
Ottawa, Canada, January 27th 2021 - While Chinese communities traditionally look forward to their New Year festivities in February, Chinese broadcaster CCTV still celebrates the Occidental New Year with high a profile show featuring variety acts, music and dance. A highlight of the New Year's Eve Set Sail in 2021' gala was Peacock', a music show designed for the visually impaired that featured songs, story-telling and narrative, all set within five different virtual worlds.
alt= width=1024 height=586 data-lazy-srcset=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1024x586.png 1024w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-300x172.png 300w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-768x439.png 768w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1536x879.png 1536w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121.png 1869w data-lazy-sizes=(max-width: 1024px) 100vw, 1024px data-lazy-src=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1024x586.png />
The show was groundbreaking for both the audience and producers China Media Group (CMG) insofar as it represented the first time Extended Reality (XR) had been used on a Chinese TV show. In this case, the set comprised a large LED display wall with an LED floor in front, so that graphics could be rendered and displayed both behind and below the talent and guests. In addition, augmented reality elements were also included around the talent on set, with camera tracking ensuring that all the graphics moved and appeared natural as the cameras panned and tilted. This was an incredibly complex project, and we started the planning process several months before shooting, notes Mr. Feng, Technical Engineer with CMG. Planning really involved everyone the Director needed to know the scope and boundary of the virtual scene in order to better design the scene and shooting angle, the LED display team needed to accurately align the video signal with the pixel points on the screen to ensure that the XR scene did not distort and affect the perspective, the cameramen needed to know the subject position and depth of the XR scenes to better design the shots and camera moves, and the Producer of the XR scenes needed to ensure that the scenes were seamlessly connected with the edge of the LED displays based upon the camera positions in order to achieve the best visual effect. And, of course, the best possible graphics rendering solution was needed to ensure that the stunning graphics and immersive worlds could be brought to life. For this, CMG chose Voyager from Ross Video.
We couldn't be happier with the results, comments Mr. Feng. This was one of the most technically challenging shows I've ever worked on, but everyone was amazed at the final visuals which were absolutely stunning. XR isn't just an alternative to a green screen - it's a revolution that offers so much more creativity and immersion, and it's being driven by developments in real-time rendering like the Voyager solution from Ross. We've already started planning the Spring Gala Festival show for CCTV - the world's most widely viewed TV program - and we're hoping to bring even more amazing images to our audiences thanks to our great partnership with Ross.
Ross Video - High Impact, High Efficiency Production Solutions
Ross powers live video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.
Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Google YouTube Space London, and the international esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.
Ross Video Media Contact:
Stuart G. Russell
Communications Director
Tel: +44 7827 019494
Email: srussell@rossvideo.com
Twitter: @ross_video
www.rossvideo.com
North America Stories
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/02/2026
A look inside the tech, tools, and team that make the Super Bowl into true eye c...
09/02/2026
Software-defined IP backbone and centralized signal-control hub redefine champio...
09/02/2026
Broadcasters continue to raise the bar when it comes to producing an eye-catchin...
09/02/2026
Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...
09/02/2026
Sony's imaging tech is the literal lens through which the spectacle and exc...
09/02/2026
The technologies, including AI, allow fans at home to see the athletes, feel' the speed, and sense the skill
With four years from one Winter Games to the ...
09/02/2026
Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports N...
09/02/2026
New York Festivals Advertising Awards proudly unveils a dynamic new Sports Category Group, expanding its 2026 competition to recognize the powerful role sports ...
09/02/2026
Devlin Design Group, Filmwerks, LTN pitched in on the four-day effort
The site ...
09/02/2026
Despite the game taking place right in the middle of NBC Sports' busiest month ever, its production and operations teams pulled off a massive Super Bowl LX ...
09/02/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and Sk...
09/02/2026
The L3Harris Key Management System is the first solution on the open market - and available to NATO customers today - that allows countries to create their own ...
09/02/2026
Harvey Norman tops Australia's biggest ad spenders as finance and travel surge
Sydney February 9, 2026 - Nielsen's Biggest Ad Spenders of 2025 Report...
09/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/02/2026
Berklee Presents Great American Songbook: What About Us-A P!NK Celebration Featuring a global cast of over 100 Berklee students, the two-night production will...
09/02/2026
Back to All News
A Home for World-Class Filipino Entertainment: The Journey and...
08/02/2026
A look inside the tech, tools, and the team that make the Super Bowl into true e...
08/02/2026
Studio programming is deploying multiple sets at Levi's Stadium in Santa Cla...
08/02/2026
The annual in-venue show is a partnership between the NFL and the host venue
NF...
08/02/2026
A software-defined IP backbone and centralized signal control hub redefine champ...
08/02/2026
Networks continue to raise the bar when it comes to producing an eye-catching pr...
08/02/2026
NEP's TFC Fabric empowers NBC to treat a 22-unit production as one seamless ...
08/02/2026
Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...
08/02/2026
The Alum Behind the Sound of the Super Bowl Joshua Sutherland BM '19 was recently interviewed by the Boston Globe about his role as music supervisor for t...
07/02/2026
X Games will host a live event taking place Thursday, March 12 at Cosm Los Angeles, marking the first-ever draft in X Games history and the official launch poin...
07/02/2026
Onsite experts and shop inside the stadium are providing quick solutions
Before any live event production, there is a high probability that unpredictable issue...
07/02/2026
Three Sony HDC-F5500s will capture this look on the broadcaster's concourse ...
07/02/2026
Inclusion in control-room revamp proves pivotal to supporting this tentpole even...
07/02/2026
The digital giant also produced episodes of The Edge With Micah Parsons' be...
07/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Appear, which specializes in live production technology, announces the appointme...
06/02/2026
Baller League US announces CBS Sports and its 24/7 soccer streaming channel CBS Sports Golazo Network will air the league's programming in the United States...
06/02/2026
Gravity Media, which concentrates in production, content, media services, and fa...
06/02/2026
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...
06/02/2026
Bitmovin, a provider of video streaming solutions, announces that 1001, an OTT service in Iraq, has chosen the Bitmovin Player to improve its video streaming pe...
06/02/2026
Combate Global and content creator Shane Fazen announce a licensing agreement to distribute the Hispanic-focused franchise's first three live MMA events in ...
06/02/2026
Cisco is powering the invisible backbone of Super Bowl LX at Levi's Stadium as the technology giant delivers secure, high-capacity connectivity for over 70,...
06/02/2026
Over the past decade, the NFL and Amazon Web Services have changed how football analytics are analyzed and presented through Next Gen Stats. There's real-ti...
06/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
06/02/2026
How the podcast-turned-studio-show Boston Has Entered The Chat became an anchor ...
06/02/2026
ORF, the public service broadcaster for Austria, is in Italy for Milano Cortina 2026, ready to bring the country's most popular winter sports direct to view...