Sony Pixel Power calrec Sony

China Media Group Brings First Extended Reality New Year Gala to Life With Ross

27/01/2021

Ottawa, Canada, January 27th 2021 - While Chinese communities traditionally look forward to their New Year festivities in February, Chinese broadcaster CCTV still celebrates the Occidental New Year with high a profile show featuring variety acts, music and dance. A highlight of the New Year's Eve Set Sail in 2021' gala was Peacock', a music show designed for the visually impaired that featured songs, story-telling and narrative, all set within five different virtual worlds.

alt= width=1024 height=586 data-lazy-srcset=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1024x586.png 1024w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-300x172.png 300w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-768x439.png 768w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1536x879.png 1536w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121.png 1869w data-lazy-sizes=(max-width: 1024px) 100vw, 1024px data-lazy-src=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1024x586.png />

The show was groundbreaking for both the audience and producers China Media Group (CMG) insofar as it represented the first time Extended Reality (XR) had been used on a Chinese TV show. In this case, the set comprised a large LED display wall with an LED floor in front, so that graphics could be rendered and displayed both behind and below the talent and guests. In addition, augmented reality elements were also included around the talent on set, with camera tracking ensuring that all the graphics moved and appeared natural as the cameras panned and tilted. This was an incredibly complex project, and we started the planning process several months before shooting, notes Mr. Feng, Technical Engineer with CMG. Planning really involved everyone the Director needed to know the scope and boundary of the virtual scene in order to better design the scene and shooting angle, the LED display team needed to accurately align the video signal with the pixel points on the screen to ensure that the XR scene did not distort and affect the perspective, the cameramen needed to know the subject position and depth of the XR scenes to better design the shots and camera moves, and the Producer of the XR scenes needed to ensure that the scenes were seamlessly connected with the edge of the LED displays based upon the camera positions in order to achieve the best visual effect. And, of course, the best possible graphics rendering solution was needed to ensure that the stunning graphics and immersive worlds could be brought to life. For this, CMG chose Voyager from Ross Video.

We couldn't be happier with the results, comments Mr. Feng. This was one of the most technically challenging shows I've ever worked on, but everyone was amazed at the final visuals which were absolutely stunning. XR isn't just an alternative to a green screen - it's a revolution that offers so much more creativity and immersion, and it's being driven by developments in real-time rendering like the Voyager solution from Ross. We've already started planning the Spring Gala Festival show for CCTV - the world's most widely viewed TV program - and we're hoping to bring even more amazing images to our audiences thanks to our great partnership with Ross.

Ross Video - High Impact, High Efficiency Production Solutions

Ross powers live video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Google YouTube Space London, and the international esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.

Ross Video Media Contact:

Stuart G. Russell

Communications Director

Tel: +44 7827 019494

Email: srussell@rossvideo.com

Twitter: @ross_video

www.rossvideo.com
LINK: https://www.rossvideo.com/china-media-group-brings-first-extended-real...
See more stories from rossvideo

North America Stories

25/11/2025

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES Network

SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...

25/11/2025

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, Cost-Effective Alternatives

Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...

25/11/2025

Analysis: Is Baller League Really the Future of Sport?

Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large Tuesday, November 25, 2025 - 10:10 Print This Story With KSI on...

25/11/2025

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale Events with SOS Global

Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...

25/11/2025

SVG Summit 2025 Preview: SVG Women's Sports Workshop

SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay Tuesday, November 25, 2025 - 10:27 am Print This Story | Subscribe Story Highlig...

25/11/2025

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of the CDN and Prioritizing Throughput

SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...

25/11/2025

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as the Primary Angle and More Madden Elements

Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...

25/11/2025

Sauna Is an Intimate Exploration of Queer Love and Identity

Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...

25/11/2025

Lionsgate and Nielsen expand partnership to deliver first-ever combined FAST channel and digital network measurement

Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...

25/11/2025

AP Switches to DaVinci Resolve Studio for Global News Production

FREMONT, Calif. Blackmagic Design has announced that The Associated Press (AP) has completed the transition of its global video editing platform to DaVinci Reso...

25/11/2025

Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris Pineyro

Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...

25/11/2025

Traditional TV Players Gained Viewers in October: Nielsen Gauge

NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...

25/11/2025

Tower Products CEO Jim Veltrie to Retire Dec. 30

SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...

25/11/2025

Sinclair Makes Unsolicited Bid to Buy Scripps at $7 a Share

Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...

25/11/2025

FLUX.2 Image Generation Models Now Released, Optimized for NVIDIA RTX GPUs

Black Forest Labs - the frontier AI research lab developing visual generative AI models - today released the FLUX.2 family of state-of-the-art image generation ...

24/11/2025

HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainment

HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainm...

24/11/2025

2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Industry) Technology Icon

2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Ind...

24/11/2025

SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NFL, NBA, MLB, USTA Power Dec. 16 Conversations

SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NF...

24/11/2025

Case Study: YES Network Streamlines Broadcast Operations with Beam Dynamics

Case Study: YES Network Streamlines Broadcast Operations with Beam DynamicsBy SVG Staff Monday, November 24, 2025 - 11:18 am Print This Story | Subscribe ...

24/11/2025

Platinum White Paper: More of Everything: How Broadcasters are Changing Their Approach to Meet Rises in Consumer Demand with Calrec

Platinum White Paper: More of Everything: How Broadcasters are Changing Their Ap...

24/11/2025

Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Worlds: a Start-Up Mentality and $7 Billion Revenues

Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Wor...

24/11/2025

SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Auction Will Impact Broadcasters

SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Aucti...

24/11/2025

SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferation of PTZ Cameras for Sports Venues and Broadcasters

SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferati...

24/11/2025

L3Harris' Next-Generation Weather Imager Ready to Deliver Life-Saving Weather Data Under Critical NOAA Satellite Program

The L3Harris next-generation imager for NOAA's GeoXO satellite system will c...

24/11/2025

JioStar and Nielsen Unveil Breakthrough Cross-Screen Measurement Study, Redefining Advertising Effectiveness in Live Sports

Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in coll...

24/11/2025

Fall Sports Plus Fresh Broadcast Slate Equals Big Gains, Reshuffled Company Rankings in Nielsen's October Media Distributor Gauge

Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, w...

24/11/2025

Sinclair Promotes Sean LaRose to VP and General Manager in Rochester

ROCHESTER, N.Y. Sinclair said it has elevated Sean LaRose, director of sales at WUHF and partner station WHAM here, to vice president and general manager, effec...

24/11/2025

Chaos and Connection: Meet the Unfiltered Cast of Reality Dating Series Badly in Love' as Trailer Debuts

Back to All News Chaos and Connection: Meet the Unfiltered Cast of Reality Dati...

24/11/2025

AI On: 3 Ways Specialized AI Agents Are Reshaping Businesses

Editor's note: This post is part of the AI On blog series, which explores the latest techniques and real-world applications of agentic AI, chatbots and copi...

22/11/2025

Deadline Extended for 2025 Best in Market Awards

The deadline for entries for the 2025 Best in Market Awards has been extended to 23:59 PST on November 28, 2025....

22/11/2025

Clear-Com Unveils 4-Channel HelixNet Beltpack - Expanding...

Clear-Com announced the upcoming launch of its 4-Channel HelixNet beltpack, a next-generation advancement of its widely used 2-channel model. The new beltpack...

22/11/2025

Marshall Electronics Features its CV625 and CV612 PTZ Cam...

Marshall Electronics is showcasing the latest additions to its CV600 Series of PTZ cameras, the CV625 and CV612, which both feature AI track and follow capabili...

22/11/2025

QuickLink StudioPro Powers LiveConnect Live Production at...

At this year's European Respiratory Society (ERS) Congress, held at the RAI Amsterdam, LiveConnect delivered an ambitious and technically complex live produ...

22/11/2025

Professional Wireless Systems PWS Delivers Flawless RF Co...

Professional Wireless Systems (PWS), a leader in wireless frequency coordination and RF system design, provided a comprehensive wireless gear package and onsite...

22/11/2025

Telestream Introduces ARGUS v23 Featuring Live Look for R...

Telestream, a global leader in media workflow technologies, today announced the release of ARGUS v2.3, which introduces Live Look, a powerful new feature that e...

22/11/2025

Peer Software Expands Data Orchestration and Analytics Pl...

Peer Software today announced significant advancements across its enterprise data orchestration and analytics platform with new releases of Peer Global File Ser...

22/11/2025

Atomos Expands Ninja TX Series Capabilities with Powerful...

At InterBEE 2025, Atomos announces a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monit...

22/11/2025

AWS Announces Elemental MediaConnect Router

Today, AWS announces the general availability of AWS Elemental MediaConnect Router, a new capability that enables broadcasters and content providers to dynamica...

22/11/2025

Rise Announces 2025 Award Winners

Rise, the award-winning advocacy group for gender diversity in the broadcast media technology sector, is delighted to announce the winners for this year's R...

22/11/2025

Lightware introduces new HC60 product line to strengthen...

Lightware, industry leader in signal management, is strengthening its Taurus UCX product family with the introduction of the new HC60 lineup. The new product li...

22/11/2025

IDX Unveils CUE-J Series Batteries

CARSON, Calif. IDX has introduced the IDX CUE-J Series battery/charger kits, including the CUE-J98, CUE-J150 and CUE-J198....

22/11/2025

NBA: More Than 60 Million Watched Games in First Month, Best in 15 Years

The NBA has released encouraging viewing and social media data that the beginnings of its $76 billion deal with NBC/Peacock, Prime Video and ESPN are paying off...

22/11/2025

FCC Sets Deadlines for Comments on New NextGen TV Proposals

WASHINGTON The Federal Communications Commission has set deadlines for comments on its newest proposals for NextGen TV, aka ATSC 3.0, with comments due on Jan. ...

22/11/2025

Seeking Advice for a New Opera, Laura Kaminsky Consulted the Experts: Her Students

Seeking Advice for a New Opera, Laura Kaminsky Consulted the Experts: Her Studen...

21/11/2025

Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in Software-Defined Live Production

Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in So...

21/11/2025

NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage at PayPal Park

NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage...

21/11/2025

NWSL Caps 2025 Season With Awards Show, Skills Challenge Productions

NWSL Caps 2025 Season With Awards Show, Skills Challenge ProductionsA team of 70 is on the ground in California to produce both eventsBy Mark J Burns, SVG Contr...

21/11/2025

USL and NEP Ready for Largest USL Championship Final Production Ever

USL and NEP Ready for Largest USL Championship Final Production EverThe broadcast from Tulsa, OK, will air CBS and TUDN on Saturday at 12 p.m. ETBy Jason Dachma...

21/11/2025

With Two New Teams, PWHL Boosts Production Workforce and Central Review for Season 3

With Two New Teams, PWHL Boosts Production Workforce and Central Review for Seas...

21/11/2025

Dinner and a Movie: Jared Lank on Powwow Highway and Luskinikn

Jared Lank and his mother in the '90s...