Tuesday 15 July 2014 The UK's leading Pay TV comedy channel, Gold, is to unveil an updated on air identity and logo, which reflects the channel's brand benefit of a guaranteed laugh. The change will be reflected on and off air from tomorrow, 16th July 2014.
Steve North, UKTV's General Manager for Gold said,
This is a great step change for Gold, which has had a stellar year so far, growing by 5%*. The updated brand identity epitomises the programme schedule and reflects Gold's remit to appeal to a broad audience who love the best British comedy shows ever made as well as new originations such as Porridge: Inside Out, and the highly anticipated broadcast of the last ever Monty Python Show live from the 02.
The brand refresh will see a significant change to the on-screen offering including a new logo and vibrant idents which reflect the fresh dramatisation of the popular entertainment channel and how watching Gold makes the viewer feel.
Led by Gold's Senior Brand Manager, Sarah Yeoman, brand agency DixonBaxi was brought on board to develop the brands visual identity, designed to encourage those who come to the channel for special occasions to sit down and enjoy a guaranteed laugh on a more regular basis. Yeoman's brief asked for the creative to tap into the emotional benefits attached to watching comedy and draw on viewers' connection to content on the channel.
DixonBaxi has created a fun, infectious look that challenges over-seriousness and aims to brighten up a person's day. The new pulley logo and overall colour palette have been designed to reflect the brighter side of life', while the tone of voice is full of friendly, familiar language.
The live action idents consist of a visually rich mix of shots that feature instantly recognisable metaphors that are fun and uplifting. There are eight idents and 18 sets of menus, all of which change on a daily basis.
DixonBaxi Co-founder and Executive Creative Director, Aporva Baxi said,
Our mission was to create a visual identity for Gold that invokes the way funny' makes you feel. Its infectious and mood changing, so we thought about how great it would be to spend more time feeling like this. Were proud to work with UKTV to create a vibrant and unapologetically feel-good brand within their network.
UKTV Marketing Director, Simon Michaelides added,
The bold new look and updated identity cements Gold's popular content and the channel's on and off air communications around an already strong brand. It will enhance its entertainment proposition and widen the audience it reaches.
Gold is dedicated to celebrating Britain's best-loved comedy, airing much-loved series such as Only Fools and Horses, The Vicar of Dibley and Outnumbered, as well as successful commissions including Yes, Prime Minister, The Comic Strip Presents: Five Go To Rehab and Bring Me Morecambe and Wise.
The channel has experienced a strong year so far, with share of viewing up 5%. The premiere run of its original documentary series, Porridge: Inside Out, which celebrates 40 years of the hit British sitcom, performed 124% above slot average, reaching two million individuals.
Award-winning broadcaster UKTV announced in June that Gold will broadcast the final ever performance of the Monty Python Live (mostly): One Down Five to Go stage show directly from The O2 on Sunday 20th July 2014.
ENDS *Adults and individuals, January - May 2014 (consolidated BARB data)
One of the new Gold idents
EDITORS NOTES For further information please contact: Lara Feinstein, Corporate Communications Coordinator
Emily Jones, Publicist, Factual
About Gold Sky 110, Virgin 126, TalkTalk 408, Top-Up TV 20
Dedicated to celebrating the best of British comedy, Gold is the nations favourite comedy channel. Much-loved comedy series such as Only Fools and Horses, The Vicar of Dibley and Outnumbered sit alongside successful commissions including Porridge: Inside Out, Yes, Prime Minister, The Comic Strip Presents: Five Go To Rehab (starring Dawn French and Jennifer Saunders) and Bring Me Morecambe and Wise. The perfect tonic to make you laugh whatever the time of day, Gold shows universally funny content that everyone can enjoy.
http://gold.uktv.co.uk@goldtvchannel
About UKTV UKTV is the multi-award winning media company that reaches over 42 million viewers per month.
UKTVs ten imaginative channel brands - Watch, Dave, Gold, Alibi, Eden, Yesterday, Drama, Really, Home and Good Food - include the most watched non-PSB channel, the most watched channel in the Factual genre and the most watched channels in the Lifestyle genre (Pay and Free). The company's most recent financial results showed a record-breaking year-end revenue of £262m, and operating profit at £71m.
UKTV has a truly innovative model, curating brand-defining commissions, high-profile acquisitions and the very best of BBC and Channel 4 content, and embracing technology to deliver inspired channels to audiences through Freeview, Sky, Virgin Media, BT TV, TalkTalk, YouView, plus direct On Demand digital services. The network distributes its highly valued programmes to 200 territories around the world and supplies Sky with more hours of HD content than anyone else.
Now celebrating its 21st year at the forefront of digital television, UKTV - an independent commercial joint venture between BBC Worldwide and Scripps Networks Interactive, Inc. (SNI) - is proud to be the only British broadcaster to be recognised by Best Companies.
corporate.uktv.co.uk / press.uktv.co.uk / @uktv_press
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
Tuesday 15 July 2014 The UK's leading Pay TV comedy channel, Gold, is to unveil an updated on air identity and logo, which reflects the channel's brand benefit of a guaranteed laugh. The change will be reflected on and off air from tomorrow, 16th July 2014.
