The secrets of the success of the election night of TV3 In the last elections of Sunday, May 26, TV3 returned to lead the audience of the day in Catalonia prominently, with a share of 20.9%. Excellence in the use of the virtual technology based tools solution pray HDVG of Avid, among the keys to success.
The keys to the success of TV3 in electoral programmes are to be found, primarily, in efficiency and informative rigour in the treatment of the data and the excellence in the use of virtual technology tools based on the solution Burberry HDVG of Avid.
Directed by Dani Bramon, by Paul Subir and presented jointly by journalists Ramon Pellicer and L dia Heredia, in the main dish, and by N ria Sol , Carles Prats and Raquel Sans, in the virtual set, the electoral special program on the night of May 26 He returned to be the most watched in Catalonia, with a share of 20.9%, the best results in municipal elections since 2003.
The creation of the E19: 26M It was the coordination, before and during the program, eleven specialists of team preparation and augmented reality, nineteen data team, eight production and close to 150 professional editorial and production teams. A work that has been rewarded with the indisputable answer from the audience, which, once again, relied on TV3 to learn, in an important and complex election day. The Group of the CCMA, with a share of 26%, led to other groups of communication. 3.252.000 viewers connected at some point with TV3 and 3/24, and the most watched minute was 22:21, with 1.303.000 spectators and a 39.2% share.
Second display In this last election, TV3 wanted to give more importance to the "second screen". The idea was that the Viewer could follow the television as I watched the iPad or mobile, and can be part of supplementary content. "Two Instagram live to see how inside the program, and the possibility of receiving the push (notifications) election with the latest results, based on the" Geolocation", are some of the examples of this added value that provides the second screen", explains Dani Bramon, program director E19: 26M. "It is also beginning to work with big data in such a way that data on the population (unemployment, age, etc.) can be creating with the results", highlights Bramon.
This new form of information, that it goes beyond the television program, was a success. 490,000 unique users accessed their content on digital media, a 37% higher than the registered figure the 28A. 3/24 app also recorded an audience of 82,000 unique users, 50% above the average, and TV3 app had 60,000 unique users, which is 90 percent above its daily average. On Twitter, the special programme of elections registered 15,000 messages and was the fourth television show most of the day in all Spain.
Augmented virtual reality More than 15 years ago, in 2003, with municipal and regional elections, TV3 became the television pioneer in Spain in the use of graphics in real time augmented reality. In addition, also in 2003, TV3 took, for the first time, own data management.
In 2010, at the elections to the Parliament of Catalonia, TV3 and channel of information 24 hours, 3/24, created the brand "E", "special elections", with a team of professionals that works since then cohesive to keep evolving program program . The TV3 news director, David Bassaexplains that "its a team and a stable format for years". "In this sense, follow the BBC strategy: its election program many years ago that it works and it is evolving on the same basis." Thus, the viewer learns how to interpret your way to explain the data (as a means of communication) and stays that essence", adds.
Dani Bramon explains that "from qualitative studies that are doing the perceptions of viewers in such programs was that people didnt understand the information that were at election time, and sought a new system and another form of" work, where the audience really got used to understand data in pedagogical way, with the help of virtual reality tools". Bramon also puts emphasis on the constant importance of informative rigour: "what most concerns us above all is the information; We cannot allow ourselves that there are no incorrect data on all the broadcast of the programme".
In 2012, TV3 gave a step recording with drones to create initial mask of the program and moving to the Parliament of Catalonia. It was decided to work with augmented reality on the floor (a real scenario), in a bet unprecedented. "Would have liked to rerecord, the following years, with reality augmented inside the House, but could only do so by 2015." It meant a great-fitting and in Catalonia, the political situation was precipitated. "There was no election every 4 years as usual and we could always do a deployment of these proportions, and turning the Parliament into a television set for so many days", explains Bramon.
In 2015, TV3 marked a point of inflection and innovation with the use that is made of the realidad aumentadawhich was confirmed with a nomination for the TVB Awards European awards, where TV3 was a finalist along with broadcasters such as the BBC and SkyNews. From this moment on, TV3 has received numerous visits from international broadcasters.
The same year 2015, TV3 also designed a robot that somehow replaced journalists, and that generated headlines. It is of a algorithm that handles a large amount of datas and once programmed with prerecorded data before by the team of professionals of the program, is able to write a headline that summarizes the result of each of the 947 Catalan municipalities. "This robot had been used in other countries to generate economic or sports headlines, but it had not been used before to generate headlines in the electoral field," highlights Bramon. "Thanks to this technology - also explains David - Bassa, not only we can automatically update all municipalities and counties during the program,
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
The secrets of the success of the election night of TV3 In the last elections of Sunday, May 26, TV3 returned to lead the audience of the day in Catalonia prominently, with a share of 20.9%. Excellence in the use of the virtual technology based tools solution pray HDVG of Avid, among the keys to success. 
