
James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content
By Contributor
Published: September 22, 2022
James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content
target=_blank title=Share on LinkedIn class=share-linkedin>
Meeting the demand for perfect high-quality content is something all broadcasters have at the front of their minds, but nowhere more so than during live events, where anything less than the best fan experience is critical. Even the slightest jerky motion, pulsing, flickering, ghosting or other visible defects is unacceptable to fans and advertisers alike. Motion compensated frame rate conversion analyses adjacent frames, detects, and calculates the movement of objects within the scene, creating new frames with appropriate object placement and display timing while converting content from one frame rate to another.
The main use cases for frame rate/standards conversion are linear channels with ongoing demand, assets that need to be distributed to different markets in different formats, and events-based content such as live sports. While ongoing services are not always financially viable in cloud environments, it is in the latter case where we see the greatest degree of demand with significant spikes around major events, such as the Olympics or major golf and tennis tournaments. Due to its highly specialist nature, this demand also comes all at once.
For many areas of the broadcast chain, while the migration to cloud is the ultimate destination, we will not be there for a few years yet. The huge spikes in demand are what make motion compensated standards conversion for premium live sports an exception. Traditional hardware-based solutions are not well suited to these high-volume peaks; adding capacity not only means a huge cost outlay, but in most live environments, where space is at a premium, also requires additional footprint.
When we are talking multiple, concurrent sporting events, the issues are further compounded. As broadcasters meet demand for new services and drive to give sports fans the best possible experience, with multiple camera angles, etc., demand for frame rate conversion spirals even higher and hardware is just unable to keep up.
The cloud answers these demands very neatly, delivering a degree of agility and scalability that hardware simply cannot match. Cloud services eliminate the need for costly capex-based infrastructures and allow broadcasters the flexibility of paying only for what they actually use, as and when needed. Additionally, almost unlimited CPU processing power allows processing to be scaled rapidly and cost-efficiently.
Meeting pain points While customers are keen to sweat their investments as effectively as possible, their hardware is becoming more difficult to maintain. Added to the need for flexibility, the availability of high-quality motion compensated standards conversion in the cloud has come at a timely point, just as many existing hardware assets approach end of life. Broadcasters are now looking at how these assets will be replaced, and with what.
In parallel, with so much of the IP transport and delivery workflow now residing in the cloud, it is an enormous operational inconvenience to bring those IP streams back to an on-premise facility, where hardware decoders take them back to baseband SDI for conversion before being reencoded and pushed back to the cloud. This adds latency which in a live environment must be kept to the bare minimum; the last thing audiences and broadcasters want is for a critical piece of action to appear on social media first. Any additional encoding/decoding cycle also results in a quality impact for the end user.
These pain points were driving the industry to look for answers even before the pandemic, which has only taught us the vital importance of having flexible capability built into systems. We are also able to benefit from the fact that so much of the IP and cloud workflows have already been established. Until recently, motion compensated frame rate conversion has been the missing piece; we expect it will be plainer sailing for customers to make the transition here than in other operational areas.
Anything to do with motion compensated standards conversion has traditionally been the preserve of a handful of specialists and so has been waiting its turn to get focus from the industry at large.
A vital niche The main challenge is ensuring the teams that will be deploying the solution work with it; they need to go through the proof of concept (POC), and confirm they are happy that the necessary controls, monitoring, and backup provision are of an equivalent quality and stability to the previous hardware solutions before deployment.
Of all the processing that has moved to the cloud, motion compensated frame standards conversion remains one of the most demanding and unique, exceeding even the most advanced codecs in terms of complexity. As a result, a big part of our job as a technology partner is building awareness around the growth in complexity that server-based technology can address and solve. InSync brought the FrameFormer standards conversion software engine to market and demonstrated live IP motion compensated standards conversion using CPU-only technology in 2019.
It might have been one of the last on the list to migrate to the cloud, but motion compensated frame standards conversion is by no means least the technology is available and is working now. We have shown that we deliver a quality result across the full breadth of customers' content property, providing complex technology in a plug-and-play format. We have seen an incredible response from broadcasters to ou
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
amaran, pioneer of lighting tools for creators, today announced the amaran Cam, its first webcam designed to go beyond simply capturing an image to help creator...
28/10/2026
SDI Failsafe IP Routing: Inside the UTAH-400 Series 2 Router A pure-IP routing core has no inherent fallback. When the ST 2110 network degrades, when the PTP gr...
28/10/2026
MLB Network is nearly all-day media day coverage across MLB Now, MLB Central, ML...
28/10/2026
Voyage Audio and Shure microphones are in the forefront of the sector's transition to digital
Microphones may have come late to the digital table, but they...
28/10/2026
Having long resisted the transition, broadcast audio's most fundamental element is finally entering the digital era
About 25 years ago, a microphone manufa...
28/10/2026
The Wireless Microphone Spectrum Alliance (WMSA), formed in 2025 to raise awareness with government entities about wireless microphone operations, has held meet...
28/10/2026
Telos Aliiance was at the recently held IBC in Amsterdam once again representing its brands which include Axia Audio, Omnia Audio, Telos Systems, 25-Seven Syste...
28/10/2026
SPORTEL Monaco 2026 wrapped up three days of high-level business, international ...
28/10/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festiva...
28/10/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
28/10/2026
Co-Presented by Letterboxd
BOULDER, Colorado, October 21, 2026 - The nonprofit Sundance Institute announced today the Legacy program for the 2027 Sundance Film...
28/10/2026
Two full-range, flat-response amps revealed
Moog's latest announcement may come as a bit of a surprise to many, as rather than introducing a new synth, ...
28/10/2026
Annual event returns for 12th year in Bristol, UK
Returning for its 12th year, the annual Audio Developer Conference is set to take place between 9-11 Novem...
28/10/2026
Automation updates, Dim Solo mode, multiple Marker Tracks, MIDI 2.0 support & much more
The latest version of Fender's DAW software has just arrived, de...
28/10/2026
Combines tuning & harmony generation
Klevgrand's latest release offers a simplified take on Altitude, the pitch-correction and harmony-generation plug-i...
28/10/2026
Digital Originals backs the next wave of Australian screen talent
28 October, 2026
Media releases
SBS, National Indigenous Television (NITV) and Screen Aus...
28/10/2026
Behind every jinx is a story: Comedian Ting Lim takes a light-hearted look at su...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Sift Clips Now Searches Frame.io Footage
Brie Clayton October 28, 2026
0 Comments
Frame.io search has now been added to Sift Clips. This new feature l...
28/10/2026
Choco Film Adopts DaVinci Resolve Studio and Blackmagic Cloud for Its Editing Wo...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/10/2026
Rise AV has announced the 23 women selected for its 2026 Elevate programme, bringing together professionals from 20 organisations across the UK, Ireland, German...
28/10/2026
MTV Oy, Finland's largest commercial broadcaster, has long been recognized for its ability to deliver fast, reliable and engaging content across news, curre...
28/10/2026
LA JOLLA, CA-The shifty hepatitis C virus (HCV) has a knack for outmaneuvering t...
28/10/2026
Digital Originals backs the next wave of Australian screen talent 28 October 2026
2026 Digital Originals cohort. Photo credit: Teniola Komolafe.
SBS, National...
28/10/2026
COW Jobs: Managing Video Editor - Remote
Brie Clayton October 27, 2026
0 Comments
Managing Video Editor
October 27, 2026COW Jobs: Production......
28/10/2026
COW Jobs: Production Manager
Brie Clayton October 27, 2026
0 Comments
Production Manager
October 27, 2026COW Jobs: Managing Video Editor -......
28/10/2026
Wednesday 28 October 2026
Claire Goodlass joins Sky as Commissioning Editor, Documentaries
Sky has appointed Claire Goodlass as Commissioning Editor, Document...
28/10/2026
Proximic by Comscore Expands Integration Across Magnites CTV Ecosystem First real-time contextual integration across Magnite SpringServe connects audience int...
28/10/2026
NVIDIA RTX Spark powers thin and light laptops built for everything that developers, creators and gamers do.
RTX Spark laptops are now available from ASUS, Del...
28/10/2026
RT is developing its next Statement of Strategy and wants to hear the views of people across Ireland the audience we serve. RT New Direction remains RT '...
27/10/2026
Satellite, bonded cellular, and IP- and cloud-based solutions. Those are three o...
27/10/2026
Eutelsat has renewed its partnership with Qatar Media Corporation (QMC), Qatar...
27/10/2026
PROTON Camera Innovations GmbH will show the PROTON FLEXY at SATIS 2026 (Booth A13-B12), after the camera won a Best in Market award in the ProAV category at IB...
27/10/2026
ATSC, the Broadcast Standards Association, has reported results from a laboratory validation and live demonstration in Brazil of interference cancellation and s...
27/10/2026
The PGA Tour announced Monday that Brian Gordon has joined PGA Tour Studios as executive producer and head of live content. He began with the Tour on Oct. 26 an...
27/10/2026
The NBA has announced agreements to establish a framework for NBA-related predic...
27/10/2026
Apple Music, the NFL and Roc Nation have announced that JAY-Z will perform at the Apple Music Super Bowl LXI Halftime Show at SoFi Stadium in Los Angeles on Sun...
27/10/2026
DIRECTV and DAZN have signed a multi-year distribution agreement for local telec...
27/10/2026
The NHL has announced NHL Monday Night Hockey, a new initiative that will bring 11 live NHL games to fans across Europe in local primetime windows on Monday nig...
27/10/2026
Telef nica Servicios Audiovisuales (TSA) has deployed Grass Valley AMPP for Movi...