
James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content
By Contributor
Published: September 22, 2022
James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content
target=_blank title=Share on LinkedIn class=share-linkedin>
Meeting the demand for perfect high-quality content is something all broadcasters have at the front of their minds, but nowhere more so than during live events, where anything less than the best fan experience is critical. Even the slightest jerky motion, pulsing, flickering, ghosting or other visible defects is unacceptable to fans and advertisers alike. Motion compensated frame rate conversion analyses adjacent frames, detects, and calculates the movement of objects within the scene, creating new frames with appropriate object placement and display timing while converting content from one frame rate to another.
The main use cases for frame rate/standards conversion are linear channels with ongoing demand, assets that need to be distributed to different markets in different formats, and events-based content such as live sports. While ongoing services are not always financially viable in cloud environments, it is in the latter case where we see the greatest degree of demand with significant spikes around major events, such as the Olympics or major golf and tennis tournaments. Due to its highly specialist nature, this demand also comes all at once.
For many areas of the broadcast chain, while the migration to cloud is the ultimate destination, we will not be there for a few years yet. The huge spikes in demand are what make motion compensated standards conversion for premium live sports an exception. Traditional hardware-based solutions are not well suited to these high-volume peaks; adding capacity not only means a huge cost outlay, but in most live environments, where space is at a premium, also requires additional footprint.
When we are talking multiple, concurrent sporting events, the issues are further compounded. As broadcasters meet demand for new services and drive to give sports fans the best possible experience, with multiple camera angles, etc., demand for frame rate conversion spirals even higher and hardware is just unable to keep up.
The cloud answers these demands very neatly, delivering a degree of agility and scalability that hardware simply cannot match. Cloud services eliminate the need for costly capex-based infrastructures and allow broadcasters the flexibility of paying only for what they actually use, as and when needed. Additionally, almost unlimited CPU processing power allows processing to be scaled rapidly and cost-efficiently.
Meeting pain points While customers are keen to sweat their investments as effectively as possible, their hardware is becoming more difficult to maintain. Added to the need for flexibility, the availability of high-quality motion compensated standards conversion in the cloud has come at a timely point, just as many existing hardware assets approach end of life. Broadcasters are now looking at how these assets will be replaced, and with what.
In parallel, with so much of the IP transport and delivery workflow now residing in the cloud, it is an enormous operational inconvenience to bring those IP streams back to an on-premise facility, where hardware decoders take them back to baseband SDI for conversion before being reencoded and pushed back to the cloud. This adds latency which in a live environment must be kept to the bare minimum; the last thing audiences and broadcasters want is for a critical piece of action to appear on social media first. Any additional encoding/decoding cycle also results in a quality impact for the end user.
These pain points were driving the industry to look for answers even before the pandemic, which has only taught us the vital importance of having flexible capability built into systems. We are also able to benefit from the fact that so much of the IP and cloud workflows have already been established. Until recently, motion compensated frame rate conversion has been the missing piece; we expect it will be plainer sailing for customers to make the transition here than in other operational areas.
Anything to do with motion compensated standards conversion has traditionally been the preserve of a handful of specialists and so has been waiting its turn to get focus from the industry at large.
A vital niche The main challenge is ensuring the teams that will be deploying the solution work with it; they need to go through the proof of concept (POC), and confirm they are happy that the necessary controls, monitoring, and backup provision are of an equivalent quality and stability to the previous hardware solutions before deployment.
Of all the processing that has moved to the cloud, motion compensated frame standards conversion remains one of the most demanding and unique, exceeding even the most advanced codecs in terms of complexity. As a result, a big part of our job as a technology partner is building awareness around the growth in complexity that server-based technology can address and solve. InSync brought the FrameFormer standards conversion software engine to market and demonstrated live IP motion compensated standards conversion using CPU-only technology in 2019.
It might have been one of the last on the list to migrate to the cloud, but motion compensated frame standards conversion is by no means least the technology is available and is working now. We have shown that we deliver a quality result across the full breadth of customers' content property, providing complex technology in a plug-and-play format. We have seen an incredible response from broadcasters to ou
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
New all-in-one scoring package incoming
EastWest's latest release brings together an eclectic mix of sampled instruments in an attempt to provide compos...
07/10/2026
Granular process features graph-based sequencer
The latest addition to Baby Audio's ever-expanding collection of plug-ins is a new time-bending effect b...
07/10/2026
Iconic inventor & designer passes away
Mike Beigel, the inventor and designer who co-founded Musitronics, has sadly passed away aged 79. Mike was responsibl...
07/10/2026
Combines filtering & wavefolding
Kreuzberg Audio have recently introduced a plug-in that combines filtering and wavefolding in a way that allows the two pro...
07/10/2026
Recreates the ultra-rare Gleeman Pentaphonic
Cherry Audio's latest soft synth faithfully recreates the Gleeman Pentaphonic, a vintage synth that was kno...
07/10/2026
Statement on the passing of Richard Morecroft
7 October, 2026
Media releases
Statement by SBS Managing Director, Jane Palfreyman
SBS is deeply saddened...
07/10/2026
The National Film and Video Foundation (NFVF) is pleased to announce the extensi...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Sacramento Production Services has completed a major wireless audio overhaul at Sutter Health Park, current home of the Athletics (A's) professional basebal...
07/10/2026
Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to...
07/10/2026
Sanbila Lets Video Editors Import Rushes From a WeTransfer Link and Edit Them Fr...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
UK-based broadcast engineer Andrew Kemp has chosen a dhd.audio SX2 and XS3 as the basis of a transportable media-training resource. With a quarter-century of ex...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to NAB Show New York
Highlights include complete path from SDI to IP, C-band tran...
07/10/2026
Deerstalker Pictures The Exorcism of Nixie Shot With Blackmagic Cameras
Brie Clayton October 6, 2026
0 Comments
Fantasy series relied on Blackmagic ca...
07/10/2026
Nevion announces Providius NVRT integration with eMerge switches for expanded br...
07/10/2026
DriveShelf - A Filmmaker's Mac App for Finding Footage on Unplugged Drives
Brie Clayton October 6, 2026
0 Comments
DriveShelf for Mac catalogs eve...
07/10/2026
COW Jobs: Cinematographer, Video Editor - Baltimore, MD
Brie Clayton October 7, 2026
0 Comments
Cinematographer / Video Editor
September 23, 2026 ...
07/10/2026
Behind the Scenes at Berklee Homecoming 2026 Follow Marley Striem BM '25 behind the scenes as she manages a team of students and liaises with artists duri...
07/10/2026
Berklee College of Music and Berklee Valencia Named to Billboards 2026 List of T...
07/10/2026
The six-part series will launch on free-streaming service U in 2027.
A set of first look images have been released for The Cadburys (6x60'), the upcoming s...
07/10/2026
Wednesday 7 October 2026
Sky Sports to broadcast England's ODI tri-series a...
07/10/2026
When the EBU and AMWA launched the Joint Task Force on the Dynamic Media Facility (JT-DMF) at IBC2025, the DMF was largely a concept. Twelve months on, the conv...
07/10/2026
Even the Digital Government Needs a Plan B
AFCEA study National Security Ecosystem 2030 presented at the Bonn IT Dialogue. Arvato Systems / AFCEA Bonn e. ...
07/10/2026
This development extends certification beyond individual Retail Media Networks a...
07/10/2026
RT has been informed that, as stated in Budget 2027, the Government has made the decision to cut the agreed public funding of RT by 20 million for 2027.
In ...
07/10/2026
Undercover filming shows add-on treatments with potential safety concerns on sal...
07/10/2026
Join Emma Doran, Justine Stafford, Killian Sundermann, Se n Burke and Michael Fry on RT 2 and RT Player tomorrow at 10.30pm
A host of guest stars include Siob...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/10/2026
A response to Mark Turner and the SVG AI Innovation Lab
SVG AI Innovation Lab Program Director Mark Turner's How Broadcast Sports Can Apply the Newsroom S...
06/10/2026
Cobalt Digital will exhibit at NAB Show New York 2026 (Booth 226, Javits Center, October 21-22), demonstrating its ST 2110/IPMX product line alongside solutions...
06/10/2026
LiveU and Airwise have announced a strategic partnership integrating LiveU's bonded video transmission with Airwise's drone fleet management, airspace a...
06/10/2026
Hotspur Labs, Tottenham Hotspur's corporate venture programme, will co-host ...
06/10/2026
SPORTEL Monaco 2026 will take place October 19-21 at the Grimaldi Forum in Monaco, with the conference programme running October 19-20.
Sessions include:
Mast...
06/10/2026
Zixi has announced the appointment of John Towers as Chief Financial Officer. Towers brings more than 20 years of experience in media and entertainment, includi...
06/10/2026
The Memphis Grizzlies, DAZN, and WATN/ABC24 have announced a partnership to simulcast 15 regular season Grizzlies games free over-the-air on ABC24 during the 20...