
Imagine Communications has supplied the key components of a studio transfer and modernization project at the Recife facility of TV Globo, one of the largest broadcasters in Latin America. The new hybrid SDI-IP facility, which is anchored by IP-capable processing, monitoring and control solutions from Imagine Communications, is designed to assist TV Globo in long-term cost reduction, minimizing operational complexity and helping the company to keep pace with evolving market demands through the easy integration of future standards and technology upgrades.
The requirement to move operations to a new facility in Rua da Aurora, Brazil, opened up the opportunity for TV Globo to take the first steps toward transitioning its broadcast centers from SDI to IP. By shifting the core of the new infrastructure from baseband routers to standard Ethernet switches from Cisco Systems, and surrounding those switches with SDI-to-IP gateways from Imagine, TV Globo was able to make the move to IP while still preserving the original SDI endpoints (cameras, processors, etc.).
Although the project was approved way before the new IP open standards release date, it was clear that we didn't want to build the new infrastructure on a baseband foundation and that it made sense to take advantage of some of the efficiencies of IP in conjunction with the move, said Thiago Abreu, Project Manager at TV Globo. The result is a hybrid facility with IP at its core an approach that enables us to futureproof our network while at the same time support an incremental and self-paced migration to an all-IP future. The first set of SMPTE ST 2110 standards was ratified in September 2017.
At the heart of the new hybrid facility are Imagine's processing, monitoring and control solutions. TV Globo is using the Selenio MCP3 equipped with Uncompressed Over IP (UCIP) modules to provide SDI/IP on- and off-ramps to the Cisco switches, which support both 10Gb and 100Gb ports using a leaf-spine configuration. The Selenio MCP3 modules act as SDI/IP gateways, enabling TV Globo to preserve the existing SDI infrastructure on the edge of the network and saving the broadcaster the expense of making a wholesale replacement of its infrastructure. TV Globo's staff is further shielded from operational disruption though the installation of Imagine's Magellan SDN Orchestrator, a management platform that masks the underlying complexity of IP and hybrid routing by simultaneously controlling both SDI and IP domains.
The installation also included Imagine's EPIC MV, the industry's only mixed signal SDI-IP multiviewer. In addition to enabling TV Globo to monitor its hybrid infrastructure with a single multiviewer solution, the UHD-ready EPIC MV positions TV Globo to migrate toward UHD and other picture-quality enhancements as soon as market conditions dictate.
The network conforms to SMPTE ST 2022 standards for SDI over IP, which were widely deployed when the project was started a few years ago, as well as technical recommendations from the Video Services Forum (VSF) that allow audio to be handled separately from the video and data streams. The UCIP cards within the Selenio MCP3 provide the SDI-to-AES67 conversion of audio. These same SMPTE ST 2022 and VSF standards formed the basis for the recently ratified SMPTE ST 2110 standards, allowing TV Globo to migrate to the latest IP transport standards though simple software upgrades.
Imagine Communications' early recognition of the importance of standards played a major role in the selection process. At the time of the initial deployment, Imagine was a vocal supporter of industry standards, in contrast to other technology suppliers still pushing proprietary solutions.
Imagine recognized from the start that adherence to widespread interoperability for next-gen architectures was vital to the best interests of our customers in Latin America and around the world, said Leonardo Emilio Ga n, Vice President of CALA, Imagine Communications. The work we're doing with an established industry leader in TV Globo is validating that approach. The company is now positioned to provide its audience with the best television experience available and eventually interconnect its remaining facilities through an IP fabric that will deliver unprecedented agility and flexibility.
According to Abreu, TV Globo is already realizing substantial benefits from the decision to deploy IP at the core of its new facility. The new Recife broadcast center began operations in early 2018.
About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world's video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
30/06/2026
Could your journalism reach an international stage?
Entries are now open for the Thomson Foundation's Young Journalist Award 2026, one of the most prestigi...
30/06/2026
As Brazil's only way for fans to see all 104 matches, YouTube channel proves the power of digital...
30/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
30/06/2026
New IR reverb engine, Juno-inspired chorus & more
The latest version of Rapid Flow's hardware-emulation synth plug-in expands on its predecessor with a ...
30/06/2026
Excels at heavy-handed VCA compression
For their latest release, Shy Audio have recreated the crunchy' sound of a rackmount compressor that found its w...
30/06/2026
Component scarcity drives cost increases
Shortly after Apple's CEO Tim Cook acknowledged that cost increases would soon be inevitable , the company hav...
30/06/2026
Statement regarding GetUp Save Our SBS' campaign
30 June, 2026
Media releases
The GetUp Save Our SBS' campaign is an independent initiative. SBS ...
30/06/2026
Hitachi and Bank Pekao S.A. have completed the installation of the first Hitachi...
30/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
MainStreaming, the award-winning and innovative Edge Video Delivery Network, today announced that it has been selected by ITV to support the delivery of ITVX, I...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
When Wheel of Fortune and Jeopardy! needed to upgrade their wireless communications system, they turned to Clear-Com FreeSpeak wireless for their iconic televi...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/06/2026
Other World Computing Launches New Atlas Core Line with 256GB CFExpress 4.0 Type...
30/06/2026
DaVinci Resolve Studio Used for Taketoshi Sado's Perfume Cold Sleep -25 year...
30/06/2026
Life sciences has entered an era of computational scale, and for more than a dec...
30/06/2026
Fernando Cruz and Jaz Wray Join as Regional Sales Managers; Bringing Extensive S...
30/06/2026
As organizations move from AI pilots to production AI factories, infrastructure decisions have shifted from peak chip specifications to cost per token: how many...
30/06/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
30/06/2026
Scripps Research scientists demonstrate a faster, cheaper route to making critical drugs using common table sugar New method illustrates how to build a tough ch...
29/06/2026
By Andy Rayner, CTO, Appear
The 2026 FIFA World Cup is the largest football tou...
29/06/2026
A new multi-country study from ESL FACEIT Group, Hero Esports, and Niko Partners estimates that 400 million Gen Z consumers regularly engage with esports, under...
29/06/2026
ESPN will mark America's 250th anniversary with a series of content initiatives across its linear, digital, and streaming platforms, including a special edi...
29/06/2026
The Esports Foundation has named OBSBOT the Official Camera and Webcam Partner for the Esports World Cup 2026, bringing the company's AI-powered imaging tec...
29/06/2026
Insight Productions has launched Insight Storm, a 53-foot mobile broadcast unit designed specifically for esports production, live entertainment, and digital-fi...
29/06/2026
Gravity Media once again provided broadcast, streaming, and content-distribution...
29/06/2026
The All England Lawn Tennis Club and IBM have introduced new and enhanced digita...
29/06/2026
Four-layer instrument aimed at dark electronic music
Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...
29/06/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
29/06/2026
Details environmental policies & results
The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...
29/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...