Sony Pixel Power calrec Sony

China Media Group Brings First Extended Reality New Year Gala to Life With Ross

27/01/2021

Ottawa, Canada, January 27th 2021 - While Chinese communities traditionally look forward to their New Year festivities in February, Chinese broadcaster CCTV still celebrates the Occidental New Year with high a profile show featuring variety acts, music and dance. A highlight of the New Year's Eve Set Sail in 2021' gala was Peacock', a music show designed for the visually impaired that featured songs, story-telling and narrative, all set within five different virtual worlds.

alt= width=1024 height=586 data-lazy-srcset=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1024x586.png 1024w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-300x172.png 300w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-768x439.png 768w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1536x879.png 1536w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121.png 1869w data-lazy-sizes=(max-width: 1024px) 100vw, 1024px data-lazy-src=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1024x586.png />

The show was groundbreaking for both the audience and producers China Media Group (CMG) insofar as it represented the first time Extended Reality (XR) had been used on a Chinese TV show. In this case, the set comprised a large LED display wall with an LED floor in front, so that graphics could be rendered and displayed both behind and below the talent and guests. In addition, augmented reality elements were also included around the talent on set, with camera tracking ensuring that all the graphics moved and appeared natural as the cameras panned and tilted. This was an incredibly complex project, and we started the planning process several months before shooting, notes Mr. Feng, Technical Engineer with CMG. Planning really involved everyone the Director needed to know the scope and boundary of the virtual scene in order to better design the scene and shooting angle, the LED display team needed to accurately align the video signal with the pixel points on the screen to ensure that the XR scene did not distort and affect the perspective, the cameramen needed to know the subject position and depth of the XR scenes to better design the shots and camera moves, and the Producer of the XR scenes needed to ensure that the scenes were seamlessly connected with the edge of the LED displays based upon the camera positions in order to achieve the best visual effect. And, of course, the best possible graphics rendering solution was needed to ensure that the stunning graphics and immersive worlds could be brought to life. For this, CMG chose Voyager from Ross Video.

We couldn't be happier with the results, comments Mr. Feng. This was one of the most technically challenging shows I've ever worked on, but everyone was amazed at the final visuals which were absolutely stunning. XR isn't just an alternative to a green screen - it's a revolution that offers so much more creativity and immersion, and it's being driven by developments in real-time rendering like the Voyager solution from Ross. We've already started planning the Spring Gala Festival show for CCTV - the world's most widely viewed TV program - and we're hoping to bring even more amazing images to our audiences thanks to our great partnership with Ross.

Ross Video - High Impact, High Efficiency Production Solutions

Ross powers live video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Google YouTube Space London, and the international esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.

Ross Video Media Contact:

Stuart G. Russell

Communications Director

Tel: +44 7827 019494

Email: srussell@rossvideo.com

Twitter: @ross_video

www.rossvideo.com
LINK: https://www.rossvideo.com/china-media-group-brings-first-extended-real...
See more stories from rossvideo

North America Stories

05/02/2026

New Orlando TV Station Focuses On Puerto Rican Viewers

Share Copy link Facebook X Linkedin Bluesky Email...

05/02/2026

Teads, Google TV Partner To Grow CTV HomeScreen Ad Availability

Share Copy link Facebook X Linkedin Bluesky Email...

05/02/2026

Advanced Systems Group Appoints Industry Veteran Derek Pe...

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Derek Pezzotti as Sen...

05/02/2026

Taurus Technologies Elevates Podcast Production with Brig...

Taurus Technologies, a Dallas-area professional AV systems integrator, has upgraded its in-house podcast studio with Brightline Lighting's AV/720 low-voltag...

05/02/2026

NBC Sports Selects Production Infrastructure and Signal P...

NBC Universal to Present XXV Olympic Winter Games Feb. 6-22 and Milan Cortina Paralympics March 6-15 NBC Sports to Utilize Grass Valley's Frame Rate Conver...

05/02/2026

Atomos Unveils All New Shogun AV-19

Atomos today announced Shogun AV-19, a rack-mountable, 19-inch 4K HDR monitor-recorder-switcher designed for professional live production, broadcast, and video ...

05/02/2026

Vizrt revolutionizes corporate communications with AI-pow...

Vizrt, the leader in live production technology, revolutionizing viewer experience and engagement, today introduces two brand new solutions in partnership with ...

05/02/2026

Appear Appoints Simon Frost as Chief Marketing Officer to...

Appear, a global leader in live production technology, today announced the appointment of Simon Frost in a newly created role as Chief Marketing Officer (CMO). ...

05/02/2026

Noah Chamis ICLS Illuminates Only Murders in the Building...

New York gaffer Noah Chamis, ICLS ( You Deserve Each Other , The Half of It , Project Runway ) practices a mix of technical precision and creative play in his...

05/02/2026

NBC Sports Deploys Audio-Technica Microphones for Winter Olympics

Share Copy link Facebook X Linkedin Bluesky Email...

05/02/2026

Hemisphere Media Group, Entravision Launch WAPA Orlando

Share Copy link Facebook X Linkedin Bluesky Email...

05/02/2026

SMT Providing Timing And Production Data Services for Winter Olympics

Share Copy link Facebook X Linkedin Bluesky Email...

05/02/2026

GeForce NOW Celebrates Six Years of Streaming With 24 Games in February

Break out the cake and green sprinkles - GeForce NOW is turning six. Since launch, members have streamed over 1 billion hours, and the party's just getting...

04/02/2026

Save the Date: SVG Regional Sports Production Summit Heads to Denver June 29-30

The 11th-annual Summit will not only the unprecedented headwinds facing the business, but also the groundbreaking opportunities for the future....

04/02/2026

2026 Grammy Awards Audio Team Collaborates for Live Broadcast

Just moments before the 2026 Grammy Awards kicked off, members of the event's audio team assembled for a group photo at the base of the stage inside Los Ang...

04/02/2026

Riedel Connects Live Surgery and Medical Professionals at VISAR 2025

At the Vienna Interdisciplinary Symposium on Aortic Repair (VISAR), Riedel Communications' Managed Technology Division delivered a turnkey technical infrast...

04/02/2026

Mountain West Announces New Media Rights Package in Collaboration with CBS Sports, FOX Sports, The CW Network, and Kiswe

The Mountain West Conference announces a new media rights package featuring CBS ...

04/02/2026

NFL 2026 International Games Announced in Madrid, Mexico, and Paris

Earlier this week, the NFL announced it would play regular season games in Madrid, Paris, and Mexico City in 2026 as part of a nine-game international schedule,...

04/02/2026

Super Bowl Halftime Show Preview: PA Speakers on Wheels Return for Football-Meets-Music Event

Custom-built carts carry music speakers for Apple Music Super Bowl LX Halftime S...

04/02/2026

Wireless Audio, Part 1: RF Does More With Less, Because It Has To

In an era of constrained spectrum, two tactics have emerged: work closely with regulatory bodies and utilize engineering chops The Federal Communications Commi...

04/02/2026

Wireless Audio, Part 2: RF Mics Have a Key Role in Sports Broadcasting

Three examples of how wireless microphones are deployed to bring fans in deep and up close Microphone manufacturers have myriad ways to put wireless to work fo...

04/02/2026

Sennheiser Is Moving to Music City

The mic manufacturer will join other suppliers in the new Rock Nashville production campus Sennheiser is relocating its U.S. headquarters from its long-time lo...

04/02/2026

Release Rundown: What to Watch in February, From Jimpa to Queen of Chess

Olivia Colman and John Lithgow appear in Jimpa by Sophie Hyde, an official selection of the 2025 Sundance Film Festival. (Courtesy of Sundance Institute | pho...

04/02/2026

Viper Shield Flight Tests Accelerate Delivery with New Digital Electronic Warfare Capability

Viper Shield's robust phase of flight-testing production representative hard...

04/02/2026

Nielsen launches co-viewing pilot program to further enhance TV measurement

Pilot To Launch with Super Bowl LX on February 8 and Continue with High Profile Live Events, Entertainment and Sports Nielsen to Use State of the Art Wearable...

04/02/2026

Vinten Extends VEGA Platform with VEGA Lite PTZ Control S...

New control solution applies broadcast robotics workflows to PTZ cameras with third-party integration and upgrade paths Vinten, a global leader in robotic cam...

04/02/2026

Vinten Launches Vega Lite PTZ Control System

Share Copy link Facebook X Linkedin Bluesky Email...

04/02/2026

Chyron to Provide Graphics, Virtual Sets for Winter Olympics Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

04/02/2026

NBC Sports Taps Appear for 2026 Winter Olympics Production

Share Copy link Facebook X Linkedin Bluesky Email...

04/02/2026

Katie Vitolins Announced as Vice President of Alumni Products and Services

Katie Vitolins Announced as Vice President of Alumni Products and Services An alumna and former trustee, Vitolins will lead the relaunch of Berklee's alum...

04/02/2026

Netflix Shares Teaser of the Third and Final Season of 'Knokke Off'

Back to All News Netflix Shares Teaser of the Third and Final Season of Knokke Off Entertainment 04 February 2026 GlobalNetherlands Link copied to clipboar...

04/02/2026

Netflix Premieres 'The TikTok Killer' on March 6

Back to All News Netflix Premieres The TikTok Killer on March 6 Entertainment 04 February 2026 GlobalSpain Link copied to clipboard Download the pictures ...

04/02/2026

Music Is Having a Golden Moment on Netflix as New and Nostalgic Songs Storm the Charts

Back to All News Music Is Having a Golden Moment on Netflix as New and Nostal...

04/02/2026

Nemotron Labs: How AI Agents Are Turning Documents Into Real-Time Business Intelligence

Editor's note: This post is part of the Nemotron Labs blog series, which exp...

03/02/2026

Tagboard's New Partner Development Kit Turns Complex Third-Party Integrations into Instant Graphics

Tagboard, a modern, interactive graphics system for news, sports, and entertainm...

03/02/2026

SNS Launches New S3-Compatible Cloud Storage Service

Studio Network Solutions (SNS) announces the launch of Trio, a new S3-compatible cloud storage service fully integrated with EVO for media backup, archival, and...

03/02/2026

NEP Group Running at Full-Scale This Month in Support of Major International Events

50 Production Trucks at center of 160 U.S.-based productions...

03/02/2026

Nielsen Launches Co-Viewing Pilot Program to Further Enhance TV Measurement

Nielsen, which specializes in audience measurement, data, and media intelligence, announces that it is piloting a new methodology enhancement to more accurately...

03/02/2026

NBC Sports Relies on Appear X Platform for Winter Games

Appear's X Platform will be used by NBC Sports to deliver video compression, satellite modulation and transport stream aggregation for its production of the...

03/02/2026

Behind The Mic: NBC Sports Unveils Presentation Cast for Super Bowl LX as Part of Legendary February

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

03/02/2026

NHL Network to Take Fans Rinkside as NHL Players Return to Winter Olympic Games

NHL Network announces its comprehensive programming schedule for the upcoming Winter Olympic Games, underscoring the highly anticipated return of NHL players to...

03/02/2026

Canon Lenses Power NBC Coverage of Milano Cortina Winter Games

NBC Sports has chosen Canon to deliver 115 Canon UHD broadcast lenses for its production of the 2026 Winter Olympics and Paralympics. Canon will also send suppo...

03/02/2026

NBC Sports Selects Audio-Technica for Vital Winter Games Role

Audio-Technica equipment will be used by NBC Sports to deliver much of its audio capture requirements across all sporting venues for its production of the 2026 ...

03/02/2026

Cisco VXLAN Makes Olympic Debut for NBC Sports

NBC Sports will use Cisco to deliver AI networking technology for its all-IP production of the 2026 Winter Olympics and Paralympics, including the deployment of...

03/02/2026

Chyron PRIME CG Drives NBC Sports Winter Games Graphics

NBC Sports will utilize Chyron PRIME CG to produce live broadcast graphics to display names, athlete information, scores, statistics, leaderboards, headshots an...

03/02/2026

NBC Sports Relies on Grass Valley for Winter Games Signal Conversion, Routing, Orchestration

NBC Sports will utilize Grass Valley to deliver advanced signal conversion, rout...

03/02/2026

Planar Supplies LED Wall Technology for NBC Sports Winter Games Coverage

NBC Sports will utilize Planar to deliver leading-edge fine pixel pitch LED video wall technology for its production of the 2026 Winter Olympics and Paralympics...

03/02/2026

FOX Sports Wraps Run Airing Westminster Kennel Club Dog Show

Taking place in two venues, the 2026 production celebrates the 150th Anniversary of the Super Bowl of Dogs' When the Westminster Kennel Club Dog Show conc...

03/02/2026

ESPN To Broadcast 2026 NFL Pro Bowl Games Live From San Francisco's Convention Center

For the indoor production, NEP Specialty Capture has mounted a 100-ft. overhead ...

03/02/2026

Inside League One Volleyball: Mobile TV Group Drives Broadcasts via Onsite Support, Remotely From Mountain Media Center

MTVG Edge, the production-services supplier's software-based production solu...