Sony Pixel Power calrec Sony

A timely migration to the cloud for motion compensated frame rate conversion

22/09/2022

James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content

By Contributor

Published: September 22, 2022

James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content

target=_blank title=Share on LinkedIn class=share-linkedin>

Meeting the demand for perfect high-quality content is something all broadcasters have at the front of their minds, but nowhere more so than during live events, where anything less than the best fan experience is critical. Even the slightest jerky motion, pulsing, flickering, ghosting or other visible defects is unacceptable to fans and advertisers alike. Motion compensated frame rate conversion analyses adjacent frames, detects, and calculates the movement of objects within the scene, creating new frames with appropriate object placement and display timing while converting content from one frame rate to another.

The main use cases for frame rate/standards conversion are linear channels with ongoing demand, assets that need to be distributed to different markets in different formats, and events-based content such as live sports. While ongoing services are not always financially viable in cloud environments, it is in the latter case where we see the greatest degree of demand with significant spikes around major events, such as the Olympics or major golf and tennis tournaments. Due to its highly specialist nature, this demand also comes all at once.

For many areas of the broadcast chain, while the migration to cloud is the ultimate destination, we will not be there for a few years yet. The huge spikes in demand are what make motion compensated standards conversion for premium live sports an exception. Traditional hardware-based solutions are not well suited to these high-volume peaks; adding capacity not only means a huge cost outlay, but in most live environments, where space is at a premium, also requires additional footprint.

When we are talking multiple, concurrent sporting events, the issues are further compounded. As broadcasters meet demand for new services and drive to give sports fans the best possible experience, with multiple camera angles, etc., demand for frame rate conversion spirals even higher and hardware is just unable to keep up.

The cloud answers these demands very neatly, delivering a degree of agility and scalability that hardware simply cannot match. Cloud services eliminate the need for costly capex-based infrastructures and allow broadcasters the flexibility of paying only for what they actually use, as and when needed. Additionally, almost unlimited CPU processing power allows processing to be scaled rapidly and cost-efficiently.

Meeting pain points While customers are keen to sweat their investments as effectively as possible, their hardware is becoming more difficult to maintain. Added to the need for flexibility, the availability of high-quality motion compensated standards conversion in the cloud has come at a timely point, just as many existing hardware assets approach end of life. Broadcasters are now looking at how these assets will be replaced, and with what.

In parallel, with so much of the IP transport and delivery workflow now residing in the cloud, it is an enormous operational inconvenience to bring those IP streams back to an on-premise facility, where hardware decoders take them back to baseband SDI for conversion before being reencoded and pushed back to the cloud. This adds latency which in a live environment must be kept to the bare minimum; the last thing audiences and broadcasters want is for a critical piece of action to appear on social media first. Any additional encoding/decoding cycle also results in a quality impact for the end user.

These pain points were driving the industry to look for answers even before the pandemic, which has only taught us the vital importance of having flexible capability built into systems. We are also able to benefit from the fact that so much of the IP and cloud workflows have already been established. Until recently, motion compensated frame rate conversion has been the missing piece; we expect it will be plainer sailing for customers to make the transition here than in other operational areas.

Anything to do with motion compensated standards conversion has traditionally been the preserve of a handful of specialists and so has been waiting its turn to get focus from the industry at large.

A vital niche The main challenge is ensuring the teams that will be deploying the solution work with it; they need to go through the proof of concept (POC), and confirm they are happy that the necessary controls, monitoring, and backup provision are of an equivalent quality and stability to the previous hardware solutions before deployment.

Of all the processing that has moved to the cloud, motion compensated frame standards conversion remains one of the most demanding and unique, exceeding even the most advanced codecs in terms of complexity. As a result, a big part of our job as a technology partner is building awareness around the growth in complexity that server-based technology can address and solve. InSync brought the FrameFormer standards conversion software engine to market and demonstrated live IP motion compensated standards conversion using CPU-only technology in 2019.

It might have been one of the last on the list to migrate to the cloud, but motion compensated frame standards conversion is by no means least the technology is available and is working now. We have shown that we deliver a quality result across the full breadth of customers' content property, providing complex technology in a plug-and-play format. We have seen an incredible response from broadcasters to ou
LINK: https://www.tvbeurope.com/media-management/a-timely-migration-to-the-c...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

30/07/2026

CP Communications Provides Broadcast Support for 2026 MLB All-Star Week in Philadelphia

CP Communications provided RF audio, RF video, communications, RF coordination, ...

30/07/2026

OpenDrives Named to 2026 CRN Storage 100 List

OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...

30/07/2026

SES Selected by LATAM Airlines for Multi-Orbit Satellite Connectivity

LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...

30/07/2026

Tagboard Launches Producer API with Elgato Stream Deck Integration

Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...

30/07/2026

FOX Sports Adds Del Mar to Horse Racing Coverage in Multi-Year Deal

FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...

30/07/2026

ABC Commercial Launches Four FAST Channels on LG Smart TVs

ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...

30/07/2026

Six Kings Slam Returns to Netflix in October with Sinner, Alcaraz, Djokovic

The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....

30/07/2026

Central Christian Church Uses Clear-Coms Gen-IC to Connect Remote Production Teams

Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...

30/07/2026

Blackmagic Design Releases UltraStudio Express 3G Capture and Playback Devices

Blackmagic Design has released the UltraStudio Express 3G family, a pair of USB4 capture and playback devices compatible with Mac, Windows, and Linux computers ...

30/07/2026

ESPN Secures Media Rights to Womens Pro Baseball League

ESPN has reached a media rights agreement with the Women's Pro Baseball League (WPBL), making ESPN the national streaming home of the league's 2026 seas...

30/07/2026

Most Valuable Promotions and Professional Fighters League Merge

Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin wi...

30/07/2026

Columbus Blue Jackets To Simulcast TV and Radio Broadcasts Beginning 2026-27

The Columbus Blue Jackets will simulcast all game broadcasts across television and radio beginning with the 2026-27 NHL season. Under the new format, the televi...

30/07/2026

TMRW Sports Selects Populous To Design Professional Flag Football Stadium

TMRW Sports has selected Populous as architect for a purpose-built stadium for its professional flag football league, being developed in partnership with the NF...

30/07/2026

SiriusXM Launches Sports Pass Subscription at $5 per Month

SiriusXM has announced SiriusXM Sports Pass, a new subscription plan launching September 1 that bundles the company's sports audio programming into a single...

30/07/2026

SVG Cloud & Content Workflows Summit Focuses on Live Production, Content Management, AI

Leagues, broadcasters, and technologists gather to tackle cloud economics, distr...

30/07/2026

AWSs Jason Dvorkin on the Power of AWS Elemental Inference, Agentic AI in Live Sports Production

A major player in the cloud-based solutions, Amazon Web Services (AWS) has conti...

30/07/2026

Minnesota Timberwolves Ink Local-Media-Rights Deal With DAZN

The NBA will provide production for all local game broadcasts, including pregame and postgame coverage...

30/07/2026

Cosm Detroit To Open September 10

Cosm will open its fourth immersive sports and entertainment venue in downtown Detroit on September 10. Located at 25 Cadillac Square, adjacent to Campus Martiu...

30/07/2026

NFL Network Added to ESPN App Beginning July 30

NFL Network will be available on the ESPN App beginning July 30 for Unlimited plan subscribers. The addition brings NFL Network's live games, studio program...

30/07/2026

NEP Platform Adds Riedels SimplyLive Production Suite

NEP Group has added Riedel's SimplyLive Production Suite to NEP Platform, giving customers access to the live production software through NEP's orchestr...

30/07/2026

SUNDANCE INSTITUTE NAMES TRISTA SCHROEDER GENERAL COUNSEL & CHIEF OPERATING OFFICER

LOS ANGELES, CA, July 30, 2026 - The nonprofit Sundance Institute today announce...

30/07/2026

Waves release Atlas Reverb

A new take on classic algorithmic reverbs Waves have just introduced a new flagship algorithmic reverb plug-in that offers the company's take on the ico...

30/07/2026

Arturia's Summer Sale now live

Save up to 30% on virtual instruments & plug-ins Arturia have recently launched their annual Summer Sale, which sees discounts of up to 30% applied across a...

30/07/2026

SSL unveil the Odyssey console

ActiveAnalogue technology powers new flagship modular console A year on from the launch of the Oracle, SSL have revealed a new flagship console which they s...

30/07/2026

DT 275 Pro from beyerdynamic

Up to 22dBA of passive attenuation The latest arrival to the beyerdynamic range introduces a new compact monitoring headphone that's been designed to ta...

30/07/2026

Apprenticeship success at SGL Carbon in Meitingen

As part of its traditional graduation ceremony, SGL Carbon honored the achievements of a total of twelve young professionals who successfully completed their ap...

30/07/2026

Premiere date revealed for SBS Original drama The Airport Chaplain, starring Hugo Weaving and Shabana Azeez

Premiere date revealed for SBS Original drama The Airport Chaplain, starring Hug...

30/07/2026

TVNZ Works with Evergent to Successfully Debut New Stream...

TVNZ and Evergent are celebrating a major TVNZ milestone - the evolution from a free-to-view, ad-supported business into a hybrid model, offering premium sport...

30/07/2026

WebMiere Adds Native VP9/AV1 WebM/MKV Import to Adobe Premiere Pro

WebMiere Adds Native VP9/AV1 WebM/MKV Import to Adobe Premiere Pro Brie Clayton July 29, 2026 0 Comments Brought to you by KawaiiEngine, WebMiere is a...

30/07/2026

Comments on FCC License Renewals for ABC Stations Top 150,000

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

CW Sports Live Streaming to Launch Aug. 4 on the ESPN App

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

Fox Advertising, iSpot Expand Measurement Deal

Share Copy link Facebook X Linkedin Bluesky Email...

30/07/2026

GlobalM Expands Software-Defined Media Platform for Cloud...

At IBC2026, GlobalM will showcase the latest evolution of its software-defined media platform, enabling broadcasters, telecom operators and media organisations ...

30/07/2026

Digital Alert Systems at 2026 TAB Show

At the 2026 TAB Show, Digital Alert Systems will highlight and demo the new DAS-Link AIR, an over-the-air common alert protocol (CAP) dissemination system for ...

30/07/2026

OpenDrives Named to the 2026 CRN Storage 100 List

OpenDrives Named to the 2026 CRN Storage 100 List Company Recognized Among the 50 Coolest Software-Defined Storage Vendors for Unlimited Capacity, S3 Hybrid M...

30/07/2026

VIDA Brings AI Scene-Level Search to Media Archives Endin...

New Scene Search capability in VIDA Content OS makes video content itself searchable, letting broadcasters and streamers find key moments across millions of ass...

30/07/2026

Tribeca Films Announces Summer 2026 Acquisitions Including Loves Company,' A Very Merry Breakup,' And Magic Hour'

July 30th, 2026 TRIBECA FILMS ANNOUNCES SUMMER 2026 ACQUISITIONS INCLUDING L...

30/07/2026

Which WSL matches are Sky Sports showing on the 2026/27 opening weekend?

Thursday 30 July 2026 Which WSL matches are Sky Sports showing on the 2026/27 opening weekend? The season will kick off on Friday 4 September with Manchester ...

30/07/2026

Enjoy discounts on the iPhone Air, plus 5Gb speeds with Ultimate TV for 2.10 a day

Thursday 30 July 2026 Enjoy discounts on the iPhone Air, plus 5Gb speeds with U...

30/07/2026

Creedon's Musical Atlas of Ireland returns for another season of stories and songs

Broadcaster John Creedon explores Ireland's rich musical heritage Sunday 2 A...

30/07/2026

Best in Class: Stream PC Games and Study on the Same Laptop With GeForce NOW

Back to school means balancing assignments, deadlines and downtime. GeForce NOW makes it easy to have it all. With cloud gaming, everyday laptops used for clas...

29/07/2026

Grass Valley Op-Ed Series: Seven Paradoxes Shaping the Next Era of Media Production

In this series, Grass Valley explores the seven paradoxes shaping the next era o...

29/07/2026

SVG Students to Watch: A Look Back at a Year of Spotlighting the Emerging Talent in Live Sports Production

Thats a wrap on Season 1 of SVG Students to Watch! Across the country, these stu...

29/07/2026

DAZN to Become Exclusive DTC In-Market Streaming Home of YES Network, MSG Networks; Gotham App to Shut Down

The agreement will move Gotham Sports App subscribers to DAZN during the 2026-27...

29/07/2026

Big South Promotes Emily Dassel to Associate Commissioner for Brand and Creative Strategy

Longtime digital-media leader expands role overseeing conference branding, video...

29/07/2026

Give Me the Backstory: Get to Know Gregg Araki, the Director of I Want Your Sex

By Bailey Pennick One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...