
James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content
By Contributor
Published: September 22, 2022
James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content
target=_blank title=Share on LinkedIn class=share-linkedin>
Meeting the demand for perfect high-quality content is something all broadcasters have at the front of their minds, but nowhere more so than during live events, where anything less than the best fan experience is critical. Even the slightest jerky motion, pulsing, flickering, ghosting or other visible defects is unacceptable to fans and advertisers alike. Motion compensated frame rate conversion analyses adjacent frames, detects, and calculates the movement of objects within the scene, creating new frames with appropriate object placement and display timing while converting content from one frame rate to another.
The main use cases for frame rate/standards conversion are linear channels with ongoing demand, assets that need to be distributed to different markets in different formats, and events-based content such as live sports. While ongoing services are not always financially viable in cloud environments, it is in the latter case where we see the greatest degree of demand with significant spikes around major events, such as the Olympics or major golf and tennis tournaments. Due to its highly specialist nature, this demand also comes all at once.
For many areas of the broadcast chain, while the migration to cloud is the ultimate destination, we will not be there for a few years yet. The huge spikes in demand are what make motion compensated standards conversion for premium live sports an exception. Traditional hardware-based solutions are not well suited to these high-volume peaks; adding capacity not only means a huge cost outlay, but in most live environments, where space is at a premium, also requires additional footprint.
When we are talking multiple, concurrent sporting events, the issues are further compounded. As broadcasters meet demand for new services and drive to give sports fans the best possible experience, with multiple camera angles, etc., demand for frame rate conversion spirals even higher and hardware is just unable to keep up.
The cloud answers these demands very neatly, delivering a degree of agility and scalability that hardware simply cannot match. Cloud services eliminate the need for costly capex-based infrastructures and allow broadcasters the flexibility of paying only for what they actually use, as and when needed. Additionally, almost unlimited CPU processing power allows processing to be scaled rapidly and cost-efficiently.
Meeting pain points While customers are keen to sweat their investments as effectively as possible, their hardware is becoming more difficult to maintain. Added to the need for flexibility, the availability of high-quality motion compensated standards conversion in the cloud has come at a timely point, just as many existing hardware assets approach end of life. Broadcasters are now looking at how these assets will be replaced, and with what.
In parallel, with so much of the IP transport and delivery workflow now residing in the cloud, it is an enormous operational inconvenience to bring those IP streams back to an on-premise facility, where hardware decoders take them back to baseband SDI for conversion before being reencoded and pushed back to the cloud. This adds latency which in a live environment must be kept to the bare minimum; the last thing audiences and broadcasters want is for a critical piece of action to appear on social media first. Any additional encoding/decoding cycle also results in a quality impact for the end user.
These pain points were driving the industry to look for answers even before the pandemic, which has only taught us the vital importance of having flexible capability built into systems. We are also able to benefit from the fact that so much of the IP and cloud workflows have already been established. Until recently, motion compensated frame rate conversion has been the missing piece; we expect it will be plainer sailing for customers to make the transition here than in other operational areas.
Anything to do with motion compensated standards conversion has traditionally been the preserve of a handful of specialists and so has been waiting its turn to get focus from the industry at large.
A vital niche The main challenge is ensuring the teams that will be deploying the solution work with it; they need to go through the proof of concept (POC), and confirm they are happy that the necessary controls, monitoring, and backup provision are of an equivalent quality and stability to the previous hardware solutions before deployment.
Of all the processing that has moved to the cloud, motion compensated frame standards conversion remains one of the most demanding and unique, exceeding even the most advanced codecs in terms of complexity. As a result, a big part of our job as a technology partner is building awareness around the growth in complexity that server-based technology can address and solve. InSync brought the FrameFormer standards conversion software engine to market and demonstrated live IP motion compensated standards conversion using CPU-only technology in 2019.
It might have been one of the last on the list to migrate to the cloud, but motion compensated frame standards conversion is by no means least the technology is available and is working now. We have shown that we deliver a quality result across the full breadth of customers' content property, providing complex technology in a plug-and-play format. We have seen an incredible response from broadcasters to ou
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Neko Oji: The Guy That Got Reincarnated as a Cat Edited with DaVinci Resolve Stu...
26/06/2026
Adobe to Acquire Topaz Labs
Brie Clayton June 25, 2026
0 Comments
Adobe has seen strong demand for its AI products for creatives, including Adobe Fire...
26/06/2026
Berklee Students Earn Dedicated Section at Raindance Film Festival in London Five documentary short films produced in the Africana Studies Department screen a...
26/06/2026
New documentary Freedom Founder: Thomas McKean and the American Revolution airs ...
25/06/2026
Launching a Career in Broadcast Engineering: Academic Paths and Essential Certif...
25/06/2026
This superstar shooter/storyteller from Central Indiana hopes to make his mark in the blossoming sports-documentary and -features space
In the live-sports-vid...
25/06/2026
Presidio and the National Hockey League have announced a multiyear renewal of their North American partnership. Presidio will remain an Official Technology Inno...
25/06/2026
Strike Fighter League (SFL) is the world's first professional air combat digital sport that combines elite human performance and physical immersion with cut...
25/06/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...
25/06/2026
The 2026 American Association of Professional Baseball (AAPB) All-Star Game will...
25/06/2026
Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represen...
25/06/2026
Backblaze has formed an agreement with CoreWeave to create The Essential Cloud for AI.
Under the multi-exabyte, $335 million agreement, Backblaze will provide...
25/06/2026
Clear-Com has announced the successful deployment and testing of FreeSpeak Cell by RTL Deutschland during a live event production at the N rburgring race circui...
25/06/2026
Mobile TV Group (MTVG) has announced the launch of the MTVG Production Platform,...
25/06/2026
Sony Pictures Entertainment (SPE) has announced a $100 million strategic investment in Cosm as lead investor in the company's Series C financing round, acqu...
25/06/2026
FOX Sports and Concacaf have announced a multi-year media rights agreement making FOX Sports the U.S. English-language home of the Concacaf Gold Cup and Concaca...
25/06/2026
Daktronics and Grass Valley have received the rAVe Pubs Best Solution for Large ...
25/06/2026
Six free workshops across two days
Global music education platform Music Production for Women (MPW), have just announced a brand new and highly anticipated ...
25/06/2026
Popular pedalboard PSU gets an upgrade
The DC7 v2 is a new and improved version of CIOKS' renowned effects pedal PSU, and is said to be the thinnest, mo...
25/06/2026
Optimised for lush, enveloping sounds
Described as an instantly rewarding reverb , the latest addition to Arturia's range of creative effects plug-ins ...
25/06/2026
27 June 2026, Westminster University Harrow Campus
GearExpo UK is now upon us, with just two days to go until 150 of the worlds top pro-audio brands and ind...
25/06/2026
The Name You Know, The Lineup You'll Love - SBS2 Returns
25 June, 2026
Media releases
SBS Viceland rebrands as SBS2 on Friday 21 August, bringing the c...
25/06/2026
Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted...
25/06/2026
alt= data-nectar-img-srcset=https://www.antonbauer.com/wp-content/uploads/2026/0...
25/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/06/2026
The Eurovision Song Contest 2026 in Vienna was a significant success for the Austrian public broadcaster ORF. In Austria, more than 1.5 million viewers tuned in...
25/06/2026
Wisycom has further strengthened its ecosystem of professional wireless solutions with the MPR60 Wideband IEM/IFB Receiver with expanded multichannel IFB mode, ...
25/06/2026
Ease Live, the interactivity expert, today announced that its graphics overlay platform is powering a new interactive experience on Rally.TV, the official video...
25/06/2026
VFX History: the origin of After Effects
Graham Quince June 25, 2026
0 Comments
Before it was Adobe, it was CoSA. This is the VFX history of Adobe Aft...
25/06/2026
Creative Remote, the provider of remote and hybrid offline editing infrastructure, today announced the opening of 41, its new offline edit facility located at 4...
25/06/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...
25/06/2026
Emergent, a pioneer in browser-based, AI-enhanced content production environments, today announced a strategic partnership with ROCKET, a premier media-centric ...
25/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/06/2026
Thursday 25 June 2026
Read all about it! The Paper will return for a second sea...
25/06/2026
Thursday 25 June 2026
How to watch the 2026/27 EFL season on Sky Sports
Which EFL matches are Sky Sports showing on the 2026/27 opening weekend?
Sky Sports w...
25/06/2026
Summer savings are heating up. From the Steam Summer Sale to GeForce NOW membership discounts, this week's GFN Thursday delivers double the deals and more w...
25/06/2026
Launching today (Thursday 25 June), new RT podcast Ramble with Joe McGucken is a series of curiosity-driven conversations where actor, writer and comedian Joe ...
25/06/2026
Immune molecule may drive excessive drinking in alcohol use disorder Scripps Research scientists showed that blocking an immune molecule tied to inflammation r...
24/06/2026
Plus: VoiceAssist Basic now available to UA LUNA users
NoiseWorks Audio have just released an update that adds a new Mouth De-Click module to the Advanced t...
24/06/2026
New heavy-duty mic stand joins range
The latest arrival to Gator's Frameworks family introduces a new heavy-duty boom stand that's been designed for...