Sony Pixel Power calrec Sony

A timely migration to the cloud for motion compensated frame rate conversion

22/09/2022

James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content

By Contributor

Published: September 22, 2022

James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content

target=_blank title=Share on LinkedIn class=share-linkedin>

Meeting the demand for perfect high-quality content is something all broadcasters have at the front of their minds, but nowhere more so than during live events, where anything less than the best fan experience is critical. Even the slightest jerky motion, pulsing, flickering, ghosting or other visible defects is unacceptable to fans and advertisers alike. Motion compensated frame rate conversion analyses adjacent frames, detects, and calculates the movement of objects within the scene, creating new frames with appropriate object placement and display timing while converting content from one frame rate to another.

The main use cases for frame rate/standards conversion are linear channels with ongoing demand, assets that need to be distributed to different markets in different formats, and events-based content such as live sports. While ongoing services are not always financially viable in cloud environments, it is in the latter case where we see the greatest degree of demand with significant spikes around major events, such as the Olympics or major golf and tennis tournaments. Due to its highly specialist nature, this demand also comes all at once.

For many areas of the broadcast chain, while the migration to cloud is the ultimate destination, we will not be there for a few years yet. The huge spikes in demand are what make motion compensated standards conversion for premium live sports an exception. Traditional hardware-based solutions are not well suited to these high-volume peaks; adding capacity not only means a huge cost outlay, but in most live environments, where space is at a premium, also requires additional footprint.

When we are talking multiple, concurrent sporting events, the issues are further compounded. As broadcasters meet demand for new services and drive to give sports fans the best possible experience, with multiple camera angles, etc., demand for frame rate conversion spirals even higher and hardware is just unable to keep up.

The cloud answers these demands very neatly, delivering a degree of agility and scalability that hardware simply cannot match. Cloud services eliminate the need for costly capex-based infrastructures and allow broadcasters the flexibility of paying only for what they actually use, as and when needed. Additionally, almost unlimited CPU processing power allows processing to be scaled rapidly and cost-efficiently.

Meeting pain points While customers are keen to sweat their investments as effectively as possible, their hardware is becoming more difficult to maintain. Added to the need for flexibility, the availability of high-quality motion compensated standards conversion in the cloud has come at a timely point, just as many existing hardware assets approach end of life. Broadcasters are now looking at how these assets will be replaced, and with what.

In parallel, with so much of the IP transport and delivery workflow now residing in the cloud, it is an enormous operational inconvenience to bring those IP streams back to an on-premise facility, where hardware decoders take them back to baseband SDI for conversion before being reencoded and pushed back to the cloud. This adds latency which in a live environment must be kept to the bare minimum; the last thing audiences and broadcasters want is for a critical piece of action to appear on social media first. Any additional encoding/decoding cycle also results in a quality impact for the end user.

These pain points were driving the industry to look for answers even before the pandemic, which has only taught us the vital importance of having flexible capability built into systems. We are also able to benefit from the fact that so much of the IP and cloud workflows have already been established. Until recently, motion compensated frame rate conversion has been the missing piece; we expect it will be plainer sailing for customers to make the transition here than in other operational areas.

Anything to do with motion compensated standards conversion has traditionally been the preserve of a handful of specialists and so has been waiting its turn to get focus from the industry at large.

A vital niche The main challenge is ensuring the teams that will be deploying the solution work with it; they need to go through the proof of concept (POC), and confirm they are happy that the necessary controls, monitoring, and backup provision are of an equivalent quality and stability to the previous hardware solutions before deployment.

Of all the processing that has moved to the cloud, motion compensated frame standards conversion remains one of the most demanding and unique, exceeding even the most advanced codecs in terms of complexity. As a result, a big part of our job as a technology partner is building awareness around the growth in complexity that server-based technology can address and solve. InSync brought the FrameFormer standards conversion software engine to market and demonstrated live IP motion compensated standards conversion using CPU-only technology in 2019.

It might have been one of the last on the list to migrate to the cloud, but motion compensated frame standards conversion is by no means least the technology is available and is working now. We have shown that we deliver a quality result across the full breadth of customers' content property, providing complex technology in a plug-and-play format. We have seen an incredible response from broadcasters to ou
LINK: https://www.tvbeurope.com/media-management/a-timely-migration-to-the-c...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

12/08/2026

ACLU Requests ABC Station Probe Documents from FCC

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Roger Keating To Retire from Hearst Television

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Netflix Closes U.S. Upfronts, Nearly Doubles Ad Commitments

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

CBS Pittsburgh Debuts New AR/VR News Studio

Share Copy link Facebook X Linkedin Bluesky Email...

12/08/2026

Matthews Intros T-Go Extreme Rigging Solutions

Matthews Studio Equipment introduces T-Go Mounting Solutions extreme camera rigging systems, engineered for the most demanding environments in motion picture pr...

12/08/2026

Anton Bauers EDEN Becomes Only Mobile Power Station in it...

Anton/Bauer, a Videndum brand and the industry leader in mobile power solutions for broadcast and cinematic production, announces that the EDEN Mobile Power Sta...

12/08/2026

TAG Video Systems Cuts Hardware Costs for Customers with...

TAG Video Systems, the global leader in software-based IP monitoring and multiviewer solutions, today announced a memory usage optimization that lowers the tota...

12/08/2026

Unified Streaming Launches Trusted Media - C2PA in Dynami...

Unified Streaming announces Trusted Media, a new solution that enables broadcasters, streaming platforms, and premium content owners to attach verifiable authen...

12/08/2026

Tedial Powers the AI-Driven Media Supply Chain at IBC 202...

Combining intelligent automation, composable business services and user-centric experiences The media industry is entering a new phase where AI intelligence is...

12/08/2026

DPA Microphones Appoints Raul Contreras as West Coast Reg...

DPA Microphones welcomes Raul Contreras as its new West Coast Regional Sales Manager. In this role, Contreras will oversee sales and customer relationships thro...

12/08/2026

Weather is Not a Factor for Marshall Electronics New CV57...

Marshall Electronics' first all-weather, all-IP 4K POV camera, the CV574-WP, makes its European debut at IBC 2026 (Stand 10.C11). Built for the elements, th...

12/08/2026

A double off-switch helps cells respond to stress

LA JOLLA, CA-Scientists at Scripps Research have discovered that two seemingly unrelated cellular enzymes become locked together during times of stress, simulta...

11/08/2026

Apple To Bring Friday Night Baseball Live to Apple Immersive on Vision Pro Beginning Aug. 28

Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...

11/08/2026

Looking for a New Cameraperson? ProductionHUB Guide Lays Out Considerations, Pitfalls

By Briana Brady, Social Media Manager, Production Hub Sports content is having ...

11/08/2026

SVG Sit-Down: Backlight CEO Kathleen Barrett on Building Media Infrastructure for a Global, AI-Driven Sports Landscape

She addresses why media organizations need more than asset storage, how sports t...

11/08/2026

FloSports Dennis LeMire on Implementing Cloud-Based Workflows on Lower Tier Sports

Remote commentary has improved significantly on these broadcasts At a clip of ...

11/08/2026

Miami HEAT's Revamped IP-Based Control Room Coordinates Workflows With Meinberg Intelligent Modular Synchronization System

A pair of LANTIME IMS M2000 PTP Grandmasters deliver resilient timing infrastruc...

11/08/2026

LTN Expands Live Event Master Control Capabilities for Sports Organizations

LTN has announced expanded capabilities for its Live Event Master Control offering, providing sports broadcasters, leagues, rights holders, and content owners w...

11/08/2026

WTA Ventures Appoints IMG as Managed Production Services Partner

WTA Ventures has appointed IMG as its managed production services partner in a multi-year agreement commencing with the 2027 season. The partnership is the late...

11/08/2026

New York Jets and CBS New York Extend Multi-Year Partnership

The New York Jets and CBS New York have agreed to a multi-year extension of their partnership, keeping CBS New York as the official broadcast home of the team. ...

11/08/2026

Nielsen Acquires DoubleVerify to Create New Combined Media Intelligence Platform

Nielsen Holdings and DoubleVerify have announced a definitive agreement under which Nielsen will acquire DoubleVerify in an all-cash transaction with an enterpr...

11/08/2026

AES Elects David v.R. Bowles as President-Elect for 2027, Unveils Other Election Results

The Audio Engineering Society has announced the results of its 2026 Board of Dir...

11/08/2026

SVG Sit-Down Creator Sports Network's Barrick Prince on Building the Next Layer of the Live-Sports Rights Stack

The CSN co-founder details its network and affiliate' model, how creator wi...

11/08/2026

Gravity Media Providing Host Broadcast Operations for Esports World Cup 2026

Gravity Media is providing host broadcast operations for the Esports World Cup (EWC) 2026, supporting ESL FACEIT Group (EFG) in delivering the tournament to glo...

11/08/2026

TAG Video Systems Reduces Memory Requirements for Compressed Workflows

TAG Video Systems has released a memory usage optimization for its MCM software that reduces the cost per channel by up to two-thirds for compressed workflows. ...

11/08/2026

SMT Expands LED Production and Scoring Services at 2026 Cincinnati Open

SMT is expanding its technology partnership with the Cincinnati Open this year, adding new LED displays, production capabilities, and fan-facing experiences at ...

11/08/2026

Pac-12 to Stream Fall Olympic Sports Home Events Free on YouTube

The Pac-12 has announced that home Olympic sports broadcasts throughout the fall season will be available free on the conference's YouTube channel at youtub...

11/08/2026

Case Study: Real Life Network Taps LiveU for Broadcast-Grade Streaming

Spreading a message of faith requires both widespread accessibility and uncompromising visual quality. Real Life Network (RLN), a free, faith-based digital stre...

11/08/2026

Tennessee Titans' New Nissan Stadium Will Live Up to Its Music City Location

Taking the synergy of sports and entertainment a step further, the NFL venue in Nashville will house iterations of two iconic music clubs The marriage of Taylo...

11/08/2026

The Crow Hill Company introduce Pocket Strings

Free library captures pro classical string section There's no shortage of freebies in The Crow Hill Company's line-up, with their Vaults series offe...

11/08/2026

Emergence Audio unveil Envoy

Percussion instrument introduces all-new engine Emergence Audio have just introduced a instrument that brings together a vast collection of percussive analo...

11/08/2026

Boris FX reveal Sequoia 2026.5

Introduces new all-in-one Spatial Panner tool Boris FX have recently announced the latest major update for their mastering and broadcast-focused DAW softwar...

11/08/2026

Rohde & Schwarz installs millimeter wave security scanners at Airports of Thailand (AOT) Airports

Rohde & Schwarz installs millimeter wave security scanners at Airports of Thaila...

11/08/2026

Dolby Acquires VVC Patents From Florida Atlantic University

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

Alyson Stewart Joins Zixi as Senior Director, Sales

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

FCC Issues Alert Over Scammers Impersonating Its Commissioners

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

Comcast, Disney Ink Deal to End NFL Network Blackout

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

farmerswife and Cirkus are Exhibiting at IBC 2026

farmerswife and Cirkus will return to IBC 2026 to showcase new tools designed to help broadcast, media and post-production teams manage workflows with greater s...

11/08/2026

LiveU Powers Cross-Venue Coverage of Glasgow Commonwealth...

LiveUs LU900Q intelligent production unit played a central role in the host broadcast operation for the Games in Glasgow (July 23 to August 2, 2026). The host b...

11/08/2026

Jigsaw24 Appoints James Morse as Client Director to Drive...

Jigsaw24 has appointed James Morse as Client Director, Media Sales, as it deepens its focus on sports, live events and integrated production. His appointment co...

11/08/2026

Net Insight enables one of Europes largest broadcast grad...

Net Insight today announced that DMC Production Norway has selected its Open Live Media solution to centralize the production of Blinkfestivalen 2026. Combining...

11/08/2026

Vivaro Supports Record World Cup Audiences with the Appea...

Modular HEVC and JPEG XS workflows enabled resilient, ultra-low-latency delivery for leading linear and digital media platforms across all 104 matches Appear A...

11/08/2026

Homecoming Artist Spotlight: Fabiola Mndez

Homecoming Artist Spotlight: Fabiola M ndez The first cuatrista to graduate from Berklee talks about the community that shaped her career ahead of her Homecom...

11/08/2026

FOR-A To Highlight MixBoard, Viztrik AiDi Enhancement At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

AMWA and EBU to Host Demos at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

Dalet Solution Suites Enable Media Teams to Move Like a S...

Dalet, a leading technology and service provider for media-rich organizations, today announced Dalet Solution Suites, a new portfolio of cloud-native solutions ...

11/08/2026

Mediagenix Helps Broadcasters Prepare for Brazil DTV Futu...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase how media companies can prep...