On the Gridiron: Chicago Bears Fuel Content Train With Remote Workflows, Safe Crewing at Soldier Field Zoom-based player interviews and an effort toward normalcy on game day are key initiatives By Brandon Costa, Director of Digital
Friday, November 6, 2020 - 2:24 pm
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Many professional sports have opted for a return to play inside a sanitized bubble. Not the NFL. Without skipping a beat, the league is soldiering on with regular-season games in all 32 stadiums across the country. Similar to our At the Ballpark series, On the Gridiron examines the new routines, habits, and production philosophies of in-venue personnel on any given Thursday, Sunday, or Monday.
I don't know how this is going to go.
That was a common thought as the sports-video-production community experimented with new ways to produce and distribute live content during a global pandemic.
It was certainly the thought echoing in the mind of Rommel Paraiso, manager, game presentation and production, Chicago Bears, the first time he and his team sat down to interview a player over Zoom, a service that many had barely considered an option for internal meetings. Now it was being used for top-tier content creation.
Then, something happened: it turned out fine. A safely and simply executed interview was dressed up with some graphics, and the fans gobbled it up they way they always do.
I thought it went really well, says Paraiso. Also, I felt like the players embraced it because we did the interviews from their home. They had fun. They were laughing, and they seemed really comfortable. We just kind of [looked] at how we used to do things and then figured out, Hey, how can we do this with existing technology and adapt?'
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Keeping Soldier Field's Iconic Soul Alive With the Bears - and the rest of the NFL - nearing the midpoint of the season, Paraiso and the Bears' Events and Entertainment Team (headed by department Director Tanesha Wade) have become pros at churning content through remotely controlled production methods and have used that to support their complex operations on game days at iconic Soldier Field, one of the many NFL venues that have yet to welcome fans back inside. Even so, the creative team behind the in-stadium videoboard show have done their best to bring a sense of normalcy to a bizarre environment.
For the most part, says Paraiso, we've done what we have in the past. It's a team effort. Everybody has made this happen. It was really hard. It's a difficult task because nobody has ever experienced it. And nobody had previous knowledge of [this]. Everybody adapted. Everybody was flexible.
The videoboard-control room at Soldier Field has been altered to meet COVID guidelines.
Although some obvious fan activation, such as Fan Cams and the like, has been stripped out of the production for the time being, the Bears have done their best to keep their in-venue entertainment offerings as close to normal as possible while integrating some new wrinkles to deliver in a barren fan environment. The show still includes plenty of replays, stats, out-of-town scores, and music playlists tailored to player tastes.
It has been supplemented with alterations to other activations not possible under current league-wide COVID guidelines. For example, the singing of the National Anthem is recorded on the field midweek and played on the stadium videoboard prior to opening kickoff. Normally, the Bears honor a local member of the military at every game, welcoming them onto the field. That event has been replaced with a video feature on the service member and also expanded into other areas to celebrate frontline workers (medical professionals, childcare services, grocery-store clerks, etc.) during the pandemic. Paraiso and his team have also gathered video messages from many players' family members to play on the videoboard when a player makes a big play or scores a touchdown.
The production crew is also using Zoom to offer unique experiences for season-ticket holders who can't be in the building on game day. They can watch the game together in an exclusive Zoom Meeting Room, and their video feeds can be pumped onto the videoboard in a mosaic to bring authentic fan cheering into the stadium bowl.
Our guy @TarikCohen makin a cameo on the fan cam.
Miss ya, 2 9 ! pic
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On the Gridiron: Chicago Bears Fuel Content Train With Remote Workflows, Safe Crewing at Soldier Field Zoom-based player interviews and an effort toward normalcy on game day are key initiatives By Brandon Costa, Director of Digital 
