Sky extends partnership with the PDC to remain the home of darts until 2030

Sky extends partnership with the PDC to remain the home of darts until 2030Tuesday 4 February 2025

Following another record-breaking PDC World Darts Championship on Sky Sports last month and ahead of the 2025 Premier League Darts season starting this week, Sky and the Professional Darts Corporation have today announced a five-year partnership extension keeping Sky Sports as the home of darts until 2030, marking nearly 40 years of collaboration.

The new deal will include over 60 days of exclusively live coverage from the biggest darts tournaments every year including the PDC World Darts Championship, Premier League, World Matchplay, Grand Slam of Darts, World Grand Prix and World Cup of Darts.

Sky has been the long-term broadcast partner of the PDC since 1993 and has played an integral role in the sports growth and evolution over this time.

Viewing reached new heights last year when a record audience of over 4.8m people tuned in to watch the 2023/24 PDC World Darts Championship final between Luke Humphries and Luke Littler, with a peak audience of 3.71m, the highest ever non-football peak on Sky Sports. Darts mania didn't stop there, as fan interest sustained throughout the year; Sky also seeing record viewing figures for the Premier League in 2024, with all top 15 nights ever coming from last year's tournament, while the average audience for the 2024/25 World Darts Championship was up 29% year-on-year.

This growth has also been prevalent across social media, with 8.2m views on the Sky Sports Darts YouTube channel throughout the 2024/25 World Darts Championship, representing an increase of 78% year-on-year, while YouTube views on the day of the final were up 128%.

Jonathan Licht, Managing Director of Sky Sports, said: The incredible growth in darts viewership on Sky Sports over the last 12 months shows just how much the nation loves this sport. The extraordinary story of last year's World Championship helped to welcome new younger audiences to the sport and brought increased excitement for fans. Following another successful tournament, there seems no better time to extend our longstanding partnership with the PDC to remain the home of this uniquely brilliant sport. We're excited to keep innovating to tell the stories and bring fans closer to the action through our unrivalled coverage of the biggest darts tournaments for the next five years.

PDC Chief Executive, Matt Porter said: "Sky Sports has been by our side for over 30 years and were excited to extend our partnership for the next five years as we experience a surge in growth globally. Weve gone from strength to strength in recent years as a sport, and the record viewing figures and sustained interest achieved by Sky over the past year are a reflection of the unprecedented popularity of PDC events at present. Were determined to continue this growth in the coming years and its hugely important for us to have Sky working with us to help deliver more exciting tournaments for players, fans and viewers."

Sky has cemented its position as the home of sport over the last 18 months, securing the rights to key sports until the end of the decade, including the Premier League, Women's Super League, ATP and WTA Tours, NBA, and ICC cricket. With darts joining those, as well as award-winning coverage of Formula 1, over 1000 EFL games, every golf Major, NFL, England Netball, Super League, boxing and more, Sky Sports customers can enjoy more certainty than ever before. With the launch of Sky Sports+ just last year, sports fans now have an unrivalled amount of choice and ways to watch their favourite teams and sports on Sky and streaming service NOW.

Next up for darts fans this year is the 2025 Premier League season, which begins on Thursday 6 February, with fans being able watch all the action exclusively live on Sky Sports and NOW from a 17-week season which runs until the end of May.

To complement the live action, Sky's latest darts docuseries Game of Throws: Inside Darts is available to watch now on demand, giving viewers unprecedented behind-the-scenes access at the 2023/24 PDC World Darts Championship. For fans who want to reminisce about the golden age of darts, Dart Kings, a brand-new docuseries featuring Eric Bristow, Jocky Wilson, and Phil Taylor, is also available on demand.

About SkySky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.

We're famous for innovation. We offer streaming services NOW and WOW; the world's smartest TV, Sky Glass; and the best aggregation platform, Sky Q. We provide connectivity you can count on in mobile, and fast, secure, reliable residential and business broadband.

We're Europe's premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts.

We believe that we can have a positive impact on society, by supporting and creating tens of thousands of jobs, addressing digital inequality, being a diverse and inclusive employer, and becoming net zero carbon by 2030.

About NOWNOW is the home of brilliant entertainment. We're one of the UK's leading streaming platforms with critically acclaimed shows, new and exclusive movies, unmissable sport and epic kids TV - all with our fully flexible Cancel Anytime memberships. Join in with an Entertainment, Cinema, Sports or Hayu Membership to stream instantly across TV, mobile, gaming consoles or desktop on over 60 devices. Watch on the go and offline with our app by downloading shows and movies.

Entertainment Members can enjoy critically acclaimed dramas, documentaries and comedies, Emmy award-winning shows, the best of HBO

LINK:	https://www.skygroup.sky/en-gb/article/sky-extends-partnership-with-th...
	See more stories from sky

Most recent headlines