NASCAR, NBC, and iRacing Team Up on Esports With eNASCAR telecasts on NBCSN Thursday's edition of NASCAR America will be the first of four episodes to feature live eNASCAR events By Jason Dachman, Chief Editor
Tuesday, July 23, 2019 - 4:58 pm
Print This Story
Story Highlights
NASCAR is getting into the esports game in a big way, partnering with NBC Sports and iRacing to present the first-ever eNASCAR live-event on television. The world's best NASCAR iRacers will compete in the first live event on TV as part of Thursday's edition of NASCAR America, airing at 5 p.m. ET on NBCSN. Following this week's event, eNASCAR iRacing All-Star events will return to NASCAR America on NBCSN on the last Thursday of every month for a four-race series.
NASCAR iRacing telecasts will appear on NBCSN's NASCAR America throughout the next four months.
NASCAR America's Krista Voda, Parker Kligerman, and AJ Allmendinger will host along with iRacing team owners Steve Letarte and Jeff Burton, who will join for pre-and post-race commentary from the NBC Sports Charlotte studio. Kligerman, also an iRacing team owner, will be racing from the NBC Sports simulator in Stamford, CT, in the eNASCAR iRacing All-Star event.
The trio of NBC Sports, iRacing and NASCAR has been terrific in wanting to work together to find new ways to bring current and new fans into the NASCAR scene, says Jeff Behnke, Vice President of NASCAR Production at NBC Sports Group For five years, the simulator has been used on NASCAR America to showcase tracks and racers around the USA and this new four race venture will be a natural extension of that teamwork.
iRacing is an online simulation racing game where competitors race head-to-head from around the world. More information on the three future iRacing events on NBCSN will be revealed in the coming weeks.
This is a landmark moment for iRacing, and all racing esports, says Tony Gardner, president, iRacing. We're incredibly excited to work with NASCAR and NBC Sports to bring our world-class simracers to a live national television audience for the first time on NBCSN. We expect the action to be intense, and we can't wait for the green flag to drop this Thursday.
Our eNASCAR platforms bridge the gap from one race weekend to the next, delivering NASCAR-style racing to our fans through the rapidly growing esports space, says Tim Clark, senior VP and chief digital officer, NASCAR. This new collaboration with our partners at iRacing and NBC Sports is an example of how esports is allowing us to evolve the way we engage our fans.
The announcement comes on the heels of news that NASCAR declined to join the joint venture between 704Games and the Race Team Alliance that owns the eHeat Pro League esports series, according to SportsBusiness Journal. However, the sanctioning body remains involved in the effort, which was announced last December. While the The eHeat Pro League uses 704Games' NASCAR Heat console game aimed at more toward casual fans, the iRacing Series is aimed toward more advanced simulator drivers.
In addition to the eNASCAR iRacing All-Star events being broadcast on NBCSN, iRacing and NASCAR also have a professional esports series known as the eNASCAR PEAK Antifreeze iRacing Series, where drivers from around the world compete for over $100,000 in prize money in a year-long championship. Other notable team owners in the series include NBC Sports' Dale Earnhardt Jr. and NASCAR stars Clint Bowyer and Austin Dillon. NBCSN provides weekly coverage of the series on NASCAR America.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
07/05/2026
Strategic three-year partnership marks delivery phase of BFBS' next-generation media vision
Media organisation and military charity BFBS (British Forces Br...
07/05/2026
Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced the availability of its In-Content Ads offering v...
07/05/2026
Lightware Visual Engineering has developed Rack Taurus for rack-based environments such as education and corporate training spaces. It enables clean and simple ...
07/05/2026
Jigsaw24, the UK's leading media equipment supplier and systems integrator, will showcase its expanded end-to-end workflow capabilities at MPTS 2026, signal...
07/05/2026
Ease Live, an Evertz company, today announced that it has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interact...
07/05/2026
Test & measurement innovator Leader Electronics of Europe will present an extensive range of Leader, PHABRIX and LeaderPhabrix test and measurement solutions at...
NASCAR, NBC, and iRacing Team Up on Esports With eNASCAR telecasts on NBCSN Thursday's edition of NASCAR America will be the first of four episodes to feature live eNASCAR events By Jason Dachman, Chief Editor 
