
James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content
By Contributor
Published: September 22, 2022
James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content
target=_blank title=Share on LinkedIn class=share-linkedin>
Meeting the demand for perfect high-quality content is something all broadcasters have at the front of their minds, but nowhere more so than during live events, where anything less than the best fan experience is critical. Even the slightest jerky motion, pulsing, flickering, ghosting or other visible defects is unacceptable to fans and advertisers alike. Motion compensated frame rate conversion analyses adjacent frames, detects, and calculates the movement of objects within the scene, creating new frames with appropriate object placement and display timing while converting content from one frame rate to another.
The main use cases for frame rate/standards conversion are linear channels with ongoing demand, assets that need to be distributed to different markets in different formats, and events-based content such as live sports. While ongoing services are not always financially viable in cloud environments, it is in the latter case where we see the greatest degree of demand with significant spikes around major events, such as the Olympics or major golf and tennis tournaments. Due to its highly specialist nature, this demand also comes all at once.
For many areas of the broadcast chain, while the migration to cloud is the ultimate destination, we will not be there for a few years yet. The huge spikes in demand are what make motion compensated standards conversion for premium live sports an exception. Traditional hardware-based solutions are not well suited to these high-volume peaks; adding capacity not only means a huge cost outlay, but in most live environments, where space is at a premium, also requires additional footprint.
When we are talking multiple, concurrent sporting events, the issues are further compounded. As broadcasters meet demand for new services and drive to give sports fans the best possible experience, with multiple camera angles, etc., demand for frame rate conversion spirals even higher and hardware is just unable to keep up.
The cloud answers these demands very neatly, delivering a degree of agility and scalability that hardware simply cannot match. Cloud services eliminate the need for costly capex-based infrastructures and allow broadcasters the flexibility of paying only for what they actually use, as and when needed. Additionally, almost unlimited CPU processing power allows processing to be scaled rapidly and cost-efficiently.
Meeting pain points While customers are keen to sweat their investments as effectively as possible, their hardware is becoming more difficult to maintain. Added to the need for flexibility, the availability of high-quality motion compensated standards conversion in the cloud has come at a timely point, just as many existing hardware assets approach end of life. Broadcasters are now looking at how these assets will be replaced, and with what.
In parallel, with so much of the IP transport and delivery workflow now residing in the cloud, it is an enormous operational inconvenience to bring those IP streams back to an on-premise facility, where hardware decoders take them back to baseband SDI for conversion before being reencoded and pushed back to the cloud. This adds latency which in a live environment must be kept to the bare minimum; the last thing audiences and broadcasters want is for a critical piece of action to appear on social media first. Any additional encoding/decoding cycle also results in a quality impact for the end user.
These pain points were driving the industry to look for answers even before the pandemic, which has only taught us the vital importance of having flexible capability built into systems. We are also able to benefit from the fact that so much of the IP and cloud workflows have already been established. Until recently, motion compensated frame rate conversion has been the missing piece; we expect it will be plainer sailing for customers to make the transition here than in other operational areas.
Anything to do with motion compensated standards conversion has traditionally been the preserve of a handful of specialists and so has been waiting its turn to get focus from the industry at large.
A vital niche The main challenge is ensuring the teams that will be deploying the solution work with it; they need to go through the proof of concept (POC), and confirm they are happy that the necessary controls, monitoring, and backup provision are of an equivalent quality and stability to the previous hardware solutions before deployment.
Of all the processing that has moved to the cloud, motion compensated frame standards conversion remains one of the most demanding and unique, exceeding even the most advanced codecs in terms of complexity. As a result, a big part of our job as a technology partner is building awareness around the growth in complexity that server-based technology can address and solve. InSync brought the FrameFormer standards conversion software engine to market and demonstrated live IP motion compensated standards conversion using CPU-only technology in 2019.
It might have been one of the last on the list to migrate to the cloud, but motion compensated frame standards conversion is by no means least the technology is available and is working now. We have shown that we deliver a quality result across the full breadth of customers' content property, providing complex technology in a plug-and-play format. We have seen an incredible response from broadcasters to ou
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
A new Thomson Foundation report explores what experiences in Hungary, Sudan and Uganda can teach us about helping societies withstand disinformation.
While fac...
09/10/2026
Standalone subscriptions, free games, and team hubs anchor the streamer's local-rights push...
09/10/2026
Christoffer Aaron Chris Ober, a longtime and beloved member of FOX Sports' remote production crews who worked on many of the network's biggest events,...
09/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
09/10/2026
USSI Global has appointed Ed McGivern as Chief Revenue Officer, reporting to President and CEO Anthony Morelli.
McGivern brings more than 25 years of executive...
09/10/2026
Riedel Communications has announced the deployment of its Easy5G private 5G platform as the primary transmission system for onboard camera signals in the DTM ra...
09/10/2026
The National Duals Invitational championship match will air on ESPN on Sunday, December 13 at 7:30 p.m. CT from the BOK Center in Tulsa, Oklahoma. The 27 prelim...
09/10/2026
Versatile Video Coding is moving closer to mainstream deployment as smartphone manufacturers, semiconductor suppliers, and streaming providers address the hardw...
09/10/2026
PGA Tour golfer Min Woo Lee and Omaha Productions have announced the launch of Lee's official YouTube channel. The first video, filmed at TPC Summerlin, lau...
09/10/2026
ATSC has announced the approval of a Candidate Standard for its Broadcast-to-Everything (B2X) initiative. S44-2-002r6, B2X System Discovery and Signaling, has...
09/10/2026
BKB Bare Knuckle Boxing has announced a partnership with TV Azteca to bring BKB ...
09/10/2026
The SPORTEL Awards 2026 official selection has been announced, with 26 works across seven categories selected from more than 150 entries. Winners will be announ...
09/10/2026
Ateme has announced that RTVE, Spain's public broadcaster, has selected its TITAN Edge platform for satellite contribution on three new transportable produc...
09/10/2026
LiveU has announced that CRD Audiovisuel used the LU900Q intelligent production unit with built-in LiveU IQ (LIQ) connectivity to deliver live content from the ...
09/10/2026
Latest run of limited-edition analogue monosynth now available
British synth experts Analogue Solutions have announced that the second batch of their limite...
09/10/2026
12-months of FX Collection 6 Pro with qualifying monitor purchases
EVE Audio and Arturia are currently running a worldwide promotion that gives customers a ...
09/10/2026
Created in collaboration with Robin Rimbaud
Soniccouture have teamed up with Scanner (Robin Rimbaud) to create a custom sound-design tool based on the artis...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
COW Jobs: Visual Storyteller - Emeryville, CA
Brie Clayton October 9, 2026
0 Comments
Visual Storyteller
October 7, 2026 COW Jobs: Cinematographer...
09/10/2026
Master 3-Point Lighting in After Effects With an Orbiting Light Rig
Graham Quince October 9, 2026
0 Comments
Ever wondered why your 3D renders in Afte...
09/10/2026
nxtedition will exhibit for the first time at Asias Broadcasting & Infotainment Show (A.B.I.S) in Mumbai, bringing its integrated production platform and latest...
09/10/2026
Today's AI Isn't the Answer
Andy Marken October 8, 2026
0 Comments
Let's say you're telling the truth, and this is all a dream. - Do...
09/10/2026
Ikegami to Introduce New UHK-X700VN Camera at NAB New York, Offering Advanced Cr...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Witness world firsts, new arrivals and the work that goes on behind the scenes a...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...