NEW YORK-TV advertising experienced one heck of a comeback in the third quarter of 2020 after a record downturn in the second quarter, according to a new report from MoffettNathanson, blowing past the research company's own projections and looking to continue into the fourth quarter of the year.
MoffettNathanson: TV Advertising Makes Surprising Comeback in Q3
25/11/2020
NEW YORK-TV advertising experienced one heck of a comeback in the third quarter of 2020 after a record downturn in the second quarter, according to a new report from MoffettNathanson, blowing past the research company's own projections and looking to continue into the fourth quarter of the year.
| LINK: | https://www.tvtechnology.com/news/moffettnathanson-tv-advertising-make... |
| See more stories from tvtechnology |
North America Stories
12/07/2025
Retracing Ryan Coogler's Sundance Institute Journey
Ryan Coogler accepting the 2013 Vanguard Award. Photo by Alberto E. Rodriguez. Editor's Note: In honor of Fruitvale Station s 12th anniversary, we're d...
12/07/2025
Key Code Education Launches New Adobe Premiere Pro Engineer Certification
Key Code Education, the professional training division of Key Code Media, proudly announces a major update to its Adobe Premiere Pro Engineering and Advanced Op...
12/07/2025
Key Code Education Launches New Hands-On Training Programs for Ross Video, Vizrt, EditShare, and SNS
Key Code Education, a leader in instructor-led post production training for over...
12/07/2025
TV Station Groups Launch Texas Flood Relief Efforts
As the death toll continues to mount, with at least 120 killed and more than 170 people still missing on July 10 from devastating Texas floods, a number of broa...
12/07/2025
DirecTV Adds ViX Premium With Ads to MiEspaol Genre Pack
EL SEGUNDO, Calif., and MIAMI -DirecTV and TelevisaUnivision have signed a deal that will make the ad-supported premium subscription tier of ViX, ViX Premium wi...
11/07/2025
2025 Sundance Institute Producers Lab Fellows Announced
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
L3Harris Delivers First P-8A Poseidon Aircraft to US Navy
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
WETA Launches WETA+ Free Streaming Service
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
TV Tech's Top Regulatory Stories of 2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec to Feature Suite of Interconnected Audio Solutions at IBC2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
Encompass Supports DAZN's Coverage of 2025 FIFA Club World Cup
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
SBE Survey: Certified Broadcast Engineers Earn More
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
SmallHD Unveils Quantum 27 OLED Monitor
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
Tegna Will Pay $225K to Settle FCC Investigation
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
Sens. Markey, Lujn Again Call for FCC Vote on Paramount-Skydance Merger
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbert
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks Adjusts Broadcast Booths for Rangers, Devils
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Clients' Needs With Scalable Cloud-Based Storage
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transition to the Cloud
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimbledon
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-Serrano 3 Card at MSG
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
'Too Hot to Handle: Italy' Is Coming on July 18 Only on Netflix
Back to All News Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix Entertainment 11 July 2025 GlobalItaly Link copied to clipboard July 11, 20...
11/07/2025
Netflix Will Release 'Death Inc.' Seasons 1, 2 and 3
Back to All News Netflix Will Release Death Inc. Seasons 1, 2 and 3 Entertainment 11 July 2025 GlobalSpain Link copied to clipboard Season 1 Season 2 Se...
11/07/2025
A Gaming GPU Helps Crack the Code on a Thousand-Year Cultural Conversation
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia. From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
Nielsen Appoints Richard Pacheco as Head of Global Partnerships
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Sponsored: Robotic Deployments Are Transforming Local News
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Stuttgart Media University Upgrades Studio with Lawo mc56
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
SMPTE Opens Early Bird Registration for Media Technology Summit
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
TNDV Television Launches Aspiration 35 to Support Cinematic Workflows
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
Key Code Education Launches Beginner, Intermediate Training Courses
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
Actus Digital to Show Actus X Intelligent Monitoring With AI at IBC2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
Comments on FCC Ownership Rules Due in August
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Netflix Presents the Official Trailer for 'Superestar'
Back to All News Netflix Presents the Official Trailer for SuperestarPlay Video Play Video Entertainment 10 July 2025 GlobalSpain Link copied to clipboard...
10/07/2025
From Terabytes to Turnkey: AI-Powered Climate Models Go Mainstream
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
Indonesia on Track to Achieve Sovereign AI Goals With NVIDIA, Cisco and IOH
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
5G for All? What the DFL's Use of Easy5G, RefCam Could Mean for Events in the Future
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-15
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New Era
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions In-House
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...
10/07/2025
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First Production
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...
10/07/2025
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint Venture Targeting Local-Sports-Media Market
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...
10/07/2025
Bringing Culture Into Focus on My Brilliant Career': First Nations Voices Reshaping Storytelling on Set
Back to All News Bringing Culture Into Focus on My Brilliant Career': Firs...
10/07/2025
Daktronics and Grass Valley Announce Strategic Partnership to Deliver End-to-End Venue Solutions
Strategic Alliance Combines Daktronics' LED Display and Content Management S...
10/07/2025
Reach the PEAK' on GeForce NOW
Grab a friend and climb toward the clouds - PEAK is now available on GeForce NOW, enabling members to try the hugely popular indie hit on virtually any device. ...
10/07/2025
How to Run Coding Assistants for Free on RTX AI PCs and Workstations
Coding assistants or copilots - AI-powered assistants that can suggest, explain and debug code - are fundamentally changing how software is developed for both e...
09/07/2025
Through Their Lens: What Cinematographer Jomo Fray Saw at the 2025 Directors Lab
By Bailey Pennick There's something arresting about the way Jomo Fray captures the world. The cinematographer, now best known for his unparalleled work on ...
09/07/2025
How Sencore is Upgrading IPTV for the Hospitality Industry
Key Highlights Centralized management interface for full control, monitoring, and diagnostics Scalable, multi-site OTT decryption and distribution Secure int...
09/07/2025
L3Harris Appoints Rob Mitrevski to Lead Enterprise Pursuit of Golden Dome
MELBOURNE, Fla., July 9, 2025 - L3Harris Technologies (NYSE: LHX) has appointed Rob Mitrevski as President, Golden Dome Strategy and Integration, a new role cre...
09/07/2025
TAM Ireland awards programme data harmonisation contract to MetaBroadcast and Nielsen's Gracenote
Collaboration will result in improved data quality and understanding of genre-le...
