Barco Residential and Niio partner to create new media art canvases for a digital generation

Barco Residential and Niio partner to create new media art canvases for a digital generation

Sacramento, Calif 7 September 2017

The global art market is growing substantially, with the majority of the value represented by artwork sold for $1 million and up, presenting a ripe opportunity for innovations around new media art.

Barco Residential's visual technologies and design expertise combines with Niio's cloud platform and proprietary tools to produce a comprehensive solution for displaying immersive art experiences.

A new generation of artists as well as today's collectors, museums, and galleries, are embracing digital art forms for their creativity.

High-end residential entertainment expert Barco Residential and Niio, a cutting-edge platform for discovering and distributing digital and media art, are pioneering a new era to deliver custom architectural digital canvases for the home. Visitors to CEDIA 2017 can experience art like never before at the Barco booth #2225.

By merging Barco's projection and display technologies with Niio's management, distribution and display tools, the two companies are able to offer private collectors, art enthusiasts, galleries and others access to unique solutions for displaying immersive digital and media art forms in their homes.

New Media Art has a bright future

The global art market is highly robust among high-net worth individuals, totaling an estimated $63.8 billion annually with 57 percent of that value representing artwork sold at greater than $1 million. With 43 percent market share, the United States maintains the largest share, followed by the United Kingdom and China. This growing market presents a significant business opportunity for Barco Residential, together with Niio.

Innovative partners join forces

By combining Barco's knowledge of visual technology, architecture and interior design with Niio's expertise in the curation, management, distribution and display of new media art, the team can deliver a comprehensive solution for displaying immersive and thought-provoking art experiences. Barco is supplying its 4K DLP projectors and high-resolution LED and LCD video walls to create the digital canvases, while Niio provides its cloud platform and multi-format tool set for artists and procurers of digital art to manage, distribute and display the work.

Digital media platform offers artistic freedom and flexible architectural integration

With the digital medium, artists enjoy unfettered creativity, with no size or aspect ratio limitations to creating their works of art. Private owners and galleries also benefit from the ability to perfectly integrate a piece, or multiple pieces on one screen, into the architecture and design of their home or public space. Art works by Refik Anadol and Ronen Sharabani.

We see Barco Residential and its custom integration partners as the curators of the digital canvas and Niio as the distribution and display platform, collaboratively delivering an unmatched visual and artistic experience, comments Tim Sinnaeve, Director Barco Residential. Museums, collectors and galleries have shown increased interest in new media art, and with the development of advanced technologies, a growing number of young artists are embracing the digital genre.

Niio offers unparalleled knowledge in the field of video and media art. With its cloud platform and proprietary tools, it has empowered a global network of the world's leading artists, galleries and libraries, enabling them to securely manage, distribute and display their digital art like never before. Their focus and expertise is on facilitating on-demand delivery of premium new media art, leveraging an enormous reservoir of talent totaling 300+ artists and collections, 2,500+ original works of art, and 15 art genres all fashioned in rotating exhibitions. Art work by AES+F at NADA '17.

Niio's vision is to enable the market and widespread exposure of video and media art. As premium content, it must be delivered and then experienced accordingly, comments Niio Co-founder & CEO Rob Anders. Works must be able to be viewed on any canvas imagined by the artist without limitation and the viewing audience must be able to experience the works in an appropriate context on the best possible products whether projection or LED. As such, we are thrilled to partner with Barco Residential and have an exciting plan to take this combined offering to high-end homes and hospitality sites across Europe and the U.S. through a global partner channel.

See Barco-Niio New Media Art Installations at CEDIA 2017!

Visit Barco Booth #2225 at CEDIA 2017 in San Diego, California from September 7-9 to experience these amazing new media art installations and talk to a representative who can explain the business opportunities for this exciting new entertainment platform.

About Niio: Art for a Digital Age

Niio connects with our digital culture by enabling and stimulating the market for new media artworks, with a proprietary management, distribution and display platform for video art, 4K film, computational works, AR and VR. Artists, galleries, collectors and institutions are using Niio's professional tools to securely store and preserve original artwork, manage collections, privately transfer works between entities and professionally display them at exhibitions and art events. In addition, our curated distribution platform enables collectors, art enthusiasts and public installations multiple options for accessing and displaying a broad range of curated art collections from world's leading artists and galleries. For more information about the Niio Manage Tool and the Niio Curated Art program, please visit www.niio.art.

About Barco

Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop sigh

LINK:	http://www.barco.com/en/News/Press-releases/Barco-Residential-and-Niio...
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