
Ottawa, Canada, January 27th 2021 - While Chinese communities traditionally look forward to their New Year festivities in February, Chinese broadcaster CCTV still celebrates the Occidental New Year with high a profile show featuring variety acts, music and dance. A highlight of the New Year's Eve Set Sail in 2021' gala was Peacock', a music show designed for the visually impaired that featured songs, story-telling and narrative, all set within five different virtual worlds.
alt= width=1024 height=586 data-lazy-srcset=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1024x586.png 1024w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-300x172.png 300w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-768x439.png 768w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1536x879.png 1536w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121.png 1869w data-lazy-sizes=(max-width: 1024px) 100vw, 1024px data-lazy-src=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1024x586.png />
The show was groundbreaking for both the audience and producers China Media Group (CMG) insofar as it represented the first time Extended Reality (XR) had been used on a Chinese TV show. In this case, the set comprised a large LED display wall with an LED floor in front, so that graphics could be rendered and displayed both behind and below the talent and guests. In addition, augmented reality elements were also included around the talent on set, with camera tracking ensuring that all the graphics moved and appeared natural as the cameras panned and tilted. This was an incredibly complex project, and we started the planning process several months before shooting, notes Mr. Feng, Technical Engineer with CMG. Planning really involved everyone the Director needed to know the scope and boundary of the virtual scene in order to better design the scene and shooting angle, the LED display team needed to accurately align the video signal with the pixel points on the screen to ensure that the XR scene did not distort and affect the perspective, the cameramen needed to know the subject position and depth of the XR scenes to better design the shots and camera moves, and the Producer of the XR scenes needed to ensure that the scenes were seamlessly connected with the edge of the LED displays based upon the camera positions in order to achieve the best visual effect. And, of course, the best possible graphics rendering solution was needed to ensure that the stunning graphics and immersive worlds could be brought to life. For this, CMG chose Voyager from Ross Video.
We couldn't be happier with the results, comments Mr. Feng. This was one of the most technically challenging shows I've ever worked on, but everyone was amazed at the final visuals which were absolutely stunning. XR isn't just an alternative to a green screen - it's a revolution that offers so much more creativity and immersion, and it's being driven by developments in real-time rendering like the Voyager solution from Ross. We've already started planning the Spring Gala Festival show for CCTV - the world's most widely viewed TV program - and we're hoping to bring even more amazing images to our audiences thanks to our great partnership with Ross.
Ross Video - High Impact, High Efficiency Production Solutions
Ross powers live video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.
Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Google YouTube Space London, and the international esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.
Ross Video Media Contact:
Stuart G. Russell
Communications Director
Tel: +44 7827 019494
Email: srussell@rossvideo.com
Twitter: @ross_video
www.rossvideo.com
North America Stories
19/04/2026
Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...
19/04/2026
Grass Valley is finding the right balance between its hardware heritage with an ...
19/04/2026
Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...
19/04/2026
Program Productions, the live sports production industry's leading crewer, i...
19/04/2026
At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...
19/04/2026
At its 2026 NAB Show keynote event, Ross Video came out swinging with one of its...
19/04/2026
Evertz (Booth N817) is set to present new services within its evertz.io platform...
19/04/2026
Evertz (Booth N817) will showcase its IPMX-certified NUCLEUS platform alongside ...
19/04/2026
Evertz (Booth N817) is set to showcase ENX at NAB 2026, a media core platform designed to support hybrid SDI and IP infrastructures in production facilities and...
19/04/2026
Evertz (Booth N817) will introduce Studer VistaVUE Touch at NAB 2026, a control surface designed to integrate audio, video and control workflows within a custom...
19/04/2026
Evertz (Booth N817) will highlight X-CALIBER at NAB 2026, an encoding and decodi...
19/04/2026
Cobalt Digital (Booth N1340) will introduce the blueCORE family of standalone si...
19/04/2026
Chyron and Asport (Booth N2441) will demonstrate an integrated sports video work...
19/04/2026
MediaKind (Booth W1743) provided an update on its Multiview deployments at NAB S...
19/04/2026
Calrec (Booth C6907) and Grass Valley (Booth C2408) announced a long-term broadc...
19/04/2026
Oracle is bringing a multi-partner demonstration of Media over QUIC (MoQ)-based live streaming to NAB Show 2026, showcasing how independent systems from multipl...
19/04/2026
Encompass Digital Media announced an expanded partnership with Oracle Cloud Infr...
19/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
19/04/2026
Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced that AccuWeather , the most trusted source of wea...
19/04/2026
Calrec (Booth:C6907) and Grass Valley (Booth: C2408) are today announcing a long-term broadcast audio technology partnership at NAB Show 2026. The companies are...
19/04/2026
Ikegami announces a further expansion to its range of on-camera viewfinders. Scheduled for introduction on Ikegamis Central Hall booth C3819 at the April 19th -...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
MultiDyne Video & Fiber Optic Systems has begun shipping the C16-AM-12G audio mo...
18/04/2026
FOR-A America is set to detail AI functionality for its software-defined IMPULSE...
18/04/2026
Cobalt Digital and SineSix Media have announced a partnership to integrate the v...
18/04/2026
The ATSC, the broadcast standards association, is highlighting the status of the ATSC 3.0 internet protocol-based broadcast standard at the 2026 NAB Show. The e...
18/04/2026
Bolin Technology has introduced a new range of hardware for live production envi...
18/04/2026
KMH Integration is participating in the 2026 NAB Show, focusing on its AV Casti...
18/04/2026
Appear has appointed Mike Burk as vice president of business development for North America. Burk brings over two decades of experience in the broadcast and live...
18/04/2026
Skyline Communications is showcasing its DataMiner platform and the new DataMine...
18/04/2026
Telos Alliance is exhibiting its portfolio of broadcast audio products at the 20...
18/04/2026
TAG Video Systems has announced an integration with the AWS Elemental MediaConne...
18/04/2026
Blackmagic Design has announced DaVinci Resolve 21, with a public beta available now for download. The update will be demonstrated at NAB Show 2026 (Booth N2502...
18/04/2026
Calrec (Booth C6907) and Grass Valley (Booth C2408) have announced a long-term broadcast audio technology partnership at NAB Show 2026, integrating Calrec's...
18/04/2026
The first signs of spring in March led to Poles spending significantly less time in front of their screens, leading to a sharp 22-minute drop in average viewing...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Clear-Com announced FreeSpeak Cell , a cellular-based wireless intercom system that uses LTE and 5G infrastructure to support large-scale production communicat...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...