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Imagine driving selenium Video Delivery Edge content distribution networks

19/04/2016

Imagine driving selenium Video Delivery Edge content distribution networks Selenium VDE has been designed to enable cable operators and other distributors of content improve efficiency, performance and revenue generation potential.

Imagine He has presented at NAB 2016 selenium Video Delivery Edge (VDE) a gateway to the Datagram Protocol from HTTP user (HTTP-to-User Datagram Protocol, UDP) which gives the opportunity to the providers of video services reduce costs and complexity of their networks by connecting fluid new generation to traditional video distribution infrastructure. Selenium VDE has been designed to enable cable operators and other distributors of contents improving efficiency, performance and potential for revenue generation in relation to the distribution of videos and the inclusion of advertising infrastructure, while they prepare the way for the transition of operations to a completely virtual environment based on computing resources and networks generic.

To prepare for the change in the patterns of consumption of video, pay TV operators are building networks based on HTTP that use Adaptive Bitrate (ABR) technology to transmit video programs and ads to devices connected to the internet, including smartphones, tablets, computers and connected televisions. These workflows often evolve in parallel to traditional workflows using technology Quadrature Amplitude Modulation (QAM) for the distribution of programs to subscribers through set-top boxes. Selenium VDE allows dealers to use the same main infrastructure based on HTTP to support both sets of consumer devices, allowing Apr retransmission and based on the dynamic software and advertising capabilities to send signals to receivers, using traditional QAM-based RF transmission infrastructure.

In addition to helping accelerate the consolidation of multiple networks into a single infrastructure for the next generation, the use of selenium VDE allows operators cable accelerate the use of a new generation of advertising platform, allowing the withdrawal of the hardware-dependent advertising and equipment supply of videos.

Selenium VDE leverages technology portfolio of networking solutions and cloud of Imagine Communications, including fully virtualized advertising ecosystem dynamic of the company. The software-based input functions so that it allows operators cable take recent investments in HTTP video and advertising distribution infrastructure to introduce linear programming and advertising which reaches the amount of three million in the STB existing. By overcoming the traditional infrastructure, selenium VDE generates accelerates the consolidation of multiple infrastructures into a single network for the provision of services based on HTTP, eliminated the cost and freight operations to maintain different networks.

In addition, it allows service providers focus on new investments in new generation infrastructure, while leveraging existing investments in devices of subscribers based on QAM, at the same time providing the route for the use of the new generation of advertising infrastructure, allowing the use of an insertion of advertising based on revealed rather than traditional hardware MPEG-2/4 connection.

On the other hand, it enhances orientation of advertising capabilities and gives operators the flexibility to modify, change and moving ads and quickly channel configurations.

The replacement of systems that depend on the hardware ecosystem of software-based ad insertion gives a flexibility of use without precedent. That selenium VDE is based on software makes it possible for operators by cable, which can hold hundreds of cable head-ends and thousands of advertising areas, to optimize efficiency through the location of the functionality of the advertising anywhere on their networks. Selenium VDE supports both models use centralized as based on contours, and runs on a wide range of generic computer sources.

Globo Tv

Imagine has supplied to Tv Globo (Brazil) certain critical infrastructure components to equip a mobile unit for production in Ultra High Definition (UHD). Team hybrid SDI-IP, which includes equipment for routing and processing of media leader in the market of Imagine Communications, globe provides the technology needed to broadcast video signal resolution UHD from international sports competition that will take place in Rio de Janeiro from 5 to 21 August. Imagine Communications also help to transition the transition that is taking place balloon in the production of its operations to IP occurs at a good pace.

For balloon, a mobile unit capable of issuing at UHD was an imperative to capture comprehensively the spectacle and the activities of the sporting event that takes place every four years, and that for the first time will take place in the country of origin of the issuer. The company decided to improve their abilities of broadcast with the mobile unit of new generation, which will be the first vehicle in Latin America capable of producing at UHD and IP.

Imagine Communications matrix Platinum IP3 15RU is an important piece of new balloon mobile unit. Providing the same functionality as the Platinum IP3 28RU router, higher capacity, more compact router fits comfortably in a space equivalent to half-rack. Through the integration of the multivisor SX Pro directly within the framework of the router, balloon failed to obtain space savings compared to competitive systems that need additional frames for a generating capacity multivision. Device of balloon is the first commercial use of the Platinum IP3 15RU router, which is particularly suitable for mobile professiona emissions production environments, and is designed to issue all kinds of high quality signals, including UHD.

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