IABM Unveils Bold Transformation at NAB Show, Prioritizing Member Value

IABM Unveils Bold Transformation at NAB Show, Prioritizing Member Value

Brie Clayton April 1, 2025

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IABM is delivering a strategic transformation at NAB Show designed to fiercely champion members amidst global, industry challenges, elevating and innovating to ensure IABM remains at the heart of the conversations that matter.

Saleha Williams, CEO, IABM, said: I was brought in to revitalize IABM, understanding that it demanded decisive action. The Board and wider membership gave a clear mandate, encouraging early, tough calls to enable IABM to survive in the current economic climate and pave the way for exciting member innovations.

With a focus on fostering connections, sharing knowledge, and empowering member thought leadership, I'm excited to deliver real impact and value for our members as part of their presence at NAB.

Members attending NAB Show will experience a re-energized media and entertainment trade association, with the IABM Member Lounge (N259LMR) a premier destination for industry engagement: a purpose-designed, collaborative space for curated gatherings, informal meetups, and inspiring sessions to encourage innovation and insight.

Highlights include:

New IABM Impact Stage: Member-led, thought leadership talks and panels addressing critical industry issues: see www.iabmimpact.com for stage schedule.

Live IABM TV Interviews: Curated by an ex-BBC Guest Producer and Presenter, amplifying member and industry expertise.

Dedicated IABM NAB Microsite: find everything IABM at NAB Show here www.iabmimpact.com, supporting every member attending, exhibiting, or speaking.

Expanded IABM Team Presence: including IABM's Business Intelligence Unit, Skills and Training, and Member Engagement Teams.

Regional Post-NAB Show Briefings: Ensuring accessibility for members unable to attend in person, a series of post-NAB Show briefings, tailored by region, will be delivered by the IABM Business Intelligence Team.

Josh Arensberg, Chair of IABM, added: Saleha's vision and energy are exactly what IABM needs at this critical juncture, and the Board wholeheartedly supports this bold transformation, which puts value creation for our members firmly at the heart of our strategy. We are confident that this new direction, with IABM's mission and vision firmly at the center, will strengthen IABM's position as the industry's leading voice and advocate.

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