
James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content
By Contributor
Published: September 22, 2022
James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content
target=_blank title=Share on LinkedIn class=share-linkedin>
Meeting the demand for perfect high-quality content is something all broadcasters have at the front of their minds, but nowhere more so than during live events, where anything less than the best fan experience is critical. Even the slightest jerky motion, pulsing, flickering, ghosting or other visible defects is unacceptable to fans and advertisers alike. Motion compensated frame rate conversion analyses adjacent frames, detects, and calculates the movement of objects within the scene, creating new frames with appropriate object placement and display timing while converting content from one frame rate to another.
The main use cases for frame rate/standards conversion are linear channels with ongoing demand, assets that need to be distributed to different markets in different formats, and events-based content such as live sports. While ongoing services are not always financially viable in cloud environments, it is in the latter case where we see the greatest degree of demand with significant spikes around major events, such as the Olympics or major golf and tennis tournaments. Due to its highly specialist nature, this demand also comes all at once.
For many areas of the broadcast chain, while the migration to cloud is the ultimate destination, we will not be there for a few years yet. The huge spikes in demand are what make motion compensated standards conversion for premium live sports an exception. Traditional hardware-based solutions are not well suited to these high-volume peaks; adding capacity not only means a huge cost outlay, but in most live environments, where space is at a premium, also requires additional footprint.
When we are talking multiple, concurrent sporting events, the issues are further compounded. As broadcasters meet demand for new services and drive to give sports fans the best possible experience, with multiple camera angles, etc., demand for frame rate conversion spirals even higher and hardware is just unable to keep up.
The cloud answers these demands very neatly, delivering a degree of agility and scalability that hardware simply cannot match. Cloud services eliminate the need for costly capex-based infrastructures and allow broadcasters the flexibility of paying only for what they actually use, as and when needed. Additionally, almost unlimited CPU processing power allows processing to be scaled rapidly and cost-efficiently.
Meeting pain points While customers are keen to sweat their investments as effectively as possible, their hardware is becoming more difficult to maintain. Added to the need for flexibility, the availability of high-quality motion compensated standards conversion in the cloud has come at a timely point, just as many existing hardware assets approach end of life. Broadcasters are now looking at how these assets will be replaced, and with what.
In parallel, with so much of the IP transport and delivery workflow now residing in the cloud, it is an enormous operational inconvenience to bring those IP streams back to an on-premise facility, where hardware decoders take them back to baseband SDI for conversion before being reencoded and pushed back to the cloud. This adds latency which in a live environment must be kept to the bare minimum; the last thing audiences and broadcasters want is for a critical piece of action to appear on social media first. Any additional encoding/decoding cycle also results in a quality impact for the end user.
These pain points were driving the industry to look for answers even before the pandemic, which has only taught us the vital importance of having flexible capability built into systems. We are also able to benefit from the fact that so much of the IP and cloud workflows have already been established. Until recently, motion compensated frame rate conversion has been the missing piece; we expect it will be plainer sailing for customers to make the transition here than in other operational areas.
Anything to do with motion compensated standards conversion has traditionally been the preserve of a handful of specialists and so has been waiting its turn to get focus from the industry at large.
A vital niche The main challenge is ensuring the teams that will be deploying the solution work with it; they need to go through the proof of concept (POC), and confirm they are happy that the necessary controls, monitoring, and backup provision are of an equivalent quality and stability to the previous hardware solutions before deployment.
Of all the processing that has moved to the cloud, motion compensated frame standards conversion remains one of the most demanding and unique, exceeding even the most advanced codecs in terms of complexity. As a result, a big part of our job as a technology partner is building awareness around the growth in complexity that server-based technology can address and solve. InSync brought the FrameFormer standards conversion software engine to market and demonstrated live IP motion compensated standards conversion using CPU-only technology in 2019.
It might have been one of the last on the list to migrate to the cloud, but motion compensated frame standards conversion is by no means least the technology is available and is working now. We have shown that we deliver a quality result across the full breadth of customers' content property, providing complex technology in a plug-and-play format. We have seen an incredible response from broadcasters to ou
Most recent headlines
12/11/2025
Vubiquity, an Amdocs company and global leader in technology-led media services, today announced it has achieved the Amazon Web Services (AWS) Media & Entertain...
12/11/2025
Over 200 upgraded sites now delivering 2G and 3G mobile data services to more th...
12/11/2025
NEW YORK and WASHINGTON DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is specifically designed for political adverti...
12/11/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr has weighed in on the blackout of ABC, ESPN and other Disney programming on YouTube TV with a po...
12/11/2025
Parents jailed for over two years after bringing their daughter to hospital for ...
12/11/2025
Large language model (LLM)-based AI assistants are powerful productivity tools, but without the right context and information, they can struggle to provide nuan...
11/11/2025
SVG Sit-Down: How Pixellot's Automated-Production-Tech Stack Is Evolving in ...
11/11/2025
Introducing SVG's New Platinum White Papers' PlatformTop technology providers detail how they are innovating in sports productionBy SVG Staff
Tuesday...
11/11/2025
SVG All-Stars: Vanessa Lindsey, Senior Director, Technical and Remote Operations...
11/11/2025
Lesson Plan: How Big Ten Network's StudentU Produces Broadcast Pros - and 2,...
11/11/2025
Peacock Performance View Feature Now Available for All NBA Games on PeacockBy Jason Dachman, Editorial Director, U.S.
Tuesday, November 11, 2025 - 2:10 pm
P...
11/11/2025
Today, Spotify and the National Music Publishers' Association (NMPA) launche...
11/11/2025
This year, SGL Carbons Willich site is celebrating a special anniversary. For 30...
11/11/2025
Rural connectivity rising fast
Traditional media still matters
Rural Filipinos...
11/11/2025
Wohler has said it has added three Secure Reliable Transport (SRT) connections to its new iVAM2-MPEG monitor....
11/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, recently hosted an exclusive event in Los Angeles to celebrate the soft launch of...
11/11/2025
NAKIVO Inc., a fast-growing software company specialising in data protection and disaster recovery solutions for virtual, physical, cloud, and SaaS environments...
11/11/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced that Kogan Australia, one of the country's leading e...
11/11/2025
The Romanian Radio Broadcasting Company (SRR) has commissioned a new state-of-the-art radio production and broadcast facility centred on a DHD RX2 and TX2 conso...
11/11/2025
Alfalite, Europe's only LED screen manufacturer, has announced a strategic partnership with Adistec Corp, a leading value-added distributor of infrastructur...
11/11/2025
Delivering dedicated remote production facilities across a range of live sports for a growing roster of broadcast clients, the Cymru Broadcast Centre (CBC) at W...
11/11/2025
Luxembourg, 6 November 2025 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the nine months and three months ended...
11/11/2025
NEW YORK AccuWeather has announced a multi-year deal with MS Now to provide weather forecasts, content, data, and access to its expert meteorologists to the net...
11/11/2025
NEW YORK Ookla has introduced Speedtest Pulse, a new network diagnostic device designed to provide definitive, smartphone-based validation and troubleshooting f...
11/11/2025
In a rollout that will further heighten the competition between streaming services and local broadcasters, Prime Video is rolling out location-based interactive...
11/11/2025
Rohde & Schwarz and its partners unveil new satellite payload testing innovation...
11/11/2025
Back to All News
The Fourth Season of Alpha Males Arrives on Netflix on January 9
Entertainment
11 November 2025
GlobalSpain
Link copied to clipboard
Toge...
11/11/2025
Throughout her distinguished career, she shaped the way media is measured and valued, contributing enormously to the credibility and progress of our sector. Den...
11/11/2025
After international award wins, the much-loved children's series returns with 13 brand new episodes with some very special children and guests including Ros...
10/11/2025
New frontier: Extreme H's Ali Russell on the evolution of motorsport from el...
10/11/2025
SVG Sit-Down: How the XR Sports Alliance Makes XR Easier Than Ever for Rightshol...
10/11/2025
FutureSPORT 2025: F1's Wendy Hendrickx on putting fans at the heart of the a...
10/11/2025
Paul Tagliabue, Former NFL Commissioner, Sports Broadcasting Hall of Famer, Dies...
10/11/2025
Act Now! SVG Summit Complimentary Registration Closes on Dec. 9Don't miss out on the biggest event of the year in sports productionBy SVG Staff
Monday, No...
10/11/2025
2025 Sports Broadcasting Hall of Fame: Jerry Jones, Visionary of ValueDave Barron, SVG Contributor
Monday, November 10, 2025 - 2:30 pm
Print This Story | S...
10/11/2025
(L-R) Kali Reis, Josh O'Connor, and Max Walker-Silverman attend the 2025 Sundance Film Festival premiere of Rebuilding at Eccles Theatre on January 26, 20...
10/11/2025
NEW YORK Nielsen said it has started releasing rankings of the most-watched college football teams. In its first ranking, through the first 10 weeks of the seas...
10/11/2025
LONDON Viewers who remember a time before YouTube existed are the biggest consumers of the platform's movies and TV shows, according to a new report from Am...
10/11/2025
Lightware, an industry leader in signal management, has announced a series of updates to its Lightware Academy courses, including the launch of a new Taurus Roo...
10/11/2025
Marks Thuraya's first operational entry into South Africa
Extends reliable,...
10/11/2025
10 Nov 2025
VEON Raises 2025 Outlook, Robust Revenue and EBITDA Momentum, Direc...
10/11/2025
Shining a Spotlight on Storytelling: Marcus Van Altena Joins Techtel as Business...
10/11/2025
Monday 10 November 2025
Sky News partners with Arc XP to power the future of digital journalism
Today, Sky News can announce that it has partnered with Arc XP...
10/11/2025
Rohde and Schwarz Cybersecurity to develop solutions for VS laptops
Munich, 10th of November 2025 - Rohde & Schwarz Cybersecurity has developed a specialized...
10/11/2025
Satellite Payload and Components Testing with instruments from Rohde & Schwarz a...
10/11/2025
Back to All News
The Elixir' Brings Indonesian Zombies to The World
Entertainment
10 November 2025
GlobalIndonesia
Link copied to clipboard
The Elix...
10/11/2025
Back to All News
Netflix ISP Speed Index for October 2025
Product
10 November 2025
Global
Link copied to clipboard
This month, 1% of Internet Service Prov...
10/11/2025
Back to All News
Love Is Blind: Italy - Now Available the Trailer for the Itali...
10/11/2025
76 animals. Six locations. Two Irish stars. One Pet Mobile.
From surfing dogs t...
10/11/2025
Editor's note: This post is part of Think SMART, a series focused on how lea...