 Catalan municipalities. "This robot had been used in other countries to generate economic or sports headlines, but it had not been used before to generate headlines in the electoral field," highlights Bramon. "Thanks to this technology - also explains David - Bassa, not only we can automatically update all municipalities and counties during the program,

LINK:	https://www.panoramaaudiovisual.com/en/2019/05/31/secretos-exito-noche...
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