Samart to deliver HD entertainment with surround sound using Dolby Digital Plus Bangkok, December 10, 2013 Dolby Laboratories, Inc. (NYSE:DLB) announced that Samart, one of Thailands information and communication technology solutions and multimedia providers, has selected Dolby Digital Plus™ as the sound technology for its second-generation digital terrestrial television (DVB-T2) set-top boxes. Using Dolby Digital Plus, Thai consumers will be able to experience high-definition digital television up to 7.1 channels of surround sound, designed to transform the way people can enjoy their favorite television programs.
Dolby Digital Plus has been adopted by the worlds leading TV and set-top box manufacturers, as well as broadcasters and operators, to provide consumers an HD-quality audio experience with full surround sound in a highly bandwidth-efficient single audio stream solution.
Mr. Thawee Udomkitchote, Managing Director, Samart, said, With digitization, the broadcast industry in Thailand is evolving at a fast pace by delivering better and more enhanced quality of services to consumers. Our association with Dolby is a great opportunity for us to combine the great visual experience with unmatched, superior Dolby Digital Plus sound, delivering pulsating cinema-inspired experiences to audiences at home. The collaboration reinforces our commitment to provide the best of in-home entertainment services to millions of households in Thailand.
Mr. Leong-Yan Yoong, Regional Director, South East Asia, Dolby Laboratories, said, Dolby brings extraordinary entertainment experiences through innovative technology. Our collaboration with Samart is yet another milestone for Dolby to bring people a fantastic entertainment experience through DVB-T2 services right in their living rooms.
Dolby Digital Plus unlocks the full audio potential of HD broadcast and ensures that consumers hear audio precisely as it was intended. Dolby Digital Plus is quickly becoming one of the leading broadcast audio standards for HDTV services across the globe, including services in Singapore, Thailand, China, India, and the Middle East. To date, Dolby Digital Plus has been included in more than one billion products worldwide, including TVs, set-top boxes, Blu-ray Disc™ players, audio/video receivers, and mobile devices.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and meaningful in Dolby. For more information, please visit dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Digital Plus is a trademark of Dolby Laboratories. S13/27515 DLB-G
Media Contacts:
Cheryl Koh
Dolby Laboratories
cheryl.koh@dolby.com
Chatree Wongwiboonsin
Samart Corporation Public Co.,Ltd.
chatree.w@samartcorp.com
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Samart to deliver HD entertainment with surround sound using Dolby Digital Plus Bangkok, December 10, 2013 Dolby Laboratories, Inc. (NYSE:DLB) announced that Samart, one of Thailands information and communication technology solutions and multimedia providers, has selected Dolby Digital Plus™ as the sound technology for its second-generation digital terrestrial television (DVB-T2) set-top boxes. Using Dolby Digital Plus, Thai consumers will be able to experience high-definition digital television up to 7.1 channels of surround sound, designed to transform the way people can enjoy their favorite television programs.
