
Ottawa, Canada, January 27th 2021 - While Chinese communities traditionally look forward to their New Year festivities in February, Chinese broadcaster CCTV still celebrates the Occidental New Year with high a profile show featuring variety acts, music and dance. A highlight of the New Year's Eve Set Sail in 2021' gala was Peacock', a music show designed for the visually impaired that featured songs, story-telling and narrative, all set within five different virtual worlds.
alt= width=1024 height=586 data-lazy-srcset=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1024x586.png 1024w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-300x172.png 300w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-768x439.png 768w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1536x879.png 1536w, https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121.png 1869w data-lazy-sizes=(max-width: 1024px) 100vw, 1024px data-lazy-src=https://2wk12w2dk3733zyjdf3secd9-wpengine.netdna-ssl.com/wp-content/uploads/2021/01/CCTV-NYE-Gala-0121-1024x586.png />
The show was groundbreaking for both the audience and producers China Media Group (CMG) insofar as it represented the first time Extended Reality (XR) had been used on a Chinese TV show. In this case, the set comprised a large LED display wall with an LED floor in front, so that graphics could be rendered and displayed both behind and below the talent and guests. In addition, augmented reality elements were also included around the talent on set, with camera tracking ensuring that all the graphics moved and appeared natural as the cameras panned and tilted. This was an incredibly complex project, and we started the planning process several months before shooting, notes Mr. Feng, Technical Engineer with CMG. Planning really involved everyone the Director needed to know the scope and boundary of the virtual scene in order to better design the scene and shooting angle, the LED display team needed to accurately align the video signal with the pixel points on the screen to ensure that the XR scene did not distort and affect the perspective, the cameramen needed to know the subject position and depth of the XR scenes to better design the shots and camera moves, and the Producer of the XR scenes needed to ensure that the scenes were seamlessly connected with the edge of the LED displays based upon the camera positions in order to achieve the best visual effect. And, of course, the best possible graphics rendering solution was needed to ensure that the stunning graphics and immersive worlds could be brought to life. For this, CMG chose Voyager from Ross Video.
We couldn't be happier with the results, comments Mr. Feng. This was one of the most technically challenging shows I've ever worked on, but everyone was amazed at the final visuals which were absolutely stunning. XR isn't just an alternative to a green screen - it's a revolution that offers so much more creativity and immersion, and it's being driven by developments in real-time rendering like the Voyager solution from Ross. We've already started planning the Spring Gala Festival show for CCTV - the world's most widely viewed TV program - and we're hoping to bring even more amazing images to our audiences thanks to our great partnership with Ross.
Ross Video - High Impact, High Efficiency Production Solutions
Ross powers live video productions for billions of global viewers daily with the industry's widest range of high impact, high efficiency solutions and services. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.
Ross solutions have impressed the audiences and marketing partners of Eurosport, BBC World, SKY, Google YouTube Space London, and the international esports powerhouse ESL. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and live event production services.
Ross Video Media Contact:
Stuart G. Russell
Communications Director
Tel: +44 7827 019494
Email: srussell@rossvideo.com
Twitter: @ross_video
www.rossvideo.com
North America Stories
06/02/2026
Appear, which specializes in live production technology, announces the appointme...
06/02/2026
Baller League US announces CBS Sports and its 24/7 soccer streaming channel CBS Sports Golazo Network will air the league's programming in the United States...
06/02/2026
Gravity Media, which concentrates in production, content, media services, and fa...
06/02/2026
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...
06/02/2026
Bitmovin, a provider of video streaming solutions, announces that 1001, an OTT service in Iraq, has chosen the Bitmovin Player to improve its video streaming pe...
06/02/2026
Combate Global and content creator Shane Fazen announce a licensing agreement to distribute the Hispanic-focused franchise's first three live MMA events in ...
06/02/2026
Cisco is powering the invisible backbone of Super Bowl LX at Levi's Stadium as the technology giant delivers secure, high-capacity connectivity for over 70,...
06/02/2026
Over the past decade, the NFL and Amazon Web Services have changed how football analytics are analyzed and presented through Next Gen Stats. There's real-ti...
06/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
06/02/2026
How the podcast-turned-studio-show Boston Has Entered The Chat became an anchor ...
06/02/2026
ORF, the public service broadcaster for Austria, is in Italy for Milano Cortina 2026, ready to bring the country's most popular winter sports direct to view...
06/02/2026
Milano Cortina 2026 is now underway and Austrian public service broadcaster, ORF...
06/02/2026
Warner Bros. Discovery (WBD) has lifted the curtain on its studios in Italy that...
06/02/2026
Milano Cortina marks the first time since London 2012 that NRK has had the full ...
06/02/2026
Winter sports are wildly popular in Norway, with cross-country skiing and biathl...
06/02/2026
Norwegian broadcaster NRK has the free-to-air rights to the Olympics back for th...
06/02/2026
The production of the mega-esports event also leverages facilities at EA headqua...
06/02/2026
Here's a preview of NBC's massive game and pregame production operation as Super Bowl Sunday approaches....
06/02/2026
Despite most never having strapped on skis or skates, Aussies are keen for some ...
06/02/2026
MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, today announced the launch of ...
06/02/2026
The annual Junior Eurovision Song Contest arrived at Tbilisi's Gymnastic Hall in Olympic City, presenting an international stage for young talent with rich,...
06/02/2026
NAB Show 2026 | April 19 22 | Booth # N2471
At this year s NAB Show, Sonnet will showcase new Thunderbolt 5 products, including desktop and rackmount PCIe card...
06/02/2026
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA), and the European Broad...
06/02/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced a major update to Dalet Flex. Building on the workflow packages a...
06/02/2026
Getting closer to the business through highly respected technology partner
Stand 4P880, ISE 2026, Fira de Barcelona, 3 6 February 2026
Bitfocus is acceleratin...
06/02/2026
Bitmovin, a leading provider of video streaming solutions, has announced that 1001, a premier OTT service in Iraq, has chosen the Bitmovin Player to improve its...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/02/2026
Back to All News
Next on Netflix Thailand 2026: The Widest Variety of Thai Stor...
06/02/2026
How invisible vaccine scaffolding boosts HIV immune response Scripps Research scientists designed a DNA scaffold that carries HIV vaccine proteins into the bo...
05/02/2026
Three examples of how wireless microphones are deployed to bring fans in deep an...
05/02/2026
Broadcast coverage will include 25 cameras distributed around the venues, including to some athletes; Galaxy AI Interpreter will also be deployed
The Opening C...
05/02/2026
Kiswe has partnered with the Mountain West Conference to power the next iteratio...
05/02/2026
NBCUniversal and Roku announce the launch of the 2026 NBC Winter Olympics Experience, a destination delivering NBCUniversal's comprehensive CTV coverage of ...
05/02/2026
Vizrt, which specializes in live production technology as well as transforming v...
05/02/2026
Canon USA has launched the RF7-14mm F2.8-3.5 L fisheye STM zoom lens and the RF14mm F1.4 L VCM prime lens. Building on Canon's legacy of innovative optics, ...
05/02/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
05/02/2026
Once again, service members and Veterans worldwide will enjoy free access to NBC...
05/02/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
05/02/2026
Broadcast Management Group (BMG) is strengthening its leadership team to support...
05/02/2026
NBC Sports selects Comcast Technology Solutions (CTS) to provide multiscreen vid...
05/02/2026
AIM Sports Group, a sports enterprise dedicated to elevating youth athletics thr...
05/02/2026
Designed for efficient use of shared services and resources, the home of OBS pro...
05/02/2026
The Yankees fan from Connecticut is executive producer of BTN StudentU for the Wolverines
In the live-sports-video industry, the future is bright. Our series S...
05/02/2026
In an Olympic first, the ceremony will be held in four locations simultaneously...